CRM migration
Field-level mapping, validation, and rollback between Wavity CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Wavity CRM
Source
Nutshell
Destination
Compatibility
8 of 10
objects map 1:1 between Wavity CRM and Nutshell.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Wavity CRM to Nutshell is an extraction-first migration because Wavity does not publish a documented REST API or bulk export endpoint. We coordinate with Wavity's technical contacts to obtain structured CSV exports of all core objects, normalize the data, and import into Nutshell via its CSV import tools and REST API. The primary challenge is Wavity's Zero Code Application Designer, which creates custom objects with no standard export format; these require a schema discovery call and field-by-field reconciliation before any data moves. Wavity's RPA-based wBot workflows and Help Desk configurations do not migrate; we deliver a written inventory of every active automation and ticket pipeline so the customer's admin can rebuild them in Nutshell or a connected tool. Nutshell's per-user pricing starting at $16/user/month with no seat minimum contrasts sharply with Wavity's $30/user/month annual plan gated by a five-user floor, making the switch financially attractive for teams below that threshold.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wavity CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wavity CRM
Contact
Nutshell
Person (Nutshell contact)
1:1Wavity Contact records map directly to Nutshell People. Standard fields (name, email, phone, address) transfer via CSV or REST API import. Custom fields on the Wavity Contact object require field-by-field type mapping since Wavity's Zero Code Designer stores field metadata differently from Nutshell's custom field model. We validate email format and uniqueness during import to avoid duplicate People records.
Wavity CRM
Account / Company
Nutshell
Company
1:1Wavity Account/Company records map to Nutshell Company. The Company-to-Person relationship is preserved by resolving the Account link on each Contact before import. Nutshell's Company object supports industry, website, and address fields. Any Wavity custom fields on Company require a pre-import schema mapping call to ensure type compatibility.
Wavity CRM
Lead
Nutshell
Lead (pre-conversion) or Person
1:1Wavity Lead records map to Nutshell Lead (or directly to Person if the lead is already qualified). Source attribution, lead status, and scoring values from Wavity transfer as custom fields on the Nutshell Lead or Person record. We flag any Wavity leads with a 'closed lost' status for exclusion unless the customer requests otherwise.
Wavity CRM
Opportunity
Nutshell
Deal
1:1Wavity Opportunity records map to Nutshell Deal. Deal name, value, stage, probability, owner, and expected close date transfer directly. The Wavity pipeline stage name maps to the Nutshell pipeline stage via the stage mapping table built during scoping. Closed-Lost and Closed-Won status from Wavity map to Nutshell's Won/Lost deal state.
Wavity CRM
Pipeline
Nutshell
Pipeline (Nutshell)
lossyWavity's customizable pipeline stages are extracted from the pipeline schema during scoping. We recreate the equivalent Nutshell pipeline with matching stage names, stage order, and probability percentages. If Wavity uses multiple pipelines, we configure multiple Nutshell pipelines and map each Opportunity to its corresponding pipeline during import.
Wavity CRM
Task
Nutshell
Task
1:1Wavity Task records transfer to Nutshell Task with due date, assignee, status, and linked object preserved. Task assignment resolves by matching the Wavity owner email to the Nutshell user. Linked Contact and Opportunity references are preserved using Nutshell's task linking model. Completed vs open task status transfers directly.
Wavity CRM
Appointment
Nutshell
Meeting (Event)
1:1Wavity calendar appointments with time, duration, attendees, and linked records migrate to Nutshell Meeting records. We preserve timezone information from the Wavity appointment to ensure scheduling accuracy. Attendee linking uses email-based resolution to match Nutshell People records.
Wavity CRM
Ticket (Help Desk)
Nutshell
Case (via Nutshell Sales + Service)
1:1Wavity Help Desk tickets migrate to Nutshell Cases if the destination account includes Nutshell's Service bundle. Ticket status, priority, assignee, and conversation history transfer. Custom ticket fields require manual mapping during the schema discovery phase. We preserve the full conversation thread as case comments and flag any ticket attachments for re-upload. Teams without the Service bundle receive a written mapping of the Wavity ticket schema for manual setup.
Wavity CRM
Custom Object (Zero Code Designer)
Nutshell
Custom Object or Custom Fields
lossyCustom objects built in Wavity's Zero Code Application Designer have no standard export format and no API access. We schedule a schema discovery session with the customer to document every custom object, its fields, field types, validation rules, and any lookup relationships to standard Wavity objects. Each custom object is then mapped to Nutshell custom fields on the closest standard object (Person, Company, or Deal) or to a standalone custom record type if the customer's data model requires it. This is the highest-risk part of the migration and requires customer involvement.
Wavity CRM
User / Team Member
Nutshell
User
1:1Wavity user records map to Nutshell users by email address. Active Wavity users receive Nutshell user provisioning instructions; inactive Wavity users are flagged and excluded from the import unless the customer requests they be provisioned. Role and permission structures do not transfer since permission models differ significantly between Wavity and Nutshell; the customer's admin configures Nutshell roles post-migration.
| Wavity CRM | Nutshell | Compatibility | |
|---|---|---|---|
| Contact | Person (Nutshell contact)1:1 | Fully supported | |
| Account / Company | Company1:1 | Fully supported | |
| Lead | Lead (pre-conversion) or Person1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Pipeline | Pipeline (Nutshell)lossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Appointment | Meeting (Event)1:1 | Fully supported | |
| Ticket (Help Desk) | Case (via Nutshell Sales + Service)1:1 | Fully supported | |
| Custom Object (Zero Code Designer) | Custom Object or Custom Fieldslossy | Fully supported | |
| User / Team Member | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wavity CRM gotchas
5-user minimum and annual billing lock-in on Professional tier
No publicly documented bulk export or bulk API
Custom objects from Zero Code Designer lack standard export format
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Extraction request and Wavity data coordination
We contact Wavity's sales and technical contacts to request structured CSV exports of all core objects: Contacts, Accounts, Opportunities, Pipelines, Tasks, Appointments, Tickets, and any available custom object data. We set up a shared staging area for the customer to upload Wavity CSV exports. If Wavity support cannot provide automated exports, we guide the customer through manual CSV exports from each Wavity module. The extraction phase typically takes one to two weeks depending on Wavity's response time and data volume.
Schema discovery and custom object mapping
We schedule a schema discovery session with the customer to review every Wavity custom object created with the Zero Code Application Designer. We document each custom object's fields, field types, validation rules, and lookup relationships to standard Wavity objects. This session produces a written schema map that defines how each Wavity custom object maps to Nutshell custom fields or standalone record types. No data is migrated until the schema discovery phase is complete and signed off by the customer.
Data normalization and field mapping
We normalize the Wavity CSV exports into the target schema defined in step two. This includes deduplication of Contact and Account records, email format validation, date format standardization, and resolution of Wavity owner emails to Nutshell user IDs. We build a field mapping document that shows every Wavity field, its type, and its mapped Nutshell field or custom field. Any Wavity pipeline stages are mapped to Nutshell pipeline stages with probability percentages preserved.
Pilot migration into Nutshell Sandbox
We run a pilot migration using a subset of the customer's data (typically 100-500 records per object) into a Nutshell trial or sandbox environment. The customer reviews the pilot data for accuracy, completeness, and correctness of field mapping. We correct any mapping errors identified during the pilot and repeat the pilot if significant changes were required. The customer's sign-off on the pilot is the gate for proceeding to full production migration.
Full production migration
We run the full migration into the production Nutshell account in record-dependency order: Accounts first (to satisfy lookup relationships), then People, then Leads, then Deals, then Tasks and Meetings, then Tickets. Custom object data loads last after all parent standard objects are present. Each phase emits a row-count reconciliation report. We resolve any Wavity owner without a matching Nutshell user by holding those records in a reconciliation queue while the customer's admin provisions the missing users.
Cutover, validation, and automation handoff
We freeze Wavity writes during cutover and run a final delta migration of any records modified during the migration window. We validate the final record counts against the Wavity source exports and flag any discrepancies. We deliver the wBot automation inventory, ticket pipeline schema map, and any custom object schema that could not be fully migrated for manual post-migration setup. We offer a one-week hypercare window to resolve reconciliation issues. We do not rebuild Wavity wBots or Help Desk automations as part of the migration scope.
Platform deep dives
Wavity CRM
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and Nutshell.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wavity CRM: Not publicly documented.
Data volume sensitivity
Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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