CRM migration
Field-level mapping, validation, and rollback between Weave and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Weave
Source
HubSpot
Destination
Compatibility
11 of 12
objects map 1:1 between Weave and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Weave organizes healthcare practices around patients, appointments, communications, and payments within a single communication-first platform. HubSpot uses a different object model: Contacts, Companies, Deals (Opportunities), and Tickets — plus custom objects for healthcare-specific data that doesn't fit the standard schema. The migration challenge is translating Weave's patient-centric data architecture into HubSpot's relationship-based CRM without losing communication history or patient associations. FlitStack AI accesses Weave via its export and API endpoints, pulling patient records, communication logs, appointment metadata, payment history, and any custom fields. We then map Weave's patient structure to HubSpot Contacts (with original_create_date preserved in Original_Create_Date__c), Companies for the practice organization, Deals for billing or service contracts, and Tickets for support workflows. Communication history (calls, texts, voicemails) migrates as Engagement records with original timestamps. Owner resolution happens via email match against HubSpot users. We run a sample migration first with field-level diff before committing to the full run, and a delta-pickup window captures any in-flight changes during cutover. What does NOT migrate: Weave's workflows, automated reminders, and sequence logic are platform-specific constructs that have no HubSpot equivalent — those must be rebuilt as HubSpot workflows post-migration. We export Weave workflow definitions as a reference document to accelerate the rebuild.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Weave object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Weave
Patient
HubSpot
Contact
1:1Weave patients map directly to HubSpot Contacts using a one-to-one field mapping. Patient name, phone number, email address, physical address, and all patient properties transfer as corresponding contact properties. The original patient create date is preserved in a custom datetime field since HubSpot's native CreatedDate reflects the migration execution time rather than the original record creation date.
Weave
Patient Communication Log
HubSpot
Engagement (call_log / email / text)
1:1Weave call logs, text message exchanges, and voicemail recordings attached to a patient record become HubSpot Engagement records. The Type field is set to Call, Email, or Note depending on the communication channel. Original timestamp, direction indicator showing inbound or outbound, and provider metadata are all preserved in custom fields on each engagement record.
Weave
Appointment
HubSpot
Custom Object: Appointment
1:1Weave appointments have no native equivalent in HubSpot's standard object model. We create a HubSpot Custom Object named Appointment with properties for appointment date, assigned provider, duration, type, and current status. The patient contact links to the appointment via a custom association definition configured in HubSpot's association settings.
Weave
Practice / Location
HubSpot
Company
1:1Each Weave practice or clinic location becomes a HubSpot Company record representing the organization. Practice name, primary address, phone number, and domain information transfer as standard Company properties. Multi-location setups generate multiple Company records with location metadata distinguishing each physical practice location.
Weave
Payment / Invoice
HubSpot
Deal (Opportunity)
1:1Weave payment records and invoice entries map to HubSpot Deals representing service contracts or individual billing events. Deal fields capture amount, payment date, current status, and the payer patient link via Contact association. Pipeline and stage values reflect the payment lifecycle from Scheduled through Paid to Overdue status.
Weave
Review Request
HubSpot
Workflow + Custom Property
1:1Weave's built-in review request automation has no direct HubSpot equivalent that transfers automatically. We preserve review request history as a custom property on the Contact record for reference. Rebuilding the trigger logic as a HubSpot workflow is recommended post-migration using enrollment criteria from the historical request data.
Weave
Provider / Staff
HubSpot
User
1:1Weave providers and staff members resolve to HubSpot Users by matching email addresses. The active or inactive status from Weave maps directly to HubSpot's user active flag. Unmatched providers are flagged in a pre-migration report, and practices either invite them to join the HubSpot portal or assign their records to a designated fallback user.
Weave
Insurance Information
HubSpot
Custom Properties on Contact
1:1Weave stores insurance carrier name, policy number, and group number on the patient record. These transfer as custom text fields or pick-list properties on the HubSpot Contact object. HubSpot CRM has no native insurance data object, so all carrier and policy information remains stored directly on the patient contact record.
Weave
Custom Patient Properties
HubSpot
Custom Properties on Contact
1:1Any custom fields configured on Weave patient records including referral source tracking, preferred contact method selection, and treatment history documentation are recreated as HubSpot custom contact properties. Field data types including text, date, and pick-list formats are preserved during the migration process.
Weave
Appointment Reminder Settings
HubSpot
Workflow
1:1Weave's automated appointment reminder functionality is a built-in workflow construct within the platform. These automated reminders must be rebuilt as HubSpot workflows using date-based enrollment triggers and email or SMS communication actions. We export the original reminder configuration rules as a structured reference document to guide the rebuild process.
Weave
SMS / Text Conversations
HubSpot
Engagement (Note) + Custom Property
1:1Weave text message conversations transfer as a chronological series of Engagement notes on the Contact record. Each individual message preserves its timestamp, direction showing inbound or outbound, and full message content. The complete conversation thread is reconstructed as a linked series of notes on the contact timeline.
Weave
Patient Associations (family members, guarantors)
HubSpot
Contact Associations
many:1Weave allows linking family members or guarantors to a primary patient record. HubSpot supports contact-to-contact associations with custom labels such as Spouse, Child, or Guarantor. We map these relationship connections and recreate the appropriate association labels in HubSpot's association settings to maintain family and guarantor linkages.
| Weave | HubSpot | Compatibility | |
|---|---|---|---|
| Patient | Contact1:1 | Fully supported | |
| Patient Communication Log | Engagement (call_log / email / text)1:1 | Fully supported | |
| Appointment | Custom Object: Appointment1:1 | Fully supported | |
| Practice / Location | Company1:1 | Fully supported | |
| Payment / Invoice | Deal (Opportunity)1:1 | Fully supported | |
| Review Request | Workflow + Custom Property1:1 | Fully supported | |
| Provider / Staff | User1:1 | Fully supported | |
| Insurance Information | Custom Properties on Contact1:1 | Fully supported | |
| Custom Patient Properties | Custom Properties on Contact1:1 | Fully supported | |
| Appointment Reminder Settings | Workflow1:1 | Fully supported | |
| SMS / Text Conversations | Engagement (Note) + Custom Property1:1 | Fully supported | |
| Patient Associations (family members, guarantors) | Contact Associationsmany:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Weave gotchas
Pricing hides setup, hardware, and addon costs
SMS and voicemail retention limits
Limited public API documentation
VoIP call records tied to phone service
Consolidated pricing tiers obscure feature availability
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Weave data export and profile patient record quality
FlitStack connects to Weave via export and API access to pull a complete inventory of patient records, communication logs, appointments, payments, and custom fields. We profile the data for duplicates, missing required fields, and inconsistent values before any mapping is written. A data-cleanliness report goes to your team with fix recommendations — cleaning records in Weave before migration reduces cleanup time post-migration and prevents duplicate contacts in HubSpot.
Design HubSpot schema: Custom Objects, properties, and association labels
Based on the Weave data audit, FlitStack delivers a HubSpot schema setup plan. This includes the Appointment Custom Object definition with all required fields, custom contact properties for insurance and healthcare-specific data, association labels for patient-provider and patient-guarantor relationships, and pipeline configuration if deal records are used for billing. Your HubSpot admin creates the schema before data lands — we provide exact field names, types, and pick-list values to enter.
Map and validate all field transformations with a sample migration
A representative slice of 100–500 records migrates first — spanning patients, appointments, communication logs, and payment records. We generate a field-level diff showing source values and destination field values so you can verify mapping correctness. Common validation checks include: patient-contact association to the correct practice Company, communication logs appearing on the contact timeline, appointment records linking to the patient Contact, and owner resolution via email match. No full run commits until you sign off on the sample diff.
Run full migration with delta-pickup and rollback preparation
The full migration executes against HubSpot. All patient records, appointments, communication history, payments, and custom properties load in dependency order (Company → Contact → Appointment → Engagement). A delta-pickup window of 24–48 hours captures any records created or modified in Weave during the cutover window. FlitStack prepares a one-click rollback script before cutover — if reconciliation finds discrepancies, rolling back clears the destination and preserves the Weave source as-is. An audit log records every operation for post-migration verification.
Deliver migration artifacts and rebuild reference for workflows
After cutover, FlitStack delivers a migration summary report covering record counts per object, any unresolvable mappings, and a field-mapping reference document. We export Weave workflow definitions (reminder rules, sequence triggers, review-request logic) as a structured rebuild reference for your HubSpot admin. This document identifies which HubSpot workflows, enrollment triggers, and automation sequences replace each Weave automation — giving your team a checklist for rebuilding the operational layer that data migration cannot carry.
Platform deep dives
Weave
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Weave and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Weave: Not publicly documented.
Data volume sensitivity
Weave doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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