Helpdesk migration

Migrate from Startly to HubSpot Service Hub

Field-level mapping, validation, and rollback between Startly and HubSpot Service Hub. We move data and schema; workflows are rebuilt natively in HubSpot Service Hub.

Startly logo

Startly

Source

HubSpot Service Hub

Destination

HubSpot Service Hub logo

Compatibility

73%

11 of 15

objects map 1:1 between Startly and HubSpot Service Hub.

Complexity

BStandard

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Startly to HubSpot Service Hub is an ITSM-to-customer-service platform migration that requires careful object-level planning. Startly bundles Tickets, Assets, CMDB entries, Change Requests, and Projects under one flat $15/user model; HubSpot Service Hub uses a contact-company-ticket model with no native asset management or CMDB module. We extract records from Startly via their implementation team (no self-service export API exists), map each object to its closest HubSpot equivalent, and resolve the asset and configuration item gap by creating custom HubSpot properties and delivering a reference document for manual re-association. SLA policies are not portable between platforms; we extract the threshold values and calendar hours as a structured reference file so your admin can recreate them in HubSpot Goals. Workflow rules, approval chains, and project profitability fields do not migrate as code or data; we inventory them for your admin to rebuild post-cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Startly logo

Startly

What's pushing teams away

  • Reporting and dashboard capabilities are consistently cited as the weakest part of the platform — not on par with enterprise ITSM tools for project phase exploration or individual contribution analysis.
  • Power users report encountering bugs and errors in more complex workflows, suggesting the platform is better suited to straightforward ticket and asset management than advanced process automation.
  • The absence of a free plan and a relatively small review footprint compared to major ITSM competitors makes it harder for prospects to gauge real-world maturity before committing.

Choosing

HubSpot Service Hub logo

HubSpot Service Hub

What's pulling them in

  • Unified CRM context means every support ticket links directly to the Contact and Company record without a separate integration
  • Free tier provides unlimited support seat access with basic ticketing and a shared inbox for small teams to validate fit before committing
  • Omnichannel routing consolidates email, live chat, Facebook Messenger, WhatsApp, and Instagram DM into one queue
  • Built-in customer success workspace gives health scores and portfolio views that other standalone helpdesks cannot match
  • AI-powered Breeze agent automates common resolutions and surfaces knowledge base articles without agent intervention

Object mapping

How Startly objects map to HubSpot Service Hub

Each row shows how a Startly object lands in HubSpot Service Hub, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Startly

Ticket

maps to

HubSpot Service Hub

Ticket

1:1
Fully supported

Startly Tickets migrate directly to HubSpot Tickets. The Startly ticket status (open, pending, resolved) maps to HubSpot Ticket status values, and Startly priority maps to HubSpot Priority. We preserve ticket subject, description, requester reference, assignee reference, created date, updated date, and closed date as typed HubSpot properties. Conversation threads migrate as HubSpot Ticket-engraved EmailMessage records. Startly custom fields migrate as HubSpot custom properties if the destination Service Hub account is Professional or above; Starter tier limits custom properties and we flag this constraint during scoping.

Startly

User / Team Member

maps to

HubSpot Service Hub

User (Agent)

1:1
Fully supported

Startly Users map to HubSpot Users by email match. We extract all active Startly users and map them to HubSpot Users at migration time. Inactive or disabled Startly accounts are held in a reconciliation queue for the customer's admin to decide whether to import as inactive HubSpot users or exclude them. HubSpot seat count is determined post-mapping, and Starter tier limits paid seats; we flag this before production migration.

Startly

Organization

maps to

HubSpot Service Hub

Company

1:1
Fully supported

Startly Organizations map to HubSpot Companies. The Startly organization name becomes the HubSpot Company name, and the domain field (if present) becomes the Company website. Organization-to-user assignments in Startly are preserved as Company-to-Contact associations during the Contact import phase.

Startly

Requester (on Ticket)

maps to

HubSpot Service Hub

Contact

1:1
Fully supported

Startly ticket requesters map to HubSpot Contacts. If the requester email matches an existing HubSpot Contact record, we link by ContactId; otherwise we create a new Contact from the requester record. Startly requester name, email, phone, and any custom requester properties migrate as HubSpot Contact properties.

Startly

Asset

maps to

HubSpot Service Hub

Custom Property on Company + Reference Document

1:1
Fully supported

Startly Assets (hardware, software, contracts) have no native HubSpot Service Hub equivalent. We migrate asset name, type, status, assigned user, and location as structured rows in a supplemental asset export. For IT teams that require asset-to-company linkage in HubSpot, we create a custom asset__c multi-select property on the Company object and link asset names to the relevant Company record. Relationship graphs (asset to CI, asset to user) are documented as a reference CSV for manual re-association post-migration.

Startly

CMDB Entry (Configuration Item)

maps to

HubSpot Service Hub

Custom Object (CI__c)

lossy
Fully supported

Startly CMDB entries represent servers, software, and network devices with relationships to each other and to Assets. HubSpot Service Hub does not have a native CMDB or configuration item object. We create a custom HubSpot object (CI__c) during schema pre-creation, migrating CI name, type, serial number, location, and status as custom properties. CI-to-CI relationships and CI-to-asset relationships are preserved as structured reference rows in a supplemental export CSV and documented for manual re-association in HubSpot. This mapping requires HubSpot Professional or Enterprise because custom objects are not available on Starter.

Startly

SLA Policy

maps to

HubSpot Service Hub

Goals (reference document for manual recreation)

1:1
Fully supported

Startly SLA policies define response time and resolution time targets tied to ticket priority with associated business hour calendars. HubSpot Service Hub does not have a native SLA object; service level targets are tracked via HubSpot Goals on Professional and above. We extract SLA configuration values (hours, thresholds, priority mappings, business-hour schedules) as a structured reference document during migration scoping. The customer recreates these as HubSpot Goals manually after migration, referencing the extracted values. SLA data is not imported as a live HubSpot object in this migration.

Startly

Project

maps to

HubSpot Service Hub

Task Group + Reference Document

1:many
Fully supported

Startly Projects bundle tasks, budgets, and time entries under a single record. HubSpot has no project object. We migrate project metadata (name, description, dates) as a structured reference export. Tasks within the project migrate as standalone HubSpot Tasks without a parent project linkage, and budget and profitability data migrates as a supplemental CSV flagged for manual review. If the customer requires project tracking in HubSpot, we recommend a third-party project integration post-migration.

Startly

Time Entry

maps to

HubSpot Service Hub

Task (as engagement record)

1:1
Fully supported

Startly time entries track labor against tickets and projects with description, duration, and billable flag. We migrate time entry records as HubSpot Tasks, setting the Task subject to the linked Startly ticket subject and ActivityDate to the time entry date. Time entry IDs are not portable and do not recreate as linked records; they are assigned new HubSpot Task IDs. Billable flag and duration migrate as custom properties on the Task. Time entries linked to projects without a corresponding HubSpot project object are migrated as standalone tasks with a project name reference field.

Startly

Knowledge Base Article

maps to

HubSpot Service Hub

Knowledge Base Article (via HubSpot native importer)

lossy
Fully supported

Startly Knowledge Base articles are associated with ticket categories and service catalog items. HubSpot Service Hub has a native Knowledge Base import tool that accepts articles in a structured format. We extract Startly KB content, metadata, and article-to-category associations, then format the export for ingestion via HubSpot's pre-built Knowledge Base importer. Category-to-article relationships are not preserved as portable foreign keys; we document the original linkage for manual re-association in HubSpot Knowledge Base.

Startly

Service Catalog Item

maps to

HubSpot Service Hub

Reference Document

1:1
Fully supported

Startly service catalog items define requestable services with associated forms, approval workflows, and KB article links. HubSpot Service Hub does not have a service catalog equivalent. We extract catalog item structure (name, description, form fields, associated KB articles) as a reference document. Approval workflows and routing rules do not migrate as code; we document the routing logic for the customer's admin to rebuild in HubSpot using Workflows or a third-party service catalog tool.

Startly

Change Request

maps to

HubSpot Service Hub

Reference Document

1:1
Fully supported

Startly Change Requests manage change lifecycle with risk assessment, approval fields, and linked CIs from the CMDB. HubSpot Service Hub does not have a native change request object. We migrate change request records (subject, description, risk level, status, change type) as structured rows in a reference export, and we extract the linked CI references for reconciliation against the custom CI__c object if that custom object was created during migration scoping. Approval workflows and risk matrices do not migrate.

Startly

Survey / Satisfaction Rating

maps to

HubSpot Service Hub

CSAT Survey (HubSpot native)

1:1
Fully supported

Startly post-resolution satisfaction surveys and CSAT scores associated with resolved tickets migrate to HubSpot Service Hub's native survey tracking if HubSpot CSAT surveys have been configured. Startly survey responses map to HubSpot survey submission records linked to the corresponding migrated ticket. If HubSpot CSAT surveys are not yet configured at migration time, we preserve the survey response data as a supplemental CSV for manual import after the customer activates HubSpot surveys.

Startly

Workflow Rule

maps to

HubSpot Service Hub

Reference Inventory Document

1:1
Fully supported

Startly workflow rules define automated actions triggered by ticket or project events. HubSpot Service Hub has its own automation model using Workflows (Professional and above) and Operations Hub for advanced automation. Startly workflow rules do not migrate as code. We extract every active Startly workflow rule with its trigger, conditions, and actions and deliver this as a written inventory document with recommended HubSpot Workflow equivalents. The customer's admin rebuilds these in HubSpot post-migration. This is standard scope for all FlitStack AI migrations.

Startly

Tag (ticket label)

maps to

HubSpot Service Hub

Multi-select property or Topic

lossy
Fully supported

Startly ticket tags (labels assigned to tickets for categorization) migrate to HubSpot Ticket multi-select properties or HubSpot Topics depending on the customer's intended use. Tags used for internal ticket classification migrate as multi-select properties on the Ticket object. Tags used for content or knowledge organization migrate as HubSpot Topics with TopicAssignment records. The customer selects the tag strategy during scoping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Startly logo

Startly gotchas

High

No public self-service export API for bulk data extraction

Medium

SLA policies do not export as portable configuration objects

Medium

Project budget and profitability fields require custom field mapping

Low

Knowledge base and service catalog relationships do not survive field-level migration

HubSpot Service Hub logo

HubSpot Service Hub gotchas

High

Rate limits throttle large migration API calls

High

Side conversations and Zendesk macros have no HubSpot equivalent

High

HubSpot stores ticket history as fragmented engagement objects

Medium

Custom Objects require Enterprise tier in HubSpot

Medium

Ticket pipeline stage probability values do not export cleanly

Pair-specific challenges

  • Startly has no self-service export API

    Startly does not publish a documented public API or self-service bulk export endpoint. Data extraction must be coordinated through their implementation team or performed manually via grid-based CSV exports. We build a guided extraction plan with the customer during scoping that specifies exactly which objects, date ranges, and field columns to include in the export. Any delays in Startly providing the export file directly impact the migration timeline. We flag this upfront and build a buffer into the project schedule to account for extraction coordination.

  • HubSpot does not support group migrations natively

    HubSpot Service Hub does not have a Groups concept that maps directly to Startly Teams. Agent-to-team assignments in Startly are extracted as a reference mapping and re-created manually in HubSpot by assigning HubSpot Users to HubSpot Teams during post-migration configuration. Groups with specific routing or escalation rules require rebuilding as HubSpot Workflows or team-based routing rules. We document the team structure during scoping and deliver a team assignment reference sheet as part of the migration package.

  • Knowledge base migration requires HubSpot's native importer

    HubSpot's knowledge base import uses a pre-built importer tool rather than direct API insert, and it does not support inline images in articles. We extract Startly KB content and metadata in a format compatible with the HubSpot Knowledge Base importer and deliver it as a prepared import package. Inline images embedded in article bodies are excluded and documented as a supplemental list for the customer to re-upload manually after import. Category-to-article linkage is not preserved as portable foreign keys and requires manual re-association in HubSpot.

  • SLA policies and CMDB relationships require manual recreation in HubSpot

    HubSpot Service Hub does not have a native SLA object; SLA targets are tracked via Goals (Professional and above). We extract SLA threshold values and business hour configurations as a structured reference document, but the customer recreates them as HubSpot Goals manually after migration. Similarly, CMDB entries migrate to a custom CI__c object (Professional and above) without native relationship preservation. CI-to-CI and CI-to-asset relationship graphs are extracted as reference CSVs and re-established manually in HubSpot. These gaps are disclosed upfront so the customer does not assume SLA enforcement resumes automatically after cutover.

  • Project budget fields and change request risk matrices do not migrate

    Startly project budget and profitability data has no equivalent in HubSpot Service Hub, which has no project management module. We migrate project metadata and linked task counts as a supplemental export but flag budget fields as requiring explicit mapping decisions. If the destination HubSpot account lacks a comparable cost tracking model, we preserve the data in a supplemental CSV rather than creating orphan fields. Change request risk assessment fields similarly have no HubSpot equivalent and are documented in the change request reference export for the customer's ITSM admin to handle separately.

Migration approach

Six steps for a successful Startly to HubSpot Service Hub data migration

  1. Scoping and Startly export coordination

    We audit the Startly portal to identify all modules in scope (Tickets, Assets, CMDB, Projects, Change Requests, Knowledge Base, Time Entries) and their record volumes. Because Startly has no self-service export API, we work with the customer's Startly account contact to coordinate data extraction through their implementation team or manual grid-based CSV exports. We deliver a structured export request specifying exactly which objects, fields, date ranges, and relationship columns to include. Export delivery is the critical path item; we build the project schedule around it and flag any delays as scope-impacting events.

  2. HubSpot environment readiness assessment

    We assess the destination HubSpot Service Hub account tier (Starter, Professional, Enterprise) to identify which features are available before migration begins. Starter tier limits custom properties and ticket pipelines; Professional and above are required for custom objects (CI__c), Goals for SLA recreation, and advanced workflow automation. We also check existing HubSpot record types, pipeline configurations, and custom properties to avoid field-name collisions during import. This assessment determines whether any HubSpot account upgrades are needed before migration starts.

  3. Schema pre-creation in HubSpot

    We create the necessary custom properties and custom objects in HubSpot before any data import begins. This includes custom properties on the Ticket object for Startly ticket fields that have no direct HubSpot equivalent, a custom CI__c object for CMDB entries if the account is Professional or above, and custom multi-select properties for asset labels and tags. We also pre-create HubSpot Teams mapped to the Startly team structure for the team assignment reference document. Schema is created in the production HubSpot account (or sandbox for validation) via the HubSpot API with validation before any record import.

  4. Data extraction, validation, and transformation

    We receive the Startly export files (CSV or structured data) and validate them against the scoping inventory: record counts per object, field completeness, date range coverage, and relationship integrity. We transform each object into HubSpot-compatible format: ticket statuses mapped to HubSpot Ticket status values, Startly users matched to HubSpot Users by email, Organizations mapped to HubSpot Companies, and Assets and CMDB entries routed to their respective custom property or custom object destinations. SLA configurations are extracted as a structured reference document, not a data import. We produce a transformation log and share it with the customer for sign-off before import begins.

  5. Dependency-ordered import and reconciliation

    We import records into HubSpot in dependency order: Users first (manual provisioning validated), then Companies (from Organizations), then Contacts (with CompanyId resolved), then Tickets (with ContactId, OwnerId, and pipeline resolved), then Time Entries as Tasks, then Knowledge Base via the HubSpot native importer, then CMDB entries to CI__c. Each phase produces a reconciliation report comparing import counts to source record counts. Inline images are skipped with a documented list for manual re-upload. Knowledge base category associations are preserved in a reference document for manual re-linking.

  6. Cutover, delta sync, and SLA Goals handoff

    We freeze Startly writes during the cutover window, run a final delta migration of any records created or modified after the initial export date, and enable HubSpot Service Hub as the system of record. We deliver the SLA configuration reference document, the CMDB relationship export, and the change request reference export to the customer's HubSpot admin with instructions for recreating SLA Goals, re-establishing CI relationships, and rebuilding Startly workflow rules in HubSpot Workflows. We support a one-week post-cutover hypercare window for reconciliation issues. We do not rebuild Startly workflow rules as HubSpot Workflows inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Startly logo

Startly

Source

Strengths

  • Flat per-seat pricing ($15/user/month) with no per-module or per-agent gating — all ITSM modules are included by default.
  • 60-day free trial with unlimited users lets IT teams fully evaluate before committing.
  • 10-day standard setup claim with guided migration support from Startly's implementation team.
  • Built-in time tracking integrated with ticketing and project billing without requiring a separate tool.
  • Real-time performance analytics and KPI dashboards configurable per team.

Weaknesses

  • Reporting and dashboard features are widely described as under-developed compared to enterprise ITSM tools.
  • Public API documentation is not readily accessible; migration planning relies on Startly's implementation team rather than self-service export tooling.
  • Small review footprint on G2 and Capterra relative to established competitors makes peer validation difficult.
  • Power users report encountering bugs and errors in complex or heavily customized workflows.
HubSpot Service Hub logo

HubSpot Service Hub

Destination

Strengths

  • Unified CRM object model means support context is always linked to sales and marketing data
  • Generous free tier with unlimited tickets and a shared inbox for small teams
  • Omnichannel inbox consolidates email, live chat, and major messaging platforms natively
  • Customer Success Workspace provides portfolio-level health scores without a separate tool
  • AI agent (Breeze) handles Tier-1 resolutions and knowledge base deflection automatically

Weaknesses

  • Per-seat pricing with mandatory onboarding fees inflates year-one cost significantly
  • Ticket history stored as fragmented engagement objects across APIs complicates export and migration
  • Custom Objects locked behind Enterprise tier limits portability for mid-market teams
  • Help desk depth—routing rules, SLA management, advanced reporting—trails dedicated tools like Zendesk
  • Setup and configuration requires real time investment; out-of-box defaults rarely fit existing workflows

Complexity grading

How hard is this migration?

Standard Helpdesk migration. 2 of 7 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Startly and HubSpot Service Hub.

  • Object compatibility

    B

    2 of 7 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    7-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Startly: Not publicly documented.

  • Data volume sensitivity

    B

    Startly doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Startly to HubSpot Service Hub migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Startly to HubSpot Service Hub data migrations

Answers to the questions buyers ask most during Startly to HubSpot Service Hub migration scoping. Not seeing yours? Book a call.

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Most Startly to HubSpot Service Hub migrations complete in four to six weeks for accounts with up to 15,000 tickets, 3,000 contacts, and no CMDB module in scope. Migrations that include active CMDB entries (500+ configuration items), large time entry histories (200,000+ records), project budget data requiring supplemental exports, or Knowledge Base articles with inline images extend to ten to fourteen weeks. The primary schedule risk is Startly's export coordination; we build the project timeline around export delivery and flag delays immediately.

Adjacent paths

Related migrations to explore

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