CRM migration

Migrate from Amwork to Freshsales

Field-level mapping, validation, and rollback between Amwork and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Amwork logo

Amwork

Source

Freshsales

Destination

Freshsales logo

Compatibility

80%

8 of 10

objects map 1:1 between Amwork and Freshsales.

Complexity

CModerate

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Amwork bundles CRM, task management, and time tracking inside a project-workspace model, while Freshsales is a purpose-built sales CRM with separate Lead, Contact, and Account objects, a visual deal pipeline, and built-in automation. The structural difference that drives this migration is Amwork's exact field-match import requirement, which silently drops records when column headers deviate from its schema, versus Freshsales' more forgiving field mapping UI and API-driven import with custom field creation. We pre-validate every export against Freshsales' expected field types, create the destination schema including custom fields before import, and migrate time entries logged against Amwork tasks as Freshsales Activity records linked to the corresponding Contact or Account. Amwork Automation Rules and BPMN workflows do not migrate; we deliver a written inventory for the admin to rebuild in Freshsales' automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Amwork logo

Amwork

What's pushing teams away

  • The import process fails when the uploaded spreadsheet does not match Amwork's expected field structure exactly, causing leads and contacts to drop silently during migration.
  • The sidebar lacks an expanded view mode, forcing users to hover repeatedly to see context, which creates friction during high-volume data entry sessions.
  • Drag-and-drop between deal pipeline stages is not supported — moving a record between stages requires opening a menu and selecting the destination, slowing down pipeline management.
  • Support is directed to WhatsApp rather than a built-in chat widget, which frustrates users expecting in-app ticket-based support for critical issues.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Amwork objects map to Freshsales

Each row shows how a Amwork object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Amwork

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Amwork Contact records migrate directly to Freshsales Contact. We map Amwork fields (name, email, phone, address, lifecycle stage, owner assignment) to Freshsales Contact fields. Any Amwork custom contact fields are pre-created as Freshsales custom fields before migration so values land in typed fields rather than generic notes. Owner resolution is by email match against Freshsales User records; unmatched owners go to a reconciliation queue for admin provisioning before Contact insert.

Amwork

Company

maps to

Freshsales

Account

1:1
Fully supported

Amwork Company records map to Freshsales Account. Company name becomes Account Name, domain becomes Website, and linked contact relationships are preserved through a contact-account lookup that we resolve at migration time. Account is inserted before Contact so the AccountId lookup relationship is satisfied at the moment of Contact insert. Industry and address fields map directly where present in the Amwork export.

Amwork

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Amwork Deals migrate to Freshsales Deals with deal value, stage name, owner, and linked contact and company lookups preserved. We resolve Amwork's pipeline stage names against Freshsales' stage configuration, creating any missing stages in Freshsales before import so that stage assignment is resolved at insert time rather than requiring a post-migration correction step.

Amwork

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Amwork Lead records migrate to Freshsales Lead with their status field mapped to Freshsales lead_status. Amwork's lifecycle_stage property on leads is preserved in a custom field on the Freshsales Lead for reporting continuity. Leads in Freshsales can be converted to Contact and Account with a single action, which is the recommended post-migration step for active lead records.

Amwork

Task

maps to

Freshsales

Task

1:1
Fully supported

Amwork Tasks migrate to Freshsales Task records. We preserve parent-child task hierarchies where present, assignees map to Freshsales User records by email, and due dates and priorities transfer directly. Tasks that were billable or had time entries associated with them are flagged so that the corresponding time entries can be linked to the Freshsales Task or the parent Contact.

Amwork

Time Entry

maps to

Freshsales

Task / Activity

1:many
Fully supported

Amwork time entries log hours against Tasks and Projects, not directly against Contacts or Companies. We migrate time entries as Freshsales Task records with the original duration, date, description, and billable flag preserved. The associated Task from Amwork maps to the corresponding Freshsales Task, and the linked contact or company is set as the WhatId on the Freshsales Task for activity timeline continuity. This routing resolves the structural mismatch between Amwork's task-attached time model and Freshsales' contact-centric activity model.

Amwork

Custom Field

maps to

Freshsales

Custom Field

1:1
Fully supported

Amwork custom fields on contacts, companies, and deals are pre-created in Freshsales before any record migration begins. We map Amwork field types (text, number, date, choice) to equivalent Freshsales field types. Choice-type fields from Amwork become Freshsales picklist fields with the same option values. The field API name in Amwork is used as a reference when naming the Freshsales custom field to preserve traceability between the two systems.

Amwork

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Amwork Users and Owners referenced on Contacts, Companies, Deals, and Tasks are mapped to Freshsales User records by email match. We extract every distinct owner_id from the Amwork export and cross-reference against the Freshsales User table. Any owner without a matching Freshsales User is held in the reconciliation queue and the customer's Freshsales admin provisions the User before record migration resumes. Active and inactive status is preserved where available in the Amwork export.

Amwork

Pipeline

maps to

Freshsales

Deal Stage

lossy
Fully supported

Amwork deal pipelines with user-defined stages map to Freshsales Deal stages. We create any Amwork pipeline stages that do not exist in Freshsales as new stage values before deal migration, and we map Amwork stage probabilities to Freshsales stage weights. If multiple Amwork pipelines exist, each maps to a separate Freshsales pipeline view, which the admin configures in Freshsales Settings.

Amwork

Attachment

maps to

Freshsales

Attachment / File

1:1
Fully supported

File attachments on Amwork Tasks and Deals migrate as Freshsales File records linked to the parent record. Large attachment batches are chunked and rate-limited to stay within Freshsales API throughput. File metadata (original filename, upload date, file size) is preserved and attached to the corresponding Freshsales record on insert.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Amwork logo

Amwork gotchas

High

Import requires exact CRM field structure match

Medium

Deal stage moves require menu selection, not drag-and-drop

Medium

Time entries attach to tasks, not directly to contacts

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Amwork's exact field-match import silently drops records

    Amwork's import process validates uploaded spreadsheets against its internal field names. If the source export uses different column headers or omits required fields, records either import with partial data or silently fail with no error notification to the user. We pre-validate every Amwork export file against Freshsales' expected field types before migration, flag any column header mismatches and missing required fields in a written pre-migration report, and correct the mapping before any data is inserted into Freshsales. This pre-validation step is the primary reason Amwork-to-Freshsales migrations require a discovery phase before the first record is touched.

  • Amwork leads map to Freshsales leads with separate conversion action

    Amwork's Leads section uses a status-to-stage model where lifecycle_stage determines where a lead sits in the pipeline. Freshsales has a dedicated Lead module with an explicit Convert action that creates a Contact and Account from the Lead record. We map Amwork lead lifecycle_stage to Freshsales lead_status, but the customer decides whether to convert all migrated leads immediately or leave them as Leads for further qualification in Freshsales. We flag any Amwork lead records with associated deals so that the deal is re-linked after conversion to the new Contact and Account.

  • Time entries attach to tasks, not contacts, requiring routing logic

    Amwork's time tracking model logs hours against Tasks and Projects. Time cannot be logged directly against a Contact or Company record in Amwork. When migrating to Freshsales, where activities attach directly to Contact, Account, or Deal records, we route Amwork time entries to Freshsales Task records linked to the associated Contact or Account via the WhatId field. If an Amwork time entry references a Task that itself references a Contact, we chain the routing: time entry goes to a Freshsales Task, and the Freshsales Task is linked to the Contact. We flag any time entries without a traceable contact path for the customer's admin to resolve manually.

  • Automation Rules and BPMN workflows do not migrate

    Amwork BPMN workflow sequences and email follow-up automations are configuration objects tied to Amwork's workspace event model and do not have a direct Freshsales equivalent in terms of trigger event, action types, or delay logic. We do not migrate automation rules as code. We deliver a written inventory of every active Amwork automation with its trigger conditions, sequence steps, and CRM actions, along with a recommended Freshsales Automation equivalent for each. The customer's admin rebuilds these in Freshsales' automation builder post-migration.

Migration approach

Six steps for a successful Amwork to Freshsales data migration

  1. Discovery and export pre-validation

    We audit the Amwork workspace to capture all record types in scope (Contacts, Companies, Deals, Leads, Tasks, Time Entries, Custom Fields), identify the owner and user population, and count record volumes per object. We extract a sample export and run it through Amwork's own import preview to identify which fields fail the exact-match validation before any migration design begins. The discovery output is a written scope document, a field-by-field mapping matrix from Amwork to Freshsales, and a list of any Amwork custom fields that need to be created in Freshsales before migration.

  2. Freshsales schema provisioning and custom field creation

    We create the Freshsales custom fields identified in discovery, using the Amwork field name as a reference label so that the mapping is traceable. We configure Deal pipeline stages to match the Amwork pipeline stages, creating any missing stages in Freshsales before deal data is imported. We set up User accounts in Freshsales for each distinct Amwork owner referenced in the data, and we configure field-level permissions for the migration user account so that all required fields are writable during the import window.

  3. Sandbox migration and reconciliation

    We run a full migration into a Freshsales sandbox environment using the full production record volume from Amwork. The customer reconciles record counts across all objects, spot-checks 20-40 records for field-level accuracy against the Amwork source, and validates that deal pipeline stage assignments and contact-to-account links are correct. Any mapping corrections are made before production migration begins. This step also confirms that the time-entry routing logic produces the expected Freshsales activity timeline for a sample of records.

  4. Owner and user reconciliation

    We extract every distinct Amwork owner_id referenced on Contacts, Companies, Deals, Tasks, and Time Entries and match by email against the Freshsales User table. Any Amwork owner without a matching Freshsales User is added to a reconciliation report that the customer resolves by provisioning the User in Freshsales. OwnerId resolution is required before any record import because the OwnerId field is required on Deal records and recommended on Contact records in Freshsales.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Amwork Companies), Contacts (with AccountId resolved), Leads (with lead_status mapped from lifecycle_stage), Deals (with pipeline stage resolved and OwnerId linked), Tasks (with assignee resolved), and Time Entries (routed as Task records with WhatId linked to the corresponding Contact or Account). Custom fields are migrated in the same pass as their parent records. Each phase emits a row-count reconciliation report before the next phase begins, and we pause if the count variance exceeds the agreed threshold.

  6. Cutover, validation, and automation handoff

    We freeze Amwork writes during cutover, run a final delta migration of any records modified during the migration window, then set Freshsales as the system of record. We validate the activity timeline by spot-checking that Freshsales Tasks show the correct timestamps, durations, and linked Contact or Account for a random sample of migrated time entries. We deliver the automation rule inventory document to the customer's admin team and offer a one-week hypercare window for reconciliation issues. We do not rebuild Amwork automations in Freshsales as part of the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Amwork logo

Amwork

Source

Strengths

  • All-in-one CRM, telephony, and automation under a single subscription
  • Built-in time tracking with Lexoffice accounting integration
  • Customizable sales pipelines and card-based record layouts
  • BPMN automation engine for workflow sequences
  • Workspace builder approach keeps CRM and project tasks in one environment

Weaknesses

  • Import requires exact field matching or records are silently dropped
  • No drag-and-drop for moving deals between pipeline stages
  • No direct time-tracking attachment to contacts or companies
  • Mobile interface is limited compared to desktop feature set
  • Support routed through WhatsApp rather than in-app ticketing
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Amwork and Freshsales.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    C

    Amwork: Not publicly documented. We assume typical SaaS tenant limits and tune extraction concurrency against the customer's plan during scoping..

  • Data volume sensitivity

    B

    Amwork doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Amwork to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Amwork to Freshsales data migrations

Answers to the questions buyers ask most during Amwork to Freshsales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and three weeks for accounts under 15,000 Contacts, 3,000 Deals, and no custom objects with straightforward field mapping. Migrations with multiple Amwork workspaces, custom field sets, or time-entry-heavy histories (over 200,000 time logs) extend to five to eight weeks because of the pre-validation work, time-entry routing logic, and custom field provisioning in Freshsales.

Adjacent paths

Related migrations to explore

Ready when you are

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