CRM migration
Field-level mapping, validation, and rollback between Wavity CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Wavity CRM
Source
Freshsales
Destination
Compatibility
8 of 9
objects map 1:1 between Wavity CRM and Freshsales.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Wavity CRM to Freshsales addresses two core limitations: Wavity's lack of a publicly documented REST API and its small third-party integration ecosystem. Freshsales, part of the Freshworks suite, offers an AI-enhanced CRM with transparent pricing starting at $9 per user per month, tiered API access (1,000 to 5,000 requests per hour depending on plan), and over 1,000 native and third-party integrations. We coordinate data extraction from Wavity through CSV exports and direct support requests since no bulk API exists, then load into Freshsales using its REST API with batch chunking and rate-limit handling. Custom objects built with Wavity's Zero Code Designer require manual schema discovery and field-by-field mapping because there is no standardized export format. Wavity's wBot workflow automations, Help Desk configurations, and pre-built dashboards do not migrate; we deliver written inventories for the customer's admin to rebuild in Freshsales' automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wavity CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wavity CRM
Contact
Freshsales
Contact
1:1Wavity Contact records map directly to Freshsales Contact. Standard fields (name, email, phone, address) migrate 1:1. Custom fields on Contact require type-mapping to Freshsales' supported field types (text, number, date, picklist, multi-select). We extract the full Contact schema during discovery and match each Wavity field to its Freshsales equivalent before import. The contact-to-organization linkage (bidirectional) is preserved by resolving the Wavity Account reference to Freshsales' Link to Organization field.
Wavity CRM
Account (Company)
Freshsales
Organization
1:1Wavity Company records map to Freshsales Organization. Company name becomes Organization Name, domain becomes Website, and industry, employee count, and annual revenue migrate to corresponding Organization fields. We create all Organizations first during migration so that Contact imports have a valid parent Organization reference at insert time. Deduplication uses Organization Name as the primary key with domain-name fallback.
Wavity CRM
Lead
Freshsales
Lead
1:1Wavity Lead records (with source attribution, status, and scoring values) map to Freshsales Lead. Lead status values from Wavity map to Freshsales Lead Status using a status translation table defined during scoping. Any Wavity lead scoring values migrate to Freshsales' custom lead score field. Unqualified leads that the customer wants to stage before conversion are held as Freshsales Leads rather than converted immediately.
Wavity CRM
Opportunity
Freshsales
Deal
1:1Wavity Opportunity records (deal value, stage, probability, owner) map to Freshsales Deal. Deal Amount, Stage, Probability, and Expected Close Date migrate directly. Owner assignment resolves via email match against Freshsales User records. Any Wavity custom properties on Opportunity (discount percentage, product line, territory) map to Freshsales custom Deal fields that we pre-create in the destination account before migration.
Wavity CRM
Pipeline
Freshsales
Deal Pipe
lossyWavity's customizable pipeline stages map to Freshsales Deal Pipes. We extract the full stage schema from Wavity (stage names, order, probability percentages) and recreate an equivalent Deal Pipe structure in Freshsales. Each Wavity stage becomes a Freshsales stage within the corresponding Deal Pipe. Probability percentages migrate to Freshsales stage probability values, rounded to the nearest supported integer.
Wavity CRM
Task
Freshsales
Task
1:1Wavity Task records (due dates, assignees, status, linked objects) migrate to Freshsales Task. Task status (open, completed), priority, due date, and description migrate 1:1. Task assignment resolves by matching the Wavity owner email to a Freshsales User. Linked Contact and Opportunity references migrate as Freshsales Lookup fields by resolving the Wavity record ID to the migrated Freshsales record ID.
Wavity CRM
Appointment
Freshsales
Meeting
1:1Wavity calendar appointments (time, duration, attendees, linked records) map to Freshsales Meeting. Start time, end time, location, and title migrate directly. We handle timezone preservation by storing the original Wavity timezone in a custom field and converting to UTC for Freshsales. Attendee emails resolve to Freshsales Contact or Lead records via the User mapping. Meeting linkage to the parent Contact or Deal migrates via ID resolution after the parent record is created in Freshsales.
Wavity CRM
Ticket (Help Desk)
Freshsales
Case
1:1Wavity Help Desk tickets (status, priority, assignee, customer link, conversation history) map to Freshsales Case if the customer activates Freshsales' built-in case management or bundles Freshdesk. Ticket pipeline becomes Case Record Type; ticket stages become Case Status values. Conversation threads migrate as Case Emails or Case Thread entries linked to the Case. Custom ticket fields require field-by-field mapping to Freshsales' case field model. We coordinate with the customer's Freshdesk license if the case management scope extends beyond Freshsales' native capabilities.
Wavity CRM
Custom Objects / Forms
Freshsales
Custom Modules
1:1Custom objects built with Wavity's Zero Code Application Designer require manual schema discovery and field-by-field mapping because there is no standardized export format. We schedule a schema review call with the customer to document every custom object, field type, validation rule, and lookup relationship in Wavity before writing to Freshsales. We then pre-create the equivalent Freshsales Custom Module with matching field types and lookup fields, and import the data using Freshsales' REST API with batch chunking. This is the highest-effort object in the migration and often drives the project into the longer timeline range.
| Wavity CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account (Company) | Organization1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Appointment | Meeting1:1 | Fully supported | |
| Ticket (Help Desk) | Case1:1 | Fully supported | |
| Custom Objects / Forms | Custom Modules1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wavity CRM gotchas
5-user minimum and annual billing lock-in on Professional tier
No publicly documented bulk export or bulk API
Custom objects from Zero Code Designer lack standard export format
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and Wavity data extraction coordination
We audit the Wavity account across all modules (CRM, Help Desk, Projects), custom objects built with Zero Code Application Designer, pipeline configurations, user accounts, and activity volume. Because Wavity has no bulk API, we coordinate with Wavity's support team to request structured CSV exports for all standard objects and schedule a schema review call for any custom objects. The discovery output is a written migration scope, a Wavity-to-Freshsales object map, and an extraction timeline that accounts for Wavity's manual export process.
Schema design and Freshsales module configuration
We configure Freshsales before any data moves: we create Custom Modules to match Wavity's custom objects, add custom fields to standard objects (Contact, Organization, Deal, Lead, Task, Case), configure Deal Pipes to match Wavity pipeline stages with correct probability percentages, and set up User accounts matching the active Wavity team members. Schema is configured in Freshsales' UI or via API, validated, and signed off by the customer's admin before record migration begins.
Data normalization and transformation
We normalize Wavity CSV exports into Freshsales API-compatible JSON. This includes standardizing date formats to ISO 8601, cleaning phone number formats, resolving Wavity owner IDs to Freshsales User email matches, and applying any field type conversions (e.g., Wavity multi-select text fields become Freshsales multi-select picklists). For custom objects, we apply the field-by-field mapping defined during the schema review call. We run a data quality check for duplicates, missing required fields, and orphaned relationship references before loading into Freshsales.
Sandbox migration and reconciliation
We run a full migration into Freshsales using production-like data volume extracted from Wavity. The customer's admin reviews record counts, spot-checks 25-50 records across object types against the Wavity source, and validates that pipeline stages, owner assignments, and relationship linkages appear correctly. Any field mapping corrections, custom object schema adjustments, or validation rule changes happen in the sandbox phase before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Organizations (first, as the parent for Contacts and Deals), Contacts and Leads (with OrganizationId resolved), Deals (with OwnerId and Link to Contact resolved), Tasks and Meetings (with parent record lookups resolved), Cases (Help Desk tickets, if applicable), and Custom Module records last. We use Freshsales' REST API with batch chunking (100 records per batch) and exponential backoff on HTTP 429 rate limit responses. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and automation rebuild handoff
We freeze Wavity writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the wBot workflow inventory and the Help Desk configuration summary to the customer's admin team for rebuild in Freshsales' automation builder and Freshdesk. We support a one-week hypercare window where we resolve any reconciliation issues. Workflow rebuild, Freshdesk configuration, and team training are outside standard migration scope and can be scoped as a separate engagement.
Platform deep dives
Wavity CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wavity CRM: Not publicly documented.
Data volume sensitivity
Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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