CRM migration

Migrate from PAWS to HubSpot

Field-level mapping, validation, and rollback between PAWS and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

PAWS logo

PAWS

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between PAWS and HubSpot.

Complexity

BStandard

Timeline

72–120 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

PAWS stores pet management data in a one-to-many owner-to-pet model: owner records, pet profiles, medical history, vaccination schedules, insurance policies, and service appointments. HubSpot natively models contacts, companies, and deals but has no native pet object — pet data migrates as HubSpot contacts with custom properties for species, breed, and birthdate, while medical records and insurance policies require HubSpot custom objects. Owner records map directly to HubSpot contacts with address and contact-detail parity. Service appointments and veterinary visits migrate as HubSpot meetings and tasks with original timestamps and assigned owner IDs preserved via HubSpot's OwnerId field. PAWS custom fields (breed registries, microchip IDs, insurance carriers) become HubSpot custom properties created during the migration plan phase. FlitStack sequences the load so owner contacts land first, then pets attach via association, then activities and custom records resolve foreign keys cleanly. Workflows, appointment reminders, and automated vaccination alerts do not migrate — those are rebuilt in HubSpot's workflow builder post-migration. The migration runs via scoped read access on PAWS and HubSpot's Contacts/Companies API endpoints, with delta-pickup capturing in-flight changes during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

PAWS logo

PAWS

What's pushing teams away

  • Limited public review depth — PAWS has scarce coverage on G2, Capterra, GetApp, and other directories, making peer validation hard for risk-averse buyers.
  • Pricing is fully opaque — no tier table, per-seat rate, or free-trial information is published on pawsnet.com or aggregator listings.
  • Help documentation is generated by RoboHelp from a static site — when buyers inspect the public docs they see scaffold HTML rather than a polished, searchable knowledge base, raising support-quality questions.
  • Smaller-vendor concentration risk — PAWS does not publish its company size, funding, or customer count, so buyers cannot assess long-term vendor stability versus larger vet-PMS competitors (ezyVet, Cornerstone, Provet).
  • Limited public API or integration ecosystem documentation — teams that want to feed PAWS data into accounting, BI, or wellness apps cannot self-validate connector availability before purchase.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How PAWS objects map to HubSpot

Each row shows how a PAWS object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

PAWS

Owner

maps to

HubSpot

Contact

1:1
Fully supported

PAWS Owner records map directly to HubSpot contacts. Email, phone, address, city, state, and zip code fields migrate as standard HubSpot contact properties. Emergency contact name and phone migrate as custom single-line text and phone-number properties respectively. Each owner receives one HubSpot contact record regardless of how many pets are associated with that owner in PAWS.

PAWS

Pet

maps to

HubSpot

Contact + Custom Properties

1:1
Fully supported

PAWS Pet is not a native HubSpot object. Pet data including species, breed, dateOfBirth, microchipId, and weight migrates as HubSpot contact custom properties on the owner contact record. For complex medical records, a HubSpot Custom Object named Pet_Record__c is created with a labeled association to the owner contact. Pet name becomes pet_name__c, species becomes pet_species__c, and breed becomes pet_breed__c.

PAWS

VaccinationRecord

maps to

HubSpot

Custom Object (Vaccination_Record__c)

1:1
Fully supported

Vaccination records (vaccine type, date administered, next due date, batch number) have no HubSpot native equivalent. A HubSpot custom object named Vaccination_Record__c is created with a labeled association to the pet contact. Next-due dates become custom date fields for workflow-triggering reminders in HubSpot. Vaccine type maps as a custom pick-list on the custom object.

PAWS

InsurancePolicy

maps to

HubSpot

Custom Object (Insurance_Policy__c)

1:1
Fully supported

Insurance carrier, policy number, coverage type, and expiration date stored on a HubSpot Insurance_Policy__c custom object. Associated to the owner contact via HubSpot's labeled custom object association. Coverage type values are mapped via pick-list value mapping on the custom field. Expiration dates trigger workflow notifications when approaching renewal.

PAWS

ServiceAppointment (Vet Visit / Grooming)

maps to

HubSpot

Meeting / Task

1:1
Fully supported

PAWS service appointments map to HubSpot Meetings for vet visits with scheduled start and end times, and HubSpot Tasks for grooming and boarding with a due date but no scheduled window. The service type becomes the Meeting Subject prefix: '[Vet Visit] Annual Checkup — Bella'. Staff assigned resolves via email match to a HubSpot user.

PAWS

Kennel / Boarding Unit

maps to

HubSpot

Deal

1:1
Fully supported

Boarding reservations and kennel reservations map to HubSpot Deals. The deal name is constructed from the pet name plus reservation start and end dates. Deal stage reflects the reservation status from PAWS (Booked, Checked In, Completed, Cancelled). Deal amount reflects the boarding fee from PAWS, with daily charges and add-on services mapped as Deal line items attached to the parent reservation deal.

PAWS

Product (Retail / Food)

maps to

HubSpot

Product

1:1
Fully supported

PAWS retail products including food brands, toys, and supplements map to HubSpot Products. Name, SKU, price, and inventory count migrate as HubSpot Product fields. Inventory quantities require a custom integer field on the product since HubSpot Products have no native inventory-count field. Price and SKU map directly without transformation.

PAWS

PAWS Note / Clinical Note

maps to

HubSpot

Engagement (Note)

1:1
Fully supported

Clinical notes and free-text observations logged on a PAWS pet record migrate as HubSpot engagement notes attached to the pet contact. Original timestamps and the PAWS user who created the note are preserved. Notes use HubSpot's Notes object with Body content, maintaining clinical observations verbatim from the source PAWS record.

PAWS

Payment Record

maps to

HubSpot

Deal Line Item

1:1
Fully supported

PAWS payment transactions map to HubSpot Deal Line Items attached to the corresponding boarding or service deal. Payment method including cash, card, and insurance is stored as a custom pick-list on the line item. Full financial reconciliation across both platforms requires a separate accounting tool integration after migration completes.

PAWS

Breed Registry / Show Record

maps to

HubSpot

Custom Object (Breed_Registry__c)

1:1
Fully supported

Kennel club registration numbers, show titles, champion titles, and breeding history have no HubSpot standard equivalent. A Breed_Registry__c custom object is created with labeled associations to the pet contact record. These serve as reference records for show-dog operations, breeding facilities, and kennel clubs migrating from PAWS that need to preserve registration documentation.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

PAWS logo

PAWS gotchas

Medium

RoboHelp-generated public docs raise documentation-quality concerns

High

No public API documentation

Medium

Pricing opacity blocks TCO comparison

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • PAWS has no native HubSpot equivalent for the Pet object — custom properties or custom objects required

    PAWS treats Pet as a first-class entity with its own record, breed registry, microchip data, and vaccination history. HubSpot has no native pet object. Pet data must be decomposed: basic fields (species, breed, dateOfBirth) land as custom properties on the owner contact record, while vaccination records and insurance policies require HubSpot custom objects. FlitStack creates these during the schema setup phase so the data model is ready before migration. Your team decides whether to consolidate all pet fields on the contact or maintain a separate Pet_Record__c custom object for multi-pet households.

  • Appointment reminders and vaccination workflow alerts do not transfer to HubSpot

    PAWS appointment reminder sequences and automated vaccination-due alerts are built on PAWS's internal scheduling logic. HubSpot has no equivalent internal scheduler for veterinary workflows. FlitStack migrates the appointment history (dates, types, clinical notes) as HubSpot Meetings, but reminder triggers and follow-up sequences must be rebuilt in HubSpot's workflow builder. We export the PAWS workflow definitions as a structured reference document so your HubSpot admin can recreate the logic. This is a known limitation disclosed upfront — the appointment history is preserved; the automation is not.

  • Owner deduplication risk when one person owns multiple pets

    PAWS stores one Owner record per household or individual, with multiple Pet records linked to that Owner. HubSpot contacts have one primary email. If the same owner phone number or email appears on multiple PAWS owner records (for example, two family members booking separately), those may import as separate HubSpot contacts when they should merge. FlitStack runs a pre-migration deduplication pass using email and phone as match keys, with a manual review step for flagged duplicates before the migration commits.

  • Insurance policy expiration and coverage type need manual re-validation in HubSpot

    HubSpot's Insurance_Policy__c custom object holds the carrier name, policy number, coverage type, and expiration date migrated from PAWS. Coverage type pick-list values in PAWS may not map 1:1 to your new insurance workflow — for example, 'Major Medical' in PAWS may need to be re-labeled for your HubSpot team's intake process. FlitStack preserves the original PAWS values verbatim and flags mismatched pick-list values for your team to reconcile in HubSpot's property settings before activating workflow triggers.

  • Delta-pickup window required for active boarding reservations during cutover

    If PAWS is actively managing kennel reservations during the migration window, new check-ins and check-outs happening in PAWS after the initial export will not reflect in HubSpot unless a delta-pickup run captures them. FlitStack sequences a 24–48 hour delta-pickup window after the initial migration run, targeting records modified after the export timestamp. Any reservation created, updated, or checked out during that window is pulled into HubSpot before final reconciliation. This ensures that the final state of all active boarding deals reflects the most recent PAWS activity at go-live.

Migration approach

Six steps for a successful PAWS to HubSpot data migration

  1. Extract PAWS data via scoped API read access

    FlitStack connects to PAWS using scoped read-only credentials. We extract owner records, pet profiles, vaccination schedules, insurance policies, service appointments, boarding reservations, and product inventory in parallel streams. Each object is exported to a staging CSV with its PAWS record ID preserved as a source_system_id for traceability. Duplicate detection runs against owner email and phone before the mapping phase begins.

  2. Set up HubSpot custom objects and custom properties

    Before any data loads into HubSpot, FlitStack provisions the required schema: Pet_Record__c, Vaccination_Record__c, Insurance_Policy__c, and Breed_Registry__c custom objects on your HubSpot portal (Professional or above required). Custom properties on the Contact object (pet_name__c, pet_species__c, pet_breed__c, etc.) are created via HubSpot's Properties API. We deliver a schema setup checklist so your HubSpot admin can review and approve the property names and pick-list values before migration runs.

  3. Map and validate field translations

    Each PAWS field maps to a HubSpot property or custom object field per the field mapping table. Value mappings for pick-list fields (species, breed, serviceType, reservationStatus) are applied at migration time. Owner-pet associations resolve via email match: PAWS Owner.email → HubSpot Contact.email, with the pet record attached as a custom property or custom object association. Unmatched owners are flagged in a pre-flight report for manual resolution before the migration run.

  4. Run sample migration with field-level diff

    A representative sample — typically 50–200 records covering owners, pets, a vaccination record, a boarding deal, and an appointment — migrates into a HubSpot staging portal or sandbox. FlitStack generates a field-level diff showing the source value, mapped destination value, and any transformation applied. Your team verifies that vaccination due dates, insurance policy numbers, and boarding fees landed correctly before committing the full run.

  5. Execute full migration with delta-pickup and rollback readiness

    The full PAWS dataset loads into HubSpot via the Contacts, Deals, Meetings, and Custom Objects APIs. A delta-pickup window of 24–48 hours captures any PAWS records modified or created during the cutover window. FlitStack's audit log records every insert, update, and association. One-click rollback is available if reconciliation finds unexpected data loss or mapping errors — the migration can be undone and re-run with corrected mappings without touching the source PAWS data.

Platform deep dives

Context on both ends of the pair

PAWS logo

PAWS

Source

Strengths

  • Single application covering appointments, patient records, billing, inventory, and pharma delivery.
  • Consultation automation generating notes, prescriptions, and bills inside the exam workflow.
  • Automated client reminders and online client portal for owner engagement.
  • Mobile app delivered alongside the clinic SaaS platform.
  • Queue-management features designed to shorten waiting-room times.

Weaknesses

  • Sparse public reviews on G2, Capterra, and GetApp — limited peer validation.
  • No published pricing tiers, per-user rates, or trial details.
  • Public help documentation appears as RoboHelp-generated scaffolding rather than a polished knowledge base.
  • No public company-size, funding, or customer-count information for vendor-risk assessment.
  • API and integration depth not documented publicly.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across PAWS and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    PAWS: Not publicly documented.

  • Data volume sensitivity

    B

    PAWS doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your PAWS to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about PAWS to HubSpot data migrations

Answers to the questions buyers ask most during PAWS to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most PAWS-to-HubSpot migrations complete within 72–120 hours of clock time for datasets under 25,000 records. Records with complex vaccination histories, insurance policy objects, or large boarding reservation volumes extend the timeline to 7–14 days. The longest planning step is HubSpot custom object setup — your team needs to confirm portal tier (Professional or Enterprise) and review the custom object schema before FlitStack provisions the properties and associations for Vaccination_Record__c, Insurance_Policy__c, and other custom objects.

Adjacent paths

Related migrations to explore

Ready when you are

Move from PAWS.
Land in HubSpot, intact.

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