Project Management migration

Migrate from Workfront to Asana

Field-level mapping, validation, and rollback between Workfront and Asana. We move data and schema; workflows are rebuilt natively in Asana.

Workfront logo

Workfront

Source

Asana

Destination

Asana logo

Compatibility

86%

12 of 14

objects map 1:1 between Workfront and Asana.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Workfront to Asana is a structural simplification, not a straight record copy. Workfront's four-layer hierarchy (Portfolio → Program → Project → Task) collapses into Asana's two-layer model (Project → Task), with Programs represented as project sections or separate projects grouped by portfolio tags. We pre-create Asana custom field schemas before migration so picklist values and numeric formats land correctly, not as text strings. Proof approval status migrates as a read-only custom field because Asana's approval tooling is basic compared to Workfront's Automated Workflow templates. Document attachments and Notes thread history migrate via the Asana API with file content preserved. We do not migrate Workfront's proofing templates, approval workflows, Fusion integrations, or reports and dashboards—these require admin-level rebuild in Asana after cutover, and we deliver a written inventory of every object requiring manual recreation.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Workfront logo

Workfront

What's pushing teams away

  • Licensing cost escalations frustrate teams, especially when the tier model requires more paid seats for light contributors or when AI capabilities are gated behind higher tiers at additional cost.
  • Performance degrades for large teams and projects with many concurrent users, with reviewers noting slow load times and sluggish interactions on complex project dashboards.
  • The Boards feature—positioned as an agile alternative to Jira—has underwhelmed customers: integration with core Projects is poor, performance is inconsistent, and teams migrating from Jira find it insufficient as a replacement.
  • Initial setup and configuration carry a steep learning curve; reviewers describe the first few weeks as time-consuming and note that removing fields from templates can corrupt older projects.
  • Adobe's mandatory Admin Console migration forces organizations to change how users authenticate (moving to Adobe Identity), and some teams find this transition disruptive enough to reconsider their toolset.

Choosing

Asana logo

Asana

What's pulling them in

  • Organizations with distributed teams cite Asana's multiple project views (List, Board, Calendar, Timeline) as the primary reason for adoption, allowing each team member to work in their preferred interface without changing the underlying data.
  • The platform's 100+ native integrations with tools like Slack, Google Drive, Salesforce, and Microsoft Teams reduce context-switching and keep work synchronized across the stack.
  • Small teams and non-profits value the free plan's generous limits: unlimited projects and tasks for up to 15 team members with basic views, enabling teams to validate fit before committing to a paid tier.
  • Marketing and creative teams specifically praise Asana's visual project organization, reporting dashboards, and timeline views for managing cross-functional campaign workflows.
  • Project managers report that Asana's dependency management and workload views help surface bottlenecks before they derail deadlines.

Object mapping

How Workfront objects map to Asana

Each row shows how a Workfront object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Workfront

Portfolio

maps to

Asana

Project or Portfolio Tag

lossy
Fully supported

Workfront Portfolios are top-level grouping units. Asana has no native Portfolio object, so we represent Portfolios either as top-level Projects with sub-projects (Asana's nesting allows projects inside projects) or as a Portfolio tag applied to all child projects. We agree on the strategy during scoping based on the customer's reporting needs. If the customer uses Portfolio-level financial metrics, we migrate the aggregate figures as a custom field on each child project.

Workfront

Program

maps to

Asana

Project or Section

lossy
Fully supported

Workfront Programs sit between Portfolio and Project. Asana has no native Program object. We represent Programs as either separate Projects grouped under a Portfolio-level project, or as a top-level Section within each project with the Program name as the section header. The choice depends on whether cross-project Program reporting is needed; if so, we use the project-nesting approach with a Program Tag for filtering.

Workfront

Project

maps to

Asana

Project

1:1
Fully supported

Workfront Projects map directly to Asana Projects. Project status (CUR, DED, CPL, ONH, DFD) maps to Asana project status (On Track, At Risk, Off Track, Complete). Start Date and Target End Date map to Project Start Date and Project Due Date. The Project owner maps to the Asana project member with Admin-level access. Projects are created before any child tasks to maintain the hierarchy.

Workfront

Task

maps to

Asana

Task

1:1
Fully supported

Workfront Tasks map to Asana Tasks within a Project. The task name, description (rich text), planned start and completion dates, and status (NEW, INP, CPL, DED) map to the corresponding Asana fields. Assignee maps from the Workfront assigned user to the Asana assignee by email resolution. Priority from Workfront maps to Asana Custom Field if the customer uses priority ranking; otherwise it drops.

Workfront

Subtask

maps to

Asana

Subtask (nested Task)

1:1
Fully supported

Workfront Subtasks are child tasks with the same field schema as Tasks but inheriting project context from a parent Task. Asana supports subtasks natively as Tasks nested under a parent Task. We flatten the Workfront subtask structure into Asana subtasks, preserving the parentID reference so that the hierarchy is visible in both List and Board views. Dependencies between subtasks are preserved as Asana dependencies.

Workfront

Task Dependency

maps to

Asana

Task Dependency

1:1
Fully supported

Workfront predecessor dependencies (Finish-to-Start, Start-to-Start, Finish-to-Finish, Start-to-Finish) map to Asana dependency arrows. Note: Asana's dependency handling has known bugs with complex dependency chains and finish-start types, as reported in Asana community forums. We flag dependency accuracy as a post-migration validation item and recommend the customer test critical path dependencies in Asana after cutover.

Workfront

Custom Fields

maps to

Asana

Custom Fields

1:1
Mapping required

Workfront custom field names, types, and picklist values vary by customer instance. We discover the custom field schema via the Workfront API before migration and create matching Asana custom fields per project. Asana custom fields are project-scoped (not org-wide), so we either pre-create them on every destination project or migrate them to a Portfolio-level template project. Picklist values exceeding Asana's limit (100 per field) require splitting into multiple fields or using text fields. Calculated custom fields in Workfront have no Asana equivalent and require manual formula recreation in Asana's reporting layer.

Workfront

Document

maps to

Asana

Attachment

1:1
Fully supported

Workfront Documents attach to Projects or Tasks and support versioning. We extract document content via the Workfront API, preserving file name, version history metadata, and file content. Documents migrate to Asana Attachments linked to the corresponding task or project. Version history is preserved as a comment on the Asana task referencing the original Workfront version number. Large file attachments (over 100MB) may require chunked upload handling.

Workfront

Approval / Proof Approval Status

maps to

Asana

Custom Field (read-only)

1:1
Fully supported

Workfront proof approval status (Approved, Rejected, Pending, Changes Requested) is attached to document proofing workflows. Asana has no proofing layer or Automated Workflow equivalent. We extract the proof approval status and last action timestamp from Workfront and write it to a read-only custom field on the corresponding task or project in Asana. The customer's review workflow administrator recreates the equivalent approval cycle using Asana's basic approval request feature.

Workfront

Issue / Request

maps to

Asana

Task (with Issue tag)

1:1
Fully supported

Workfront Issues track blockers or change requests attached to a Project or Task. Request Queue intake forms expose Issues as a public submission. We migrate Issues as Tasks with a custom Issue tag in Asana. Open issues carry status OPEN; closed issues carry status CLOSED. The original submission date and submitting user migrate as custom fields.

Workfront

User and Job Role

maps to

Asana

Member (Workspace user)

1:1
Fully supported

Workfront Users map to Asana workspace members by email. Job Roles (which carry billing rates in Workfront) have no direct Asana equivalent; billing rate data migrates as a read-only custom field on the User record if needed for reporting. Workfront users without an email match in Asana are held in a reconciliation queue for the customer's admin to provision before task assignment migration.

Workfront

Notes (Updates)

maps to

Asana

Comments

1:1
Mapping required

Workfront Notes are the conversation thread attached to Projects or Tasks. We extract the full note history including author, timestamp, and rich text body. Notes migrate as Asana Comments on the corresponding task or project, preserving the original timestamp and author. Inline images in Workfront notes are extracted as file attachments linked to the comment.

Workfront

Timesheet

maps to

Asana

Custom Field or External Report

1:1
Fully supported

Workfront Timesheets record hours logged against Tasks or Projects. Asana has no native timesheet object. We migrate timesheet entries as hours logged in a custom numeric field on each task, or deliver them as a separate financial extract for import into the customer's preferred time-tracking system. Planned hours from Workfront task assignments migrate as an Asana Custom Field.

Workfront

Billing Record

maps to

Asana

External Financial Extract

1:1
Fully supported

Workfront Billing Records capture billable revenue per project. Once marked Billed, they are permanently locked and cannot be edited. We extract all Billing Records before migration cutover, including Billed records, and deliver them as a separate financial extract (CSV or JSON). The destination Asana workspace receives the project-level financial summary as a custom field for reference. We flag this as read-only data that the customer's finance team validates against their billing system of record.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Workfront logo

Workfront gotchas

High

Adobe Admin Console user migration is mandatory and non-negotiable

Medium

UI export limit of 2,000 rows requires API-based extraction

High

Billing Records lock permanently once marked as Billed

Medium

Workfront Planning record limits vary by subscription tier

Low

Proofing Automated Workflows and template settings are instance-specific

Asana logo

Asana gotchas

High

Automation rules have no export representation

High

API rate limits cap bulk migration throughput

Medium

Portfolios are view-only objects that do not hold data

Medium

Custom field enum options cannot be updated via API

Low

Subtasks do not appear in project views by default

Pair-specific challenges

  • Workfront's Portfolio-Program hierarchy has no Asana equivalent

    Workfront's four-layer structure (Portfolio → Program → Project → Task) cannot map one-to-one to Asana's two-layer model (Project → Task). We represent Portfolios as top-level projects with nested projects inside, and Programs as project sections or tagged project groups. The customer loses the Portfolio financial rollup and Program-level resource view unless they use Asana Portfolios (Enterprise tier) or a third-party BI integration. We document the hierarchy mapping strategy during scoping and deliver a written hierarchy translation guide for the customer's admin team.

  • Proofing Automated Workflows and approval chains do not migrate

    Workfront's Automated Workflow templates define multi-stage reviewer sequences, proof roles, and notification settings that are instance-specific and have no direct Asana equivalent. Asana's approval feature is a basic request-and-approve model without stages, parallel routing, or proof annotation. We extract proof approval status (Approved, Rejected, Pending) as a read-only custom field. The customer's review workflow administrator must rebuild equivalent approval cycles in Asana's approval request feature, and we provide a mapping guide for each active Automated Workflow template.

  • Asana custom fields are project-scoped, not global

    Workfront custom fields are defined at the instance level and available across all objects. Asana custom fields are created per project, which means a custom field named 'Region' on one project is distinct from 'Region' on another. We address this by pre-creating all custom fields on a template project and duplicating it for each destination project, or by using Asana's portfolio-level reporting to aggregate across projects. For migrations with many distinct custom field sets per project, this adds scope to the pre-migration configuration phase.

  • Asana dependency bugs affect complex finish-start chains

    Asana's dependency handling has documented bugs in its community forums: finish-start dependencies sometimes fail to propagate the correct date shift when the predecessor task is moved manually, producing red-arrow errors. Tasks in complex dependency chains (with multiple predecessors or successors) are most affected. We flag dependency accuracy as a post-migration validation item and recommend the customer tests the critical path dependencies in Asana's Timeline view after cutover. For migrations with heavy reliance on predecessor chains, we document which dependency types were used in Workfront so the customer can restructure if needed.

  • Workfront Reports and Dashboards do not migrate

    Workfront Reports and Dashboards reference Workfront-specific field IDs, calculated metrics, and UI-level chart configurations that do not translate across platforms. We do not migrate Reports or Dashboards. We deliver a written inventory of every active Report and Dashboard with its filter criteria, field selections, and chart type, and the customer's admin rebuilds equivalent views in Asana's Dashboard feature or exports to a BI tool.

Migration approach

Six steps for a successful Workfront to Asana data migration

  1. Discovery and schema audit

    We audit the source Workfront instance across objects: Portfolio and Program counts, Project and Task volume, custom field schema (names, types, picklist values), active approval workflows, document attachment count and total file size, issue queue depth, and user and Job Role count. We pair this with a destination Asana workspace audit: current workspace structure, existing custom fields, and active projects. The discovery output is a written migration scope, hierarchy mapping strategy (Portfolio and Program translation), and a custom field pre-creation checklist.

  2. Hierarchy design and Portfolio-Program translation

    We design the Asana hierarchy mapping based on the customer's reporting needs. If Portfolio-level financial rollup is required, we use Asana's project-nesting approach (Portfolio as top-level project, Programs as sub-projects, Projects as sub-sub-projects) and add a Portfolio tag for filtering. If financial reporting is not required, we use Sections within Projects. We agree on the approach with the customer's admin before any data moves.

  3. Custom field pre-creation in Asana

    We pre-create all Workfront custom fields in the destination Asana workspace before migration. For each custom field, we match the Workfront data type to the nearest Asana type: Workfront picklist maps to Asana dropdown or multi-select; numeric maps to number; currency maps to currency or number with a display note. We validate picklist value counts against Asana's 100-value limit per field and flag any that require splitting. Custom fields are created on a template project that the customer duplicates for each destination project.

  4. User reconciliation and member provisioning

    We extract every distinct Workfront User and Job Role referenced on Projects, Tasks, and Assignments. We match by email against the Asana workspace members. Any Workfront user without a matching Asana member is held in a reconciliation queue for the customer's admin to provision before task assignment migration. Job Role billing rates are preserved as a read-only custom field on the member's profile if needed for reporting.

  5. Migration in dependency order: hierarchy first, then content

    We run migration in record-dependency order: Portfolio-level projects (or tagged projects), then Program-level projects, then Projects with Project-level custom fields, then Tasks and Subtasks, then Attachments, then Comments. Each phase emits a row-count reconciliation report before the next phase begins. We use Asana's API with batch chunking and rate-limit handling. Proof approval status is extracted from Workfront and written as a read-only custom field after the corresponding project and task are created.

  6. Cutover, validation, and workflow rebuild handoff

    We freeze Workfront writes during cutover, run a final delta migration of any records modified during the migration window, then enable Asana as the system of record. We deliver the proofing workflow inventory (each Automated Workflow template documented with its stages, reviewers, and Asana replacement recommendation), the Report and Dashboard inventory, and the custom field mapping guide. We support a one-week hypercare window for reconciliation issues. We do not rebuild Workfront approval workflows as Asana approval requests; that is the customer's admin task using our handoff documentation.

Platform deep dives

Context on both ends of the pair

Workfront logo

Workfront

Source

Strengths

  • Deep Adobe ecosystem integration connecting project work to Creative Cloud assets and Experience Manager DAM.
  • Scalable hierarchical structure from Portfolio down to Task that maps well to enterprise marketing and creative operations.
  • Open API with full object access and Workfront Fusion for low-code cross-system workflow automation.
  • Proofing and Automated Workflow templates that handle multi-stage document review without a separate tool.
  • Enterprise-grade user management with role-based access control and audit trails for regulated industries.

Weaknesses

  • Enterprise pricing model with no public per-seat cost makes budgeting and vendor comparison difficult for prospects.
  • Boards (kanban) feature lacks the depth and platform integration to serve agile teams migrating from Jira, leaving a gap in the product for that use case.
  • Mandatory Adobe Admin Console migration introduces identity management changes that some organizations find disruptive, especially those with complex SSO configurations.
  • Known issues include sync delays between Workfront and Snowflake, occasional automatic approval locking, and document thumbnail failures—none of which are resolved by the customer.
Asana logo

Asana

Destination

Strengths

  • Unlimited projects and tasks on the free plan for teams up to 15 members.
  • 100+ native integrations including Salesforce, Slack, Google Drive, and Microsoft Teams.
  • Four distinct project views (List, Board, Calendar, Timeline) in a single interface.
  • Dependency management with start/end dates and predecessor links for critical path tracking.
  • Portfolio dashboards for executives to track cross-project status and workload.

Weaknesses

  • Per-seat pricing scales expensively: Advanced tier costs nearly double Starter for a 50-seat team.
  • API does not expose all UI-accessible data; some fields require screen-scraping for full fidelity.
  • Automation rule limits on lower tiers are restrictive, causing power users to upgrade or leave.
  • No native document/wiki capability forces teams to use external tools for knowledge management.
  • Rate limits (150 req/min on free, 1,500 req/min on paid) constrain bulk migration throughput.

Complexity grading

How hard is this migration?

Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Workfront and Asana.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Workfront: 200 requests per minute (Workfront Planning); other modules use undocumented per-org limits.

  • Data volume sensitivity

    A

    Workfront exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Workfront to Asana migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Workfront to Asana data migrations

Answers to the questions buyers ask most during Workfront to Asana migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 5,000 Projects and 50,000 Tasks with a straightforward hierarchy and no complex custom field schemas. Migrations with large document attachment libraries (over 10,000 files), extensive custom field schemas with many picklist values, or customers requesting proof approval history extraction move to seven to twelve weeks because of the pre-migration configuration phase and attachment upload time.

Adjacent paths

Related migrations to explore

Ready when you are

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