CRM migration

Migrate from Wavity CRM to HubSpot

Field-level mapping, validation, and rollback between Wavity CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Wavity CRM logo

Wavity CRM

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

14 of 14

objects map 1:1 between Wavity CRM and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Wavity CRM stores contacts, companies, opportunities, and custom fields in a flexible, vertically-integrated model with built-in RPA workflow automation. HubSpot uses an object-oriented CRM with distinct Contact and Company objects, a Deal (Opportunity) model with pipeline-and-stage architecture, and lifecycle_stage as the primary lead-to-customer progression signal. This migration carries everything Wavity stores natively — contacts, companies, opportunities, tasks, appointments, proposals, and custom fields — into HubSpot's object graph. The core challenge is translating Wavity's customizable pipeline stages into HubSpot's deal-stage pick-list values, mapping Wavity's workflow-trigger fields into HubSpot's enrollment criteria, and preserving proposal and product-catalog data as HubSpot Line Items and Products. FlitStack AI uses HubSpot's native Contacts API and Companies API for standard objects, the Deals v3 API for opportunities, and bulk-import CSV for custom property batches when field counts exceed API-per-call limits. Automations, approval workflows, and RPA bots do not migrate and must be rebuilt in HubSpot's workflow editor — FlitStack exports Wavity workflow definitions as a rebuild reference.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Wavity CRM logo

Wavity CRM

What's pushing teams away

  • Annual billing requirement with a 5-user minimum can lock small teams into costs for seats they do not use.
  • Lack of transparent public API documentation makes third-party integrations and data export challenging for technical teams.
  • Mid-market positioning means it may lack the advanced enterprise features — complex approval hierarchies, granular audit logs — that larger organizations require.
  • Smaller market share compared to major CRMs results in fewer third-party integrations and a less mature ecosystem of plugins.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Wavity CRM objects map to HubSpot

Each row shows how a Wavity CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Wavity CRM

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Wavity contacts migrate directly to HubSpot contacts. The Wavity contact's email address becomes the HubSpot Contact email, which drives deduplication. Owner resolution happens by email match against HubSpot users. Unmatched owners receive a placeholder assignment pending your HubSpot admin's user setup.

Wavity CRM

Company

maps to

HubSpot

Company

1:1
Fully supported

Wavity companies map 1:1 to HubSpot companies. The company name, domain, industry, employee count, and annual revenue fields map directly where present. HubSpot's company domain-based association auto-links new contacts to the matching company on import.

Wavity CRM

Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

Wavity opportunities map to HubSpot deals. The deal name, amount, expected close date, owner, and pipeline association carry over. HubSpot's deal model uses a pipeline object that holds multiple stages — Wavity's pipeline reference becomes the HubSpot pipeline association.

Wavity CRM

Pipeline

maps to

HubSpot

Pipeline + Stage

1:1
Fully supported

Wavity's customizable pipeline model translates to HubSpot pipelines with stage definitions. Each Wavity pipeline stage name becomes a HubSpot deal stage value within the corresponding pipeline. Stage probability values are preserved as metadata for forecasting continuity.

Wavity CRM

Lead Scoring / Opportunity Scoring

maps to

HubSpot

Contact property (custom numeric field)

1:1
Fully supported

Wavity's Lead Scoring and Opportunity Scoring values have no native HubSpot equivalent at the Contact level. FlitStack creates custom numeric properties (Lead_Score__c, Opportunity_Score__c) and migrates the raw numeric values. HubSpot's own lead scoring can be rebuilt on top of these values.

Wavity CRM

Task

maps to

HubSpot

Task

1:1
Fully supported

Wavity tasks migrate as HubSpot tasks with the original due date, owner, subject, and completion status preserved. Tasks associated with a specific contact, company, or deal carry their association record into HubSpot's association model.

Wavity CRM

Appointment / Meeting

maps to

HubSpot

Meeting

1:1
Fully supported

Wavity appointment records with start time, end time, location, and attendees map to HubSpot meetings. The original meeting owner and associated contact/company/deal links are preserved. HubSpot's meeting link integration can be rebuilt post-migration.

Wavity CRM

Proposal / Quote

maps to

HubSpot

Quote

1:1
Fully supported

Wavity's Proposal Management records migrate to HubSpot Quotes where the Quote feature is available on the Sales Hub Professional plan. Proposal line items map to HubSpot Line Items associated with the migrated deal. Proposal status (draft, sent, accepted, rejected) is preserved.

Wavity CRM

Product / Pricing Catalog

maps to

HubSpot

Product + Line Item

1:1
Fully supported

Wavity's Custom Product and Pricing Catalog maps to HubSpot Products and Line Items. Products hold the product name, SKU, and price. Line Items associate products with deals in HubSpot and carry quantity and discount information from Wavity's pricing rules.

Wavity CRM

Custom Fields / Forms

maps to

HubSpot

Custom Properties

1:1
Fully supported

Wavity's Custom Fields and Custom Forms map to HubSpot custom properties. Each Wavity custom field creates a corresponding HubSpot property in the correct object (Contact, Company, or Deal). Property type is inferred from Wavity's field type — text, number, date, pick-list, or currency.

Wavity CRM

Account Management / Roles

maps to

HubSpot

HubSpot User + Teams + Roles

1:1
Fully supported

Wavity's Custom Roles and Permissions map to HubSpot's user roles and team structure. We preserve the role hierarchy so your HubSpot admin can assign profiles and access levels post-migration. Permissions themselves require manual rebuild in HubSpot's account settings.

Wavity CRM

Call / Phone Activity

maps to

HubSpot

Call

1:1
Fully supported

Wavity CRM-by-Phone call records migrate to HubSpot Calls with duration, call disposition, owner, and original timestamp. Call recordings, if accessible via Wavity's API, are flagged for manual re-upload to HubSpot's file storage since call recording files require separate file-migration handling.

Wavity CRM

Macro / Pre-defined Response

maps to

HubSpot

Custom property or note reference

1:1
Fully supported

Wavity Macros and Pre-defined Responses have no direct HubSpot equivalent. We export the macro definitions as a structured CSV reference document so your HubSpot admin can rebuild them as HubSpot Snippets or within workflow enrollment criteria.

Wavity CRM

AI Sentiment Analysis

maps to

HubSpot

Custom property

1:1
Fully supported

Wavity's AI Sentiment Analysis scores have no native HubSpot counterpart. We preserve the scores as a custom numeric property on the Contact record. HubSpot's Breeze AI can be configured to regenerate sentiment insights on imported records.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Wavity CRM logo

Wavity CRM gotchas

Medium

5-user minimum and annual billing lock-in on Professional tier

High

No publicly documented bulk export or bulk API

Medium

Custom objects from Zero Code Designer lack standard export format

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Custom pipeline stages require manual HubSpot pipeline re-creation before data lands

    Wavity's Customizable Sales Pipelines allow unlimited stage definitions with custom probability and automation triggers per stage. HubSpot pipelines must be pre-created in Settings > Objects > Deals > Pipelines before import runs — the import process cannot auto-create pipelines. Teams with 4+ pipelines in Wavity end up creating the same structure in HubSpot manually, which is the longest planning step in this migration. FlitStack delivers a pipeline-setup plan as part of the pre-migration documentation so your HubSpot admin can create the schema before data transfer begins.

  • Wavity's custom product and pricing catalog maps to HubSpot Products and Line Items with manual price book setup

    Wavity's Custom Product and Pricing Catalog on the Professional tier supports complex pricing rules, quantity-based discounts, and multi-currency setups. HubSpot Products hold the base price; Line Items associate products with deals and carry quantity and per-unit discount fields. Complex pricing rules — such as tiered volume discounts or time-bound promotional pricing — do not automatically transfer. FlitStack preserves the pricing rules as a structured export document that your HubSpot admin can use to configure HubSpot price books post-migration.

  • Workflow automation and RPA bots do not export and require complete rebuild in HubSpot

    Wavity's Workflow Automation using RPA and Approval Process Workflows are process-level constructs that store their logic in Wavity's proprietary automation engine. There is no API endpoint that exports the automation rules as a portable format. HubSpot's Workflows use enrollment criteria, actions, and delays — a fundamentally different model. FlitStack exports Wavity workflow definitions as a written specification document so your HubSpot admin or implementation partner can rebuild the logic in HubSpot's workflow editor. This is the most common source of post-migration surprises in Wavity-to-HubSpot projects.

  • HubSpot's contact deduplication by email is aggressive — plan dedup strategy before import

    HubSpot's default behavior merges or flags contacts with duplicate email addresses on import, which can silently collapse Wavity records that share a contact email across multiple associated companies. Wavity allows N:N contact-to-company associations; HubSpot handles multiple company associations via the secondary Company Associations tab on the Contact record. FlitStack flags duplicate-email records before import and applies your chosen deduplication strategy — merge, keep both as separate contacts, or prioritize by most recent modified date.

  • Wavity's AI Sentiment Analysis and AI Chat Bot data have no HubSpot equivalent — preserved as custom properties

    Wavity's Professional-tier AI features (AI Powered Sales Assistant, AI Chat Bot, AI Sentiment Analysis) store outputs as proprietary metadata on the contact or opportunity record. HubSpot has no native sentiment score field and no chatbot conversation history store at the CRM object level. FlitStack migrates any numeric sentiment scores as custom properties on the Contact. Chat bot conversation logs are exported as a separate CSV reference file for manual review — the conversation threads themselves cannot be replayed inside HubSpot's interface.

Migration approach

Six steps for a successful Wavity CRM to HubSpot data migration

  1. Audit Wavity data model and export object inventory

    FlitStack connects to Wavity CRM via API to pull an inventory of all active objects — contacts, companies, opportunities, tasks, appointments, proposals, products, and custom fields. We identify the full custom field list, pipeline count and stage definitions, user roster, and any active workflow or approval process configurations. This step produces the mapping specification document that drives every subsequent decision in the migration.

  2. Create HubSpot pipelines, custom properties, and product catalog before import

    Based on the mapping specification, your HubSpot admin creates the pipeline structures, deal stage definitions, and custom properties needed for migration. FlitStack delivers exact property names, types, and pick-list values to create. This step is critical — data import cannot proceed cleanly if HubSpot's schema does not have the target fields ready when records land.

  3. Resolve Wavity owners to HubSpot users by email match

    FlitStack matches Wavity owner email addresses against HubSpot user email addresses to populate the deal and contact owner fields. Any Wavity owner with no matching HubSpot user is flagged in a pre-migration report — your team either creates HubSpot users for them before the migration run or assigns their records to a fallback owner. No record migrates without a resolved HubSpot owner.

  4. Run a sample migration with field-level diff against a representative record set

    A representative slice — typically 100 to 500 records spanning contacts, companies, deals, and activities — migrates first. FlitStack generates a field-level diff comparing the source Wavity record against the resulting HubSpot record so you can verify that pipeline stage mapping, lifecycle stage mapping, owner resolution, and custom property values all landed correctly before the full run commits.

  5. Execute full migration with delta-pickup window and one-click rollback

    The full data migration runs — contacts, companies, deals, tasks, appointments, proposals, products, and all associated custom fields. A 24- to 48-hour delta-pickup window captures any Wavity records created or modified during the cutover period. FlitStack maintains a full audit log of every record operation. If reconciliation fails, one-click rollback reverts the HubSpot instance to its pre-migration state.

Platform deep dives

Context on both ends of the pair

Wavity CRM logo

Wavity CRM

Source

Strengths

  • All-in-one platform covering CRM, Help Desk, and Project Management reduces tool sprawl.
  • Zero-code application and analytics designers allow non-technical users to customize the data model.
  • Built-in RPA (wBots) enables workflow automation without external automation platforms.
  • Generous feature set on Professional tier including lead scoring, forecasting, and proposal management.
  • Strong Help and Service Desk product with 96% five-star rating on G2.

Weaknesses

  • Annual billing requirement with a 5-user minimum increases upfront commitment.
  • Limited public API documentation restricts automated data export and third-party integrations.
  • Smaller market share means fewer third-party integrations compared to major CRM platforms.
  • Custom object definitions (built with Zero Code Designer) are difficult to export and map precisely.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Wavity CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Wavity CRM to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Wavity CRM to HubSpot data migrations

Answers to the questions buyers ask most during Wavity CRM to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Wavity-to-HubSpot migrations complete within 48 to 72 hours of clock time for under 50,000 records. Larger setups with heavy custom property counts, multiple pipelines, or a full product catalog extend to 7 to 14 days. The longest single step is pre-creating HubSpot pipelines and custom properties before data import — plan for 2 to 4 additional days of HubSpot admin setup before the migration run.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Wavity CRM.
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