CRM migration
Field-level mapping, validation, and rollback between PAWS and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
PAWS
Source
HubSpot
Destination
Compatibility
10 of 10
objects map 1:1 between PAWS and HubSpot.
Complexity
BStandard
Timeline
72–120 hours
Overview
PAWS stores pet management data in a one-to-many owner-to-pet model: owner records, pet profiles, medical history, vaccination schedules, insurance policies, and service appointments. HubSpot natively models contacts, companies, and deals but has no native pet object — pet data migrates as HubSpot contacts with custom properties for species, breed, and birthdate, while medical records and insurance policies require HubSpot custom objects. Owner records map directly to HubSpot contacts with address and contact-detail parity. Service appointments and veterinary visits migrate as HubSpot meetings and tasks with original timestamps and assigned owner IDs preserved via HubSpot's OwnerId field. PAWS custom fields (breed registries, microchip IDs, insurance carriers) become HubSpot custom properties created during the migration plan phase. FlitStack sequences the load so owner contacts land first, then pets attach via association, then activities and custom records resolve foreign keys cleanly. Workflows, appointment reminders, and automated vaccination alerts do not migrate — those are rebuilt in HubSpot's workflow builder post-migration. The migration runs via scoped read access on PAWS and HubSpot's Contacts/Companies API endpoints, with delta-pickup capturing in-flight changes during the cutover window.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PAWS object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PAWS
Owner
HubSpot
Contact
1:1PAWS Owner records map directly to HubSpot contacts. Email, phone, address, city, state, and zip code fields migrate as standard HubSpot contact properties. Emergency contact name and phone migrate as custom single-line text and phone-number properties respectively. Each owner receives one HubSpot contact record regardless of how many pets are associated with that owner in PAWS.
PAWS
Pet
HubSpot
Contact + Custom Properties
1:1PAWS Pet is not a native HubSpot object. Pet data including species, breed, dateOfBirth, microchipId, and weight migrates as HubSpot contact custom properties on the owner contact record. For complex medical records, a HubSpot Custom Object named Pet_Record__c is created with a labeled association to the owner contact. Pet name becomes pet_name__c, species becomes pet_species__c, and breed becomes pet_breed__c.
PAWS
VaccinationRecord
HubSpot
Custom Object (Vaccination_Record__c)
1:1Vaccination records (vaccine type, date administered, next due date, batch number) have no HubSpot native equivalent. A HubSpot custom object named Vaccination_Record__c is created with a labeled association to the pet contact. Next-due dates become custom date fields for workflow-triggering reminders in HubSpot. Vaccine type maps as a custom pick-list on the custom object.
PAWS
InsurancePolicy
HubSpot
Custom Object (Insurance_Policy__c)
1:1Insurance carrier, policy number, coverage type, and expiration date stored on a HubSpot Insurance_Policy__c custom object. Associated to the owner contact via HubSpot's labeled custom object association. Coverage type values are mapped via pick-list value mapping on the custom field. Expiration dates trigger workflow notifications when approaching renewal.
PAWS
ServiceAppointment (Vet Visit / Grooming)
HubSpot
Meeting / Task
1:1PAWS service appointments map to HubSpot Meetings for vet visits with scheduled start and end times, and HubSpot Tasks for grooming and boarding with a due date but no scheduled window. The service type becomes the Meeting Subject prefix: '[Vet Visit] Annual Checkup — Bella'. Staff assigned resolves via email match to a HubSpot user.
PAWS
Kennel / Boarding Unit
HubSpot
Deal
1:1Boarding reservations and kennel reservations map to HubSpot Deals. The deal name is constructed from the pet name plus reservation start and end dates. Deal stage reflects the reservation status from PAWS (Booked, Checked In, Completed, Cancelled). Deal amount reflects the boarding fee from PAWS, with daily charges and add-on services mapped as Deal line items attached to the parent reservation deal.
PAWS
Product (Retail / Food)
HubSpot
Product
1:1PAWS retail products including food brands, toys, and supplements map to HubSpot Products. Name, SKU, price, and inventory count migrate as HubSpot Product fields. Inventory quantities require a custom integer field on the product since HubSpot Products have no native inventory-count field. Price and SKU map directly without transformation.
PAWS
PAWS Note / Clinical Note
HubSpot
Engagement (Note)
1:1Clinical notes and free-text observations logged on a PAWS pet record migrate as HubSpot engagement notes attached to the pet contact. Original timestamps and the PAWS user who created the note are preserved. Notes use HubSpot's Notes object with Body content, maintaining clinical observations verbatim from the source PAWS record.
PAWS
Payment Record
HubSpot
Deal Line Item
1:1PAWS payment transactions map to HubSpot Deal Line Items attached to the corresponding boarding or service deal. Payment method including cash, card, and insurance is stored as a custom pick-list on the line item. Full financial reconciliation across both platforms requires a separate accounting tool integration after migration completes.
PAWS
Breed Registry / Show Record
HubSpot
Custom Object (Breed_Registry__c)
1:1Kennel club registration numbers, show titles, champion titles, and breeding history have no HubSpot standard equivalent. A Breed_Registry__c custom object is created with labeled associations to the pet contact record. These serve as reference records for show-dog operations, breeding facilities, and kennel clubs migrating from PAWS that need to preserve registration documentation.
| PAWS | HubSpot | Compatibility | |
|---|---|---|---|
| Owner | Contact1:1 | Fully supported | |
| Pet | Contact + Custom Properties1:1 | Fully supported | |
| VaccinationRecord | Custom Object (Vaccination_Record__c)1:1 | Fully supported | |
| InsurancePolicy | Custom Object (Insurance_Policy__c)1:1 | Fully supported | |
| ServiceAppointment (Vet Visit / Grooming) | Meeting / Task1:1 | Fully supported | |
| Kennel / Boarding Unit | Deal1:1 | Fully supported | |
| Product (Retail / Food) | Product1:1 | Fully supported | |
| PAWS Note / Clinical Note | Engagement (Note)1:1 | Fully supported | |
| Payment Record | Deal Line Item1:1 | Fully supported | |
| Breed Registry / Show Record | Custom Object (Breed_Registry__c)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PAWS gotchas
RoboHelp-generated public docs raise documentation-quality concerns
No public API documentation
Pricing opacity blocks TCO comparison
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract PAWS data via scoped API read access
FlitStack connects to PAWS using scoped read-only credentials. We extract owner records, pet profiles, vaccination schedules, insurance policies, service appointments, boarding reservations, and product inventory in parallel streams. Each object is exported to a staging CSV with its PAWS record ID preserved as a source_system_id for traceability. Duplicate detection runs against owner email and phone before the mapping phase begins.
Set up HubSpot custom objects and custom properties
Before any data loads into HubSpot, FlitStack provisions the required schema: Pet_Record__c, Vaccination_Record__c, Insurance_Policy__c, and Breed_Registry__c custom objects on your HubSpot portal (Professional or above required). Custom properties on the Contact object (pet_name__c, pet_species__c, pet_breed__c, etc.) are created via HubSpot's Properties API. We deliver a schema setup checklist so your HubSpot admin can review and approve the property names and pick-list values before migration runs.
Map and validate field translations
Each PAWS field maps to a HubSpot property or custom object field per the field mapping table. Value mappings for pick-list fields (species, breed, serviceType, reservationStatus) are applied at migration time. Owner-pet associations resolve via email match: PAWS Owner.email → HubSpot Contact.email, with the pet record attached as a custom property or custom object association. Unmatched owners are flagged in a pre-flight report for manual resolution before the migration run.
Run sample migration with field-level diff
A representative sample — typically 50–200 records covering owners, pets, a vaccination record, a boarding deal, and an appointment — migrates into a HubSpot staging portal or sandbox. FlitStack generates a field-level diff showing the source value, mapped destination value, and any transformation applied. Your team verifies that vaccination due dates, insurance policy numbers, and boarding fees landed correctly before committing the full run.
Execute full migration with delta-pickup and rollback readiness
The full PAWS dataset loads into HubSpot via the Contacts, Deals, Meetings, and Custom Objects APIs. A delta-pickup window of 24–48 hours captures any PAWS records modified or created during the cutover window. FlitStack's audit log records every insert, update, and association. One-click rollback is available if reconciliation finds unexpected data loss or mapping errors — the migration can be undone and re-run with corrected mappings without touching the source PAWS data.
Platform deep dives
PAWS
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PAWS and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PAWS: Not publicly documented.
Data volume sensitivity
PAWS doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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