CRM migration
Field-level mapping, validation, and rollback between Wavity CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Wavity CRM
Source
HubSpot
Destination
Compatibility
14 of 14
objects map 1:1 between Wavity CRM and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Wavity CRM stores contacts, companies, opportunities, and custom fields in a flexible, vertically-integrated model with built-in RPA workflow automation. HubSpot uses an object-oriented CRM with distinct Contact and Company objects, a Deal (Opportunity) model with pipeline-and-stage architecture, and lifecycle_stage as the primary lead-to-customer progression signal. This migration carries everything Wavity stores natively — contacts, companies, opportunities, tasks, appointments, proposals, and custom fields — into HubSpot's object graph. The core challenge is translating Wavity's customizable pipeline stages into HubSpot's deal-stage pick-list values, mapping Wavity's workflow-trigger fields into HubSpot's enrollment criteria, and preserving proposal and product-catalog data as HubSpot Line Items and Products. FlitStack AI uses HubSpot's native Contacts API and Companies API for standard objects, the Deals v3 API for opportunities, and bulk-import CSV for custom property batches when field counts exceed API-per-call limits. Automations, approval workflows, and RPA bots do not migrate and must be rebuilt in HubSpot's workflow editor — FlitStack exports Wavity workflow definitions as a rebuild reference.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wavity CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wavity CRM
Contact
HubSpot
Contact
1:1Wavity contacts migrate directly to HubSpot contacts. The Wavity contact's email address becomes the HubSpot Contact email, which drives deduplication. Owner resolution happens by email match against HubSpot users. Unmatched owners receive a placeholder assignment pending your HubSpot admin's user setup.
Wavity CRM
Company
HubSpot
Company
1:1Wavity companies map 1:1 to HubSpot companies. The company name, domain, industry, employee count, and annual revenue fields map directly where present. HubSpot's company domain-based association auto-links new contacts to the matching company on import.
Wavity CRM
Opportunity
HubSpot
Deal
1:1Wavity opportunities map to HubSpot deals. The deal name, amount, expected close date, owner, and pipeline association carry over. HubSpot's deal model uses a pipeline object that holds multiple stages — Wavity's pipeline reference becomes the HubSpot pipeline association.
Wavity CRM
Pipeline
HubSpot
Pipeline + Stage
1:1Wavity's customizable pipeline model translates to HubSpot pipelines with stage definitions. Each Wavity pipeline stage name becomes a HubSpot deal stage value within the corresponding pipeline. Stage probability values are preserved as metadata for forecasting continuity.
Wavity CRM
Lead Scoring / Opportunity Scoring
HubSpot
Contact property (custom numeric field)
1:1Wavity's Lead Scoring and Opportunity Scoring values have no native HubSpot equivalent at the Contact level. FlitStack creates custom numeric properties (Lead_Score__c, Opportunity_Score__c) and migrates the raw numeric values. HubSpot's own lead scoring can be rebuilt on top of these values.
Wavity CRM
Task
HubSpot
Task
1:1Wavity tasks migrate as HubSpot tasks with the original due date, owner, subject, and completion status preserved. Tasks associated with a specific contact, company, or deal carry their association record into HubSpot's association model.
Wavity CRM
Appointment / Meeting
HubSpot
Meeting
1:1Wavity appointment records with start time, end time, location, and attendees map to HubSpot meetings. The original meeting owner and associated contact/company/deal links are preserved. HubSpot's meeting link integration can be rebuilt post-migration.
Wavity CRM
Proposal / Quote
HubSpot
Quote
1:1Wavity's Proposal Management records migrate to HubSpot Quotes where the Quote feature is available on the Sales Hub Professional plan. Proposal line items map to HubSpot Line Items associated with the migrated deal. Proposal status (draft, sent, accepted, rejected) is preserved.
Wavity CRM
Product / Pricing Catalog
HubSpot
Product + Line Item
1:1Wavity's Custom Product and Pricing Catalog maps to HubSpot Products and Line Items. Products hold the product name, SKU, and price. Line Items associate products with deals in HubSpot and carry quantity and discount information from Wavity's pricing rules.
Wavity CRM
Custom Fields / Forms
HubSpot
Custom Properties
1:1Wavity's Custom Fields and Custom Forms map to HubSpot custom properties. Each Wavity custom field creates a corresponding HubSpot property in the correct object (Contact, Company, or Deal). Property type is inferred from Wavity's field type — text, number, date, pick-list, or currency.
Wavity CRM
Account Management / Roles
HubSpot
HubSpot User + Teams + Roles
1:1Wavity's Custom Roles and Permissions map to HubSpot's user roles and team structure. We preserve the role hierarchy so your HubSpot admin can assign profiles and access levels post-migration. Permissions themselves require manual rebuild in HubSpot's account settings.
Wavity CRM
Call / Phone Activity
HubSpot
Call
1:1Wavity CRM-by-Phone call records migrate to HubSpot Calls with duration, call disposition, owner, and original timestamp. Call recordings, if accessible via Wavity's API, are flagged for manual re-upload to HubSpot's file storage since call recording files require separate file-migration handling.
Wavity CRM
Macro / Pre-defined Response
HubSpot
Custom property or note reference
1:1Wavity Macros and Pre-defined Responses have no direct HubSpot equivalent. We export the macro definitions as a structured CSV reference document so your HubSpot admin can rebuild them as HubSpot Snippets or within workflow enrollment criteria.
Wavity CRM
AI Sentiment Analysis
HubSpot
Custom property
1:1Wavity's AI Sentiment Analysis scores have no native HubSpot counterpart. We preserve the scores as a custom numeric property on the Contact record. HubSpot's Breeze AI can be configured to regenerate sentiment insights on imported records.
| Wavity CRM | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Pipeline | Pipeline + Stage1:1 | Fully supported | |
| Lead Scoring / Opportunity Scoring | Contact property (custom numeric field)1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Appointment / Meeting | Meeting1:1 | Fully supported | |
| Proposal / Quote | Quote1:1 | Fully supported | |
| Product / Pricing Catalog | Product + Line Item1:1 | Fully supported | |
| Custom Fields / Forms | Custom Properties1:1 | Fully supported | |
| Account Management / Roles | HubSpot User + Teams + Roles1:1 | Fully supported | |
| Call / Phone Activity | Call1:1 | Fully supported | |
| Macro / Pre-defined Response | Custom property or note reference1:1 | Fully supported | |
| AI Sentiment Analysis | Custom property1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wavity CRM gotchas
5-user minimum and annual billing lock-in on Professional tier
No publicly documented bulk export or bulk API
Custom objects from Zero Code Designer lack standard export format
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Wavity data model and export object inventory
FlitStack connects to Wavity CRM via API to pull an inventory of all active objects — contacts, companies, opportunities, tasks, appointments, proposals, products, and custom fields. We identify the full custom field list, pipeline count and stage definitions, user roster, and any active workflow or approval process configurations. This step produces the mapping specification document that drives every subsequent decision in the migration.
Create HubSpot pipelines, custom properties, and product catalog before import
Based on the mapping specification, your HubSpot admin creates the pipeline structures, deal stage definitions, and custom properties needed for migration. FlitStack delivers exact property names, types, and pick-list values to create. This step is critical — data import cannot proceed cleanly if HubSpot's schema does not have the target fields ready when records land.
Resolve Wavity owners to HubSpot users by email match
FlitStack matches Wavity owner email addresses against HubSpot user email addresses to populate the deal and contact owner fields. Any Wavity owner with no matching HubSpot user is flagged in a pre-migration report — your team either creates HubSpot users for them before the migration run or assigns their records to a fallback owner. No record migrates without a resolved HubSpot owner.
Run a sample migration with field-level diff against a representative record set
A representative slice — typically 100 to 500 records spanning contacts, companies, deals, and activities — migrates first. FlitStack generates a field-level diff comparing the source Wavity record against the resulting HubSpot record so you can verify that pipeline stage mapping, lifecycle stage mapping, owner resolution, and custom property values all landed correctly before the full run commits.
Execute full migration with delta-pickup window and one-click rollback
The full data migration runs — contacts, companies, deals, tasks, appointments, proposals, products, and all associated custom fields. A 24- to 48-hour delta-pickup window captures any Wavity records created or modified during the cutover period. FlitStack maintains a full audit log of every record operation. If reconciliation fails, one-click rollback reverts the HubSpot instance to its pre-migration state.
Platform deep dives
Wavity CRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wavity CRM: Not publicly documented.
Data volume sensitivity
Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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