CRM migration

Migrate from MRI Software to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between MRI Software and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

MRI Software logo

MRI Software

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

12 of 12

objects map 1:1 between MRI Software and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3–6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

MRI Software is a property management platform built around entities that don't map 1:1 to Dynamics 365 Sales: properties, units, tenants, owners, vendors, and lease agreements with rent schedules, CAM recoveries, and deposit ledgers. Dynamics 365 Sales standard entities — Account, Contact, Lead, Opportunity — assume a sales-cycle model (lead → opportunity → close) rather than a property-lease lifecycle. FlitStack AI extracts data via MRI's REST API (1,000 requests per five-minute rolling window for partner keys) and maps each MRI entity type to its closest Dynamics equivalent. MRI owners and vendor companies become Account records; tenant contacts become Contact records linked to the parent Account; properties and units migrate to custom entities with the property address as the Account Name and lease data stored as Opportunity records or custom lease entities; financial balances, deposit ledgers, and rent roll histories are preserved as custom fields or notes for reference. Workflows, rent escalation automations, and rent-roll report templates do not migrate — they require manual rebuild in Dynamics 365's Power Automate and report designer.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

MRI Software logo

MRI Software

What's pushing teams away

  • Steep learning curve and difficult customization requiring dedicated consultants or internal support to configure even minor workflow changes.
  • Poor native reporting requiring operators to rely on AnalytiX Portal, Power BI integration, or third-party tools to get portfolio-level visibility.
  • High total cost of ownership at enterprise scale with long implementation timelines and ongoing professional services dependency.
  • Inconsistent user experience across product modules developed through years of acquisitions and product rebranding.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How MRI Software objects map to Microsoft Dynamics 365 Sales

Each row shows how a MRI Software object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

MRI Software

Owner (Owners table)

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

MRI owner records contain company name, contact name, address, email, phone, and ownership percentage per property. These map directly to Dynamics 365 Account (Name, Address, Primary Contact fields) and optionally a Contact record for the primary owner contact. Ownership percentage and ownership structure data (individual vs. entity owner) are stored as custom fields on the Account.

MRI Software

Owner Contact (owner contact details)

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

MRI stores individual contact information for owners separately from the owner entity. These map to Dynamics 365 Contact records linked to the Account created from the parent Owner record. Email, phone, and address fields map directly; the Contact.AccountId lookup links to the owner Account.

MRI Software

Property (Property/Building master record)

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

MRI properties are the top-level organizational unit in the real estate model. They map to Dynamics 365 Account with the property name as Account Name and the property address as Account Address fields. Property type (multifamily, commercial, retail), number of units, and property-level financial summaries migrate as custom fields on the Account.

MRI Software

Unit (individual rental unit within a property)

maps to

Microsoft Dynamics 365 Sales

Custom Entity: Unit__c

1:1
Fully supported

MRI units (apartments, suites, retail bays) have no direct equivalent in Dynamics 365 Sales standard objects. We create a custom Unit__c entity linked to the parent Property Account via a lookup field. Unit fields include unit number, square footage, bedroom/bath count, market rent, and unit status (occupied, vacant, under maintenance).

MRI Software

Tenant (tenant contact + lease association)

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

MRI tenant records contain tenant name, email, phone, and the unit they're leasing. Tenant contacts migrate to Dynamics 365 Contact records linked to the Property Account via AccountId. For commercial tenants that are also companies, the tenant's business name may also generate a separate Account record if the tenant organization differs from the owner entity.

MRI Software

Lease (lease agreement with rent schedule, terms, deposit)

maps to

Microsoft Dynamics 365 Sales

Custom Entity: Lease__c

1:1
Fully supported

MRI lease records store lease start/end dates, base rent, CAM charges, security deposit amount, escalation clauses, and renewal terms. These do not map to standard Dynamics 365 Opportunity (which assumes a sales-cycle deal). We create a custom Lease__c entity with fields for lease date, expiration date, monthly rent, CAM recovery, deposit held, and renewal type, linked to both the tenant Contact and the property Account.

MRI Software

Tenant Ledger Entry (open charges, payment history, AR balance)

maps to

Microsoft Dynamics 365 Sales

Custom Fields on Contact + Notes

1:1
Fully supported

MRI tracks detailed tenant accounts receivable: open charges, late fees, payment history, and current balance. Dynamics 365 Sales has no accounts receivable module. We store the current balance as a custom currency field on the Contact and preserve a full ledger history as a PDF attachment (exported from MRI) linked to the Contact record. Integration with Business Central is required for live AR synchronization.

MRI Software

Vendor (contractor, service provider)

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

MRI vendor records store vendor company name, contact name, insurance status, labor rates, and category (HVAC, plumbing, electrical, etc.). These map to Dynamics 365 Account records with the vendor type stored as a custom pick-list field. Vendor insurance expiry dates and labor rate schedules are preserved as custom fields.

MRI Software

Maintenance Ticket (work order from tenant or inspection)

maps to

Microsoft Dynamics 365 Sales

Custom Entity: Maintenance_Request__c

1:1
Fully supported

MRI's maintenance module stores work order details: unit, category, priority, vendor assignment, status, and cost. Dynamics 365 Sales has no native work-order entity. We create a Maintenance_Request__c custom entity linked to the Unit__c record (or the property Account) with fields for category, priority, assigned vendor Account, status, and cost.

MRI Software

Inspection Record

maps to

Microsoft Dynamics 365 Sales

Custom Entity: Inspection__c

1:1
Fully supported

MRI inspections store inspection type (move-in, move-out, annual), date, inspector, unit, and condition notes. These migrate to a custom Inspection__c entity linked to Unit__c. Inspection type, date, and condition ratings are stored as custom fields; condition notes become a long-text field on the inspection record.

MRI Software

Rent Payment History

maps to

Microsoft Dynamics 365 Sales

Notes + Custom Fields on Contact

1:1
Fully supported

MRI payment records show payment date, amount, payment method, and check/transaction reference. Dynamics 365 Sales does not have a payment history object. We preserve the last 24 months of payment history as a custom field on the Contact record (e.g., Last_Payment_Date__c, Last_Payment_Amount__c) and attach a full payment history CSV export from MRI as a Note linked to the Contact.

MRI Software

Section 8 / HAP Voucher Record

maps to

Microsoft Dynamics 365 Sales

Custom Fields on Lease__c + Contact

1:1
Fully supported

MRI's Tenmast module tracks Housing Assistance Payment (HAP) voucher details: voucher number, HAP amount, portability status, and HUD reporting fields. These migrate as custom fields on the Lease__c record (HAP_Voucher_Number__c, HAP_Monthly_Amount__c, HAP_Contract_End_Date__c). Contact-level fields for voucher status are added to the tenant Contact record.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

MRI Software logo

MRI Software gotchas

High

Per-location pricing triggers automatic plan upgrades mid-year

High

No public bulk export API requires ETL-based extraction

Medium

On-premise and SaaS databases require different extraction paths

Medium

Multi-acquisition product lineage creates schema inconsistency

Medium

Chart of accounts varies by regional pack and entity

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • MRI lease data has no native Dynamics 365 equivalent — custom entities are required

    MRI stores lease agreements with structured fields: rent schedules, CAM recoveries, deposit amounts, escalation clauses, and renewal terms. Dynamics 365 Sales Opportunity object tracks deal amount, stage, probability, and close date — it assumes a sales cycle, not a rental contract lifecycle. Migrating MRI lease data requires creating a custom Lease__c entity in Dynamics 365 with custom fields for every lease attribute. The migration plan must include the custom entity schema definition before data can load, or lease records arrive without critical terms. FlitStack AI creates this custom entity as part of the pre-migration schema setup, but Dynamics admin approval is required before the entity can be instantiated.

  • MRI's per-location pricing doesn't translate to Dynamics 365 per-user licensing

    MRI OnLocation charges per location ($634–$3,180/month for Small through Large tiers), and the OnLocation product includes unlimited user access on mid-tier and higher plans. Dynamics 365 Sales charges $65–$105 per user per month. Organizations that pay MRI's flat location rate may face a significant cost increase when licensing Dynamics 365 per seat. FlitStack AI discloses this during scoping — we do not include license cost modeling, but we flag the pricing model shift as a migration planning concern. Teams should evaluate whether all MRI users need Dynamics 365 licenses or whether a tiered approach (full Sales Enterprise users vs. team member read-only access) is appropriate.

  • MRI tenant AR balances and payment history have no Dynamics 365 Sales equivalent

    MRI's tenant ledger tracks open charges, late fees, payment history, and current balance as transactional records. Dynamics 365 Sales has no accounts receivable module — the Contact record stores contact details but not financial account balances. We preserve the current AR balance as a custom currency field on the Contact record and attach the last 24 months of payment history as a linked Note. However, Dynamics 365 does not automatically update balance fields post-migration. Organizations that need live AR visibility require a Dynamics 365 Business Central integration or a custom Power Automate flow that syncs MRI ledger data into Dynamics on a schedule.

  • MRI API partner key rate limit (1,000 requests per five-minute window) extends extraction time

    MRI's REST API enforces a rate limit of 1,000 requests per five-minute rolling window for partner API keys. Large MRI databases with 500,000+ records (tenants, owners, properties, units, leases, ledger entries) may take multiple days to export fully under this limit. FlitStack AI implements request pacing and paginated bulk extraction to stay within the rate ceiling, but the extraction phase of the migration timeline extends proportionally. Organizations with large datasets should plan for a multi-day extraction window and avoid scheduling the migration cutover during a period of high API usage.

  • MRI OnLocation workflows, rent escalation triggers, and renewal reminders do not migrate

    MRI automates rent escalation calculations (fixed dollar, percentage, CPI-linked), late fee application, renewal date reminders, and vendor payment workflows as native business logic within the platform. Dynamics 365 Sales has no native workflow engine for property management processes — automation requires Power Automate flows to be built from scratch. FlitStack AI exports MRI workflow definitions as a reference document (workflow name, trigger conditions, action steps) so your Dynamics administrator can rebuild equivalent automations in Power Automate. This is a manual step that extends the post-migration stabilization timeline.

Migration approach

Six steps for a successful MRI Software to Microsoft Dynamics 365 Sales data migration

  1. Audit MRI data model and extract entity inventory

    FlitStack AI connects to MRI via the REST API using your partner credentials and inventories all entity types: owners, properties, units, tenants, leases, vendors, HAP voucher records, maintenance tickets, and inspection records. We pull record counts per entity, identify custom fields configured in your MRI setup, and flag any API-only or restricted-access records. This inventory becomes the foundation for the schema mapping plan and helps us identify which MRI entities require custom Dynamics 365 entities versus direct mappings.

  2. Design Dynamics 365 custom entity schema

    Before data moves, FlitStack AI delivers a schema design document specifying the custom entities (Unit__c, Lease__c, Maintenance_Request__c, Inspection__c) and custom fields required in Dynamics 365 to capture MRI-specific data. The document includes the field name, data type, pick-list values (for status, escalation type, vendor category), and which standard Dynamics 365 object each custom entity links to (Account, Contact). Your Dynamics administrator creates the schema in the target environment; FlitStack validates the schema matches the design before extraction begins.

  3. Map and transform MRI records to Dynamics 365 entities

    FlitStack AI runs field-level mapping from each MRI entity to its Dynamics 365 equivalent. Owner records generate Account entries; tenant contacts generate Contact records linked to the property Account; leases generate Lease__c custom records linked to both the tenant Contact and the property Account. Multi-step lookups resolve correctly — for example, a tenant Contact requires the property Account to exist before the Contact can be created (since Contact.AccountId is mandatory in most Dynamics 365 forms). MRI's parent-child property hierarchies map to Account.ParentId. Owner contact records resolve by email match against existing Dynamics users or are flagged for manual assignment.

  4. Run sample migration with field-level diff

    A representative sample — typically 200–500 records spanning 3–5 properties, 50–100 tenants, 30–50 leases, and a cross-section of owner/vendor contacts — migrates first. FlitStack AI generates a field-level diff report comparing source values in MRI against the migrated values in Dynamics 365. You verify lease date accuracy, unit number linkage, owner ownership percentage fields, HAP voucher amounts, and tenant balance preservation. Any mapping errors are corrected before the full run commits. This sample validates the custom entity schema, the lookup resolution order, and the value-mapping for status pick-lists.

  5. Execute full migration with delta-pickup window

    The full MRI database migrates in sequenced batches (owners and properties first, then units, tenants, leases, vendors, HAP records, and maintenance history). A delta-pickup window of 24–48 hours runs alongside the migration cutover, capturing any MRI records created or modified during the final hours before switchover. FlitStack AI generates an audit log of every record migrated, the operation timestamp, and the lookup resolution for each foreign key. If reconciliation reveals missing records or data integrity issues, one-click rollback reverts the Dynamics 365 environment to its pre-migration state.

  6. Deliver MRI workflow reference and post-migration handoff

    FlitStack AI exports your MRI workflow definitions — workflow name, trigger logic, escalation rules, renewal reminders, and rent escalation conditions — as a structured reference document for your Dynamics administrator. We also deliver a data dictionary showing every custom field created in Dynamics 365, its source MRI field, and the transformation applied. This handoff package enables your team to rebuild MRI-specific automations in Power Automate and complete the operational cutover independently of FlitStack support. Post-migration support (48-hour response SLA) covers data integrity questions arising within the first two weeks after go-live.

Platform deep dives

Context on both ends of the pair

MRI Software logo

MRI Software

Source

Strengths

  • Comprehensive commercial lease handling including CAM recovery, rent steps, and multi-currency lease accounting.
  • Broad integration ecosystem with 400+ third-party partners across payment, screening, and accounting platforms.
  • Multi-entity, multi-fund, and multi-currency accounting architecture suitable for institutional real estate investors.
  • Full property management stack from residential to commercial to affordable housing in a single platform.
  • Large-scale deployment track record with 45,000+ clients managing 23 million units.

Weaknesses

  • Steep learning curve requiring dedicated consultants or extensive internal training to configure effectively.
  • Limited native reporting requiring reliance on AnalytiX Portal or external BI tools for portfolio-level analytics.
  • Difficult and time-consuming customization process for workflow changes and custom fields.
  • High total cost of ownership with long implementation timelines and ongoing professional services dependency.
  • PE ownership structure with multiple investor groups potentially influencing platform roadmap.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between MRI Software and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across MRI Software and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between MRI Software and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    MRI Software: Partner keys: 1,000 requests per 5-minute rolling window; Developer keys: lower rate with no caching; Not publicly documented for all modules.

  • Data volume sensitivity

    B

    MRI Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your MRI Software to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about MRI Software to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during MRI Software to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most MRI-to-Dynamics 365 migrations complete in 3–6 weeks for under 25,000 total records (owners, tenants, leases, units). MRI databases with 100,000+ records or complex multi-entity structures (HAP voucher records, maintenance history, inspection logs) extend to 8–14 weeks. The longest planning step is designing the custom entity schema in Dynamics 365 for MRI lease data, since MRI has no direct Opportunity-equivalent object. MRI's API rate limit (1,000 requests per five-minute window) also extends the extraction phase for large datasets.

Adjacent paths

Related migrations to explore

Ready when you are

Move from MRI Software.
Land in Microsoft Dynamics 365 Sales , intact.

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