CRM migration
Field-level mapping, validation, and rollback between PAWS and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
PAWS
Source
HighLevel
Destination
Compatibility
10 of 11
objects map 1:1 between PAWS and HighLevel.
Complexity
BStandard
Timeline
5–10 days
Overview
PAWS (PawsAdmin) is a pet-business management platform built around pets, pet owners, appointments, and medical records — it tracks animals rather than business accounts as its primary entity. HighLevel is an all-in-one CRM that prioritizes contacts, opportunities, and marketing automation with a custom-object layer for non-person entities. The migration maps PAWS pet-owner contacts to HighLevel Contacts, PAWS pet records to HighLevel Custom Objects, and PAWS appointment or vaccination data to Custom Object fields or calendar-related activity records. HighLevel's workflow automations, funnels, and marketing sequences do not transfer from PAWS — those must be rebuilt using HighLevel's workflow builder after data lands. FlitStack uses scoped read access on PAWS data exports and bulk-imports into HighLevel's sub-account model, maintaining original create dates and owner assignments throughout the transfer. The primary complexity is translating PAWS's animal-centric data model (multiple pets per owner, medical histories, breed types) into HighLevel's human-contact-first structure with a custom-object layer for pet records and their associated fields.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PAWS object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PAWS
Pet Owner / Contact
HighLevel
Contact
1:1PAWS stores pet owners as primary contact records with name, phone, email, and address. These map directly to HighLevel Contacts. Owner email is used to resolve ownership and link pet Custom Objects to the correct contact. Multiple pets per owner result in multiple Custom Object records linked to one Contact.
PAWS
Pet / Animal Record
HighLevel
Custom Object (Pet)
1:1PAWS animals (pets) do not have a direct HighLevel equivalent because HighLevel's standard objects are people-centric. We create a 'Pet' Custom Object in HighLevel to store each animal record. The Custom Object links to its owner Contact via a relationship field. Pet name, breed, age, weight, species, and color become Custom Object fields.
PAWS
Vaccination Record
HighLevel
Custom Object Fields (Pet)
1:1PAWS vaccination charts with dates, vaccine types (rabies, distemper, bordetella), and due dates become Custom Object fields on the Pet record. Each vaccination type gets its own date field (Last_Rabies_Vaccination__c, Last_Distemper_Vaccination__c) and next-due date field. Vaccination status is stored as a pick-list field for filtering in HighLevel Smart Lists.
PAWS
Appointment / Service Visit
HighLevel
Calendar Event + Task
1:1PAWS appointments for grooming, boarding, or veterinary visits import as HighLevel Calendar events linked to the owner Contact. Service type and notes from the appointment become the event description or a linked Task with subject, due date, and custom field for service category. Past appointments become historical Task records; future appointments import as calendar events.
PAWS
Deworming Record
HighLevel
Custom Object Fields (Pet)
1:1Deworming history from PAWS, including product name, date administered, and next due date, maps to dedicated custom fields on the Pet Custom Object. A Deworming_Status__c pick-list field captures overdue, current, or completed state for use in automated workflow reminders in HighLevel.
PAWS
Billing / Invoice Record
HighLevel
Custom Object (Invoice) or Opportunity
1:1PAWS billing records (one-time charges, package purchases, boarding fees) do not have a native HighLevel equivalent. We map them to a custom Invoice Custom Object linked to the Contact, storing amount, date, line items, and payment status. Recurring service packages (e.g., monthly grooming plans) can alternatively map to HighLevel Opportunities with custom fields for service details.
PAWS
Pet Photo / Document Attachment
HighLevel
Files (attached to Custom Object)
1:1Pet photos and document attachments from PAWS (vaccination certificates, medical records PDF) re-upload to HighLevel Files and attached to the corresponding Pet Custom Object record. File size limits in HighLevel apply (standard attachment limits per record). Inline images are re-hosted and linked.
PAWS
Owner Notification / Reminder Setting
HighLevel
Workflow Automations (rebuild required)
1:1PAWS automated notifications for vaccination due dates and appointment reminders are a platform-native feature with no direct HighLevel equivalent. These automations must be rebuilt in HighLevel using Workflow triggers (date-based or field-change triggers) and communication actions (SMS, email). FlitStack provides an automation map exported from PAWS as a rebuild reference.
PAWS
Kennel / Boarding Reservation
HighLevel
Custom Object (Reservation) + Opportunity
many:1PAWS boarding reservations linking a pet to specific check-in and check-out dates map to a 'Reservation' Custom Object for the booking details and a linked Opportunity for the associated revenue. Dates, duration, and special instructions become custom fields; total fee maps to the Opportunity amount.
PAWS
Staff / User Record
HighLevel
User (HighLevel Team Member)
1:1PAWS staff or practitioner records who manage appointments map to HighLevel User accounts by email match. Unmatched staff members are flagged before migration. Owner assignment on pet records and appointments resolves to the matched HighLevel user; records without a match are assigned to an admin fallback user.
PAWS
Tag / Label (e.g., VIP pet, aggressive, medical alert)
HighLevel
Tags on Contact or Custom Object
1:1PAWS labels applied to pets or owners (medical alert, VIP client, new patient) migrate as HighLevel Tags on the relevant Contact or Pet Custom Object. Tags preserve segmentation for workflow triggers and Smart List filters in HighLevel. Multiple tags per record are fully supported.
| PAWS | HighLevel | Compatibility | |
|---|---|---|---|
| Pet Owner / Contact | Contact1:1 | Fully supported | |
| Pet / Animal Record | Custom Object (Pet)1:1 | Fully supported | |
| Vaccination Record | Custom Object Fields (Pet)1:1 | Fully supported | |
| Appointment / Service Visit | Calendar Event + Task1:1 | Fully supported | |
| Deworming Record | Custom Object Fields (Pet)1:1 | Fully supported | |
| Billing / Invoice Record | Custom Object (Invoice) or Opportunity1:1 | Fully supported | |
| Pet Photo / Document Attachment | Files (attached to Custom Object)1:1 | Fully supported | |
| Owner Notification / Reminder Setting | Workflow Automations (rebuild required)1:1 | Fully supported | |
| Kennel / Boarding Reservation | Custom Object (Reservation) + Opportunitymany:1 | Fully supported | |
| Staff / User Record | User (HighLevel Team Member)1:1 | Fully supported | |
| Tag / Label (e.g., VIP pet, aggressive, medical alert) | Tags on Contact or Custom Object1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PAWS gotchas
RoboHelp-generated public docs raise documentation-quality concerns
No public API documentation
Pricing opacity blocks TCO comparison
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Audit PAWS data model and design HighLevel custom object schema
FlitStack exports a full PAWS data inventory covering all pet-owner contacts, pet records, vaccination fields, appointment history, and billing records. We then design the HighLevel custom object schema: the Pet Custom Object with all required fields, the Invoice or Reservation Custom Object if applicable, and the Contact-to-Pet relationship configuration. The schema design document is delivered for your HighLevel admin to create the custom objects and fields before migration begins. We also flag any PAWS data that cannot map to a HighLevel field and propose a disposition (custom field, tag, or note) for each ambiguous record.
Resolve PAWS owners and staff to HighLevel users by email
PAWS staff and practitioner records are matched to HighLevel user accounts by email address. Owner contacts in PAWS are matched to HighLevel Contacts by email. Any PAWS owner or staff record with no matching HighLevel user or Contact is flagged in the pre-migration report. Your team decides whether to invite those owners to HighLevel first or accept a fallback assignment to a default admin contact. No record migrates without a confirmed destination owner.
Migrate contacts and create pet custom objects in dependency order
HighLevel requires Contacts to exist before Custom Objects can link to them. FlitStack sequences the migration: owner contacts land first in HighLevel, then pet Custom Object records are created with the Contact lookup field populated from the resolved owner email. Appointment calendar events and invoice records follow, each linked to the correct contact. Vaccination and deworming dates populate their respective custom fields on each pet record. This sequencing ensures referential integrity across all linked records.
Run a sample migration with field-level reconciliation
A representative slice of records — typically 100–500 spanning pet owners, pets, appointments, and invoices — migrates into a staging area of your HighLevel sub-account. FlitStack generates a field-level diff comparing the PAWS source values against the HighLevel destination values, highlighting any truncated fields, missing pick-list values, or incorrectly resolved owner lookups. You review the diff and approve before the full migration commits. Common adjustments include correcting vaccination status value mappings, adjusting date field formats, and confirming that multi-pet households display all pet Custom Objects under the correct parent Contact.
Execute full migration with delta-pickup and post-migration validation
The full migration runs against your production HighLevel sub-account. A delta-pickup window (typically 24–48 hours from migration start) captures any new PAWS records or modifications made during the cutover window. FlitStack delivers a migration audit log covering record counts by object, error rates per field, and a reconciliation summary comparing source record counts to destination record counts. One-click rollback reverts the HighLevel sub-account to its pre-migration state if reconciliation uncovers data integrity issues. After validation, your team receives the PAWS automation reference document for rebuilding notification and reminder workflows in HighLevel's workflow builder.
Platform deep dives
PAWS
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PAWS and HighLevel.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PAWS: Not publicly documented.
Data volume sensitivity
PAWS doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during PAWS to HighLevel migration scoping. Not seeing yours? Book a call.
Walk through your PAWS to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave PAWS
Other ways to arrive at HighLevel
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.