CRM migration

Migrate from User.com to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between User.com and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

User.com logo

User.com

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

75%

6 of 8

objects map 1:1 between User.com and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from User.com to Microsoft Microsoft Dynamics 365 Sales is a migration from a contact-centric all-in-one platform to an enterprise-grade sales CRM with per-user licensing and deep Microsoft ecosystem integration. User.com bills on contacts — any record with an email, phone, user_id, chat interaction, web push subscription, or FCM key — which often surprises teams who did not anticipate chat visitors inflating the count. We audit the full contact profile before export and flag which records carry billing-triggering attributes. On the data side, User.com's late-2023 export format changes (Bool fields as f/t, DateTime as ISO 8601, Choice fields with {} brackets) require normalization before Dynamics 365 accepts them via the Dataverse API. We resolve the company-to-account lookup chain first so that every Contact has a parent Account before insert, and we preserve tags as OptionSet values or Topics depending on the customer's preference. Automation workflows, email templates, and campaign history do not migrate; we deliver a written inventory for the customer's admin to rebuild in Dynamics 365.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

User.com logo

User.com

What's pushing teams away

  • Mid-market teams (50–100+ users) report the platform does not scale to their needs, forcing expensive re-platforming after months of integration work.
  • The pricing model is opaque — the official pricing page returns a 404, and contact-based billing surprises teams who did not account for chat visitors and push subscribers counting toward their bill.
  • Analytics and reporting lag behind competitors, with multiple reviewers noting a need for enhanced insights and data visualization capabilities.
  • The platform's strongest market presence is European, which means US-centric teams may find support availability and integrations less robust than alternatives.
  • Custom field and object limitations frustrate teams with complex data models who find themselves working around platform constraints.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How User.com objects map to Microsoft Dynamics 365 Sales

Each row shows how a User.com object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

User.com

Contact (User)

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

User.com Contacts map directly to Dynamics 365 Contacts. We resolve the parent Account lookup (from User.com Company) before Contact insert using a pre-import pass that creates Account records first. Email, phone, address, and custom property values normalize from User.com export formats — Bool fields f/t become true/false, DateTime uses ISO 8601 already. Web push subscribers and FCM-key holders from User.com create Contacts without email subscription flags set unless they explicitly opted in, avoiding unintended marketing contact assignments in Dynamics 365.

User.com

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

User.com Company records map to Dynamics 365 Account. The company name becomes Account Name, domain becomes Website, and industry and address fields map by name. We preserve the company-contact linkage as Account-to-Contact lookups. Companies are imported before Contacts so that the parent Account exists at the moment of Contact insert, satisfying the Dataverse lookup constraint.

User.com

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

User.com Deals map to Dynamics 365 Opportunities. Deal stage maps to Opportunity StageName, and we configure a Sales Process in Dynamics 365 that whitelists the relevant stage values before migration. Deal value and currency migrate to EstimatedRevenue and TransactionCurrencyId. The Contact associated with the Deal becomes the Opportunity Contact; the associated Company becomes the Account. Custom deal fields map to custom Opportunity fields pre-created in the destination schema.

User.com

Owner

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

User.com Owners (users who own records) map to Dynamics 365 Users by email match. We extract every distinct Owner referenced on Contact, Company, Deal, and Activity and resolve against the destination org's User table. Owners without a matching Dynamics 365 User enter a reconciliation queue; the customer's admin provisions the missing Users before record migration resumes.

User.com

Event

maps to

Microsoft Dynamics 365 Sales

Event

1:1
Fully supported

User.com Events (calendar and activity events) export in ISO 8601 DateTime format and map directly to Dynamics 365 Event. We preserve StartDateTime, EndDateTime, Location, and event-type attributes. Attendees migrate as EventRelation records linked to the resolved Contact or Account in Dynamics 365.

User.com

Activity

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

User.com Activities (calls, emails, meetings, tasks) map to Dynamics 365 Task records. Email opens and chat sessions carry behavioral metadata that we map to custom Task fields. Activity timestamps preserve as ActivityDate for timeline ordering. Call dispositions and durations migrate to custom fields on Task. The Task's Regarding (WhatId) and Contact (WhoId) are resolved via pre-built lookup maps from the Account and Contact migration phase.

User.com

Custom Property

maps to

Microsoft Dynamics 365 Sales

Custom Field

lossy
Fully supported

User.com custom properties on Contact, Company, and Deal map to custom fields in Dynamics 365. Choice fields with {} brackets in the User.com export become OptionSet values in Dynamics 365; fixed-choice properties become picklist fields. We pre-create the destination schema with all custom fields, field types, and validation rules before any data loads so that the first import batch does not encounter unknown field errors in the Dataverse API.

User.com

Tag

maps to

Microsoft Dynamics 365 Sales

Topic or OptionSet

lossy
Fully supported

User.com tags associated with Contacts and Deals migrate as Topics (via TopicAssignment records linked to Contact or Opportunity) or as OptionSet values on a custom multi-select field, depending on the customer's reporting needs. The customer chooses tag strategy during scoping. Tags used for segmentation in User.com do not become dynamic in Dynamics 365 — we document the segment membership at migration time for manual recreation as static views or lists.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

User.com logo

User.com gotchas

High

Contact-based billing catches more records than expected

High

Automation workflows are not exportable

Medium

Bool and DateTime export format changes break naive imports

Medium

Email templates and campaign history are inaccessible

Low

Database size shown in-app updates only every 24 hours

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • User.com Bool and DateTime export formats require normalization

    User.com modified its export format in late 2023: Bool fields changed from True/False string literals to f/t, DateTime switched from RFC 3339 to ISO 8601, and Choice fields now use {} brackets instead of []. Dynamics 365 Dataverse API rejects f/t as invalid boolean values and does not accept {} bracket syntax in OptionSet payloads. We detect the export version during the initial data pull and apply normalization transforms — converting f to true, t to false, and stripping {} from choice values — before loading into Dynamics 365. Migrations that skip this step produce silent type errors or zero-value booleans in the destination.

  • Contact-based billing audit is required before export scoping

    User.com bills on contacts defined as any record with an email, phone, user_id, last_heard (chat visitor), web push subscription, or FCM key. The in-app contact count updates only every 24 hours, creating a window where recently added contacts are not reflected in the displayed total. We cross-reference the in-app count with API-sourced counts and use the higher number as the billing baseline for scoping. Teams frequently underestimate the contact volume because chat visitors and push subscribers are not obvious billable records. This audit also determines which records should not land as email-active in Dynamics 365 to avoid unexpected Dynamics 365 storage and email governance implications.

  • Automations and email templates are not migratable

    User.com automation sequences — the triggers, conditions, delays, and actions driving email drip campaigns, lead scoring, and behavioral routing — are not accessible via documented CSV import or public API. Email templates and campaign performance records (open rates, click rates, send history) similarly cannot be exported. We explicitly exclude these from migration scope. We recommend capturing screen recordings of all active automations before migration begins and advise the customer's admin to rebuild sequences in Dynamics 365 using Sales Automation rules or Power Automate flows. Email templates must be manually recreated using Dynamics 365 email templates or Copilot-assisted drafting.

  • Dynamics 365 validation rules and field-level security can block import

    Dynamics 365 environments commonly enforce validation rules (required formats, conditional required fields, picklist whitelists) and field-level security that prevent the migration user from writing records unless explicitly permitted. We coordinate with the customer's Dynamics 365 admin to grant the migration user the relevant Dataverse security roles before import, and we either suspend validation rules during the load window or extend them with a migration-context check. Skipping this step typically results in 5-25 percent record rejection on the first import batch.

Migration approach

Six steps for a successful User.com to Microsoft Dynamics 365 Sales data migration

  1. Discovery and contact billing audit

    We audit the User.com source portal across plan tier (Basic/Professional/Enterprise), contact count including chat visitors and push subscribers, custom properties, companies, deals, events, activities, and any export version indicators (f/t booleans, {} choice brackets). We cross-reference the in-app contact count with API-sourced counts to establish the accurate billing baseline. We pair this with a Dynamics 365 edition check: Professional ($65/user) covers most migrations; Enterprise ($105/user) is required if the customer needs advanced forecasting, Sales Acceleration, or Conversation Intelligence. The discovery output is a written migration scope with record counts and a Dynamics 365 edition recommendation.

  2. Schema design and Dynamics 365 pre-configuration

    We design the destination schema in Dynamics 365. This includes pre-creating custom fields (with Dataverse data types matched to User.com custom property types), configuring Account-Contact-Opportunity lookup relationships, setting up Sales Processes and stage values, and defining OptionSet values for migrated tags and choice fields. Schema is deployed via a solution package into a Dynamics 365 Sandbox environment for validation before production migration begins. We also coordinate with the customer's admin to configure security roles and flag any validation rules that need suspension during the load window.

  3. Sandbox migration and reconciliation

    We run a full migration into a Dynamics 365 Sandbox using production-like data volume. The customer's RevOps lead reconciles record counts (Contacts in, Accounts in, Opportunities in, Activities in), spot-checks 20-40 random records against the User.com source, and signs off the schema and mapping before production migration begins. Any field mapping corrections, lookup resolution failures, or data format issues surface here, not in production.

  4. Owner reconciliation and User provisioning

    We extract every distinct User.com Owner referenced on Contact, Company, Deal, and Activity records and match by email against the Dynamics 365 destination org's User table. Owners without a matching Dynamics 365 User go to a reconciliation queue. The customer's admin provisions any missing Users before record migration resumes, because OwnerId references are required on most standard entities.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from User.com Companies), Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and Sales Process resolved), Activity history (Tasks and Events via Dataverse bulk API with chunking and backoff). Custom fields and tag migrations run in parallel with their parent objects. Each phase emits a row-count reconciliation report before the next phase begins. We apply the Bool and DateTime normalization transforms during the extract phase, before data enters the load pipeline.

  6. Cutover, validation, and automation rebuild handoff

    We freeze User.com writes during cutover, run a final delta migration of any records modified during the migration window, then enable Dynamics 365 as the system of record. We deliver the automation and email template inventory document to the customer's admin team with recommended Dynamics 365 equivalents (Sales Automation, Power Automate, or manual workflow). We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild User.com automations as Dynamics 365 workflows inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

User.com logo

User.com

Source

Strengths

  • Unified CRM, marketing automation, live chat, and push notifications in a single interconnected platform.
  • GDPR and CCPA compliance with SSL encryption and regular pen testing — specifically designed for European data requirements.
  • Contact-based pricing model means unlimited internal users regardless of plan tier.
  • Drag-and-drop automation builder accessible to non-technical marketing teams.
  • Integrates with hundreds of third-party tools and offers native support for gaming, SaaS, and B2B analytics data.

Weaknesses

  • Official pricing page is inaccessible (returns 404), making procurement and renewal planning difficult.
  • Analytics and reporting are consistently cited as under-developed compared to HubSpot, ActiveCampaign, and EngageBay.
  • Contact-based billing counts chat visitors, push subscribers, and mobile app users — easily doubling or tripling the perceived contact count.
  • Platform has limited enterprise-grade features; scalability for teams above 50–100 users is a documented pain point.
  • US-based support coverage is weaker than European support, leaving international teams with slower response times.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across User.com and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    User.com: Not publicly documented.

  • Data volume sensitivity

    A

    User.com exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your User.com to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about User.com to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during User.com to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 15,000 Contacts and 3,000 Deals with no complex custom properties. Migrations with large engagement histories, multiple custom properties, existing Dynamics 365 validation rules, or company-contact lookup resolution move to six to ten weeks because of Dataverse API handling, bulk import chunking, and schema reconciliation. The contact billing audit phase adds one to three days to discovery depending on how many chat visitor and push subscriber records need to be classified.

Adjacent paths

Related migrations to explore

Ready when you are

Move from User.com.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day