Project Management migration

Migrate from WorkflowMax to Trello

Field-level mapping, validation, and rollback between WorkflowMax and Trello. We move data and schema; workflows are rebuilt natively in Trello.

WorkflowMax logo

WorkflowMax

Source

Trello

Destination

Trello logo

Compatibility

71%

10 of 14

objects map 1:1 between WorkflowMax and Trello.

Complexity

BStandard

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from WorkflowMax to Trello is a model-level migration: WorkflowMax is job-centric with quotes, costs, and invoices that feed into Xero accounting, while Trello is board-centric using Kanban cards, checklists, and labels to track work. There is no direct object equivalence for Quotes, Costs, Invoices, or Tax Codes in Trello — these require either a companion accounting tool or manual reference. We export WorkflowMax Clients as Board members and Jobs as Cards, splitting each job's Tasks into Checklist items with estimated hours recorded in the card description. Staff roles migrate as Board member profile fields. We flag the absence of a native WorkflowMax import API by using the built-in CSV export and mapping the output to Trello's REST API, and we plan around Trello's 300 operations per minute per token rate limit for bulk card creation. Workflows, job templates, and the Xero sync configuration do not migrate; we deliver a written inventory of these for the customer's admin to re-implement using Trello Automations or Butler.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

WorkflowMax logo

WorkflowMax

What's pushing teams away

  • Automation is limited and manual processes create frustration, particularly around time entry accuracy and recurring administrative tasks that the platform cannot handle.
  • Buggy behaviour including copy-paste issues and export failures disrupts daily workflows, especially when trying to move data between systems.
  • Limited customization restricts advanced reporting capabilities as firms grow beyond basic use cases, pushing them toward more configurable alternatives.
  • Severe functionality regressions after the Xero-to-BlueRock transition removed features users relied on, such as photo uploads for client records and accessible invoice history.
  • The Xero integration, once a strength, has become a constraint for firms that outgrew Xero or wanted to move to a competing accounting platform.

Choosing

Trello logo

Trello

What's pulling them in

  • Free plan supports unlimited users and 10 boards, giving small teams full access to core Kanban functionality before any paid commitment is required.
  • The drag-and-drop board/card/Label interface requires no training, which reduces adoption friction and onboarding time across distributed teams.
  • Atlassian ecosystem integration with Jira, Confluence, and Bitbucket provides native cross-tool workflows for teams already using Atlassian tools.
  • Butler automation on paid tiers enables rule-based triggers without third-party integrations, covering basic workflow automation needs.
  • Simple visual task management with due dates, checklists, and member assignments keeps individual contributors and small teams organized without complexity.

Object mapping

How WorkflowMax objects map to Trello

Each row shows how a WorkflowMax object lands in Trello, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

WorkflowMax

Client

maps to

Trello

Workspace Member + Board (or Organization profile field)

1:1
Fully supported

WorkflowMax Client records map to Trello Workspace Members with the client name stored as a custom field on a reference Board or as an Organization profile field in Enterprise tier. We export Clients as the first entity in migration order so that any downstream Job import can reference the correct Trello member or board owner. Clients without an email in WorkflowMax are assigned a placeholder Trello member with the contact name as display name.

WorkflowMax

Client Contact

maps to

Trello

Workspace Member

1:1
Fully supported

WorkflowMax Contacts (separate from the Client record via the Generic - Contacts export) map to additional Workspace Members attached to the same Board as the parent Client. Postal address fields migrate as a card description note or a custom field if the destination Board uses the Custom Fields Power-Up. We deduplicate by email address to avoid creating duplicate Trello members for contacts who appear in both the Client and Contact exports.

WorkflowMax

Job

maps to

Trello

Card

1:1
Fully supported

WorkflowMax Jobs are the primary migration unit and map directly to Trello Cards. Each Job's name becomes the Card title, description becomes the Card description (with any internal notes appended), Job State maps to a Label colour (e.g., Active=green, Cancelled=red, Completed=blue), and Start Date and Due Date map to Card due date fields. We use the Job UUID as a custom Card ID field for reconciliation after migration. Jobs without a Client are placed in a default onboarding or backlog Board.

WorkflowMax

Job

maps to

Trello

List (by job status)

lossy
Fully supported

We configure one Trello List per distinct WorkflowMax Job State (e.g., Quote, In Progress, On Hold, Completed, Cancelled). Lists are pre-created on each Board before Card migration begins. If WorkflowMax uses custom states beyond the platform defaults, we create matching custom Labels in addition to the status-based List distribution. List order is preserved from the migration scoping configuration.

WorkflowMax

Task

maps to

Trello

Checklist Item (on Card)

1:many
Fully supported

Each WorkflowMax Task belonging to a Job migrates as a Checklist item on the parent Card. Task estimated hours migrate as text appended to the checklist item name (e.g., '[Est. 4h]'). Billable flag maps to a separate 'Billable' Label applied to the Card. Staff assignment on the Task resolves to a Card member (mapped via the Staff object). If a Task has sub-tasks in WorkflowMax, we flatten the hierarchy into a nested Checklist structure within the parent Card. Tasks without a parent Job are held in a catch-all Backlog Card for manual reassignment.

WorkflowMax

Timesheet

maps to

Trello

Card Description update or Activity Log Power-Up

1:1
Fully supported

Timesheet entries (staff, date, hours, billable flag, cost rate) are aggregated per Job per staff member and written into the Card description as a structured summary table. Because Trello has no native time tracking object, we store the most recent 12 months of timesheet data in the Card; older historical timesheets are exported to a CSV delivered alongside the migration for reference in a connected time-tracking tool. We flag in the migration report which records contain manually entered hours (a known WorkflowMax pain point) so the customer understands data quality in the destination.

WorkflowMax

Cost

maps to

Trello

Card Custom Field or Description reference

1:1
Fully supported

WorkflowMax Cost Admin records (products, materials, recurring expenses) are mapped to Card custom fields (if the destination Board has the Custom Fields Power-Up enabled) or appended to the Card description as a cost reference table. Cost codes and unit prices migrate as text values; cost totals per Job are summarised in the Card description for budget visibility. Trello has no native cost management or product inventory feature.

WorkflowMax

Quote

maps to

Trello

Card Attachment (PDF export) or Description

1:1
Fully supported

WorkflowMax Quotes are exported as structured CSV records and converted to a Trello Card description section capturing line items, rates, and total values. If the customer has Quote PDFs stored in WorkflowMax, we flag these as manual download items and document the re-upload step to Trello Card attachments post-migration. Multiple Quotes per Job are stacked as separate description sections within the same Card, ordered by Quote creation date.

WorkflowMax

Invoice

maps to

Trello

Not migrated (accounting layer)

1:1
Fully supported

WorkflowMax Invoices are tightly coupled to Xero and are not suitable for Trello as the destination. We export Invoice records as a reconciliation CSV (Invoice number, Job reference, client, total, status, Xero payment reference) and recommend the customer retains Xero as the source of truth for invoicing. The CSV is delivered alongside the migration package and the customer admin links the CSV to the relevant Trello Cards as a reference attachment. Cancelled invoices are exported separately and flagged in the reconciliation report.

WorkflowMax

Staff

maps to

Trello

Board Member

1:1
Fully supported

WorkflowMax Staff records (name, role, cost rate, billing rate) map to Trello Board Members. We resolve Staff by email to create or match Trello Workspace accounts. Role and rate information are stored as Board member profile fields or as custom fields on a Staff Reference Card created in each Board. Staff without a Trello license are flagged in the migration report for the admin to provision before final cutover.

WorkflowMax

Custom Field (on Job)

maps to

Trello

Custom Field Power-Up field or Label

lossy
Fully supported

WorkflowMax user-defined custom fields on Jobs are pre-created in Trello using the Custom Fields Power-Up before migration. Field type mapping: text fields become Trello text custom fields, numeric fields become Trello number custom fields, date fields become Trello date custom fields (with due date integration), and dropdown fields become Trello dropdown custom fields. Labels are used as a fallback for boolean custom fields if the Power-Up is not available on the destination plan.

WorkflowMax

Job Template

maps to

Trello

Board Template or Butler Rule

lossy
Fully supported

WorkflowMax job templates define a standard task structure for recurring job types. We export template definitions including the task list, default values, and rates. In Trello, we replicate these as Board Templates (one Board per template type) with pre-populated Lists and a sample Card showing the intended checklist structure. For template-based automation (e.g., auto-assign staff when a Card enters a List), we document the Butler Rule configuration as part of the migration handoff rather than creating it as live rules.

WorkflowMax

Tax Code

maps to

Trello

Not migrated

1:1
Fully supported

WorkflowMax Tax Codes used in quotes and invoices have no Trello equivalent. We export Tax Codes as reference data in the migration package CSV so that the customer can cross-reference them if they connect Trello to an accounting tool. No destination-side configuration is required.

WorkflowMax

Document and Attachment

maps to

Trello

Not migrated

1:1
Fully supported

WorkflowMax job documents and file attachments cannot be exported via the API or built-in export (confirmed platform limitation with documented bugs around documents not appearing in job tabs). We instruct the customer to manually download their document library from WorkflowMax before the migration window and plan a manual re-attachment step in Trello after cutover. This step is documented in the migration runbook and is outside the automated migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

WorkflowMax logo

WorkflowMax gotchas

High

WorkflowMax has no public import API

High

Documents and job attachments cannot be exported via API

Medium

Cancelled invoice history is hard to retrieve

Medium

No Gantt or resource scheduling view at launch of BlueRock version

Low

Manual time entry causes inaccurate project cost tracking

Trello logo

Trello gotchas

High

Billing model uses maximum seat quantity at term midpoint

Medium

Custom Field data historically stored in pluginData

Medium

API rate limits are token-gated and can block bulk migration

Medium

Guest-to-paid seat conversion triggers on multi-board membership

Low

Automation command runs are capped per plan and overage triggers upgrade pressure

Pair-specific challenges

  • WorkflowMax has no public import API for inbound data

    The WorkflowMax API is read-only for most endpoints — there is no documented bulk upsert or POST API for pushing data back into WorkflowMax, which also means third-party migration tools cannot push records directly. We work around this by running the built-in CSV export wizard for each data type (Clients, Contacts, Jobs, Tasks, Staff, Costs, Quotes, Timesheets), profiling the exported CSV for data quality issues (missing required fields, orphaned records, duplicate UUIDs), and then pushing the cleaned CSV output into Trello via the Trello REST API. Any data types that the export wizard cannot produce (documents, cancelled invoice history) are flagged as manual steps in the migration runbook.

  • Trello has no native invoicing, cost tracking, or accounting integration

    WorkflowMax is an all-in-one job management and billing platform with Xero integration. Trello is a visual project management tool with no native accounting, invoicing, or cost-tracking objects. Quotes, Costs, Invoices, and Tax Codes from WorkflowMax cannot be migrated as live records in Trello — they require either a companion accounting platform or manual reference. We handle this by exporting these records as structured CSVs delivered alongside the migration, and we recommend the customer establish a separate invoicing workflow (e.g., keeping Xero standalone or connecting to a Trello-compatible billing tool via Zapier) before cutover.

  • Job-to-board structural translation is not one-to-one

    WorkflowMax's job-centric model (Jobs contain Tasks, linked to Clients, Quotes, Costs, Timesheets, and Staff) does not map cleanly onto Trello's board-centric model (Boards contain Lists of Cards with Checklist items and Members). We resolve this by pre-designing the Board structure during scoping: each WorkflowMax Client gets a Board, each Job becomes a Card, each Task becomes a Checklist item, and each Staff assignment becomes a Card Member. Multi-board migration (if WorkflowMax uses job categories or departments) requires the customer to define the board hierarchy upfront. Migrations that skip this step produce misaligned card structures that require post-migration cleanup.

  • Trello API rate limits constrain bulk card creation

    Trello's API enforces rate limits of approximately 300 operations per minute per API token, with additional per-second burst limits. Large migrations with thousands of Cards (one per WorkflowMax Job) require batched API calls with exponential backoff on 429 responses. We implement chunking in the migration pipeline: Cards are created in batches of 100 with a 20-second stagger, and Checklist items are created as a follow-on batch after the parent Card creation is confirmed. Migrations without this rate-limit handling risk 429 errors that corrupt the batch state and require restart.

  • Manual time entry data quality in WorkflowMax may be inconsistent

    WorkflowMax requires staff to enter timesheets manually with no native time-clock or automatic capture. Late or missed entries are a documented weakness in WorkflowMax (flagged in platform reviews), meaning migrated timesheet data may contain estimated hours rather than actual clocked hours for some records. We profile the timesheet export during scoping and flag records where the entry date is significantly later than the work date, marking them as 'estimated' in the Trello Card description summary. The customer admin reviews this flag in the migration report and decides whether to treat these records as authoritative.

Migration approach

Six steps for a successful WorkflowMax to Trello data migration

  1. Scoping and WorkflowMax CSV export profiling

    We audit the source WorkflowMax instance: record counts per object (Clients, Contacts, Jobs, Tasks, Timesheets, Costs, Quotes, Staff, Custom Fields), job template count and structure, active vs archived job ratio, and any custom field definitions on Jobs. We run the built-in CSV export wizard for each data type and profile the output for data quality issues including missing required fields, duplicate UUIDs, orphaned Contacts without a parent Client, and timesheet entries with large discrepancies between entry date and work date. The scoping output is a written migration plan with the Board structure design, a data quality report, and a list of any records that require manual handling.

  2. Board structure design and Trello schema preparation

    We design the Trello Board hierarchy based on the WorkflowMax Client list: each major Client becomes a Board (or a List within a shared Board for smaller clients, per the customer's preference). We pre-create Lists per Job State, configure the Custom Fields Power-Up with fields matching the WorkflowMax custom field definitions, and add Labels for Job State colour coding and the Billable flag. If job templates exist, we create corresponding Board Templates. We also configure Trello Workspace settings (member invites, permission levels) to match the Staff roster.

  3. Staff and member provisioning

    We extract every distinct Staff record from WorkflowMax and attempt to match by email against existing Trello Workspace members. Staff without a matching Trello account are flagged in a provisioning report for the customer admin to create or invite before the migration phase. Owner reconciliation (WorkflowMax staff who own Jobs) maps to Card Members in Trello. We cannot create Trello accounts programmatically; the admin handles provisioning. Migration cannot proceed past Card creation until Staff member provisioning is confirmed.

  4. Client and Contact migration

    We migrate WorkflowMax Clients first as the foundational records. Each Client becomes a Trello Board or an Organisation entity (depending on the Trello plan). We then migrate Client Contacts as Workspace Members attached to the same Board or Organisation. Deduplication by email prevents duplicate member creation. The client address, billing code, and any client-level custom fields migrate as Board description fields or custom fields. Any Clients with no email contact are assigned a placeholder member with the contact name for board ownership.

  5. Job and Task migration with checklist batching

    We migrate WorkflowMax Jobs as Trello Cards in dependency order: Jobs without parent Jobs first, then Jobs with parent relationships resolved as Card labels or links. Each Card's name, description, due date, and custom fields are mapped during insertion. Tasks are migrated as Checklist items on the parent Card in a separate API batch after the Card is confirmed created. We implement a 20-second stagger between Card creation batches to respect Trello's rate limit of approximately 300 operations per minute per token. Any rate-limit 429 responses trigger an exponential backoff retry before the batch is re-submitted.

  6. Timesheet, Cost, and Quote aggregation; document manual handoff

    We aggregate Timesheet entries per Job and write a structured summary table to the Card description. Cost records are appended to the Card description or to a custom Cost custom field if the Custom Fields Power-Up is configured. Quotes are written as a structured section in the Card description; any Quote PDFs to be re-attached are documented in the migration runbook for manual re-upload. We deliver a standalone CSV of Invoice records for Xero reference and a separate CSV of Tax Codes as lookup data. We instruct the customer to manually download their WorkflowMax document library before the migration window and document the re-attachment step for Trello Card attachments post-cutover.

  7. Cutover, validation, and template handoff

    We freeze WorkflowMax write access during the cutover window, run a final delta migration of any records modified since the last batch, and then enable Trello as the system of record. We deliver a migration reconciliation report comparing record counts in WorkflowMax against record counts in Trello (Boards, Cards, Checklist items, Members). We deliver a separate inventory of Job Templates and recommended Trello Board Template equivalents, plus a Butler Rule design document for any template-based automation the customer wants to rebuild. We do not create live Butler rules or Trello Automations as part of the migration scope; that work is handled by the customer's admin using the handoff documentation.

Platform deep dives

Context on both ends of the pair

WorkflowMax logo

WorkflowMax

Source

Strengths

  • Tight native integration with Xero accounting, automatically pushing invoices and syncing payment status back to WorkflowMax.
  • All-in-one job management covering the full client lifecycle from lead to invoice in a single platform.
  • 14-day free trial with no credit card required, giving teams a low-friction evaluation period.
  • Broad industry applicability across architecture, engineering, creative agencies, consulting, and trades, with a feature set tuned for time-billing service firms.
  • Active community of implementation partners in Australia and New Zealand with certified WorkflowMax expertise.

Weaknesses

  • Automation is limited — recurring tasks, automated reminders, and workflow triggers require significant manual intervention.
  • No public import API — migrating data INTO WorkflowMax must use the platform's own built-in migration wizard, not a direct API push.
  • Time tracking is entirely manual, leading to inaccurate project tracking when staff forget to log hours.
  • Reporting is constrained by limited customization, making it difficult for growing firms to get the analytics they need.
  • The Xero-to-BlueRock transition in 2023-2024 caused functionality regressions including removed features and bugs that have not been fully resolved.
Trello logo

Trello

Destination

Strengths

  • Generous free tier with unlimited users and 10 boards, the lowest barrier to entry among major project management tools.
  • Intuitive drag-and-drop Kanban interface requires no training or onboarding documentation.
  • Deep Atlassian integration with Jira, Confluence, and Bitbucket for teams already in the ecosystem.
  • Built-in Butler automation covers rule-based triggers without requiring third-party integrations.
  • REST API with comprehensive documentation enables programmatic access to all core objects.

Weaknesses

  • Reporting and analytics are absent, with no built-in velocity tracking, burndown charts, or historical performance metrics.
  • The flat board/list/card data model scales poorly for complex projects requiring hierarchical task structures.
  • Customization is limited compared to platforms like Asana, monday.com, or Jira that offer richer field types and workflow configuration.
  • Advanced views (Timeline, Dashboard) require Premium and are not available on Standard, inflating total cost for teams needing visibility features.
  • Guest user billing rules are confusing and prone to accidental seat overages when guests join multiple boards.

Complexity grading

How hard is this migration?

Standard Project Management migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across WorkflowMax and Trello.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    WorkflowMax: Documented in the v2/v3 API docs but specific per-minute thresholds were not enumerated in the public overview pages reviewed. As a Xero-family product it generally follows Xero's published rate-limit pattern (per-org and per-day caps). We confirm current limits in the WorkflowMax API documentation before committing to a sync schedule..

  • Data volume sensitivity

    A

    WorkflowMax exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your WorkflowMax to Trello migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about WorkflowMax to Trello data migrations

Answers to the questions buyers ask most during WorkflowMax to Trello migration scoping. Not seeing yours? Book a call.

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Most migrations land between four and six weeks for accounts with fewer than 5,000 Jobs, 30,000 Tasks, and no complex multi-board template structure. Migrations with large historical timesheet records (over 100,000 entries), job templates spanning multiple boards, or clients with extensive Staff role hierarchies move to eight to twelve weeks because of CSV export profiling, checklist-item batching against Trello rate limits, and the manual document handoff. A typical discovery and scoping phase takes two to three weeks; migration execution takes one to two weeks; UAT and cutover take one to two weeks.

Adjacent paths

Related migrations to explore

Ready when you are

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