CRM migration

Migrate from Entera to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Entera and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Entera logo

Entera

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

12 of 12

objects map 1:1 between Entera and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

1–2 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams move from Entera to Dynamics 365 Sales when their real estate investment workflow needs to extend into broader sales, service, or operations use cases — or when consolidating onto Microsoft's unified business application stack becomes a strategic priority. Entera models its core entities around the real estate investment cycle: contacts and companies, deals and pipelines tied to property acquisitions, and activities for investor communications. Dynamics 365 Sales mirrors those entities — Account, Contact, Opportunity — but enforces a relational model where every Contact requires an AccountId lookup, every Opportunity requires a stage pick-list, and every pipeline maps to a Business Process Flow rather than a flat stage list. The migration carries every standard entity Entera exposes via API: contacts, accounts, deals, pipelines, tasks, emails, notes, and attachments. Custom fields migrate as custom fields in Dynamics 365, and Entera's property-specific data requires a custom entity plan before migration runs. Workflows and automations in Entera do not transfer — they must be rebuilt in Power Automate or Dynamics 365 Business Rules. FlitStack AI sequences the migration so Account records land before Contact records (foreign-key dependency), and a delta-pickup window of 24–48 hours captures any in-flight changes during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Entera logo

Entera

What's pushing teams away

  • Geography is US-only across 32 markets — international SFR investors or US investors targeting outside the supported metros cannot use the platform meaningfully.
  • Pricing is not publicly disclosed and the platform combines SaaS plus services, making cost comparison against pure SaaS (RealPage, Mashvisor, Yardi) difficult upfront.
  • Single-family residential focus means multifamily, commercial, or mixed-use investors do not get fit-for-purpose tooling.
  • Service component requires Entera to be in the loop on every transaction, which institutional investors used to in-house acquisition teams may experience as friction.
  • Public reviewer footprint is thin (SourceForge, Slashdot) compared to mainstream real estate CRMs, making peer diligence harder for procurement teams.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Entera objects map to Microsoft Dynamics 365 Sales

Each row shows how a Entera object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Entera

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Direct map. Entera contacts migrate to Dynamics 365 Contacts with all standard fields (name, email, phone, job title, address) preserved. Dynamics 365 requires an AccountId lookup on every Contact — if an Entera contact has no associated company, it lands on a default placeholder Account and your admin assigns the correct AccountId post-migration.

Entera

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Direct map. Entera companies migrate to Dynamics 365 Accounts with name, website, industry, employee count, and annual revenue fields preserved. Entera's parent-child company hierarchy migrates using Dynamics 365's Parent Account field — circular references are flagged before migration commits so your admin resolves them in the destination.

Entera

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Direct map. Entera deals map to Dynamics 365 Opportunities with deal name as Opportunity Name, amount as Estimated Revenue, close date as Close Date, and owner as OwnerId. The Deal Stage field requires a value-by-value mapping since Entera's stage names differ from Dynamics 365's Opportunity Stage pick-list values.

Entera

Pipeline

maps to

Microsoft Dynamics 365 Sales

Business Process Flow

1:1
Fully supported

Transformed. Each Entera deal pipeline becomes a Dynamics 365 Business Process Flow rather than a native entity. Business Process Flows drive stage progression in the Dynamics 365 Sales interface and must be configured in the destination before Opportunity records can be created — we deliver a configuration plan before the migration data loads.

Entera

Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage

1:1
Fully supported

Value mapping. Each Entera pipeline stage name maps to a Dynamics 365 Opportunity Stage value. If the stage names do not match Dynamics 365 defaults, your admin defines the new stage values in the destination before migration. Stage-entered timestamps from Entera are preserved in a custom datetime field for reporting continuity.

Entera

Property / Asset Record

maps to

Microsoft Dynamics 365 Sales

Custom Entity (e.g., Property__c)

1:1
Fully supported

Custom entity required. Entera's property-specific records (rental income, cap rate, address, occupancy status) have no standard Dynamics 365 equivalent. We create a custom Property entity in Dataverse before migration runs, map all property fields to custom fields on that entity, and preserve the Entera property-to-deal relationship as a lookup field on the Opportunity.

Entera

Activity (Call / Email / Meeting)

maps to

Microsoft Dynamics 365 Sales

Task / Appointment

1:1
Fully supported

Direct map. Entera engagement records migrate as Dynamics 365 Tasks (calls, emails) and Appointments (meetings). Original timestamps, activity owners, and regarding_objectid links to the Account or Opportunity are preserved. Call duration and outcome from Entera map to custom fields on the Dynamics 365 Task.

Entera

Note

maps to

Microsoft Dynamics 365 Sales

Note

1:1
Fully supported

Direct map. Entera notes migrate as Dynamics 365 Notes, preserving rich-text formatting when the note body contains HTML. Any inline images embedded in notes are downloaded and re-hosted in Dynamics 365's SharePoint document management system, with the SharePoint URL linked back to the note record, ensuring attachments remain accessible and properly displayed in Dynamics 365.

Entera

Attachment / File

maps to

Microsoft Dynamics 365 Sales

SharePoint Document Location

1:1
Fully supported

Direct map. Entera file attachments on deals, properties, or contacts migrate to SharePoint document locations linked to the corresponding Dynamics 365 Account, Contact, or Opportunity record. File size limits (default 10MB per file in Dataverse) are handled with chunking — we flag any file exceeding the limit before migration.

Entera

Custom Field (Entera-native)

maps to

Microsoft Dynamics 365 Sales

Custom Field / Custom Entity Field

1:1
Fully supported

Custom field required. Entera custom fields on any standard entity map to Dynamics 365 custom fields. API field names use Entera's original naming convention translated to Dynamics 365's schema format (lowercase, underscores stripped). Field types are mapped type-by-type: text to Text, number to Whole Number or Decimal, pick-list to Option Set.

Entera

User / Owner

maps to

Microsoft Dynamics 365 Sales

SystemUser / OwnerId

1:1
Fully supported

Transformed. Entera owner records are resolved by email match against Dynamics 365 SystemUser records. Owners with no matching Dynamics 365 user are flagged before migration commits — your admin either invites them to Dynamics 365 first or assigns their records to a fallback owner. No Opportunity or Contact lands without a resolved OwnerId.

Entera

Deal-Property Association

maps to

Microsoft Dynamics 365 Sales

Opportunity-Property Lookup

1:1
Fully supported

Custom field required. Entera links deals to property records via an internal association. In Dynamics 365, this relationship is modeled as a lookup field (PropertyId) on the Opportunity record pointing to the custom Property entity. Both the Opportunity and the Property record must exist before this lookup can resolve, so Property records migrate before Opportunity records.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Entera logo

Entera gotchas

High

No public API means migration requires support-coordinated exports

High

Custom fields are invisible in standard exports

Medium

Document attachments require separate download coordination

Medium

Marketplace data may not export cleanly without provider consent

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Property-specific records require a custom entity plan before migration runs

    Entera's property-investment data — rental income fields, cap rates, occupancy status, property addresses — has no standard Dynamics 365 entity. Dynamics 365 Sales does not include a real estate property entity out of the box. We create a custom Property entity in Dataverse with all property-specific fields migrated as custom fields, and we link it to the Opportunity via a PropertyId lookup. This architecture must be planned and built before any data loads, otherwise deal records cannot be associated with their property records in the destination. We deliver the custom entity schema plan in the discovery phase so your Dynamics 365 admin can create it before migration.

  • Workflows, automations, and investment-logic rules do not migrate

    Entera's workflow engine stores deal-stage automation rules, investor notification triggers, and property-alert logic. Dynamics 365 Sales has no equivalent engine for investment-specific automation — Business Rules handle field-level logic only, and Power Automate handles cross-entity flows. These automations must be rebuilt from scratch. FlitStack AI exports your Entera workflow definitions as a structured JSON file that your Power Automate developer can use as a rebuild reference. This is always a manual step post-migration.

  • Entera API export rate limits may extend the extraction phase for large datasets

    Entera's API applies per-tenant rate limits on data export requests, which can throttle the extraction phase for large datasets. For migrations exceeding 50,000 records, we implement throttled batching to stay within these limits and avoid API errors. Prior to migration, we run a pre-migration API audit against your Entera instance to measure effective throughput, adjust batch sizing accordingly, and estimate the extraction timeline. We communicate any timeline extensions upfront before the migration window opens, so your team can plan accordingly.

  • Entera's N:N contact-company model collapses to a single AccountId in Dynamics 365

    Entera supports N:N relationships, allowing a single contact to be associated with multiple companies simultaneously. In Dynamics 365, Contacts are limited to a single primary AccountId, with additional company associations stored as Account Contact Relationships (N:N junction). During migration, we identify the most recently modified primary company association in Entera and map it to AccountId. Other company associations are surfaced as Account Contact Relationships. If a contact has no company in Entera, it lands on a default 'Unassigned Account' placeholder, which your admin can update post-migration.

  • Dynamics 365 learning curve is steeper than Entera for investor-relations teams

    Entera's interface is purpose-built for real estate investment workflows, allowing teams to navigate by deal and property without a traditional CRM entity model. Dynamics 365 Sales, however, requires users to understand the Account-Contact-Opportunity relationship, Business Process Flow stage progression, and the distinction between Leads and Opportunities. This represents a steeper learning curve for investor-relations teams accustomed to Entera's streamlined interface. Post-migration adoption planning should account for Dynamics 365 training sessions, particularly for investor-relations staff who will interact with the CRM daily, to ensure a smooth transition and maximize user adoption.

Migration approach

Six steps for a successful Entera to Microsoft Dynamics 365 Sales data migration

  1. Audit Entera API and build the Dynamics 365 custom entity plan

    We connect to Entera via read-only API access and enumerate all standard entities, custom fields, pipeline configurations, and activity types. In parallel, we build the Dynamics 365 custom entity plan — specifically the Property custom entity with its field schema and lookup relationship to Opportunity. Your Dynamics 365 admin creates the custom entity and publishes it before data migration begins.

  2. Resolve Entera owners by email against Dynamics 365 SystemUser records

    Every Entera owner must be mapped to a Dynamics 365 OwnerId to ensure records are assigned correctly after migration. We run an email-matching audit against your Dynamics 365 user directory to identify existing users. Owners with no matching Dynamics 365 user are flagged in a pre-flight report — your admin either provisions a new Dynamics 365 user for them or designates a fallback owner. This step ensures no record migrates with an unresolved OwnerId, which would prevent the record from saving in Dynamics 365.

  3. Sequence the migration: Accounts, then Properties, then Contacts, then Opportunities

    Dynamics 365 enforces foreign-key dependencies: Accounts before Contacts, Properties before Opportunities, and Opportunities before Opportunity-Property lookup resolution. We migrate in the correct sequence — Accounts and custom Property entities load first, then Contacts with AccountId assignment, then Opportunities with OwnerId resolution and Business Process Flow assignment. Activity records load last with regarding_objectid linking back to their parent Account or Opportunity.

  4. Run a sample migration with field-level diff and validate the custom entity relationships

    Before committing the full migration, we run a representative sample of 100–500 records — spanning contacts, accounts, deals, property records, and activities — through the migration process. We generate a field-level diff report that compares Entera source values against Dynamics 365 destination values side-by-side. You then verify the pipeline-to-Business Process Flow mapping, custom entity field population, owner resolution, and data integrity. Any discrepancies are corrected before the full migration runs, reducing risk and ensuring data accuracy.

  5. Execute the full migration with delta-pickup and audit log delivery

    Full migration runs against Dynamics 365 Sales. A delta-pickup window (typically 24–48 hours) captures any records modified in Entera during the cutover. An audit log records every operation — insert, update, skip — with source and destination record identifiers. One-click rollback is available if reconciliation fails. We deliver the audit log and a migration summary report within 48 hours of the cutover window closing.

Platform deep dives

Context on both ends of the pair

Entera logo

Entera

Source

Strengths

  • AI + OCR document ingestion reduces manual data entry for accounting-heavy portfolios
  • Full-service marketplace connecting investors, sellers, and local service providers in one workflow
  • 100% investor control messaging appeals to owners wanting operational autonomy
  • Headquartered in NYC and Houston, serving US single-family investment market
  • Publicly traded (ENTX) with disclosed financials — accountability and transparency

Weaknesses

  • No publicly documented API — integrations require Entera support involvement
  • Small company (~106 employees, $6.3M revenue) raises long-term viability questions
  • Narrow vertical focus (single-family investors) limits use cases compared to broader CRE platforms
  • Limited third-party ecosystem and app marketplace compared to established CRMs
  • Pricing and tier structure not publicly published — requires direct sales inquiry
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a manual workaround.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Entera and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Entera: Not publicly documented.

  • Data volume sensitivity

    B

    Entera doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Entera to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Entera to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Entera to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Entera-to-Dynamics 365 Sales migrations run in 1–2 weeks for under 50,000 records. Larger migrations with complex custom entity setups or extensive custom field work extend to 3–6 weeks. The custom entity planning phase — specifically designing the Property entity schema — typically adds 3–5 business days before any data loads. Record extraction from Entera depends on API rate limits, which we audit during discovery.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Entera.
Land in Microsoft Dynamics 365 Sales , intact.

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