CRM migration

Migrate from NeoDeck Holdings to HubSpot

Field-level mapping, validation, and rollback between NeoDeck Holdings and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

NeoDeck Holdings logo

NeoDeck Holdings

Source

HubSpot

Destination

HubSpot logo

Compatibility

92%

11 of 12

objects map 1:1 between NeoDeck Holdings and HubSpot.

Complexity

BStandard

Timeline

7–14 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

NeoDeck Holdings operates a healthcare IT stack (NeoMed EHR cloud-based and client/server, NeoBiller billing, Clinical Vault HIE, telemedicine, e-prescribing) that stores patient records, clinical encounters, claims, and prescriptions as distinct data entities. HubSpot CRM natively supports contacts, companies, deals, tickets, and activities — plus Enterprise-tier custom objects for healthcare-specific records. The migration maps NeoDeck patient contacts to HubSpot contacts with preserved date-of-birth, MRN identifiers, and insurance fields as custom properties. Clinical encounters (visits, telemedicine sessions) migrate as HubSpot engagement logs (calls, meetings, notes) with original encounter timestamps and assigned provider owners. Claims and invoices from NeoBiller map to HubSpot deals, with line-item detail preserved as deal property notes or a custom claims object on Enterprise tiers. Prescriptions stored in NeoMed Rx become HubSpot custom object records linked to the contact. HubSpot's lifecycle_stage and deal pipeline model replaces NeoDeck's patient-status and encounter-stage workflows — those workflows require manual rebuild in HubSpot's automation tools post-migration. FlitStack AI uses scoped API read access against NeoDeck's export endpoints, transforms record relationships (NPI cross-references, insurance carrier lookups) into HubSpot contact properties or association objects, and runs a sample migration with field-level diff before committing the full dataset.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

NeoDeck Holdings logo

NeoDeck Holdings

What's pushing teams away

  • Healthcare focus means CRM-classified pages are misaligned — NeoDeck does not offer a general CRM product, so buyers seeking sales-CRM functionality should look elsewhere.
  • Regional focus on Puerto Rico/Caribbean limits suitability for practices expanding to mainland US or international markets where local-regulatory specialization is required.
  • No published pricing — every deal is sales-led, creating procurement friction vs. published-price EHR vendors.
  • Limited public API and integration documentation makes connecting NeoMed to lab systems, modern HL7-FHIR integrations, or analytics platforms harder than with API-first EHRs.
  • Smaller market footprint than mainstream EHRs (Epic, Cerner, Athenahealth, eClinicalWorks) means fewer third-party connectors and less community implementation knowledge.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How NeoDeck Holdings objects map to HubSpot

Each row shows how a NeoDeck Holdings object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

NeoDeck Holdings

Patient

maps to

HubSpot

Contact

1:1
Fully supported

NeoDeck patient records map directly to HubSpot contacts. Standard HubSpot contact properties capture name, date-of-birth, gender, address, phone, and email directly from NeoDeck fields. The NeoDeck MRN (medical record number) is stored as Source_MRN__c custom field for traceability back to the source system after migration completes.

NeoDeck Holdings

Insurance Record

maps to

HubSpot

Contact (custom properties)

1:1
Fully supported

NeoDeck insurance carrier, policy number, group number, and subscriber relationship map to HubSpot contact custom properties (Insurance_Carrier__c, Policy_Number__c, Group_Number__c, Subscriber_Relationship__c). Insurance data is denormalized from NeoDeck's N:N patient-insurance model into contact-level properties so each HubSpot contact carries its primary insurance details on the record.

NeoDeck Holdings

Clinical Encounter

maps to

HubSpot

Call / Meeting / Note (engagement log)

1:1
Fully supported

NeoDeck encounters with encounter date, chief complaint, ICD-10 codes, provider, and clinical notes map to HubSpot engagement logs. In-person visits become HubSpot meetings; telemedicine sessions become calls or meetings depending on NeoDeck session type. ICD-10 codes and assessment fields store as custom properties on the engagement log.

NeoDeck Holdings

Provider / Staff

maps to

HubSpot

User (HubSpot owner)

1:1
Fully supported

NeoDeck provider records with NPI, specialty, and credentials map to HubSpot users by email match. Unmatched providers are flagged with their NPI and specialty for manual review before migration commits. The NPI number stores as NPI__c custom property on the HubSpot user record for provider reference and compliance verification.

NeoDeck Holdings

Appointment / Scheduling Block

maps to

HubSpot

Meeting (engagement log)

1:1
Fully supported

NeoDeck appointment slots with date, time, duration, provider, and patient link migrate as HubSpot meetings. Appointment status (scheduled, completed, cancelled, no-show) becomes a custom pick-list field on the meeting record. Cancelled and no-show records retain the original timestamp for reporting continuity.

NeoDeck Holdings

Claim (NeoBiller)

maps to

HubSpot

Deal

1:1
Fully supported

NeoDeck billing claims (claim ID, service date, total charge, payer, status) map to HubSpot deals. Claim amount becomes deal amount; payer name becomes a custom property. The NeoDeck claim status (submitted, pending, denied, paid) maps to a custom pick-list field on the deal record.

NeoDeck Holdings

Payment (NeoBiller)

maps to

HubSpot

Deal (line-item note)

many:1
Fully supported

NeoDeck payments applied to claims merge into the corresponding HubSpot deal as a note or deal property update. Payment date, amount, payment method, and ERA reference number store in the deal's custom properties. Multiple payments against one claim aggregate into the deal's closed amount.

NeoDeck Holdings

Prescription (NeoMed Rx)

maps to

HubSpot

Custom Object (Prescription)

1:1
Fully supported

NeoMed Rx prescriptions (medication name, dosage, frequency, route, prescriber, pharmacy, refill count) require a HubSpot Enterprise custom object named Prescription linked to the contact. The prescription date maps to Prescription_Date__c; refill status becomes a custom pick-list. This object is Enterprise-only on HubSpot.

NeoDeck Holdings

Clinical Vault HIE Reference

maps to

HubSpot

Note / Custom Property

1:1
Fully supported

Clinical Vault stores HIE payload references and external clinical record pointers that have no native HubSpot equivalent. We preserve the complete HIE reference URL, document ID, and issuing facility name as custom contact properties (HIE_Reference_URL__c, HIE_Document_ID__c, HIE_Facility__c) for provider access at the point of care after migration.

NeoDeck Holdings

Custom Clinical Form

maps to

HubSpot

Custom Object

1:1
Fully supported

NeoDeck custom intake questionnaires, specialty forms, and structured clinical data tables map to HubSpot Enterprise custom objects. Each form becomes its own custom object type linked to the contact. Form field types (text, date, pick-list, number) translate to HubSpot field types; the mapping plan lists every custom object before schema creation.

NeoDeck Holdings

Attachment / Document

maps to

HubSpot

HubSpot Files

1:1
Fully supported

NeoDeck attachments on patient records including lab results, imaging reports, and consent forms re-upload to HubSpot Files and attach to the contact record. File size limits of 25MB per file in HubSpot apply; larger clinical documents exceeding this threshold are flagged during migration for splitting into smaller files or external linking.

NeoDeck Holdings

Facility / Location

maps to

HubSpot

Company

1:1
Fully supported

NeoDeck facility or clinic locations with name, address, NPI, and specialty map to HubSpot company records. Each distinct clinic location becomes its own company record in HubSpot. Multi-location practices receive multiple HubSpot company records with Location__c custom property for location-based segmentation and reporting across the organization.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

NeoDeck Holdings logo

NeoDeck Holdings gotchas

High

No public API requires coordinated export with customer service

Medium

Insurance payer IDs require manual cross-reference mapping

Medium

Cloud and client/server deployments have different export paths

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot custom objects require Enterprise licensing before schema creation

    NeoDeck practices that use NeoMed Rx prescriptions or custom clinical intake forms need those records in HubSpot — but HubSpot custom objects are gated behind the Enterprise tier. If your HubSpot account is on Starter or Professional, those prescription records and custom form responses have no destination object to land in. FlitStack AI flags this gap during discovery and can recommend a HubSpot tier upgrade or an alternative approach (storing prescription summaries as contact properties) before the migration plan commits.

  • Patient lifecycle stage mapping requires manual value-definition in HubSpot

    NeoDeck patient status (active, discharged, follow-up, inactive) has no direct HubSpot equivalent — HubSpot's lifecycle_stage property uses its own pre-defined values (subscriber, lead, MQL, SQL, customer, evangelist). We map NeoDeck patient status to lifecycle_stage values through a custom pick-list you define during setup. If your practice uses a more granular status model (e.g., pre-operative, post-operative, discharged-FU-30d), those distinctions collapse into whichever lifecycle_stage value you assign them. We preserve the original NeoDeck status string in a custom field so nothing is lost, but the lifecycle_stage filter in HubSpot automation and reporting will use the mapped value.

  • NeoDeck N:N patient-insurance model denormalizes into per-contact properties

    NeoDeck allows a patient to carry multiple insurance policies simultaneously (primary, secondary, tertiary). HubSpot contact records store a single set of insurance-related properties per contact. We denormalize the primary insurance record into the contact's standard insurance properties and store secondary/tertiary policy details as comma-separated or JSON-formatted custom text properties. If downstream HubSpot workflows need to read secondary payer logic, your admin will need a custom automation or a HubSpot Enterprise custom object to handle the multi-payer scenario that NeoDeck natively supports.

  • ICD-10 and CPT codes on engagement logs are custom fields with no native reporting filter

    HubSpot's engagement log objects (meetings, calls) have no native fields for ICD-10 diagnosis codes or CPT procedure codes. We store these as custom multi-select text properties on the meeting record, which lets you search and filter by code in HubSpot lists and workflows. However, HubSpot's native reporting does not roll up ICD code frequency across the contact base — you will need HubSpot's custom report builder or a connected BI tool to run clinical-code reporting that NeoDeck's clinical reporting module provides out of the box.

  • Clinical Vault HIE document references have no native viewer in HubSpot

    NeoDeck's Clinical Vault stores HIE document pointers and external clinical record links. These links (FHIR resource URLs, document IDs, facility identifiers) migrate as custom text properties on the contact record. HubSpot does not render these external documents inline — clicking a Clinical Vault link opens the external HIE portal. This is functional but not equivalent to NeoDeck's integrated HIE viewer. We preserve the exact reference string and document ID so your care team can navigate to the external system manually or via a HubSpot workflow link.

Migration approach

Six steps for a successful NeoDeck Holdings to HubSpot data migration

  1. Audit NeoDeck data exports and map to HubSpot object model

    FlitStack AI connects to NeoDeck's export endpoints (NeoMed EHR API, NeoBiller export module, Clinical Vault data dump) using scoped read access. We extract patient records, encounters, appointments, claims, payments, prescriptions, and custom form responses. The audit identifies record counts per object, custom field definitions, and relationship keys (patient-to-insurance, patient-to-provider, claim-to-payment). This audit output becomes the field-level mapping plan and flags any HubSpot Enterprise custom object requirements before we create the destination schema.

  2. Define HubSpot custom properties, pick-list values, and custom object schemas

    Based on the audit, we create every custom property in HubSpot that NeoDeck uses: Source_MRN__c, Insurance_Carrier__c, ICD10_Codes__c, Claim_Status__c, Prescription custom object fields, and facility NPI fields. For practices using multiple insurance policies, we define the multi-policy property structure. If any prescription data exists, we confirm your HubSpot account is on Enterprise (required for custom objects) or adjust the plan to store prescription summaries as contact properties instead. Your HubSpot admin approves the property list before we proceed.

  3. Resolve provider and staff records to HubSpot users by email match

    NeoDeck provider records (physicians, NPs, billers, front-desk staff) are matched to HubSpot users by email address. Unmatched providers are flagged with their NPI and specialty for your team to create HubSpot user accounts or assign a fallback owner. No encounter, appointment, or claim record lands in HubSpot without a resolved owner. This step also maps NeoDeck facility locations to HubSpot company records so each clinic or branch has its own account in HubSpot.

  4. Run sample migration with field-level diff and contact reconciliation

    A representative slice (typically 200–500 records across patients, encounters, claims, and prescriptions) migrates first. We generate a field-level diff report comparing source values against HubSpot field values for every mapped property. You verify ICD code preservation, insurance carrier mapping, encounter timestamp accuracy, and claim amount integrity. This step surfaces any pick-list value gaps, custom field misconfigurations, or relationship mapping errors before the full run commits.

  5. Execute full migration with delta-pickup window and rollback capability

    The full dataset migrates: patients to contacts with all insurance and MRN properties; encounters to engagement logs with ICD/CPT codes and provider owners; appointments to meetings with status and duration; claims to deals with payer, status, and patient responsibility; prescriptions to custom objects linked to contacts; and Clinical Vault references as contact properties. A delta-pickup window (24–48 hours) captures any records modified in NeoDeck during cutover. An audit log records every operation, and one-click rollback is available if the reconciliation check identifies data integrity issues at go-live.

Platform deep dives

Context on both ends of the pair

NeoDeck Holdings logo

NeoDeck Holdings

Source

Strengths

  • Integrated EHR, practice management, and billing in a single platform reduces the number of data silos to migrate
  • Regional focus on Puerto Rico healthcare compliance requirements is built into the product
  • NeoBiller integrates directly with NeoMed EHR without requiring third-party billing integrations
  • Telemedicine and e-prescribing features are native to the platform, not separate add-ons
  • Partnership with Inovalon provides quality measure analytics that can be re-calculated at the destination

Weaknesses

  • No publicly documented API means migration depends on native export tools and manual coordination with their customer service team
  • Cloud and client/server deployment options complicate data extraction depending on which version the customer uses
  • Limited public documentation of the data model makes schema discovery a prerequisite step for every migration
  • Small company footprint in a single region limits the pool of migration specialists familiar with the platform
  • No third-party integration marketplace means all external connections are custom and must be individually reviewed
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a manual workaround.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across NeoDeck Holdings and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    NeoDeck Holdings: Not publicly documented.

  • Data volume sensitivity

    B

    NeoDeck Holdings doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your NeoDeck Holdings to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about NeoDeck Holdings to HubSpot data migrations

Answers to the questions buyers ask most during NeoDeck Holdings to HubSpot migration scoping. Not seeing yours? Book a call.

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Most NeoDeck-to-HubSpot migrations complete in 7–14 days of clock time for setups under 25,000 patient records. Multi-product migrations that include NeoBiller claims, NeoMed Rx prescriptions, and Clinical Vault HIE references extend to 3–5 weeks. The longest planning step is defining HubSpot custom properties and confirming Enterprise-tier custom objects if prescription data is in scope. Record volume, custom property count, and HubSpot tier selection are the primary timeline drivers.

Adjacent paths

Related migrations to explore

Ready when you are

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