CRM migration

Migrate from Weave to HubSpot

Field-level mapping, validation, and rollback between Weave and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Weave logo

Weave

Source

HubSpot

Destination

HubSpot logo

Compatibility

92%

11 of 12

objects map 1:1 between Weave and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Weave organizes healthcare practices around patients, appointments, communications, and payments within a single communication-first platform. HubSpot uses a different object model: Contacts, Companies, Deals (Opportunities), and Tickets — plus custom objects for healthcare-specific data that doesn't fit the standard schema. The migration challenge is translating Weave's patient-centric data architecture into HubSpot's relationship-based CRM without losing communication history or patient associations. FlitStack AI accesses Weave via its export and API endpoints, pulling patient records, communication logs, appointment metadata, payment history, and any custom fields. We then map Weave's patient structure to HubSpot Contacts (with original_create_date preserved in Original_Create_Date__c), Companies for the practice organization, Deals for billing or service contracts, and Tickets for support workflows. Communication history (calls, texts, voicemails) migrates as Engagement records with original timestamps. Owner resolution happens via email match against HubSpot users. We run a sample migration first with field-level diff before committing to the full run, and a delta-pickup window captures any in-flight changes during cutover. What does NOT migrate: Weave's workflows, automated reminders, and sequence logic are platform-specific constructs that have no HubSpot equivalent — those must be rebuilt as HubSpot workflows post-migration. We export Weave workflow definitions as a reference document to accelerate the rebuild.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Weave logo

Weave

What's pushing teams away

  • Software plateaued and stopped evolving with practice needs; features stagnated while competitors added AI and automation capabilities.
  • Customer support became inconsistent over time, with longer response times and difficulty reaching knowledgeable staff for technical issues.
  • Cost became difficult to justify as the practice grew and the feature set no longer matched the increasing monthly spend.
  • Customization limitations frustrated practices with unique workflows that could not be adapted within Weave's opinionated structure.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Weave objects map to HubSpot

Each row shows how a Weave object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Weave

Patient

maps to

HubSpot

Contact

1:1
Fully supported

Weave patients map directly to HubSpot Contacts using a one-to-one field mapping. Patient name, phone number, email address, physical address, and all patient properties transfer as corresponding contact properties. The original patient create date is preserved in a custom datetime field since HubSpot's native CreatedDate reflects the migration execution time rather than the original record creation date.

Weave

Patient Communication Log

maps to

HubSpot

Engagement (call_log / email / text)

1:1
Fully supported

Weave call logs, text message exchanges, and voicemail recordings attached to a patient record become HubSpot Engagement records. The Type field is set to Call, Email, or Note depending on the communication channel. Original timestamp, direction indicator showing inbound or outbound, and provider metadata are all preserved in custom fields on each engagement record.

Weave

Appointment

maps to

HubSpot

Custom Object: Appointment

1:1
Fully supported

Weave appointments have no native equivalent in HubSpot's standard object model. We create a HubSpot Custom Object named Appointment with properties for appointment date, assigned provider, duration, type, and current status. The patient contact links to the appointment via a custom association definition configured in HubSpot's association settings.

Weave

Practice / Location

maps to

HubSpot

Company

1:1
Fully supported

Each Weave practice or clinic location becomes a HubSpot Company record representing the organization. Practice name, primary address, phone number, and domain information transfer as standard Company properties. Multi-location setups generate multiple Company records with location metadata distinguishing each physical practice location.

Weave

Payment / Invoice

maps to

HubSpot

Deal (Opportunity)

1:1
Fully supported

Weave payment records and invoice entries map to HubSpot Deals representing service contracts or individual billing events. Deal fields capture amount, payment date, current status, and the payer patient link via Contact association. Pipeline and stage values reflect the payment lifecycle from Scheduled through Paid to Overdue status.

Weave

Review Request

maps to

HubSpot

Workflow + Custom Property

1:1
Fully supported

Weave's built-in review request automation has no direct HubSpot equivalent that transfers automatically. We preserve review request history as a custom property on the Contact record for reference. Rebuilding the trigger logic as a HubSpot workflow is recommended post-migration using enrollment criteria from the historical request data.

Weave

Provider / Staff

maps to

HubSpot

User

1:1
Fully supported

Weave providers and staff members resolve to HubSpot Users by matching email addresses. The active or inactive status from Weave maps directly to HubSpot's user active flag. Unmatched providers are flagged in a pre-migration report, and practices either invite them to join the HubSpot portal or assign their records to a designated fallback user.

Weave

Insurance Information

maps to

HubSpot

Custom Properties on Contact

1:1
Fully supported

Weave stores insurance carrier name, policy number, and group number on the patient record. These transfer as custom text fields or pick-list properties on the HubSpot Contact object. HubSpot CRM has no native insurance data object, so all carrier and policy information remains stored directly on the patient contact record.

Weave

Custom Patient Properties

maps to

HubSpot

Custom Properties on Contact

1:1
Fully supported

Any custom fields configured on Weave patient records including referral source tracking, preferred contact method selection, and treatment history documentation are recreated as HubSpot custom contact properties. Field data types including text, date, and pick-list formats are preserved during the migration process.

Weave

Appointment Reminder Settings

maps to

HubSpot

Workflow

1:1
Fully supported

Weave's automated appointment reminder functionality is a built-in workflow construct within the platform. These automated reminders must be rebuilt as HubSpot workflows using date-based enrollment triggers and email or SMS communication actions. We export the original reminder configuration rules as a structured reference document to guide the rebuild process.

Weave

SMS / Text Conversations

maps to

HubSpot

Engagement (Note) + Custom Property

1:1
Fully supported

Weave text message conversations transfer as a chronological series of Engagement notes on the Contact record. Each individual message preserves its timestamp, direction showing inbound or outbound, and full message content. The complete conversation thread is reconstructed as a linked series of notes on the contact timeline.

Weave

Patient Associations (family members, guarantors)

maps to

HubSpot

Contact Associations

many:1
Fully supported

Weave allows linking family members or guarantors to a primary patient record. HubSpot supports contact-to-contact associations with custom labels such as Spouse, Child, or Guarantor. We map these relationship connections and recreate the appropriate association labels in HubSpot's association settings to maintain family and guarantor linkages.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Weave logo

Weave gotchas

High

Pricing hides setup, hardware, and addon costs

High

SMS and voicemail retention limits

Medium

Limited public API documentation

Medium

VoIP call records tied to phone service

Medium

Consolidated pricing tiers obscure feature availability

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Appointment data requires a HubSpot Custom Object with manual association logic

    Weave natively supports appointments tied to patients, providers, and locations within its object model. HubSpot has no native appointment object — appointments don't map to Deals, Tickets, or any standard record type. We create a Custom Object named 'Appointment' with the relevant date, type, provider, and status fields, plus a custom association to the patient Contact. Your HubSpot admin will need to enable Custom Objects in the portal settings if they aren't already active, and association labels must be configured per relationship type. The appointment custom object won't trigger HubSpot workflows natively — appointment-based automations (confirmations, reminders) require a rebuild in HubSpot's workflow builder using date-enrollment triggers.

  • Communication logs require transformation into HubSpot's engagement model

    Weave stores call logs, text messages, and voicemail transcripts directly on the patient record with full conversation threading. HubSpot's engagement model uses a separate Engagement object with a Type field (Call, Email, Note) and a Body for content — but conversations are not threaded natively. We split each Weave communication into individual engagement records attached to the Contact, preserving direction, timestamp, and duration. Voicemail transcripts land as Notes. The original conversational threading from Weave is flattened into a chronological list on the contact timeline. Review request logs from Weave do not transfer as automations — they become contact property history that your team uses to rebuild review-request workflows post-migration.

  • HubSpot's marketing-contact billing model creates cost divergence from Weave's flat rate

    Weave charges a flat $249/month regardless of patient volume. HubSpot's Marketing Hub tier bills per marketing contact — any patient in HubSpot who receives marketing emails counts toward this limit. Healthcare practices that run appointment reminders, wellness campaigns, or re-activation sequences will quickly accumulate marketing contacts. FlitStack preserves Weave's communication-preference data as a custom property on each Contact so your team can segment marketing-eligible vs. non-marketing contacts before activating HubSpot email sequences. This prevents billing surprises at renewal. The Service Hub and Sales Hub tiers use per-seat pricing instead, which aligns more closely with Weave's flat-rate model for communication-only use cases.

  • Weave's automated appointment reminders and review sequences have no HubSpot equivalent

    Weave's automated appointment confirmations, reminder texts, and post-visit review requests are built-in platform workflows that fire based on appointment status changes. HubSpot has no native equivalent that triggers off appointment custom-object state changes. FlitStack migrates the appointment data itself but cannot carry over the automation logic. We export Weave workflow definitions as a structured document that your HubSpot admin or implementation partner can use as a reference blueprint when rebuilding reminders and review sequences in HubSpot's workflow builder. Appointment-based enrollment in HubSpot workflows requires date-triggered or property-update-triggered logic that your team will need to configure post-migration.

  • HIPAA compliance configuration must be completed on the HubSpot side post-migration

    Weave is marketed as HIPAA-compliant for healthcare communication. HubSpot offers HIPAA-compliant configurations but they require additional setup: a Business Associate Agreement (BAA) must be signed, data retention policies configured, and access controls scoped to minimum necessary. FlitStack migrates patient data as-is from Weave, but the destination HubSpot portal must have HIPAA mode enabled before PHI lands. If your HubSpot portal does not already have HIPAA mode configured, work with HubSpot Sales or your implementation partner to complete BAA signing and security settings before the migration cutover. FlitStack can advise on the configuration checklist but cannot configure HIPAA settings within HubSpot itself.

Migration approach

Six steps for a successful Weave to HubSpot data migration

  1. Audit Weave data export and profile patient record quality

    FlitStack connects to Weave via export and API access to pull a complete inventory of patient records, communication logs, appointments, payments, and custom fields. We profile the data for duplicates, missing required fields, and inconsistent values before any mapping is written. A data-cleanliness report goes to your team with fix recommendations — cleaning records in Weave before migration reduces cleanup time post-migration and prevents duplicate contacts in HubSpot.

  2. Design HubSpot schema: Custom Objects, properties, and association labels

    Based on the Weave data audit, FlitStack delivers a HubSpot schema setup plan. This includes the Appointment Custom Object definition with all required fields, custom contact properties for insurance and healthcare-specific data, association labels for patient-provider and patient-guarantor relationships, and pipeline configuration if deal records are used for billing. Your HubSpot admin creates the schema before data lands — we provide exact field names, types, and pick-list values to enter.

  3. Map and validate all field transformations with a sample migration

    A representative slice of 100–500 records migrates first — spanning patients, appointments, communication logs, and payment records. We generate a field-level diff showing source values and destination field values so you can verify mapping correctness. Common validation checks include: patient-contact association to the correct practice Company, communication logs appearing on the contact timeline, appointment records linking to the patient Contact, and owner resolution via email match. No full run commits until you sign off on the sample diff.

  4. Run full migration with delta-pickup and rollback preparation

    The full migration executes against HubSpot. All patient records, appointments, communication history, payments, and custom properties load in dependency order (Company → Contact → Appointment → Engagement). A delta-pickup window of 24–48 hours captures any records created or modified in Weave during the cutover window. FlitStack prepares a one-click rollback script before cutover — if reconciliation finds discrepancies, rolling back clears the destination and preserves the Weave source as-is. An audit log records every operation for post-migration verification.

  5. Deliver migration artifacts and rebuild reference for workflows

    After cutover, FlitStack delivers a migration summary report covering record counts per object, any unresolvable mappings, and a field-mapping reference document. We export Weave workflow definitions (reminder rules, sequence triggers, review-request logic) as a structured rebuild reference for your HubSpot admin. This document identifies which HubSpot workflows, enrollment triggers, and automation sequences replace each Weave automation — giving your team a checklist for rebuilding the operational layer that data migration cannot carry.

Platform deep dives

Context on both ends of the pair

Weave logo

Weave

Source

Strengths

  • Single platform covers phone, texting, scheduling, and payments for small healthcare practices.
  • HIPAA compliance is built-in rather than bolted on, simplifying security reviews.
  • Voicemail transcription is automatic and integrated into the communication inbox.
  • Text-to-pay brings billing into the same thread as patient communication.
  • G2 rating of 4.6 reflects consistent user satisfaction across dental, vet, and medical segments.

Weaknesses

  • API documentation is not publicly prominent, limiting self-service integration and migration tooling.
  • Historical SMS and voicemail retention depends on plan and storage policies, which may not cover the full relationship history.
  • Feature development slowed relative to competitors, with users noting stagnation over multi-year periods.
  • Customization options are limited compared to general-purpose CRMs, restricting adaptation to non-standard workflows.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Weave and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Weave: Not publicly documented.

  • Data volume sensitivity

    B

    Weave doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Weave to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Weave to HubSpot data migrations

Answers to the questions buyers ask most during Weave to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Weave to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Weave-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 patient records. Practices with heavy communication-log volumes (thousands of call and text records per patient) or multi-location setups with 200,000+ total records extend to 5–10 days. The longest planning step is designing the Appointment Custom Object schema in HubSpot before data lands — that setup typically takes 3–5 business days on your end.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Weave.
Land in HubSpot, intact.

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