CRM migration
Field-level mapping, validation, and rollback between Floww.ai and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Floww.ai
Source
Odoo CRM
Destination
Compatibility
9 of 12
objects map 1:1 between Floww.ai and Odoo CRM.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Floww.ai to Odoo CRM is a constrained export and a full schema reconstruction. Floww.ai has no public REST API, so every record type must be extracted through the platform's manual CSV export utility, with row limits handled by sequencing multiple filtered exports and merging before writing. Odoo CRM receives Leads (Floww.ai Contacts and Leads merged), Opportunities (from Floww.ai Deals with pipeline and stage resolution), Activities (calls, emails, meetings, tasks), Tags, and Custom Object records. Floww.ai Pipelines with non-linear stages require Odoo stage configuration that mirrors the original stage order and naming. Custom Objects use non-standard relationship cardinalities in Floww.ai that must be mapped to Odoo custom model definitions before any data insert. Workflows, Flows, and Dashboards do not migrate; we deliver a written inventory of every active Floww.ai workflow requiring Odoo Automated Actions or Studio automation rebuild post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Floww.ai object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Floww.ai
Contact
Odoo CRM
Lead
1:1Floww.ai Contact records map directly to Odoo CRM Lead. Standard fields (name, email, phone, company name, address) migrate with Odoo field equivalents (partner_name, email_from, phone, contact_name). We apply an email deduplication step because Floww.ai Contacts may share email addresses across multiple records; the first record wins and subsequent duplicates are flagged for admin review. Floww.ai contact custom properties migrate as Odoo custom fields on crm.lead.
Floww.ai
Lead
Odoo CRM
Lead
1:1Floww.ai Lead records (distinct from Contacts in Floww.ai's data model) map to Odoo CRM Lead. The Lead record, its categorization features, activity history, and pipeline assignment migrate as a single Lead record in Odoo. Floww.ai Lead custom properties migrate as Odoo custom fields on crm.lead. We preserve the Floww.ai lead owner as an Odoo user reference resolved by email match.
Floww.ai
Deal
Odoo CRM
Opportunity
1:1Floww.ai Deals map to Odoo CRM Opportunity (crm.lead with type='opportunity'). The Deal value, expected close date, owner assignment, and linked Contact or Lead reference migrate. We resolve the Contact reference by email match against the migrated Lead records. The Floww.ai pipeline assignment maps to an Odoo CRM stage within the configured pipeline, and the Deal stage history (if exported) migrates as Odoo log notes with timestamps preserving the original progression order.
Floww.ai
Pipeline
Odoo CRM
Pipeline + Stage
lossyEach Floww.ai Pipeline becomes an Odoo CRM Pipeline (crm.team) with its own stage set. We create Odoo CRM stages that mirror the Floww.ai stage names and sequence order. Stage probability percentages from Floww.ai migrate to Odoo stage probability values. Teams that had 4-stage pipelines in Floww.ai get 4 Odoo stages; teams with 12-stage pipelines get 12 Odoo stages. The mapping is stored in the migration configuration file for reconciliation at cutover.
Floww.ai
Pipeline Stage
Odoo CRM
CRM Stage
lossyFloww.ai stage names and per-stage filter definitions are extracted during scoping. We configure Odoo CRM stages with the same sequence order as Floww.ai. Stage-level filters from Floww.ai cannot be exported programmatically and do not carry over; we document which filters were active per stage so the customer's admin can rebuild them in Odoo using domain filters on the Pipeline or Team model.
Floww.ai
Activity: Call
Odoo CRM
CRM Activity (phonecall)
1:1Floww.ai call activities map to Odoo CRM phonecall records (crm.activity with activity_type_id set to Phone Call). Call duration, disposition, owner, and timestamp migrate to Odoo activity fields. The linked Contact or Deal reference resolves to the migrated Odoo Lead or Opportunity via email match and record ID lookup. Activity ordering is preserved by setting the Odoo activity date to the original Floww.ai timestamp.
Floww.ai
Activity: Email
Odoo CRM
CRM Activity (email)
1:1Floww.ai email activities map to Odoo CRM email records (crm.activity with activity_type_id set to Email). Subject, body, direction (inbound/outbound), and timestamp migrate. The linked Contact or Deal reference resolves to the migrated Odoo Lead or Opportunity. Email attachments migrate as Odoo ir.attachment records linked to the activity.
Floww.ai
Activity: Meeting
Odoo CRM
CRM Activity (meeting)
1:1Floww.ai meeting activities map to Odoo CRM meeting records (calendar.event). Start datetime, duration, location, and meeting subject migrate. Attendee information from Floww.ai migrates as Odoo calendar.event attendee records linked to the Odoo user or contact equivalent. Meeting notes and description migrate to the Odoo event description field.
Floww.ai
Activity: Task
Odoo CRM
CRM Activity (call-to-action)
1:1Floww.ai task activities map to Odoo CRM activity records with the default activity type. Task title, description, due date, owner, and completion status migrate. The linked Contact or Deal reference resolves to the migrated Odoo Lead or Opportunity. Completed status maps to Odoo's 'Done' activity state.
Floww.ai
Custom Object
Odoo CRM
Custom Model (ir.model)
1:manyFloww.ai Custom Objects with one-to-many and many-to-many relationships require Odoo custom model creation via Odoo Studio or Python module definition. We request the Floww.ai schema map from the customer during scoping, then define equivalent Odoo models with matching field names and types before data insert. Many-to-many relationship tables from Floww.ai become Odoo relational fields (many2many) on the appropriate custom model. This step requires an Odoo developer or advanced admin to register the new model in the Odoo database before migration write begins.
Floww.ai
Tag
Odoo CRM
Tag
1:1Floww.ai tags applied to Contacts, Leads, and Deals migrate as Odoo CRM tags (crm.tag). Tag names are preserved exactly and applied to the corresponding Lead or Opportunity records in Odoo. If Floww.ai used tags for segmentation logic beyond simple labeling, we document the segmentation strategy separately for admin review during Odoo CRM tag-group rebuild.
Floww.ai
Owner
Odoo CRM
User
1:1Floww.ai user accounts map to Odoo User records. We match Floww.ai user email addresses to existing Odoo User records by email. Any Floww.ai Owner without a matching Odoo User goes to a reconciliation queue for the customer's Odoo admin to provision before the final write pass. Owner assignment on Lead and Opportunity records resolves to the Odoo User id.
| Floww.ai | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | Lead1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipeline + Stagelossy | Fully supported | |
| Pipeline Stage | CRM Stagelossy | Fully supported | |
| Activity: Call | CRM Activity (phonecall)1:1 | Fully supported | |
| Activity: Email | CRM Activity (email)1:1 | Fully supported | |
| Activity: Meeting | CRM Activity (meeting)1:1 | Fully supported | |
| Activity: Task | CRM Activity (call-to-action)1:1 | Fully supported | |
| Custom Object | Custom Model (ir.model)1:many | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Floww.ai gotchas
No public API forces reliance on manual CSV exports
Pipeline stage filters do not persist across stage changes
Pro-rated account billing requires careful license reconciliation
Custom Objects use non-standard relationship cardinalities
Recording and attachment storage not accessible via bulk export
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Discovery and export sequencing plan
We audit the source Floww.ai account by coordinating with the customer to run in-platform CSV exports for every record type (Contacts, Leads, Deals, Pipelines, Stages, Activities by type). We inventory all active pipelines, stage counts, custom object definitions and their relationship schemas, tags, and owner list. We also document the export tool's row limits and request a preliminary export to estimate the number of filtered export batches required. The discovery output is a written migration scope with export sequencing plan and a destination Odoo CRM schema sketch.
Odoo CRM schema design
We design the destination schema in Odoo CRM. This includes creating CRM Pipelines (crm.team) with stage sets mirroring Floww.ai pipeline structure, configuring stage names and probability values per Odoo stage, defining custom fields on crm.lead for Floww.ai contact and lead custom properties, and specifying any Odoo custom models required for Floww.ai custom objects with their relational field definitions. The customer or an Odoo developer deploys the schema to their Odoo instance before the migration write pass begins.
Export execution and CSV merge
The customer runs the Floww.ai in-platform export utility for each record type. We provide a step-by-step export guide specifying the filters, date ranges, and pagination offsets required to produce complete exports without overlap or gaps. Exported CSV files are uploaded to FlitStack AI's secure migration workspace where we validate row counts against the expected totals, merge split exports, normalize field headers, and apply the email deduplication pass before writing.
Sandbox migration and reconciliation
We run a full migration into the customer's Odoo CRM sandbox environment using production-like data volume. The customer reconciles record counts in Odoo (Leads in, Opportunities in, Activities in, Tags applied), spot-checks 25-50 records per object against the Floww.ai source, and signs off on the schema and mapping before production migration begins. Custom object records and relationship tables are validated against the Floww.ai schema map during this pass.
Production migration in dependency order
We run production migration in record-dependency order: Leads (from Floww.ai Contacts and Leads merged), Opportunities (from Floww.ai Deals with stage and owner resolved), Activities by type (phone calls, emails, meetings, tasks via Odoo CRM XML-RPC batch API with rate-limit handling), Tags (applied to the resolved Lead and Opportunity records), and Custom Object records (written to Odoo custom models after the standard objects are confirmed). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, delta sync, and workflow handoff
We freeze Floww.ai writes during cutover, run a final delta migration of any records created or modified during the migration window, then enable Odoo CRM as the system of record. We deliver a written inventory of every active Floww.ai Flow or workflow automation with its trigger, conditions, and recommended Odoo Automated Action or Studio automation equivalent. We do not rebuild Floww.ai workflows as Odoo automations inside the migration scope; that is a separate engagement or an internal Odoo admin task.
Platform deep dives
Floww.ai
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Floww.ai and Odoo CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Floww.ai: Not publicly documented.
Data volume sensitivity
Floww.ai doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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