Migrate from Floww.ai to HubSpot

Floww.ai contact records map directly to HubSpot contacts. Email, phone, name, and jobtitle fields transfer with direct field-to-property mapping. Floww.ai contact associations to companies resolve through HubSpot's company-contact relationship model where the primary company becomes the HubSpot company association. All standard contact properties transfer without transformation, preserving data integrity across the migration.

Floww.ai company records map to HubSpot companies. Name, domain, industry, employee count, and revenue fields map to HubSpot's equivalent company properties. Parent-company relationships in Floww.ai translate to HubSpot's parent company field when the hierarchy is present. Multi-tier organizational hierarchies in Floww.ai flatten to HubSpot's single-level parent structure, maintaining the primary parent link while preserving visibility into subsidiary relationships through association notes.

Floww.ai deal records map to HubSpot deals. Deal name, amount, close date, and owner transfer directly. The Floww.ai pipeline name maps to a specific HubSpot deal pipeline, and the Floww.ai stage name maps to a HubSpot deal stage within that pipeline. Stage sequence order is preserved.

Each Floww.ai pipeline becomes a HubSpot deal pipeline. HubSpot requires pipeline creation in the CRM settings before deals import, so FlitStack generates the pipeline configuration from Floww.ai's pipeline definitions during the planning phase. Pipeline-level stage order and probability percentages transfer as part of the pipeline setup.

Floww.ai custom objects migrate as HubSpot custom objects only for HubSpot Enterprise accounts. Starter and Professional accounts receive these as custom properties on the relevant standard object (Contact, Company, or Deal) with a note in the migration plan identifying which approach applies based on the destination HubSpot tier.

Floww.ai's relationship model between contacts, companies, and deals translates to HubSpot's association labels and deal-contact associations. N:N relationships from Floww.ai collapse to HubSpot's primary association model where each contact links to one primary company and can associate with multiple deals.

Floww.ai call logs migrate as HubSpot engagements of type 'call.' Original call duration, timestamp, owner, and associated contact or deal association are preserved. HubSpot records the call as a logged activity on the linked contact record. Call disposition data, notes entered during the call, and any custom call outcome fields transfer as engagement metadata that displays in the contact's timeline view.

Floww.ai email activities migrate as HubSpot email engagements. Subject, body content, timestamp, and owner transfer. The associated contact or deal receives the email activity on its timeline. Email body formatting is preserved where possible. Attachments and inline images link to the engagement record, maintaining the complete communication history for each contact in HubSpot.

Floww.ai meeting records and notes migrate to HubSpot engagements. Meetings map to HubSpot meetings with start/end time and attendees preserved. Notes map to HubSpot notes with original content and timestamp retained. Both link to the associated contact, company, or deal record.

Floww.ai users and owners resolve to HubSpot users by email address match. FlitStack flags any Floww.ai owner whose email does not correspond to an existing HubSpot user account before migration runs. Unmatched owners require HubSpot user creation or fallback owner assignment before the full migration proceeds.

Floww.ai workflows and automation sequences do not migrate to HubSpot. These require manual rebuild using HubSpot's workflow editor, HubSpot Operations Hub, or partner-built automation tools. FlitStack exports Floww.ai workflow definitions as JSON and provides a mapping document showing which HubSpot workflow triggers and actions correspond to the original Floww.ai automation logic.

Floww.ai's Sales Copilot and Analytics Copilot configurations are platform-specific and do not transfer to HubSpot. HubSpot's AI features (Breeze AI) require separate setup and licensing. The migration plan includes a section documenting which Floww.ai AI-driven workflows should be evaluated for HubSpot Breeze equivalents.