CRM migration

Migrate from Wavity CRM to Freshsales

Field-level mapping, validation, and rollback between Wavity CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Wavity CRM logo

Wavity CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

89%

8 of 9

objects map 1:1 between Wavity CRM and Freshsales.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Wavity CRM to Freshsales addresses two core limitations: Wavity's lack of a publicly documented REST API and its small third-party integration ecosystem. Freshsales, part of the Freshworks suite, offers an AI-enhanced CRM with transparent pricing starting at $9 per user per month, tiered API access (1,000 to 5,000 requests per hour depending on plan), and over 1,000 native and third-party integrations. We coordinate data extraction from Wavity through CSV exports and direct support requests since no bulk API exists, then load into Freshsales using its REST API with batch chunking and rate-limit handling. Custom objects built with Wavity's Zero Code Designer require manual schema discovery and field-by-field mapping because there is no standardized export format. Wavity's wBot workflow automations, Help Desk configurations, and pre-built dashboards do not migrate; we deliver written inventories for the customer's admin to rebuild in Freshsales' automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Wavity CRM logo

Wavity CRM

What's pushing teams away

  • Annual billing requirement with a 5-user minimum can lock small teams into costs for seats they do not use.
  • Lack of transparent public API documentation makes third-party integrations and data export challenging for technical teams.
  • Mid-market positioning means it may lack the advanced enterprise features — complex approval hierarchies, granular audit logs — that larger organizations require.
  • Smaller market share compared to major CRMs results in fewer third-party integrations and a less mature ecosystem of plugins.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Wavity CRM objects map to Freshsales

Each row shows how a Wavity CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Wavity CRM

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Wavity Contact records map directly to Freshsales Contact. Standard fields (name, email, phone, address) migrate 1:1. Custom fields on Contact require type-mapping to Freshsales' supported field types (text, number, date, picklist, multi-select). We extract the full Contact schema during discovery and match each Wavity field to its Freshsales equivalent before import. The contact-to-organization linkage (bidirectional) is preserved by resolving the Wavity Account reference to Freshsales' Link to Organization field.

Wavity CRM

Account (Company)

maps to

Freshsales

Organization

1:1
Fully supported

Wavity Company records map to Freshsales Organization. Company name becomes Organization Name, domain becomes Website, and industry, employee count, and annual revenue migrate to corresponding Organization fields. We create all Organizations first during migration so that Contact imports have a valid parent Organization reference at insert time. Deduplication uses Organization Name as the primary key with domain-name fallback.

Wavity CRM

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Wavity Lead records (with source attribution, status, and scoring values) map to Freshsales Lead. Lead status values from Wavity map to Freshsales Lead Status using a status translation table defined during scoping. Any Wavity lead scoring values migrate to Freshsales' custom lead score field. Unqualified leads that the customer wants to stage before conversion are held as Freshsales Leads rather than converted immediately.

Wavity CRM

Opportunity

maps to

Freshsales

Deal

1:1
Fully supported

Wavity Opportunity records (deal value, stage, probability, owner) map to Freshsales Deal. Deal Amount, Stage, Probability, and Expected Close Date migrate directly. Owner assignment resolves via email match against Freshsales User records. Any Wavity custom properties on Opportunity (discount percentage, product line, territory) map to Freshsales custom Deal fields that we pre-create in the destination account before migration.

Wavity CRM

Pipeline

maps to

Freshsales

Deal Pipe

lossy
Fully supported

Wavity's customizable pipeline stages map to Freshsales Deal Pipes. We extract the full stage schema from Wavity (stage names, order, probability percentages) and recreate an equivalent Deal Pipe structure in Freshsales. Each Wavity stage becomes a Freshsales stage within the corresponding Deal Pipe. Probability percentages migrate to Freshsales stage probability values, rounded to the nearest supported integer.

Wavity CRM

Task

maps to

Freshsales

Task

1:1
Fully supported

Wavity Task records (due dates, assignees, status, linked objects) migrate to Freshsales Task. Task status (open, completed), priority, due date, and description migrate 1:1. Task assignment resolves by matching the Wavity owner email to a Freshsales User. Linked Contact and Opportunity references migrate as Freshsales Lookup fields by resolving the Wavity record ID to the migrated Freshsales record ID.

Wavity CRM

Appointment

maps to

Freshsales

Meeting

1:1
Fully supported

Wavity calendar appointments (time, duration, attendees, linked records) map to Freshsales Meeting. Start time, end time, location, and title migrate directly. We handle timezone preservation by storing the original Wavity timezone in a custom field and converting to UTC for Freshsales. Attendee emails resolve to Freshsales Contact or Lead records via the User mapping. Meeting linkage to the parent Contact or Deal migrates via ID resolution after the parent record is created in Freshsales.

Wavity CRM

Ticket (Help Desk)

maps to

Freshsales

Case

1:1
Fully supported

Wavity Help Desk tickets (status, priority, assignee, customer link, conversation history) map to Freshsales Case if the customer activates Freshsales' built-in case management or bundles Freshdesk. Ticket pipeline becomes Case Record Type; ticket stages become Case Status values. Conversation threads migrate as Case Emails or Case Thread entries linked to the Case. Custom ticket fields require field-by-field mapping to Freshsales' case field model. We coordinate with the customer's Freshdesk license if the case management scope extends beyond Freshsales' native capabilities.

Wavity CRM

Custom Objects / Forms

maps to

Freshsales

Custom Modules

1:1
Mapping required

Custom objects built with Wavity's Zero Code Application Designer require manual schema discovery and field-by-field mapping because there is no standardized export format. We schedule a schema review call with the customer to document every custom object, field type, validation rule, and lookup relationship in Wavity before writing to Freshsales. We then pre-create the equivalent Freshsales Custom Module with matching field types and lookup fields, and import the data using Freshsales' REST API with batch chunking. This is the highest-effort object in the migration and often drives the project into the longer timeline range.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Wavity CRM logo

Wavity CRM gotchas

Medium

5-user minimum and annual billing lock-in on Professional tier

High

No publicly documented bulk export or bulk API

Medium

Custom objects from Zero Code Designer lack standard export format

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Wavity has no documented public bulk export or REST API

    Wavity does not publish a REST API or bulk data export endpoint in its public developer documentation. All data extraction from Wavity requires CSV exports from the UI, manual data dumps, or coordination with Wavity's sales and support team to request structured exports. This adds 1-2 weeks to discovery and extraction compared to platforms with open APIs. We coordinate directly with Wavity's technical contacts to request data in structured formats and normalize them for Freshsales import. Teams with large datasets (over 50,000 records) should expect multiple export-and-validate cycles.

  • Custom objects from Zero Code Designer lack standard export format

    Teams that have built custom objects using Wavity's Zero Code Application Designer create schemas that do not map to any standard CRM object model and have no documented export path. These require a dedicated schema discovery phase before any data migration begins. We schedule a schema review call with the customer to document every custom object, field type, validation rule, and relationship to standard objects (Contacts, Accounts, Opportunities). The custom object migration phase runs last in the dependency order because these records often have lookups to the standard objects migrated earlier.

  • Freshsales API rate limits vary by plan tier

    Freshsales imposes tiered API rate limits: Sprout has no API access, Blossom and Garden are capped at 1,000 requests per hour (400 per minute), Estate at 2,000 per hour (400 per minute), and Forest at 5,000 per hour (400 per minute). During migration we use exponential backoff on HTTP 429 responses and batch chunking to stay within the subscribed tier's limits. If the customer's data volume exceeds their plan tier, we recommend upgrading before migration or splitting the migration into phases to avoid hitting rate limit walls that delay completion.

  • Wavity wBot RPA workflows do not migrate to Freshsales automation builder

    Wavity's wBot RPA automation builder creates workflows that have no equivalent in Freshsales' automation model. Freshsales uses trigger-action workflow rules rather than RPA-style bots. We do not migrate wBot configurations as code. We deliver a written inventory of every active wBot workflow with its trigger, conditions, actions, and a recommended Freshsales automation rule equivalent for the customer's admin to rebuild. Help Desk ticket routing rules and SLA configurations similarly require manual rebuild in Freshdesk or Freshsales Case Management.

Migration approach

Six steps for a successful Wavity CRM to Freshsales data migration

  1. Discovery and Wavity data extraction coordination

    We audit the Wavity account across all modules (CRM, Help Desk, Projects), custom objects built with Zero Code Application Designer, pipeline configurations, user accounts, and activity volume. Because Wavity has no bulk API, we coordinate with Wavity's support team to request structured CSV exports for all standard objects and schedule a schema review call for any custom objects. The discovery output is a written migration scope, a Wavity-to-Freshsales object map, and an extraction timeline that accounts for Wavity's manual export process.

  2. Schema design and Freshsales module configuration

    We configure Freshsales before any data moves: we create Custom Modules to match Wavity's custom objects, add custom fields to standard objects (Contact, Organization, Deal, Lead, Task, Case), configure Deal Pipes to match Wavity pipeline stages with correct probability percentages, and set up User accounts matching the active Wavity team members. Schema is configured in Freshsales' UI or via API, validated, and signed off by the customer's admin before record migration begins.

  3. Data normalization and transformation

    We normalize Wavity CSV exports into Freshsales API-compatible JSON. This includes standardizing date formats to ISO 8601, cleaning phone number formats, resolving Wavity owner IDs to Freshsales User email matches, and applying any field type conversions (e.g., Wavity multi-select text fields become Freshsales multi-select picklists). For custom objects, we apply the field-by-field mapping defined during the schema review call. We run a data quality check for duplicates, missing required fields, and orphaned relationship references before loading into Freshsales.

  4. Sandbox migration and reconciliation

    We run a full migration into Freshsales using production-like data volume extracted from Wavity. The customer's admin reviews record counts, spot-checks 25-50 records across object types against the Wavity source, and validates that pipeline stages, owner assignments, and relationship linkages appear correctly. Any field mapping corrections, custom object schema adjustments, or validation rule changes happen in the sandbox phase before production migration begins.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Organizations (first, as the parent for Contacts and Deals), Contacts and Leads (with OrganizationId resolved), Deals (with OwnerId and Link to Contact resolved), Tasks and Meetings (with parent record lookups resolved), Cases (Help Desk tickets, if applicable), and Custom Module records last. We use Freshsales' REST API with batch chunking (100 records per batch) and exponential backoff on HTTP 429 rate limit responses. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Wavity writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the wBot workflow inventory and the Help Desk configuration summary to the customer's admin team for rebuild in Freshsales' automation builder and Freshdesk. We support a one-week hypercare window where we resolve any reconciliation issues. Workflow rebuild, Freshdesk configuration, and team training are outside standard migration scope and can be scoped as a separate engagement.

Platform deep dives

Context on both ends of the pair

Wavity CRM logo

Wavity CRM

Source

Strengths

  • All-in-one platform covering CRM, Help Desk, and Project Management reduces tool sprawl.
  • Zero-code application and analytics designers allow non-technical users to customize the data model.
  • Built-in RPA (wBots) enables workflow automation without external automation platforms.
  • Generous feature set on Professional tier including lead scoring, forecasting, and proposal management.
  • Strong Help and Service Desk product with 96% five-star rating on G2.

Weaknesses

  • Annual billing requirement with a 5-user minimum increases upfront commitment.
  • Limited public API documentation restricts automated data export and third-party integrations.
  • Smaller market share means fewer third-party integrations compared to major CRM platforms.
  • Custom object definitions (built with Zero Code Designer) are difficult to export and map precisely.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Wavity CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Wavity CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Wavity CRM to Freshsales data migrations

Answers to the questions buyers ask most during Wavity CRM to Freshsales migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 15,000 Contacts and 3,000 Deals with no custom objects. Migrations with custom objects built in Wavity's Zero Code Designer, large activity histories (over 200,000 records), or Help Desk ticket data move to seven to twelve weeks because of the manual schema discovery phase, custom field-by-field mapping, and the coordination required to extract data from Wavity's UI without a bulk API.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Wavity CRM.
Land in Freshsales, intact.

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