Project Management

Migrate your WorkflowMax data

Cloud-based job management software for service businesses that track time and bill clients. Originally Xero-owned, now under BlueRock, with Xero integration as its core differentiator and its own migration path.

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In its favor

Why people choose WorkflowMax

The signal that keeps WorkflowMax on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Xero accounting integration is considered best-in-class for time-tracking businesses, with invoices created in WorkflowMax automatically pushed to Xero without manual re-entry.

The all-in-one platform consolidates quoting, scheduling, time tracking, job management, and reporting into a single tool, reducing the need for spreadsheets across small service firms.

Time recording and job reporting are widely regarded as straightforward and user-friendly, especially for firms new to job management software.

The platform serves a wide range of service industries — architects, engineers, creative agencies, consultants, and tradespeople — giving it broad applicability for time-billing businesses.

BlueRock's acquisition of the WorkflowMax brand from Xero in 2023 gave existing users a continuation path with the same familiar interface and Xero connection.

Automation is limited and manual processes create frustration, particularly around time entry accuracy and recurring administrative tasks that the platform cannot handle.

Buggy behaviour including copy-paste issues and export failures disrupts daily workflows, especially when trying to move data between systems.

Limited customization restricts advanced reporting capabilities as firms grow beyond basic use cases, pushing them toward more configurable alternatives.

Severe functionality regressions after the Xero-to-BlueRock transition removed features users relied on, such as photo uploads for client records and accessible invoice history.

The Xero integration, once a strength, has become a constraint for firms that outgrew Xero or wanted to move to a competing accounting platform.

Reasons to switch

Why people leave WorkflowMax

The recurring reasons buyers give for replacing WorkflowMax. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where WorkflowMax fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Tight native integration with Xero accounting, automatically pushing invoices and syncing payment status back to WorkflowMax.All-in-one job management covering the full client lifecycle from lead to invoice in a single platform.14-day free trial with no credit card required, giving teams a low-friction evaluation period.Broad industry applicability across architecture, engineering, creative agencies, consulting, and trades, with a feature set tuned for time-billing service firms.Active community of implementation partners in Australia and New Zealand with certified WorkflowMax expertise.

Weaknesses

Automation is limited — recurring tasks, automated reminders, and workflow triggers require significant manual intervention.No public import API — migrating data INTO WorkflowMax must use the platform's own built-in migration wizard, not a direct API push.Time tracking is entirely manual, leading to inaccurate project tracking when staff forget to log hours.Reporting is constrained by limited customization, making it difficult for growing firms to get the analytics they need.The Xero-to-BlueRock transition in 2023-2024 caused functionality regressions including removed features and bugs that have not been fully resolved.

Where it works

Small to mid-sized service businesses (2–50 employees) that need straightforward time tracking and invoicing in a single platform, particularly in Australia and New Zealand where certified implementation partners are available.Time-billing professional services firms in architecture, engineering, creative agencies, and consulting where the core workflow is quote to job to timesheet to invoice with Xero.Single-location service businesses with relatively simple job structures that have outgrown spreadsheets but do not yet require advanced automation or complex reporting.Firms already committed to Xero as their accounting platform seeking an integrated job management layer without manual data re-entry between systems.

Where it struggles

Growing firms with increasing complexity that require advanced reporting, custom dashboards, or sophisticated analytics beyond basic job cost summaries, as the platform's customization is limited.Service businesses that depend on automated workflows such as recurring task generation, automated client reminders, or triggered actions, all of which require manual intervention in WorkflowMax.Project-centric organizations where time tracking accuracy is critical and reliance on manual entry leads to frequent gaps, duplicate entries, or forgotten logs.Teams operating across multiple locations or managing complex, multi-phase projects with interdependencies that exceed the platform's linear job structure and flat task hierarchy.Firms seeking to migrate away from Xero or adopt alternative accounting platforms, as the Xero integration is tightly coupled and the platform lacks a public import API for inbound migrations.

Pricing tiers

WorkflowMax pricing overview

WorkflowMax offers a 14-day free trial. Published pricing tiers were not available in the research data; the platform markets custom quotes for business plans, suggesting a per-user or per-org model rather than a public tiered pricing page.

Standard

Tier 1 of 3

$55/month for up to 3 users, then $7/user/month

What's included

Quoting, client manager, timesheets, and invoicingXero accounting integrationJob management with custom fields, purchase orders, and job costingReporting, mobile access, document management14-day free trial, no setup fees, no contracts

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Pricing is informational. FlitStack AI does not bill on WorkflowMax's schedule — see our quote-based pricing →

What gets migrated

WorkflowMax object support

Object-by-object support for WorkflowMax migrations. Per-pair details surface during scoping.

Clients

Fully supported

Client records are a first-class object with name, contact details, address, and billing code. We export them as standalone records and map them to the destination's equivalent contact or account object. WorkflowMax's export includes the client UUID which we use to maintain referential integrity across related records.

Client Contacts

Fully supported

Contacts are exported separately from the client record via the Generic - Contacts file type in the built-in export. Postal addresses on contacts may require mapping to separate address fields in the destination — we handle this with a field-by-field column remap.

Jobs

Fully supported

Jobs are the central entity in WorkflowMax, linking to clients, staff, tasks, and quotes. We export the full job record including job status, estimated vs. actual hours, internal notes, and dates. Jobs and quotes are separate objects with a one-to-many relationship — we preserve this link in the target system.

Tasks

Mapping required

Tasks belong to jobs and carry estimated hours, assigned staff, and cost rates. We export task-level data as a flat list linked by job ID. Where the destination uses a subtask or milestone model, we restructure the hierarchy accordingly.

Timesheets

Mapping required

Timesheet entries are linked to a staff member and a job/task combination. We export the full time-entry record including date, hours, cost rate, and billable flag. Manual time entry is a known pain point — we flag records where hours were entered late or estimated rather than clocked.

Costs

Mapping required

WorkflowMax maintains a Cost Admin database for products, materials, and recurring expenses used on jobs. Costs can be exported to CSV with UUIDs for re-import. We map cost records to the destination's equivalent expense or inventory item object, noting that supplier-linked costs require a separate supplier export.

Quotes

Mapping required

Quotes are derived from jobs and include line items, rates, and total values. The relationship between a quote and its parent job is one-to-many — multiple quotes can be created for a single job. We preserve quote status (draft, sent, accepted, rejected) and map line items to the destination's quote or estimate object.

Invoices

Mapping required

Invoices are created from jobs or quotes and are automatically pushed to Xero. Exported invoice history includes cancelled invoices, which some reviewers flagged as difficult to retrieve. We export the full invoice record including line items, totals, and payment status, handling the Xero sync state separately.

Staff

Fully supported

Staff records include name, role, cost rate, and billing rate. We export the staff list and map it to the destination's user or resource object. Rate information is preserved as a custom property in the destination if the target does not have a native rate field.

Custom Fields

Mapping required

WorkflowMax supports user-defined custom fields on jobs and other objects. We export custom field definitions alongside their values. During migration, we create matching custom fields in the destination or map values to existing destination fields as appropriate.

Documents and Attachments

Not in this platform

Job documents and attachments are not reliably exportable via the API or built-in export. We flag this as a gap and recommend customers download documents manually from WorkflowMax before cutover, storing them separately for manual re-attachment in the destination.

Job Templates

Mapping required

WorkflowMax supports custom templates for recurring job structures. We export template definitions including task lists and default values. Re-creating templates in the destination requires mapping the task hierarchy and any embedded custom fields.

Tax Codes

Mapping required

Tax codes used in quotes and invoices are exported as reference data. We map them to the destination's tax or VAT configuration, flagging any codes that have no direct equivalent in the target system.

Gotchas

What to watch for in WorkflowMax migrations

Issues we've hit on past WorkflowMax migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

WorkflowMax has no public import API

High

Documents and job attachments cannot be exported via API

Medium

Cancelled invoice history is hard to retrieve

Medium

No Gantt or resource scheduling view at launch of BlueRock version

Low

Manual time entry causes inaccurate project cost tracking

How a WorkflowMax migration works

Four steps, WorkflowMax-specific

Connect

OAuth 2.0 via Xero's identity provider. The auth endpoint is login.xero.com/identity/connect/authorize and the token endpoint is identity.xero.com/connect/token. Access tokens expire after 30 minutes; refresh tokens (granted with the offline_access scope) last 60 days. The access token is a JWT carrying the authenticated Organisation ID required on every API call. into WorkflowMax. Scopes limited to read-only on the data we move.

Map

We translate WorkflowMax-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate WorkflowMax quirks before production.

Migrate

Full migration with WorkflowMax rate-limit handling. Rollback available throughout.

FAQ

WorkflowMax migration FAQ

Answers to the questions buyers ask most during WorkflowMax migration scoping. Not seeing yours? Book a call.

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Most WorkflowMax migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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