CRM migration
Field-level mapping, validation, and rollback between Amwork and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Amwork
Source
Salesforce Sales Cloud
Destination
Compatibility
7 of 14
objects map 1:1 between Amwork and Salesforce Sales Cloud.
Complexity
CModerate
Timeline
4-8 weeks
Overview
Moving from Amwork to Salesforce Sales Cloud is a structural migration, not a record copy. Amwork organizes CRM data inside a workspace-builder environment where Contacts, Companies, and Deals share a project-centric layout, and time tracking logs against tasks rather than directly against contacts. Salesforce uses a standard Account-Contact-Opportunity hierarchy with separate objects for time tracking, reporting, and workflow automation. We pre-create Salesforce custom objects for Amwork Projects (which have no native Salesforce equivalent), resolve the workspace-to-Account mapping where multiple workspaces may point to one Salesforce org, and convert time entries to read-only Task records with a migration flag. Automation rules (BPMN-based in Amwork) do not migrate; we deliver a written inventory of every active rule with a recommended Salesforce Flow equivalent for your admin to rebuild.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Amwork object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Amwork
Contact
Salesforce Sales Cloud
Lead or Contact (split required)
1:manyAmwork Contacts with lifecycle stage of lead, unqualified, or prospect map to Salesforce Lead. Lifecycle stage of customer, evangelist, or active client map to Salesforce Contact tied to an Account. We compute the split using Amwork's lifecycle_stage and contact_status properties, preserve the original Amwork stage in a custom field amwork_original_lifecycle__c on both Lead and Contact, and flag any contacts with no lifecycle stage for manual classification during UAT.
Amwork
Company
Salesforce Sales Cloud
Account
1:1Amwork Company records map directly to Salesforce Account. Company domain becomes the Account Website field and is used as the dedupe key during import. In multi-workspace Amwork accounts, we check for duplicate companies across workspaces and consolidate before insert to avoid creating duplicate Accounts in Salesforce. Account is created before any Contact import so that the AccountId Lookup is satisfied at the moment of Contact insert.
Amwork
Deal
Salesforce Sales Cloud
Opportunity
1:1Amwork Deals map to Salesforce Opportunity. Deal stage maps to Salesforce StageName and pipeline assignment maps to a Salesforce Record Type and Sales Process that we configure before migration. Deal value, close date, and owner assignments migrate directly. Amwork's deal custom properties (closed-lost reason, closed-won reason, product line) become Salesforce custom Opportunity fields.
Amwork
Deal Stage
Salesforce Sales Cloud
Opportunity Stage
lossyEach Amwork pipeline stage becomes a Salesforce StageName value within the corresponding Sales Process. Stage probability percentages migrate from Amwork to Salesforce StageProbability, rounded to the nearest integer allowed by Salesforce. If Amwork stages have names not present in the target Salesforce edition's standard stages, we create custom stage values during schema design.
Amwork
Pipeline
Salesforce Sales Cloud
Record Type + Sales Process
lossyAmwork's customizable deal pipelines map to Salesforce Record Types on Opportunity. Each Record Type gets its own Sales Process that whitelists the relevant stage values, Page Layout assignment, and field-level security profile. This configuration is deployed to a Salesforce Sandbox first for validation before the record migration begins.
Amwork
Lead
Salesforce Sales Cloud
Lead
1:1Amwork's separate Leads section maps directly to Salesforce Lead. Lead status maps to Salesforce Lead Status. Any Amwork lead score custom property migrates to a custom Salesforce Lead field lead_score__c. Leads without a valid email address are flagged in the reconciliation report and held from import pending resolution.
Amwork
Project
Salesforce Sales Cloud
Custom Object (Project__c)
lossyAmwork Projects have no native Salesforce equivalent. We create a Salesforce custom object Project__c with custom fields for project name, description, status, start date, and end date matching Amwork's project schema. For ongoing project management needs, we recommend a Salesforce-native project tool (Salesforce Flow + Tasks, or an AppExchange project app) as a post-migration implementation scope. The customer's admin selects the preferred approach during scoping.
Amwork
Custom Fields
Salesforce Sales Cloud
Custom Fields
lossyAmwork custom fields (text, number, date, choice types) attach to records via project-level activation. We create equivalent Salesforce custom fields on the corresponding standard or custom object, mapping Amwork field types to Salesforce field types (text to Text, number to Number, date to Date, choice to Picklist or Multi-Select Picklist). Missing custom fields are created in Salesforce before any record import begins.
Amwork
Task
Salesforce Sales Cloud
Task
1:1Amwork Tasks migrate to Salesforce Task with assignees, due dates, priorities, and parent-child relationships preserved via Salesforce Task relations or a custom parent_task__c lookup. Checklist sub-items on Amwork tasks become Salesforce Task subtasks linked via the WhatId or a custom lookup field. Project membership migrates as a custom field on Task.
Amwork
Time Entry
Salesforce Sales Cloud
Task (read-only note)
1:1Amwork time entries attach to tasks and projects, not directly to contacts or companies. Since Salesforce has no native time tracking object, we convert time entries to read-only Task records with Subject = 'Time Entry: [task name]', Description = '[duration] - [description]', and a custom field time_entry_duration__c in minutes. A time_entry_source__c flag set to 'amwork_migration' marks migrated entries so they can be identified and managed separately from live Tasks.
Amwork
Attachment
Salesforce Sales Cloud
ContentDocument (via ContentDocumentLink)
1:1Amwork file attachments on tasks and deals migrate as Salesforce ContentDocument records linked via ContentDocumentLink to the parent record (Task or Opportunity). Large attachment batches exceeding 10,000 files require chunked migration with rate-limit handling to stay within Salesforce Bulk API throughput limits.
Amwork
Automation Rules
Salesforce Sales Cloud
N/A — no migration
lossyAmwork BPMN-based automation rules and email follow-up sequences are configuration objects, not data records. We do not migrate automation rules as code because they are platform-specific and require re-authoring in Salesforce Flow. We deliver a written inventory of every active Amwork automation rule with its trigger, conditions, actions, and a recommended Salesforce Flow equivalent for the customer's admin to rebuild post-migration.
Amwork
User
Salesforce Sales Cloud
User
1:1Amwork User records (name, email, role, active status) map to Salesforce User by email match. Any Amwork user without a matching Salesforce User is held in the owner reconciliation queue. The customer's Salesforce admin provisions missing Users before record migration resumes. Inactive Amwork users become inactive Salesforce Users with their original Owner references preserved for audit.
Amwork
Workspace
Salesforce Sales Cloud
Account or Custom Object (Division__c)
lossyAmwork Workspaces are top-level organizational units that may span multiple business units. In single-workspace Amwork accounts, we map the workspace to the Salesforce org itself. In multi-workspace accounts, we map each workspace to either a Salesforce Account (if workspaces map to customer organizations) or a custom Division__c object for internal segmentation. The customer chooses the mapping strategy during scoping.
| Amwork | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Lead or Contact (split required)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage | Opportunity Stagelossy | Fully supported | |
| Pipeline | Record Type + Sales Processlossy | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Project | Custom Object (Project__c)lossy | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Task | Task1:1 | Fully supported | |
| Time Entry | Task (read-only note)1:1 | Fully supported | |
| Attachment | ContentDocument (via ContentDocumentLink)1:1 | Fully supported | |
| Automation Rules | N/A — no migrationlossy | Not supported | |
| User | User1:1 | Fully supported | |
| Workspace | Account or Custom Object (Division__c)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Amwork gotchas
Import requires exact CRM field structure match
Deal stage moves require menu selection, not drag-and-drop
Time entries attach to tasks, not directly to contacts
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and source audit
We audit the source Amwork workspace across records (Contacts, Companies, Deals, Leads, Projects, Tasks, Time Entries, Attachments), custom field definitions, automation rule count, user count, and workspace structure. We assess the target Salesforce edition: Professional ($80/user) covers most migrations; Enterprise ($165/user) is required for advanced Flow at scale, reporting types, or API access; Unlimited ($330/user) only if 24x7 support is required. The discovery output is a written migration scope and a Salesforce edition recommendation.
Schema design and sandbox provisioning
We design the destination schema in Salesforce. This includes creating custom objects for Amwork Projects (with __c API names matched to Amwork object names), custom fields on standard and custom objects, Record Types and Sales Processes per Amwork pipeline, and the Lead-Contact split rule based on the customer's Amwork lifecycle stage matrix. Workspace-to-Account mapping is confirmed during this step for multi-workspace Amwork accounts. Schema is deployed via Salesforce Metadata API into a Sandbox org first for validation before any record migration begins.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox using production-like data volume. The customer's RevOps lead reconciles record counts (Leads in, Contacts in, Accounts in, Opportunities in, Tasks in, Time Entries in), spot-checks 25-50 random records against the Amwork source, and signs off the schema and mapping before production migration begins. Mapping corrections happen in the sandbox, not in production.
Owner reconciliation and User provisioning
We extract every distinct Amwork User referenced on Contact, Company, Deal, and Engagement records and match by email against the Salesforce destination org's User table. Users without a matching Salesforce User go to a reconciliation queue. The customer's Salesforce admin provisions any missing Users before record migration resumes. Migration cannot proceed past this step because OwnerId references are required on most standard objects.
Production migration in dependency order
We run production migration in record-dependency order: Users (manual provisioning, validated), Accounts (from Amwork Companies), Leads (with lifecycle stage split applied), Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Projects (as custom objects), Custom Fields, Tasks (with hierarchy preserved), Time Entries (converted to read-only Task notes via Bulk API 2.0), Attachments (as ContentDocument via Bulk API). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and automation rebuild handoff
We freeze Amwork writes during cutover, run a final delta migration of any records modified during the migration window, then enable Salesforce as the system of record. We validate data completeness against the reconciliation reports and deliver the automation rule inventory document to the customer's admin team. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Amwork automation rules as Salesforce Flow inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Amwork
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Amwork and Salesforce Sales Cloud.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Amwork: Not publicly documented. We assume typical SaaS tenant limits and tune extraction concurrency against the customer's plan during scoping..
Data volume sensitivity
Amwork doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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