CRM migration

Migrate from aACE to HubSpot

Field-level mapping, validation, and rollback between aACE and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

aACE logo

aACE

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between aACE and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

aACE combines ERP accounting, project management, and CRM into a single FileMaker-hosted platform. Its data model centers on Organizations, Contacts, Projects (with cost/revenue fields), Line Items, Activities, and custom record types configured per deployment. HubSpot CRM models the same business entities using Contacts, Companies, Deals (with pipeline and stage), Tickets, Tasks, and a custom object layer for Enterprise accounts. The migration carries all standard aACE objects — organizations, contacts, projects, activities, and any custom fields — into HubSpot's equivalents, preserving original create/update timestamps and owner email resolution against HubSpot user accounts. Project cost and revenue fields map into HubSpot custom number properties on the Deal object since HubSpot has no native accounting ledger. Workflows, sequences, and automation rules do not migrate — they must be rebuilt in HubSpot's workflow engine using exported aACE configuration as a reference. FlitStack sequences the load to respect HubSpot's association requirements: organizations land first (as Companies), then contacts (with primary organization lookup resolved), then deals referencing those contacts and companies. A delta-pickup window captures any records modified in aACE during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

aACE logo

aACE

What's pushing teams away

  • The native integration ecosystem is thin: there is no built-in connector for modern e-commerce platforms, marketing automation tools, or SaaS CRMs, so teams using Shopify, HubSpot, or Stripe resort to manual data entry or custom FileMaker scripting.
  • The FileMaker backend becomes a liability at scale. Reviewers cite performance degradation with large datasets, limited concurrent-user capacity, and the inability to expose the database directly to external tools or BI platforms.
  • The reporting module is a frequent complaint: aACE ships with a fixed set of reports and no native export to external business intelligence tools, forcing power users to rebuild reports in Excel or third-party add-ons.
  • When companies grow past the 50-100 user range or need true cloud-native ERP capabilities — including SaaS integrations, mobile-first UX, and automated workflow engines — they migrate to platforms like NetSuite, Acumatica, or SAP Business One that offer a broader integration ecosystem.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How aACE objects map to HubSpot

Each row shows how a aACE object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

aACE

Organization

maps to

HubSpot

Company

1:1
Fully supported

aACE Organizations map directly to HubSpot Companies. Organization name, industry, phone, website, and address fields carry over as Company properties. Parent-child organization hierarchy in aACE maps to HubSpot's parent Company field. Multi-location organizations may require HubSpot location fields or custom properties for each branch.

aACE

Contact

maps to

HubSpot

Contact

1:1
Fully supported

aACE Contacts map 1:1 to HubSpot Contacts. Name, email, phone, job title, and address fields align directly. Primary Organization association resolves to HubSpot's primary Company association. Additional organization links in aACE (N:N relationships) map to HubSpot's secondary company associations if available or remain as custom properties.

aACE

Project

maps to

HubSpot

Deal

1:1
Fully supported

aACE Projects are the primary revenue-tracking object and map to HubSpot Deals. Project name becomes Deal name, projected amount maps to Deal amount, and project status maps to a HubSpot deal pipeline stage. Multiple aACE project types may map to separate HubSpot pipelines if each type has distinct stage sets. Actual cost and revenue figures migrate as custom number properties on the Deal since HubSpot has no native cost accounting.

aACE

Line Item

maps to

HubSpot

Deal Line Item

1:1
Fully supported

aACE Line Items attach to Projects and carry product, quantity, unit price, and discount data. These map to HubSpot Deal Line Items (available in Sales Hub Professional and above). Line item order and association to the target Deal are preserved during migration. Products referenced by line items are created as HubSpot products if they do not already exist.

aACE

Activity (Note)

maps to

HubSpot

Note

1:1
Fully supported

aACE note records map to HubSpot Notes. Original note body, create date, and associated Contact or Organization are preserved. Rich-text formatting in aACE notes is converted to plain text or HubSpot's note format. Note associations link to the corresponding HubSpot Contact or Company record.

aACE

Activity (Task/Call/Email)

maps to

HubSpot

Engagement (Call/Email/Task)

1:1
Fully supported

aACE activity records (calls, emails, to-do tasks) map to HubSpot Engagements. Call logs, email subject/body, and task subjects transfer with original timestamps and owner information. Each engagement type (call, email, task) maps to its corresponding HubSpot engagement object, preserving the association to the related Contact or Organization.

aACE

Custom Field (FileMaker)

maps to

HubSpot

Custom Property

1:1
Fully supported

Any aACE custom fields defined beyond standard Organization/Contact/Project fields require HubSpot custom properties. FlitStack creates HubSpot custom properties matching the source field type (text, number, date, picklist, checkbox) and maps values during migration. Enterprise tier or a la carte property purchases may be required depending on HubSpot plan.

aACE

User / Owner

maps to

HubSpot

User

1:1
Fully supported

aACE user accounts are resolved by email address against HubSpot user accounts. Unmatched users are flagged before migration — teams can invite them to HubSpot first or assign their records to a fallback owner. All records migrate with OwnerId populated for audit continuity.

aACE

Project Type / Category

maps to

HubSpot

Pipeline

1:1
Fully supported

If aACE uses multiple project types with distinct stage sets, each type maps to a separate HubSpot deal pipeline. Stage names are mapped value-by-value from aACE project stages to HubSpot pipeline stages. Stage probability and forecast category are reapplied per pipeline configuration in HubSpot.

aACE

Attachment / File

maps to

HubSpot

File

1:1
Fully supported

aACE file attachments (e.g., project documents, contracts stored on the FileMaker server) are extracted and re-uploaded as HubSpot file attachments on the corresponding Contact, Company, or Deal record. File size limits per HubSpot's storage tier apply — large files may require alternative storage with link-only references.

aACE

aACE Automations / Scripts

maps to

HubSpot

HubSpot Workflow

1:1
Fully supported

FileMaker scripts and aACE relationship-triggered automations have no direct equivalent in HubSpot and cannot be exported as portable logic. FlitStack exports aACE automation definitions as documentation so your HubSpot admin can rebuild equivalent workflows in HubSpot's workflow builder. This includes capturing trigger criteria, action sequences, and conditional logic from the source scripts.

aACE

Billing / Financial Records

maps to

HubSpot

Custom Properties on Deal

1:1
Fully supported

aACE invoice, payment, and financial transaction records are accounting ledger entries outside HubSpot's CRM scope. Actual cost, estimated cost, revenue, and billing status fields from Projects migrate as custom number and picklist properties on the Deal. Full accounting records remain in aACE or a dedicated accounting system — they do not migrate into HubSpot.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

aACE logo

aACE gotchas

High

No public API — FileMaker export scripts only

Medium

FileMaker cache table is shared per-user

Medium

Custom fields require manual field-discovery

Low

Binary document containers are not migrated

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • aACE financial fields have no native HubSpot equivalent and require custom property setup

    aACE Projects store cost, revenue, budget, and billing-status fields that are standard in its ERP model but have no corresponding fields in HubSpot's CRM Deal object. HubSpot Deal.amount is a single currency field — cost, margin, and billing status do not exist natively. We migrate these as HubSpot custom number and picklist properties (e.g., Estimated_Cost__c, Billing_Status__c) that your team configures as custom properties on the Deal object before migration. Enterprise or Sales Hub Professional tier may be required depending on how many custom properties are needed. This is a planning step, not a data-loss risk — all values carry over as custom fields.

  • aACE FileMaker automations and scripts cannot be extracted as portable logic

    aACE built on FileMaker uses scripted automations and relationship-triggered behaviors that are embedded in the FileMaker schema and not exportable as standalone logic. HubSpot's workflow engine has no import mechanism for FileMaker scripts. Any aACE automations — such as auto-assigning records based on criteria, triggering follow-up tasks, or scripted field updates — must be rebuilt manually in HubSpot's workflow builder. FlitStack exports the aACE automation definitions as a configuration reference document your HubSpot admin can use to rebuild equivalent workflows, but the logic itself does not migrate.

  • aACE's FileMaker cache-table export requires careful sequencing for large record volumes

    aACE uses a FileMaker cache table during its export process — temporary records are created and deleted per export run. For large aACE deployments (100,000+ records), the export must be run in staged batches to avoid cache-table overflow and maintain data integrity. We coordinate export batches with the HubSpot import pipeline so foreign-key resolution (e.g., resolving aACE organization IDs to newly created HubSpot Company IDs) completes correctly before dependent objects (Contacts, Deals) are loaded. This sequencing adds planning time but prevents orphaned records.

  • HubSpot's marketing contact billing model may trigger a pricing change post-migration

    HubSpot bills based on marketing contact count (contacts actively marketed to) in addition to seat count. aACE does not have an equivalent marketing-contact distinction — all contacts are treated uniformly. After migration, if your team plans to run email campaigns to a large portion of the migrated Contact list, HubSpot may classify those contacts as marketing contacts, triggering a billing event your team should anticipate. We preserve the contact creation date and HubSpot contact type as reference fields so your team can manage the marketing contact threshold proactively after go-live.

  • aACE multi-location organizations require explicit HubSpot parent-company and location setup

    aACE supports hierarchical Organizations with multiple locations stored as child records under a parent organization. HubSpot's Company object supports a single Parent Company field but does not natively model multi-branch hierarchies the same way. We map each aACE location branch to a separate HubSpot Company record with the parent location as its Parent Company — this preserves the hierarchy but requires the HubSpot admin to configure the parent-company relationships and optionally install the Locations app from the HubSpot App Marketplace for full branch-level reporting.

Migration approach

Six steps for a successful aACE to HubSpot data migration

  1. Audit aACE schema and export configuration

    FlitStack connects to your aACE instance via the export tools and reviews the full object schema — organizations, contacts, projects, line items, activities, and all FileMaker-defined custom fields. We document the field types, pick-list values, relationship cardinalities, and any custom record types configured in your aACE deployment. This audit produces a migration plan that lists every object, field, and association to be mapped, along with any aACE automations that require a rebuild reference document for HubSpot.

  2. Configure HubSpot pipelines, custom properties, and user accounts

    Before data moves, your HubSpot admin (or our team) creates the deal pipelines, stage names, and custom properties needed to receive aACE data. We deliver a HubSpot setup plan specifying which custom properties to create (e.g., Estimated_Cost__c, Billing_Status__c, Source_System_ID__c), which pipeline each aACE project type routes to, and which HubSpot users correspond to each aACE owner. Organizations and users should be migrated first so foreign-key resolution works when Contacts and Deals are loaded.

  3. Resolve owners and run staged aACE exports

    aACE user accounts are matched by email address to HubSpot user accounts. Any aACE owners without a corresponding HubSpot user are flagged for team decision — either invite them to HubSpot before migration or assign their records to a fallback owner. For large aACE deployments, exports run in staged batches using the FileMaker cache-table approach to avoid overflow. Each batch export is validated before the next batch begins.

  4. Run a sample migration with field-level diff

    A representative slice — typically 100–500 records spanning organizations, contacts, projects, line items, and activities — migrates first. FlitStack generates a field-level diff comparing source and destination values for every mapped field so you can verify custom property mapping, pipeline routing, owner resolution, and organization hierarchy before the full run commits. You review the diff and approve or adjust the mapping before the full migration is scheduled.

  5. Execute full migration with delta-pickup cutover

    The full record set migrates to HubSpot in dependency order: Companies first (Organizations), then Contacts (with primary Company lookup resolved), then Deals (Projects and Line Items referencing those contacts and companies), then Activities. A delta-pickup window of 24–48 hours captures any records created or modified in aACE during the cutover. FlitStack generates an audit log of every record created, linked, or skipped. One-click rollback is available if reconciliation reveals unexpected data gaps — your team continues working in aACE during the entire cutover window.

Platform deep dives

Context on both ends of the pair

aACE logo

aACE

Source

Strengths

  • All records — Accounts, Orders, Invoices, Tasks, Projects — live in a single FileMaker database with explicit relational links between them.
  • Combines accounting, CRM, order management, inventory, purchasing, and project management in one platform without requiring data exports between modules.
  • Per-user access privileges and custom privilege sets allow granular field-level and record-level security without dedicated IT staff.
  • Cloud-hosted options with a monthly hosting fee remove on-premises server maintenance for small and mid-size distributors.

Weaknesses

  • All reporting and data analysis must be built within FileMaker's native tools, which lack the flexibility of dedicated BI platforms like Power BI or Tableau.
  • No documented public REST API — migrations are handled via FileMaker export scripts and temporary cache tables rather than API-driven pipelines.
  • FileMaker's underlying architecture limits concurrent-user performance and makes the platform difficult to extend with external integrations or automated workflows.
  • Companies requiring deep supply chain automation, multi-entity consolidation, or real-time e-commerce synchronization outgrow the platform's native capabilities.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across aACE and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    aACE: Not publicly documented for aACE itself. The underlying Claris FileMaker Data API caps concurrent sessions per server license, so high-volume extracts must be chunked and timed against the customer's FileMaker Server capacity (confirmed during scoping)..

  • Data volume sensitivity

    B

    aACE doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your aACE to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about aACE to HubSpot data migrations

Answers to the questions buyers ask most during aACE to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your aACE to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most aACE-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger aACE deployments with 500,000+ records, multiple project types, or extensive FileMaker custom fields extend to 7–12 days. The longest planning step is configuring HubSpot pipelines and custom properties to receive aACE's accounting and project fields before data movement begins. Staged aACE exports for very large datasets also add time.

Adjacent paths

Related migrations to explore

Ready when you are

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