CRM migration
Field-level mapping, validation, and rollback between Floww.ai and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Floww.ai
Source
monday CRM
Destination
Compatibility
9 of 12
objects map 1:1 between Floww.ai and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Floww.ai to Monday.com CRM is a structural migration that involves flattening a non-standard relational schema into a board-item architecture. Floww.ai stores Contacts, Leads, Deals, and Pipelines in a schema tied to its workflow engine, with Custom Objects supporting one-to-many and many-to-many relationships; Monday.com represents all CRM records as items within boards, with Custom Fields handling record-level attributes and cross-board linking replacing native relationship types. We extract data through Floww.ai's CSV export utility in coordinated batches, design Monday.com boards with groups and status columns that mirror the original pipeline structure, and resolve Floww.ai's cross-object relationships as Monday.com Custom Fields or multiple linked boards. Workflows and Flows from Floww.ai do not migrate as executable objects; we deliver a written inventory of every active automation for your admin to rebuild in Monday.com Automations. Attachments and call recordings fall outside the standard bulk export and are handled in a separate pass with explicit scope confirmation.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Floww.ai object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Floww.ai
Contact
monday CRM
Contact Board Item
1:1Floww.ai Contacts map to items in a dedicated Contacts board in Monday.com CRM. Standard fields (name, email, phone, company association) migrate as typed Custom Fields. The Contact Hit List engagement feature in Floww.ai is documented separately for the customer's admin to recreate as a filtered board view in Monday.com. We preserve any tag or segment labels as Monday.com Tags applied to the item.
Floww.ai
Lead
monday CRM
Lead Board Item
1:1Floww.ai Leads map to items in a dedicated Leads board in Monday.com CRM. Lead categorization features and stage assignments migrate as Custom Fields. If the customer uses Floww.ai's pin feature for lead tracking, we map the pin status to a Custom Field (pinned_lead boolean) in Monday.com. The Lead record's activity history migrates as linked items in the Activity board.
Floww.ai
Deal
monday CRM
Deal Board Item
1:1Floww.ai Deals tied to specific Pipelines and Stages map to items in a Deals board in Monday.com CRM. Deal value, owner assignment, expected close date, and stage history migrate as typed Custom Fields. Deal stage maps to a Monday.com Status column with values matching the Floww.ai pipeline stage names. We flag any Deals with a deal_value of zero or null for the customer to review before migration.
Floww.ai
Pipeline and Stage
monday CRM
Board with Groups and Status Column
lossyFloww.ai Pipelines and Stages map to Monday.com Boards with Groups representing high-level groupings and Status columns representing stage progression. We extract the live stage definitions from Floww.ai (stage names, counts, and ordering) and design Monday.com Groups and Status values to match. Stage probabilities from Floww.ai are stored as a numeric Custom Field in Monday.com for reporting reference. Teams with 4 to 12 stages per pipeline in Floww.ai all map cleanly into the Monday.com Status model.
Floww.ai
Activity: Call, Email, Meeting, Task
monday CRM
Activity Board Item
1:1Floww.ai Activities (calls, emails, meetings, scheduled tasks) logged against Contacts and Deals migrate as items in an Activity board in Monday.com CRM. Activity type, timestamp, owner, and linked record reference migrate as Custom Fields. We create a cross-board link from the Activity item to the corresponding Contact and Deal items using Monday.com's Connect Board feature or a Custom Field link. Bulk activity exports from Floww.ai require sequential extraction passes, which we coordinate with the customer before migration.
Floww.ai
Custom Object
monday CRM
Custom Board
1:manyFloww.ai Custom Objects with custom properties and cross-object relationships map to dedicated boards in Monday.com CRM. One-to-many relationships from Floww.ai become cross-board links or Custom Field lookups in Monday.com. Many-to-many relationships require a junction board approach or a multi-select Custom Field linking to the related board. We request a schema map from the customer covering all Custom Object definitions before migration, as Monday.com lacks a native many-to-many relationship type.
Floww.ai
Workflow and Flow
monday CRM
Automation Inventory Document
1:1Floww.ai's Flow/Workflow engine is tightly coupled to its runtime and trigger logic and does not migrate as executable objects. We document every active Flow with its trigger conditions, actions, and sequence steps in a written inventory. The customer's admin uses this inventory to rebuild equivalent automations in Monday.com Automations. We do not migrate Flows as code or provide post-migration automation rebuild as standard scope.
Floww.ai
Dashboards and Reports
monday CRM
Report and Dashboard Documentation
1:1Floww.ai Dashboards are rendered from live queries against the platform's data store and are not exportable as data or configuration. We do not migrate Analytics objects. The underlying data (Deals, Activities, Contacts) migrates to Monday.com boards, where the customer rebuilds reports using Monday.com's native reporting and dashboard tools. We flag which Floww.ai dashboard widgets are based on migrated data so the customer knows which reports can be recreated.
Floww.ai
Attachment and Call Recording
monday CRM
File Migration Pass
1:1Attachments linked to Contacts, Deals, and Activities require a separate file export workflow beyond the standard CSV extraction. Call recordings stored within Floww.ai have limited delete and storage management controls and are flagged for explicit customer confirmation before inclusion in migration scope. Monday.com CRM does not include native call recording storage, so any recordings migrated require a separate storage destination (file server or integrated third-party tool) that the customer specifies.
Floww.ai
Tag and Segment
monday CRM
Tags and Custom Field Labels
1:1Floww.ai tags used for record segmentation migrate as Monday.com Tags applied to the relevant Contact, Lead, or Deal items. Tags used for content classification migrate as label Custom Fields if the customer prefers structured data over the tag model. We preserve the original tag names and apply them to the corresponding items during migration. The customer chooses the preferred tag strategy during scoping.
Floww.ai
User and Owner
monday CRM
User
1:1Floww.ai Users map to Monday.com User accounts matched by email address. We extract every distinct user referenced on Contact, Lead, Deal, and Activity records and resolve by email against the Monday.com workspace. Any Floww.ai User without a matching Monday.com User is flagged in a reconciliation queue for the customer's admin to provision before record import resumes. Owner assignment migrates by resolving the user email to the Monday.com User record.
Floww.ai
Relationship (Cross-Object Link)
monday CRM
Custom Field Link or Connect Board
lossyFloww.ai stores cross-object relationships (Contact-to-Deal, Lead-to-Company, Custom-Object-to-Custom-Object) in a non-standard relational schema. We reconstruct these relationships as Monday.com Custom Fields storing the linked item ID, or use Monday.com's Connect Board feature to create cross-board item links. Many-to-many junction tables from Floww.ai require a separate mapping pass and are converted to either a multi-select Custom Field or a dedicated junction board in Monday.com. Relationship cardinality is preserved where possible and flagged where it cannot be directly represented.
| Floww.ai | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact Board Item1:1 | Fully supported | |
| Lead | Lead Board Item1:1 | Fully supported | |
| Deal | Deal Board Item1:1 | Fully supported | |
| Pipeline and Stage | Board with Groups and Status Columnlossy | Fully supported | |
| Activity: Call, Email, Meeting, Task | Activity Board Item1:1 | Fully supported | |
| Custom Object | Custom Board1:many | Fully supported | |
| Workflow and Flow | Automation Inventory Document1:1 | Fully supported | |
| Dashboards and Reports | Report and Dashboard Documentation1:1 | Not supported | |
| Attachment and Call Recording | File Migration Pass1:1 | Fully supported | |
| Tag and Segment | Tags and Custom Field Labels1:1 | Fully supported | |
| User and Owner | User1:1 | Fully supported | |
| Relationship (Cross-Object Link) | Custom Field Link or Connect Boardlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Floww.ai gotchas
No public API forces reliance on manual CSV exports
Pipeline stage filters do not persist across stage changes
Pro-rated account billing requires careful license reconciliation
Custom Objects use non-standard relationship cardinalities
Recording and attachment storage not accessible via bulk export
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export planning
We audit the Floww.ai account across all active pipelines, stage definitions, Custom Object schemas, and relationship configurations. We inventory every filter active at each stage, document the workflow (Flow) count and trigger logic for the automation inventory, and count the total records per object type. Because Floww.ai requires manual CSV exports, we work with the customer to design an export sequence that extracts data in manageable batches, validates record counts against the platform's live count, and covers all Custom Objects and relationship tables before migration begins.
Monday.com board design and schema mapping
We design the Monday.com CRM board architecture before any data writes. Each Floww.ai pipeline becomes a Monday.com Board with Groups representing the top-level grouping and Status columns representing the pipeline stages. Contact and Lead records get dedicated boards with Custom Fields typed to match the Floww.ai source fields. Custom Objects map to their own boards with Custom Fields and Connect Board links replicating the original relationship structure. We extract Floww.ai stage probabilities and store them as numeric Custom Fields in Monday.com for reporting reference.
Test migration and board validation
We run a test migration into a Monday.com dev workspace or the customer's free trial account using a representative data sample (typically 100-200 records per object type). We validate that Custom Field types map correctly, cross-board links resolve, Status column values match the Floww.ai stage names, and activity timestamps display correctly. The customer reconciles record counts and spot-checks 25 randomly selected records against the Floww.ai source. Any mapping corrections happen in this phase before production migration begins. This step is critical given the structural translation required from Floww.ai's relational schema to Monday.com's board-item model.
Production migration in board dependency order
We run production migration in dependency order. Boards (the structural containers) are created first. Items are written in this sequence: Contacts and Leads (primary record boards), Deals (pipeline boards with Status columns set to the correct stage), Activities (with cross-board links to Contacts and Deals), Custom Objects (with relationship fields resolved to linked item IDs). Each phase emits a row-count reconciliation report before the next phase begins. Because Floww.ai has no API, each extraction pass is coordinated with the customer and fresh data is pulled at migration time to capture any records created or modified during scoping.
Workflow inventory and filter documentation
We deliver a written inventory of every active Flow in Floww.ai, documenting its trigger type, conditions, action sequence, and the Flow/Workflow steps. We separately document the stage-level filter state per pipeline that was captured during discovery. The customer uses these documents to rebuild automations in Monday.com Automations and recreate filter views in Monday.com board groups. We do not rebuild Flows or filters as part of the migration. The automation rebuild is an admin task or a separate Monday.com implementation engagement.
Cutover, final delta, and post-migration handoff
We freeze writes to Floww.ai during cutover, run a final delta extraction capturing any records modified during the migration window, and load the delta into Monday.com. We validate record counts match across all boards and confirm cross-board links resolve. We deliver the final migration report with record counts by board, any unmapped or flagged records, and the workflow inventory document. We do not provide post-migration admin support, training, or automation rebuild as standard scope; these are separate engagements with the customer's implementation team.
Platform deep dives
Floww.ai
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Floww.ai and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Floww.ai: Not publicly documented.
Data volume sensitivity
Floww.ai doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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