CRM migration

Migrate from PAWS to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between PAWS and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

PAWS logo

PAWS

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

92%

11 of 12

objects map 1:1 between PAWS and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams migrate from PAWS to Dynamics 365 Sales when they need deeper Microsoft integration, more granular pipeline control, or a platform that scales with complex sales processes. The migration carries everything PAWS stores natively — contacts, companies, deals, activities, and custom objects — into Dynamics 365's Dataverse-based model. The key challenges are mapping PAWS's company-contact relationship to Dynamics 365's Account-Contact model, resolving PAWS owner records by email against Dynamics 365 users, handling PAWS custom fields with Dynamics 365's custom field naming convention, and mapping PAWS deal-stage values to Dynamics 365 business-rule stage names. Workflows, automation rules, integrations, and third-party connections do not migrate — FlitStack exports those definitions as rebuild references for your Dynamics 365 admin. The migration uses PAWS API exports (CSV or JSON) and Dynamics 365 Dataverse bulk-inject API, with a delta-pickup window capturing any records modified during cutover. A field-level diff on a representative sample runs first so you can verify mapping accuracy before the full migration commits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

PAWS logo

PAWS

What's pushing teams away

  • Limited public review depth — PAWS has scarce coverage on G2, Capterra, GetApp, and other directories, making peer validation hard for risk-averse buyers.
  • Pricing is fully opaque — no tier table, per-seat rate, or free-trial information is published on pawsnet.com or aggregator listings.
  • Help documentation is generated by RoboHelp from a static site — when buyers inspect the public docs they see scaffold HTML rather than a polished, searchable knowledge base, raising support-quality questions.
  • Smaller-vendor concentration risk — PAWS does not publish its company size, funding, or customer count, so buyers cannot assess long-term vendor stability versus larger vet-PMS competitors (ezyVet, Cornerstone, Provet).
  • Limited public API or integration ecosystem documentation — teams that want to feed PAWS data into accounting, BI, or wellness apps cannot self-validate connector availability before purchase.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How PAWS objects map to Microsoft Dynamics 365 Sales

Each row shows how a PAWS object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

PAWS

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

PAWS contacts map 1:1 to Dynamics 365 Contacts. Dynamics 365 requires an AccountId for most contact views — contacts without a primary company in PAWS receive a placeholder AccountId to a default 'Unassigned' account, or your admin specifies a rule for assigning unassociated contacts.

PAWS

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

PAWS companies map to Dynamics 365 Accounts. Address fields (street, city, state, postalcode, country) map to the corresponding Account address fields. Industry pick-list values require value-by-value mapping against Dynamics 365's default industry optionset. Parent-company hierarchies in PAWS map to the Account.ParentId lookup in Dynamics 365.

PAWS

Contact (multi-company association)

maps to

Microsoft Dynamics 365 Sales

Contact + Account Contact Relationship

many:1
Fully supported

PAWS supports N:N contact-to-company associations. Dynamics 365 contacts have a single primary AccountId plus Account Contact Relationships for secondary associations. We migrate the primary company (most-recently-modified or by your specified rule) as AccountId and surface remaining associations as Account Contact Relationship records.

PAWS

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

PAWS deals map to Dynamics 365 Opportunities. The dealname maps to Opportunity.Name, amount to Amount, closedate to CloseDate, and dealstage to the Dynamics 365 stage name via a value-mapping table. Owner resolution is by email match against Dynamics 365 SystemUser records.

PAWS

Pipeline

maps to

Microsoft Dynamics 365 Sales

Business Rule

1:1
Fully supported

PAWS pipelines map to Dynamics 365 business rules scoped to the Opportunity entity. Each PAWS pipeline becomes a named business rule with stage values and transition logic. Multi-pipeline setups in PAWS create multiple business rules in Dynamics 365 — your admin activates the appropriate rule per sales process.

PAWS

Custom Field

maps to

Microsoft Dynamics 365 Sales

Custom Field

1:1
Fully supported

PAWS custom fields (e.g., custom_deal_priority, field_region) require explicit mapping to Dynamics 365 custom fields. Dynamics 365 naming conventions apply (prefix or UI-defined name). We deliver a custom-field creation checklist before migration so the schema is ready in the target environment before data lands.

PAWS

Activity (call, email, meeting, note)

maps to

Microsoft Dynamics 365 Sales

Task / Email / Appointment / Note

1:1
Fully supported

PAWS engagement records (calls, emails, meetings, notes) map to Dynamics 365 activity entities: calls and tasks map to Task, emails to Email, meetings to Appointment, and notes to the Note (annotation) entity. Original timestamps and owner assignments are preserved via custom datetime fields.

PAWS

Attachment / File

maps to

Microsoft Dynamics 365 Sales

Note (Attachment)

1:1
Fully supported

PAWS file attachments are downloaded and re-uploaded as Note attachments in Dynamics 365. Dynamics 365 default file size limit is 25MB per attachment — files exceeding this are flagged for chunking or SharePoint document migration. Inline images embedded in notes are extracted and re-hosted as separate attachments.

PAWS

Workflow / Automation Rule

maps to

Microsoft Dynamics 365 Sales

N/A — not migratable

1:1
Fully supported

PAWS workflows, sequences, and automation rules do not migrate. They require manual rebuild in Dynamics 365 using Power Automate flows or Dynamics 365 business rules. FlitStack exports PAWS workflow definitions as a structured reference document your admin can use to recreate logic in the target environment.

PAWS

Integration / Third-Party Connection

maps to

Microsoft Dynamics 365 Sales

N/A — not migratable

1:1
Fully supported

Integrations and third-party connections configured in PAWS (e.g., Zapier, webhooks, native connectors) cannot be transferred. Each integration must be rebuilt in Dynamics 365 using Power Automate connectors, native integrations, or custom code. We document every active integration as part of the pre-migration audit.

PAWS

User / Owner

maps to

Microsoft Dynamics 365 Sales

SystemUser (OwnerId)

1:1
Fully supported

PAWS owner records resolve to Dynamics 365 SystemUser records by email address match. Unmatched owners are flagged before migration — your team either creates a Dynamics 365 user record for each unmatched owner or assigns their records to a designated fallback user. No record lands in Dynamics 365 without a valid OwnerId.

PAWS

Record ID (system identifier)

maps to

Microsoft Dynamics 365 Sales

Source_System_ID__c (custom field)

1:1
Fully supported

PAWS internal record IDs are stored as a custom text field (Source_System_ID__c) on each Dynamics 365 record. This field enables delta-run de-duplication (preventing records from being created twice on re-runs), traceability back to the source system, and audit reporting across both platforms post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

PAWS logo

PAWS gotchas

Medium

RoboHelp-generated public docs raise documentation-quality concerns

High

No public API documentation

Medium

Pricing opacity blocks TCO comparison

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Dynamics 365 API rate limits require chunked data loading

    Dynamics 365 Sales (Dataverse) enforces API request limits per user per day (5,000 requests per user per day on standard plans, higher on Enterprise/Premium). PAWS exports with more than 50,000 records risk hitting these limits during a bulk migration. FlitStack AI mitigates this by chunking record sets, distributing load across multiple API calls with retry logic, and scheduling migration runs during off-peak hours. For enterprise-scale migrations exceeding 200,000 records, we use Dataverse bulk-inject batch operations to reduce API call count. Microsoft reduced service protection limits in 2023 but concurrent operation limits still apply, and Power Platform admin settings can tighten these further — we audit your tenant limits before the migration window opens.

  • Option-set (pick-list) value integers must map explicitly between PAWS and Dynamics 365

    Dynamics 365 stores pick-list values as integer IDs, not display-label strings. If your PAWS deal stage 'Qualification' has an internal integer value of 3, but Dynamics 365's 'Qualification' statecode is mapped to integer 1, direct label matching without explicit integer mapping causes wrong values to land in the database. We build a value-mapping table for every pick-list field during the pre-migration audit — mapping both the label and the underlying integer. PAWS custom pick-list fields require particular attention because their integer IDs are arbitrary and may not align with Dynamics 365 defaults. Failing to map these correctly results in records showing incorrect stage values and broken business rules in Dynamics 365.

  • Multi-company contact associations collapse to primary AccountId plus Account Contact Relationships

    PAWS supports assigning a contact to multiple companies natively, which is common for consultants, contractors, and executives with cross-company roles. Dynamics 365 Sales requires a contact to have a single primary AccountId; additional associations use the Account Contact Relationship entity (N:N). We collapse PAWS's N:N model by migrating the most-recently-modified company as the primary AccountId and creating Account Contact Relationship records for all others. The trade-off is that Dynamics 365's relationship model cannot surface the same 'association label' concept (e.g., 'Board Advisor', 'Investor') that PAWS supports — we surface this in the migration plan so your admin can decide whether to add a custom relationship type field.

  • Custom field naming conflicts with Dynamics 365 schema conventions

    PAWS custom fields use underscore-separated naming (e.g., custom_deal_priority, field_referral_source). Dynamics 365 custom fields follow a prefix convention defined during field creation in the Power Apps maker UI (e.g., cr6e3_customdealpriority or a publisher-prefixed name). If a PAWS custom field name collides with a reserved system field name in Dynamics 365, the field creation fails silently or produces unexpected behavior. We audit PAWS custom field names against Dynamics 365's reserved word list before migration and deliver a renaming checklist for any fields that conflict.

  • Owner resolution failures silently assign records to the wrong user

    Dynamics 365 requires every record to have an OwnerId pointing to a valid SystemUser. If a PAWS owner email does not match any Dynamics 365 user record, the migration tool may assign the record to a system-level queue or a default user rather than surfacing the failure. We enforce explicit owner resolution before the migration runs: every unmatched PAWS owner is flagged in a pre-migration report with the option to pre-create a Dynamics 365 user or assign a designated fallback. Records that genuinely have no owner receive a custom 'Source Owner Email' field preserving the original value so no ownership context is lost.

Migration approach

Six steps for a successful PAWS to Microsoft Dynamics 365 Sales data migration

  1. Audit PAWS data model and Dynamics 365 tenant configuration

    FlitStack AI extracts the full PAWS object and field inventory via API — including custom fields, pick-list values, and pipeline configurations. We audit your Dynamics 365 tenant for existing tables, custom field namespaces, business rules, and user accounts. The output is a field-mapping specification that identifies every direct mapping, value-mapping requirement, custom field to create, and owner-resolution gap. This spec is reviewed with your admin before any data moves.

  2. Resolve owners and pre-create Dynamics 365 custom fields

    We match PAWS owner records to Dynamics 365 SystemUser accounts by email address. Unmatched owners are surfaced in a resolution report — your team either invites them to Dynamics 365 first or designates a fallback owner. In parallel, we deliver a custom-field creation checklist so your admin (or our team) creates the required fields in Dynamics 365 using the Power Apps maker UI before data arrives. No record migrates into an undefined field.

  3. Sequence migration: Accounts before Contacts before Opportunities

    Dynamics 365 enforces referential integrity — Accounts must exist before Contacts (via AccountId lookup), and Contacts should exist before Opportunities (via Opportunity Contacts). We sequence the migration in dependency order: Companies → Accounts, then Contacts, then Deals → Opportunities, then Activities. For each stage, we run a representative sample migration (100–500 records) and generate a field-level diff so you can verify value-mapping accuracy, owner resolution, and custom field population before the full run commits.

  4. Execute full migration with delta-pickup window

    The full migration runs against Dynamics 365 using Dataverse bulk-inject API. A delta-pickup window (typically 24–48 hours after the initial run) captures any PAWS records created or modified during the cutover. Every operation is logged to an audit table including source record ID, destination record ID, field-level mapping applied, and timestamp. If reconciliation fails — a record count mismatch or data-integrity issue — one-click rollback reverts the target environment to its pre-migration state.

  5. Deliver workflow reference export and rebuild guide

    FlitStack AI exports PAWS workflow definitions, automation rules, and integration configurations as structured JSON and documentation. Your Dynamics 365 admin uses these exports to rebuild automations in Power Automate or Dynamics 365 business rules. We do not migrate workflows because the trigger-action models are fundamentally incompatible between platforms — rebuilding ensures the logic matches Dynamics 365's execution environment rather than a ported approximation.

Platform deep dives

Context on both ends of the pair

PAWS logo

PAWS

Source

Strengths

  • Single application covering appointments, patient records, billing, inventory, and pharma delivery.
  • Consultation automation generating notes, prescriptions, and bills inside the exam workflow.
  • Automated client reminders and online client portal for owner engagement.
  • Mobile app delivered alongside the clinic SaaS platform.
  • Queue-management features designed to shorten waiting-room times.

Weaknesses

  • Sparse public reviews on G2, Capterra, and GetApp — limited peer validation.
  • No published pricing tiers, per-user rates, or trial details.
  • Public help documentation appears as RoboHelp-generated scaffolding rather than a polished knowledge base.
  • No public company-size, funding, or customer-count information for vendor-risk assessment.
  • API and integration depth not documented publicly.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across PAWS and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    PAWS: Not publicly documented.

  • Data volume sensitivity

    B

    PAWS doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your PAWS to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about PAWS to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during PAWS to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your PAWS to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most PAWS-to-Dynamics 365 Sales migrations complete in 48–72 hours for under 50,000 total records. Larger datasets exceeding 500,000 records or setups with more than 20 custom fields and multiple deal pipelines extend to 5–7 days. The longest single step is owner-resolution planning and Dynamics 365 custom field creation — both happen before data moves, so they don't add to the cutover window. Timeline variance depends most heavily on how many PAWS custom fields require explicit value mapping and how many owner records need pre-migration user creation in Dynamics 365.

Adjacent paths

Related migrations to explore

Ready when you are

Move from PAWS.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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