Helpdesk migration

Migrate from Startly to Gorgias

Field-level mapping, validation, and rollback between Startly and Gorgias. We move data and schema; workflows are rebuilt natively in Gorgias.

Startly logo

Startly

Source

Gorgias

Destination

Gorgias logo

Compatibility

67%

8 of 12

objects map 1:1 between Startly and Gorgias.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Startly to Gorgias is a platform-type migration, not a direct equivalent swap. Startly is an ITSM tool built around Tickets, Assets, CMDB configuration items, Projects, and Change Requests with a per-seat pricing model at $15 per user. Gorgias is an eCommerce-native helpdesk that charges per resolved ticket ($10-$900/month) and structures its data model around Customers, Agents, and Tickets with deep Shopify, Magento, and BigCommerce integrations. The schema resolution work centers on three challenges: converting CMDB configuration items and their relationships into Gorgias customer records with tag-based asset metadata, reconstructing SLA policies from a structured reference document rather than a direct export, and preserving knowledge base content while accepting that service catalog approval workflows and ITSM change request workflows do not have Gorgias equivalents. We migrate ticket history, agent records, customer records, and knowledge base articles. We do not migrate ITSM workflows, change approval chains, or project financial data as portable objects.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Startly logo

Startly

What's pushing teams away

  • Reporting and dashboard capabilities are consistently cited as the weakest part of the platform — not on par with enterprise ITSM tools for project phase exploration or individual contribution analysis.
  • Power users report encountering bugs and errors in more complex workflows, suggesting the platform is better suited to straightforward ticket and asset management than advanced process automation.
  • The absence of a free plan and a relatively small review footprint compared to major ITSM competitors makes it harder for prospects to gauge real-world maturity before committing.

Choosing

Gorgias logo

Gorgias

What's pulling them in

  • Shopify-native integrations pull order details, shipment status, and return data directly into the ticket view, eliminating the need for agents to switch between apps.
  • Unlimited user seats mean growing support teams do not trigger billing changes; pricing scales only on billable ticket volume.
  • AI Agent automates responses to high-volume queries like order status and returns, measurably reducing the number of billable tickets each month.
  • Omnichannel inbox consolidates email, live chat, Facebook, Instagram, WhatsApp, SMS, and voice into a single threaded view.
  • SOC 2 Type II certification and GDPR-aligned data handling satisfy enterprise procurement requirements for customer support platforms.

Object mapping

How Startly objects map to Gorgias

Each row shows how a Startly object lands in Gorgias, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Startly

Ticket

maps to

Gorgias

Ticket

1:1
Fully supported

Startly Tickets map directly to Gorgias Tickets. We preserve ticket subject, description, status, priority, assignee (mapped to Gorgias Agent), requester (mapped to Gorgias Customer), tags (from Startly categories), and full conversation thread. Startly's ITSM lifecycle states (open, pending, resolved, closed) map to Gorgias ticket status values. SLA response times from Startly are extracted as structured metadata and handed off as a reference document for manual reconfiguration in Gorgias team settings. Ticket ID is preserved as an external_id field for reconciliation.

Startly

User / Team Member

maps to

Gorgias

Agent

1:1
Fully supported

Startly User records (name, email, role, department, team assignment) map to Gorgias Agents. We match by email as the dedupe key. Active Startly users import as active Gorgias agents with their role preserved as a custom field or permission group. Inactive or disabled Startly accounts are excluded from import to avoid inflating agent counts and creating orphaned tickets. Agent permission levels (admin, agent, viewer) map to Gorgias role equivalents.

Startly

Customer / Requester (linked to Tickets)

maps to

Gorgias

Customer

1:1
Fully supported

Startly requesters associated with tickets map to Gorgias Customer records. We create one Customer per unique requester email, with name, email, phone, timezone, and language preserved. Any Startly user fields beyond email and name are stored as custom fields on the Gorgias Customer record using Gorgias's custom field API (String, Boolean, Date, Number types supported).

Startly

Asset

maps to

Gorgias

Customer (tag metadata)

1:many
Fully supported

Startly Assets (hardware inventory, software licenses, IT equipment) have no direct Gorgias equivalent because Gorgias has no asset management or CMDB module. We resolve this by creating a dedicated customer record (or tagged existing customer) representing the asset entity, and populating asset metadata (name, type, status, assigned user, location) as custom fields and tags on that record. The assigned user reference is preserved as a tag linking to the Gorgias Customer or Agent record. This approach maintains asset context inside Gorgias without orphaning the data.

Startly

CMDB Entry (Configuration Item)

maps to

Gorgias

Customer (tag metadata)

1:many
Fully supported

Startly CMDB entries (servers, network devices, software configurations, CI relationships) map to Gorgias Customer records with CI-specific custom fields and relationship tags. Each CI becomes a Customer record with fields for CI type, status, and parent CI. CI-to-CI relationships are stored as tags (e.g., hosted_on, depends_on) that reference the target CI's Customer record. This flattens the CMDB relationship graph into a tag-based model that Gorgias's tag filtering can query. CI-to-asset linkages are preserved as cross-referenced tags. Note that Gorgias cannot run CMDB queries or dependency graphs natively; this is a representational migration only.

Startly

Project

maps to

Gorgias

Ticket (tagged)

1:many
Fully supported

Startly Projects (bundles of tasks, time entries, and budgets) map to Gorgias Tickets with a project tag applied. Project metadata (name, description, status, start date) migrates as ticket-level custom fields. Individual Startly tasks attach as child tickets linked via tag to the parent project ticket. Project budget and profitability fields from Startly have no Gorgias equivalent and are exported as a supplemental CSV rather than creating orphan fields. The customer reviews these budget values post-migration.

Startly

Task (standalone)

maps to

Gorgias

Ticket

1:1
Fully supported

Startly standalone Tasks map to Gorgias Tickets with the task_status, assignee, and due date preserved as ticket custom fields and tags. Task priority maps to ticket priority. Completed status maps to Gorgias resolved status. Custom task properties that have no Gorgias equivalent are stored as ticket-level string or number custom fields.

Startly

Time Entry

maps to

Gorgias

Ticket (note attachment)

1:1
Fully supported

Startly time entries (linked to tickets or projects) migrate as Note attachments on the corresponding Gorgias Ticket. Each time entry records the duration, linked user, date, and description. We link by resolving the Startly ticket ID (stored as external_id) to the migrated Gorgias ticket. Time entry IDs are not portable and are not recreated as standalone Gorgias records since Gorgias does not have a native time tracking object. The linked ticket reference is preserved so agents can read the time log in context.

Startly

SLA Policy

maps to

Gorgias

Team Settings (manual rebuild)

lossy
Fully supported

Startly SLA policies (response time, resolution time, business hours, priority-to-SLA mappings) do not export as portable configuration objects. We extract the full SLA definition as a structured reference document listing each SLA name, its priority tier, response and resolution thresholds in hours, and business hours schedule. The customer uses this document to configure response expectations in Gorgias team settings post-migration. This is a documented handoff, not an automated import.

Startly

Knowledge Base Article

maps to

Gorgias

Help Center Article

1:1
Fully supported

Startly KB articles migrate to Gorgias Help Center articles. Article title, body content, author, created date, and updated date transfer directly. Startly article categories map to Gorgias Help Center categories, though the category hierarchy may be shallower in Gorgias. Article-to-ticket-category relationships are extracted as tag metadata on the article record since Gorgias Help Center articles are not linked to tickets by category reference. Article-to-article internal links are preserved as full URLs; the customer updates them post-migration if the Help Center URL structure changes.

Startly

Change Request

maps to

Gorgias

Ticket (tagged)

1:1
Fully supported

Startly Change Requests migrate to Gorgias Tickets with a change_request tag and custom fields for risk level, approval status, and affected CIs (resolved to tag references via the CMDB-to-customer resolution above). Approval workflows and risk matrices are not portable; we document the approval chain as a written inventory for the customer's admin to decide whether to recreate as Gorgias Rules or handle outside the platform. Change request linkage to CMDB CIs is preserved as tag references to the resolved Customer records representing those CIs.

Startly

Tag / Label (across objects)

maps to

Gorgias

Tag

1:1
Fully supported

Startly tags and labels used across tickets, projects, tasks, and assets migrate to Gorgias Tags. Tags used for ITSM categorization (incident, change, problem) map to Gorgias ticket tags. Tags used for asset classification map to the Customer records representing those assets. Tag-to-object relationships are preserved by applying the same tag values during the relevant object's migration. Duplicate tag values across objects are allowed in Gorgias and do not conflict.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Startly logo

Startly gotchas

High

No public self-service export API for bulk data extraction

Medium

SLA policies do not export as portable configuration objects

Medium

Project budget and profitability fields require custom field mapping

Low

Knowledge base and service catalog relationships do not survive field-level migration

Gorgias logo

Gorgias gotchas

High

AI Agent adds outcome-based fees on top of billable ticket costs

High

Overage billing for tickets scales nonlinearly

Medium

API rate limits restrict bulk export throughput

Medium

Agent data visibility cannot be restricted by role for GDPR use cases

Low

Knowledge Base translations require separate API calls per locale

Pair-specific challenges

  • Startly has no self-service export API

    Startly does not publish a documented public API or self-service bulk export endpoint. Data extraction must be coordinated through Startly's implementation team or performed via grid-based CSV exports from the UI. This is a scoped risk unique to migrating from Startly as a source platform. We build a guided extraction checklist during discovery, requesting CSV exports for each module (tickets, users, assets, CMDB, projects, KB articles) and flag any fields that cannot be extracted from the grid view. Delays in Startly providing complete export files directly extend the migration timeline. We recommend requesting the export files in the first week of engagement to avoid blocking the transformation phase.

  • CMDB and asset data has no native Gorgias home

    Gorgias has no CMDB module and no asset management object. Startly CMDB entries and Assets must be represented as Gorgias Customer records with tag metadata and custom fields, which flattens the relationship graph into a tag-query model. CI-to-CI dependencies stored as relationship fields in Startly become tags in Gorgias (e.g., depends_on, hosted_on), which agents can filter but which do not trigger automated actions or display dependency maps. Teams requiring a full CMDB with relationship visualization and impact analysis should not migrate to Gorgias as the destination. We flag this limitation during scoping and obtain explicit sign-off that the CMDB-as-tags approach is acceptable before proceeding.

  • Gorgias ticket import rate limit affects large migrations

    Gorgias's native import rate for third-party migrations is approximately 720 tickets per hour based on the Help Desk Migration app documentation. Migrations with more than 10,000 ticket records require chunked import with pagination and retry logic. We use Gorgias REST API endpoints with exponential backoff and batch sizes calibrated to avoid 429 rate limit responses. Large historical imports (50,000+ tickets) run as background jobs overnight or over a weekend to avoid interfering with live ticket operations. We coordinate the import window with the customer's team and run a sample migration of 100-200 records first to validate throughput before committing to the full run.

  • Startly SLA policies require manual reconstruction in Gorgias

    Startly SLA definitions (response time, resolution time, business hours, priority tier mappings) are stored as platform-specific configuration that does not export as a portable object. We extract the SLA values as structured documentation and deliver a reference sheet listing each SLA name, its priority tier, and all threshold values in hours. The customer recreates these in Gorgias through team settings and SLA rules post-migration. SLA policy logic (escalation actions, notification triggers) has no Gorgias equivalent and is documented as a separate automation inventory for the admin to rebuild using Gorgias Rules if needed.

  • Startly service catalog and KB article relationships do not survive migration

    Startly KB articles maintain internal references to ticket categories and service catalog items. These relationships are not exported as portable foreign keys. We extract each object independently: KB articles to Gorgias Help Center, catalog items to Gorgias tickets with catalog tags. Where the destination lacks a comparable relationship model, we document the original linkage in a relationship map CSV for manual re-association. Agents can use tag filtering in Gorgias to approximate the category browsing experience but there is no automatic article-to-category linking.

Migration approach

Six steps for a successful Startly to Gorgias data migration

  1. Discovery and export coordination with Startly

    We audit the Startly account across all modules: ticket volume and status distribution, user count and role distribution, asset inventory and CMDB entry count, project count, SLA policy definitions, knowledge base article count and category hierarchy, and change request backlog. We simultaneously initiate the data extraction plan with the customer, requesting CSV exports for each module from Startly's grid views and coordinating with Startly's implementation team if API-assisted extraction is needed. We deliver a written data extraction checklist listing every field available per module and every field we recommend extracting. Export file delivery is the first critical path dependency.

  2. Schema design and CMDB resolution plan

    We design the Gorgias schema before any data import. This includes provisioning Gorgias Agents (from Startly Users), Customer records (for both ticket requesters and resolved CMDB entries), ticket custom fields (for ITSM-specific properties like change_request flag, ci_affected tags, and sla tier), Help Center categories (mirroring Startly KB categories), and tag taxonomy (merging ITSM incident/change/problem tags with CMDB relationship tags and asset classification tags). The CMDB resolution plan documents every unique CI type and its proposed tag representation in Gorgias. Schema is validated in a Gorgias sandbox environment before production.

  3. Sample migration and reconciliation

    We run a test migration using the first batch of Startly export files into a Gorgias test environment. We validate ticket count reconciliation (tickets in Startly export vs tickets created in Gorgias), agent mapping accuracy (assigned agent email match), customer creation (unique requester emails), tag application (ITSM category tags on tickets, CI relationship tags on customer records), and knowledge base article rendering in the Gorgias Help Center. We spot-check 25-50 records in detail and deliver a reconciliation report to the customer for sign-off before production migration begins.

  4. Production migration in dependency order

    We run production migration in dependency order: Agents (Agents must exist before ticket assignment), Customers (unique requester emails, plus CMDB customer records for asset and CI entities), Tags (created before ticket import so tag references resolve), Tickets (with external_id tracking to Startly ticket IDs), Time entries (linked via external_id to parent tickets), Help Center articles (with category assignment), and Change Requests (as tagged tickets with CI relationship tags). Each phase emits a row-count report. SLA policies, service catalog items, and change approval workflows are not imported; they are delivered as structured documentation for manual rebuild in Gorgias.

  5. Knowledge base migration and Help Center validation

    We migrate Startly KB articles to Gorgias Help Center articles using the Help Center API, preserving title, body content, author, and created/updated timestamps. Article categories are mapped to Gorgias Help Center categories. Article-to-ticket-category relationships and article-to-service-catalog-item relationships are extracted as tag metadata on each article and delivered as a relationship map CSV. We validate article rendering in the Gorgias Help Center preview and confirm category navigation works before launch. Internal links between articles are preserved as full URLs and flagged for post-migration URL updating.

  6. Cutover, validation, and documentation handoff

    We freeze new Startly ticket creation during cutover and run a final delta import of any records created or modified during the migration window. We enable Gorgias as the system of record and confirm ticket routing, tag filtering, and agent assignment are functioning correctly. We deliver four documents: the SLA reference sheet for manual recreation in Gorgias team settings, the change request inventory with CI relationship map, the service catalog replacement plan (tickets with catalog tags as a functional alternative), and the automation inventory (Startly workflow rules documented for Gorgias Rules rebuild by the customer's admin). We offer a one-week post-cutover reconciliation window.

Platform deep dives

Context on both ends of the pair

Startly logo

Startly

Source

Strengths

  • Flat per-seat pricing ($15/user/month) with no per-module or per-agent gating — all ITSM modules are included by default.
  • 60-day free trial with unlimited users lets IT teams fully evaluate before committing.
  • 10-day standard setup claim with guided migration support from Startly's implementation team.
  • Built-in time tracking integrated with ticketing and project billing without requiring a separate tool.
  • Real-time performance analytics and KPI dashboards configurable per team.

Weaknesses

  • Reporting and dashboard features are widely described as under-developed compared to enterprise ITSM tools.
  • Public API documentation is not readily accessible; migration planning relies on Startly's implementation team rather than self-service export tooling.
  • Small review footprint on G2 and Capterra relative to established competitors makes peer validation difficult.
  • Power users report encountering bugs and errors in complex or heavily customized workflows.
Gorgias logo

Gorgias

Destination

Strengths

  • Shopify and BigCommerce integrations surface order, return, and shipment data natively inside every ticket.
  • Unlimited agent seats remove per-user licensing friction as support teams grow.
  • AI Agent reduces billable ticket volume through automated resolution of high-frequency queries.
  • SOC 2 Type II certified with GDPR-aligned data handling for enterprise procurement readiness.
  • Omnichannel inbox aggregates email, live chat, Facebook, Instagram, WhatsApp, SMS, and voice into a single threaded view.

Weaknesses

  • Ticket-volume pricing with overage fees creates unpredictable monthly costs during seasonal traffic spikes.
  • Custom reporting is shallow; raw event-level data export for BI tooling is not natively supported.
  • Knowledge Base, Macros, and Rules lack simple export tooling, making competitive migrations complex.
  • GDPR compliance limitations mean customer data cannot be hidden from agents by role, blocking use by teams with freelance staff.
  • Performance and glitch reports emerge in G2 reviews at higher ticket volumes.

Complexity grading

How hard is this migration?

Moderate Helpdesk migration. 3 of 7 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Startly and Gorgias.

  • Object compatibility

    C

    3 of 7 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    7-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Startly: Not publicly documented.

  • Data volume sensitivity

    B

    Startly doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Startly to Gorgias migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Startly to Gorgias data migrations

Answers to the questions buyers ask most during Startly to Gorgias migration scoping. Not seeing yours? Book a call.

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Most Startly to Gorgias migrations land between three and five weeks for accounts under 10,000 tickets, 500 agents, and a straightforward asset inventory. Migrations with 50,000+ historical tickets, active CMDB topology with 500+ configuration items, or 200+ knowledge base articles requiring category re-mapping extend to seven to eleven weeks. The primary schedule risk is Startly's data extraction timeline; export file delivery is the first critical path dependency. We recommend requesting Startly export files in the first week of engagement to avoid blocking transformation work.

Adjacent paths

Related migrations to explore

Ready when you are

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