CRM migration

Migrate from NeoDeck Holdings to Freshsales

Field-level mapping, validation, and rollback between NeoDeck Holdings and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

NeoDeck Holdings logo

NeoDeck Holdings

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

14 of 14

objects map 1:1 between NeoDeck Holdings and Freshsales.

Complexity

BStandard

Timeline

48–96 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

NeoDeck Holdings runs NeoMed EHR, a healthcare platform built around patient records, encounter notes, prescriptions, and billing claims — not the contact-and-deal object model that Freshsales CRM uses. Migrating to Freshsales requires mapping patient records to Freshsales Contacts, provider organizations to Accounts, appointments to custom activity records, and carrying over any NeoDeck custom properties as Freshsales custom fields. FlitStack AI handles this through an extract-transform-load pipeline: we read the exported data from NeoDeck (API export or file-based), build the Freshsales schema with custom fields matching your medical data shapes, map patient and provider records to the right objects, and load them via Freshsales' REST API. Clinical data that has no CRM equivalent — problem lists, allergies, medication histories — gets stored as Freshsales custom fields or in a linked custom object so the information is present even if Freshsales wasn't designed for it. Workflows, billing logic, and EHR-specific automations do not migrate; those require Freshsales workflow configuration post-migration. The migration runs against a scoped read token on NeoDeck so your team continues working in NeoMed during cutover, with a delta-pickup window capturing any new records before you switch over.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

NeoDeck Holdings logo

NeoDeck Holdings

What's pushing teams away

  • Healthcare focus means CRM-classified pages are misaligned — NeoDeck does not offer a general CRM product, so buyers seeking sales-CRM functionality should look elsewhere.
  • Regional focus on Puerto Rico/Caribbean limits suitability for practices expanding to mainland US or international markets where local-regulatory specialization is required.
  • No published pricing — every deal is sales-led, creating procurement friction vs. published-price EHR vendors.
  • Limited public API and integration documentation makes connecting NeoMed to lab systems, modern HL7-FHIR integrations, or analytics platforms harder than with API-first EHRs.
  • Smaller market footprint than mainstream EHRs (Epic, Cerner, Athenahealth, eClinicalWorks) means fewer third-party connectors and less community implementation knowledge.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How NeoDeck Holdings objects map to Freshsales

Each row shows how a NeoDeck Holdings object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

NeoDeck Holdings

Patient

maps to

Freshsales

Contact

1:1
Fully supported

NeoDeck patient records map to Freshsales Contacts. Patient name maps to first_name and last_name. Date of birth, address, phone, and email transfer directly. MRN (Medical Record Number) stores as a custom field (mrn__c) since Freshsales has no native medical identifier field.

NeoDeck Holdings

Facility / Provider Organization

maps to

Freshsales

Account

1:1
Fully supported

NeoDeck facilities (clinics, hospitals, provider groups) map to Freshsales Accounts. The facility name becomes the Account Name, while the NPI and taxonomy code are stored as custom text fields (NPI__c, Taxonomy_Code__c). Address, phone, and website fields map directly to Freshsales Account fields. For multi‑location organizations where NeoDeck defines parent‑child facility hierarchies, we link child facilities to the parent via Freshsales' Parent Account field, preserving the original relationship structure.

NeoDeck Holdings

Encounter / Appointment

maps to

Freshsales

Custom Object (Encounter)

1:1
Fully supported

NeoDeck encounter records (visit date, visit type, provider, status) have no direct Freshsales equivalent. We create a Freshsales Custom Object called Encounter linked to Contact via lookup. Visit type and status map to pick-list custom fields on the Encounter object. Original encounter timestamps and provider links are preserved.

NeoDeck Holdings

Provider / Staff

maps to

Freshsales

Contact (secondary)

1:1
Fully supported

NeoDeck providers and clinical staff are stored as separate records with a provider_role field. These migrate as Freshsales Contacts with a custom role pick-list (Provider_Role__c) set to the source role value. Providers associated with encounters link via the Encounter object's provider lookup field.

NeoDeck Holdings

Prescription (NeoMed Rx)

maps to

Freshsales

Custom Object (Prescription)

1:1
Fully supported

NeoMed Rx prescription records (medication_name, dosage, frequency, pharmacy, prescriber) have no Freshsales native equivalent. We create a Prescription custom object linked to the Contact (patient) via a lookup field. Medication name, dosage, and frequency map as text and pick-list custom fields. Active vs. historical status maps to a custom status field.

NeoDeck Holdings

Diagnosis / ICD-10 Codes

maps to

Freshsales

Custom Field on Contact

1:1
Fully supported

NeoDeck diagnosis codes stored per patient (ICD-10 descriptions or SNOMED-CT codes) migrate as a multi-select custom field (Diagnosis_Codes__c) on the Contact record. The field stores code descriptions as pick-list values. If the source stores raw code numbers, those migrate as a separate text custom field (Diagnosis_Code_Raw__c).

NeoDeck Holdings

Allergies

maps to

Freshsales

Custom Field on Contact

1:1
Fully supported

Patient allergy lists from NeoDeck transfer as a multi-select custom field (Allergies__c) on the Freshsales Contact. Each allergen becomes a pick-list value in Freshsales. Severity and reaction data stored as additional text and pick-list custom fields on the same Contact record.

NeoDeck Holdings

Claim / Billing Record

maps to

Freshsales

Deal + Custom Fields

1:1
Fully supported

NeoDeck billing claims (claim_id, payer_name, billed_amount, claim_status, service_date) map to Freshsales Deals with custom fields: Claim_ID__c, Payer_Name__c, Billed_Amount__c, Claim_Status__c. The Deal Amount field carries the billed_amount for pipeline reporting. Claim status pick-list values map to Freshsales deal stage values if appropriate.

NeoDeck Holdings

Patient Document / Attachment

maps to

Freshsales

Files on Contact

1:1
Fully supported

NeoDeck file attachments linked to patient records (consent forms, imaging references, clinical notes as PDFs) download and re-upload to Freshsales Files attached to the corresponding Contact record. File size limits from Freshsales storage policy apply. Inline images in clinical note exports download and rehost.

NeoDeck Holdings

NeoDeck Custom Properties (patient-level)

maps to

Freshsales

Custom Fields on Contact

1:1
Fully supported

Any custom fields configured in NeoDesk at the patient level — such as insurance_carrier, primary_care_physician, preferred_pharmacy — map to Freshsales custom fields on Contact. Field types are matched: pick-list to pick-list, date to date, text to text. Unrecognized field types default to text and get flagged for admin review.

NeoDeck Holdings

NeoDeck Custom Properties (facility-level)

maps to

Freshsales

Custom Fields on Account

1:1
Fully supported

Facility‑level custom properties in NeoDeck — such as facility_type, accepting_new_patients, accreditation_status, licensing_info, and ownership_structure — migrate as custom fields on the Freshsales Account record. We match field types: NeoDeck pick‑lists become Freshsales pick‑lists, date fields become date fields, and text fields become text fields. Any field type that cannot be matched directly is converted to a text field and flagged for admin review after migration.

NeoDeck Holdings

User / Owner

maps to

Freshsales

User (Freshsales Agent)

1:1
Fully supported

NeoDeck staff users are matched to Freshsales agents/users by email address. Unmatched owners are flagged before migration — the team either creates Freshsales users first or assigns unowned records to a designated fallback user. Patient records and encounters carry their original owner from NeoDeck where a match is found.

NeoDeck Holdings

Activity Log / Clinical Note

maps to

Freshsales

Task / Note

1:1
Fully supported

NeoDeck clinical note records and general activity entries map to Freshsales Notes attached to the relevant Contact. Original timestamps and author information are preserved. Clinical note content migrates as Note body text. Tasks representing action items (follow-up required, referral sent) map to Freshsales Tasks with the appropriate status and due date.

NeoDeck Holdings

Insurance / Payer Record

maps to

Freshsales

Custom Field on Contact

1:1
Fully supported

NeoDeck insurance records per patient — including payer_name, policy_number, group_number, and coverage_type — are stored as custom fields on the Freshsales Contact: Insurance_Payer__c, Policy_Number__c, Group_Number__c, and Coverage_Type__c. The Coverage_Type__c field is created as a pick‑list with options such as HMO, PPO, Medicaid, Medicare, and self‑pay. Primary versus secondary coverage is represented by a pick‑list custom field (Insurance_Primary_Secondary__c) that lets you order multiple insurance records for reporting and billing workflows.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

NeoDeck Holdings logo

NeoDeck Holdings gotchas

High

No public API requires coordinated export with customer service

Medium

Insurance payer IDs require manual cross-reference mapping

Medium

Cloud and client/server deployments have different export paths

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Clinical data has no native CRM equivalent — NeoDeck's patient model doesn't fit Freshsales' out-of-the-box schema

    NeoDeck's NeoMed EHR stores patient data in a clinical model: allergies, diagnoses (ICD-10), problem lists, prescriptions, and encounter notes are first-class objects in NeoMed. Freshsales CRM has no native fields for any of these. FlitStack AI creates Freshsales custom fields and custom objects to carry this data — but the semantic mapping is approximate. A diagnosis code stored as a custom pick-list on a Contact is searchable and reportable in Freshsales, but it won't trigger clinical alerts or integrate with payer systems the way it did in NeoDeck. Your team should review the custom field configuration in Freshsales after migration to ensure the clinical data is surfaced in ways that support your outreach and referral workflows rather than clinical care.

  • NeoDeck API access is not publicly documented — migration relies on NeoDeck's file export or undocumented endpoints

    Unlike major CRMs that publish comprehensive API documentation, NeoDeck Holdings does not publicly document its API endpoints, authentication model, or rate limits for third-party data extraction. FlitStack AI works with the data that can be exported from NeoDeck — either through NeoDeck's built-in export functionality or through their internal API where accessible. If NeoDeck's export produces files in non-standard formats or structures that differ from the documented export templates, additional parsing and transformation work is required. This discovery step happens during the pre-migration audit, and if the export scope is limited, FlitStack will flag which data is accessible and which may require manual export or alternative handling before migration begins.

  • PHI handling requires HIPAA-aligned configuration in Freshsales post-migration

    NeoDeck stores Protected Health Information (PHI) under HIPAA — patient records, SSN, insurance numbers, clinical notes. Freshsales CRM is not a HIPAA-covered entity by default. Migrating PHI to Freshsales requires your organization to execute a Business Associate Agreement (BAA) with Freshworks and configure Freshsales appropriately: enabling field-level encryption where available, restricting access to PHI fields via Freshsales roles and permissions, and disabling features that transmit data outside your authorized environment. FlitStack AI migrates the data but does not configure HIPAA alignment in Freshsales. Your compliance team must complete the BAA and Freshsales security configuration before PHI-laden records are loaded into the system.

  • Patient duplicate resolution is required before migration — email uniqueness in Freshsales vs. MRN in NeoDeck

    Freshsales enforces uniqueness on the email field for Contacts. NeoDeck allows duplicate patient records with the same name or partial SSN, relying on MRN as the unique identifier. During migration, if two NeoDeck patient records share an email address, Freshsales will reject the second insert. FlitStack AI runs a pre-migration duplicate audit that flags duplicate patients by email, name+ DOB, and MRN, then presents a merge plan before the migration runs. Your team decides which record to keep or whether to merge — we don't auto-merge patient records because the clinical implications of collapsing duplicates require human judgment in a healthcare context.

  • Freshsales custom objects are available only on Freshsales Suite plans — base Freshsales has limited extensibility

    Custom objects in Freshsales — which we use for Encounter, Prescription, and other healthcare-specific records — are available only on Freshsales Suite plans, not on all Freshsales tiers. The older Freshsales pricing tiers (Growth, Pro) may not support custom object creation. FlitStack verifies your Freshsales plan type before building the schema. If your plan does not support custom objects, clinical data that requires a custom object (Encounters, Prescriptions) is stored as custom fields on the Contact instead, which limits the richness of the data model. Upgrading to Freshsales Suite is the path to full custom object support; FlitStack documents this requirement in the pre-migration plan.

Migration approach

Six steps for a successful NeoDeck Holdings to Freshsales data migration

  1. Audit NeoDeck export scope and data quality

    FlitStack AI begins every migration with a discovery audit. We connect to NeoDeck's export mechanism — file-based export, API pull, or direct database query where accessible — and catalogue the full record set: patient count, facility count, encounter volume, prescription records, and all NeoDeck custom property definitions. We identify data quality issues (duplicate patients, missing email addresses, malformed dates, NULL values in required fields) and produce a data quality report. This step determines whether any NeoDeck data requires cleansing before mapping and confirms which NeoDeck custom fields have a clear Freshsales destination.

  2. Build Freshsales schema with custom fields and custom objects

    Before any data moves, FlitStack creates the Freshsales schema to receive it. For each NeoDeck object (Patient, Facility, Encounter, Prescription, Claim), we create the corresponding Freshsales object or map to the native object. Custom fields are created in Freshsales to match NeoDeck field types: pick-lists, text fields, date fields, and lookup fields. If your Freshsales plan supports custom objects, we create the Encounter and Prescription custom objects with the appropriate lookup relationships to Contact. We deliver a schema plan showing every custom field and custom object before creation, so your Freshsales admin can review and approve.

  3. Resolve providers to Freshsales contacts and match patients by email and MRN

    NeoDeck provider and staff records are mapped to Freshsales Contacts with a custom role field. NeoDeck patients are matched to Freshsales Contacts by email address first; if a NeoDeck patient has no email, we match by first_name + last_name + date_of_birth as a secondary key. Unmatched records are flagged and presented in a resolution screen where your team decides whether to create a new Contact, merge with an existing one, or assign to a fallback. MRN is preserved as a custom field on every Contact so the clinical identifier is traceable in Freshsales after migration.

  4. Run a sample migration with field-level diff and clinical data validation

    A representative slice — typically 200–500 records across patients, facilities, encounters, and prescriptions — migrates first. We generate a field-level diff report comparing the source values in NeoDeck against the mapped values in Freshsales. For clinical data fields (allergies, diagnoses, prescriptions), we validate that pick-list values in Freshsales match the source options and that no data was truncated or mis-mapped. Your team reviews the sample and confirms the mapping before the full migration is scheduled.

  5. Execute full migration with delta-pickup and audit log

    The full migration runs against Freshsales via their REST API. A delta-pickup window — typically 24–48 hours — runs concurrently so any new NeoDeck records created or modified during the migration are captured before you switch over. FlitStack generates a complete audit log of every record inserted, updated, or skipped, with reasons for any skipped records. One-click rollback is available if reconciliation fails: the audit log allows us to reverse every operation and restore Freshsales to its pre-migration state. After rollback is confirmed, you continue working in NeoDeck.

Platform deep dives

Context on both ends of the pair

NeoDeck Holdings logo

NeoDeck Holdings

Source

Strengths

  • Integrated EHR, practice management, and billing in a single platform reduces the number of data silos to migrate
  • Regional focus on Puerto Rico healthcare compliance requirements is built into the product
  • NeoBiller integrates directly with NeoMed EHR without requiring third-party billing integrations
  • Telemedicine and e-prescribing features are native to the platform, not separate add-ons
  • Partnership with Inovalon provides quality measure analytics that can be re-calculated at the destination

Weaknesses

  • No publicly documented API means migration depends on native export tools and manual coordination with their customer service team
  • Cloud and client/server deployment options complicate data extraction depending on which version the customer uses
  • Limited public documentation of the data model makes schema discovery a prerequisite step for every migration
  • Small company footprint in a single region limits the pool of migration specialists familiar with the platform
  • No third-party integration marketplace means all external connections are custom and must be individually reviewed
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a manual workaround.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across NeoDeck Holdings and Freshsales.

  • Object compatibility

    B

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    NeoDeck Holdings: Not publicly documented.

  • Data volume sensitivity

    B

    NeoDeck Holdings doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your NeoDeck Holdings to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about NeoDeck Holdings to Freshsales data migrations

Answers to the questions buyers ask most during NeoDeck Holdings to Freshsales migration scoping. Not seeing yours? Book a call.

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Most NeoDeck-to-Freshsales migrations complete in 2–5 calendar days for under 25,000 patient records, assuming the NeoDeck export is available via API or file. Larger datasets with 100,000+ records, multiple encounter types, prescription history, and complex custom objects extend the timeline to 7–14 days. The longest step is schema setup—creating Freshsales custom objects for Encounters and Prescriptions—followed by the patient duplicate audit and delta‑pickup window before final data insertion begins.

Adjacent paths

Related migrations to explore

Ready when you are

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