CRM migration
Field-level mapping, validation, and rollback between Amwork and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Amwork
Source
Freshsales
Destination
Compatibility
8 of 10
objects map 1:1 between Amwork and Freshsales.
Complexity
CModerate
Timeline
2-3 weeks
Overview
Amwork bundles CRM, task management, and time tracking inside a project-workspace model, while Freshsales is a purpose-built sales CRM with separate Lead, Contact, and Account objects, a visual deal pipeline, and built-in automation. The structural difference that drives this migration is Amwork's exact field-match import requirement, which silently drops records when column headers deviate from its schema, versus Freshsales' more forgiving field mapping UI and API-driven import with custom field creation. We pre-validate every export against Freshsales' expected field types, create the destination schema including custom fields before import, and migrate time entries logged against Amwork tasks as Freshsales Activity records linked to the corresponding Contact or Account. Amwork Automation Rules and BPMN workflows do not migrate; we deliver a written inventory for the admin to rebuild in Freshsales' automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Amwork object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Amwork
Contact
Freshsales
Contact
1:1Amwork Contact records migrate directly to Freshsales Contact. We map Amwork fields (name, email, phone, address, lifecycle stage, owner assignment) to Freshsales Contact fields. Any Amwork custom contact fields are pre-created as Freshsales custom fields before migration so values land in typed fields rather than generic notes. Owner resolution is by email match against Freshsales User records; unmatched owners go to a reconciliation queue for admin provisioning before Contact insert.
Amwork
Company
Freshsales
Account
1:1Amwork Company records map to Freshsales Account. Company name becomes Account Name, domain becomes Website, and linked contact relationships are preserved through a contact-account lookup that we resolve at migration time. Account is inserted before Contact so the AccountId lookup relationship is satisfied at the moment of Contact insert. Industry and address fields map directly where present in the Amwork export.
Amwork
Deal
Freshsales
Deal
1:1Amwork Deals migrate to Freshsales Deals with deal value, stage name, owner, and linked contact and company lookups preserved. We resolve Amwork's pipeline stage names against Freshsales' stage configuration, creating any missing stages in Freshsales before import so that stage assignment is resolved at insert time rather than requiring a post-migration correction step.
Amwork
Lead
Freshsales
Lead
1:1Amwork Lead records migrate to Freshsales Lead with their status field mapped to Freshsales lead_status. Amwork's lifecycle_stage property on leads is preserved in a custom field on the Freshsales Lead for reporting continuity. Leads in Freshsales can be converted to Contact and Account with a single action, which is the recommended post-migration step for active lead records.
Amwork
Task
Freshsales
Task
1:1Amwork Tasks migrate to Freshsales Task records. We preserve parent-child task hierarchies where present, assignees map to Freshsales User records by email, and due dates and priorities transfer directly. Tasks that were billable or had time entries associated with them are flagged so that the corresponding time entries can be linked to the Freshsales Task or the parent Contact.
Amwork
Time Entry
Freshsales
Task / Activity
1:manyAmwork time entries log hours against Tasks and Projects, not directly against Contacts or Companies. We migrate time entries as Freshsales Task records with the original duration, date, description, and billable flag preserved. The associated Task from Amwork maps to the corresponding Freshsales Task, and the linked contact or company is set as the WhatId on the Freshsales Task for activity timeline continuity. This routing resolves the structural mismatch between Amwork's task-attached time model and Freshsales' contact-centric activity model.
Amwork
Custom Field
Freshsales
Custom Field
1:1Amwork custom fields on contacts, companies, and deals are pre-created in Freshsales before any record migration begins. We map Amwork field types (text, number, date, choice) to equivalent Freshsales field types. Choice-type fields from Amwork become Freshsales picklist fields with the same option values. The field API name in Amwork is used as a reference when naming the Freshsales custom field to preserve traceability between the two systems.
Amwork
User / Owner
Freshsales
User
1:1Amwork Users and Owners referenced on Contacts, Companies, Deals, and Tasks are mapped to Freshsales User records by email match. We extract every distinct owner_id from the Amwork export and cross-reference against the Freshsales User table. Any owner without a matching Freshsales User is held in the reconciliation queue and the customer's Freshsales admin provisions the User before record migration resumes. Active and inactive status is preserved where available in the Amwork export.
Amwork
Pipeline
Freshsales
Deal Stage
lossyAmwork deal pipelines with user-defined stages map to Freshsales Deal stages. We create any Amwork pipeline stages that do not exist in Freshsales as new stage values before deal migration, and we map Amwork stage probabilities to Freshsales stage weights. If multiple Amwork pipelines exist, each maps to a separate Freshsales pipeline view, which the admin configures in Freshsales Settings.
Amwork
Attachment
Freshsales
Attachment / File
1:1File attachments on Amwork Tasks and Deals migrate as Freshsales File records linked to the parent record. Large attachment batches are chunked and rate-limited to stay within Freshsales API throughput. File metadata (original filename, upload date, file size) is preserved and attached to the corresponding Freshsales record on insert.
| Amwork | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Time Entry | Task / Activity1:many | Fully supported | |
| Custom Field | Custom Field1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Pipeline | Deal Stagelossy | Fully supported | |
| Attachment | Attachment / File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Amwork gotchas
Import requires exact CRM field structure match
Deal stage moves require menu selection, not drag-and-drop
Time entries attach to tasks, not directly to contacts
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and export pre-validation
We audit the Amwork workspace to capture all record types in scope (Contacts, Companies, Deals, Leads, Tasks, Time Entries, Custom Fields), identify the owner and user population, and count record volumes per object. We extract a sample export and run it through Amwork's own import preview to identify which fields fail the exact-match validation before any migration design begins. The discovery output is a written scope document, a field-by-field mapping matrix from Amwork to Freshsales, and a list of any Amwork custom fields that need to be created in Freshsales before migration.
Freshsales schema provisioning and custom field creation
We create the Freshsales custom fields identified in discovery, using the Amwork field name as a reference label so that the mapping is traceable. We configure Deal pipeline stages to match the Amwork pipeline stages, creating any missing stages in Freshsales before deal data is imported. We set up User accounts in Freshsales for each distinct Amwork owner referenced in the data, and we configure field-level permissions for the migration user account so that all required fields are writable during the import window.
Sandbox migration and reconciliation
We run a full migration into a Freshsales sandbox environment using the full production record volume from Amwork. The customer reconciles record counts across all objects, spot-checks 20-40 records for field-level accuracy against the Amwork source, and validates that deal pipeline stage assignments and contact-to-account links are correct. Any mapping corrections are made before production migration begins. This step also confirms that the time-entry routing logic produces the expected Freshsales activity timeline for a sample of records.
Owner and user reconciliation
We extract every distinct Amwork owner_id referenced on Contacts, Companies, Deals, Tasks, and Time Entries and match by email against the Freshsales User table. Any Amwork owner without a matching Freshsales User is added to a reconciliation report that the customer resolves by provisioning the User in Freshsales. OwnerId resolution is required before any record import because the OwnerId field is required on Deal records and recommended on Contact records in Freshsales.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Amwork Companies), Contacts (with AccountId resolved), Leads (with lead_status mapped from lifecycle_stage), Deals (with pipeline stage resolved and OwnerId linked), Tasks (with assignee resolved), and Time Entries (routed as Task records with WhatId linked to the corresponding Contact or Account). Custom fields are migrated in the same pass as their parent records. Each phase emits a row-count reconciliation report before the next phase begins, and we pause if the count variance exceeds the agreed threshold.
Cutover, validation, and automation handoff
We freeze Amwork writes during cutover, run a final delta migration of any records modified during the migration window, then set Freshsales as the system of record. We validate the activity timeline by spot-checking that Freshsales Tasks show the correct timestamps, durations, and linked Contact or Account for a random sample of migrated time entries. We deliver the automation rule inventory document to the customer's admin team and offer a one-week hypercare window for reconciliation issues. We do not rebuild Amwork automations in Freshsales as part of the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Amwork
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Amwork and Freshsales.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Amwork: Not publicly documented. We assume typical SaaS tenant limits and tune extraction concurrency against the customer's plan during scoping..
Data volume sensitivity
Amwork doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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