CRM migration

Migrate from MRI Software to Freshsales

Field-level mapping, validation, and rollback between MRI Software and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

MRI Software logo

MRI Software

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

10 of 10

objects map 1:1 between MRI Software and Freshsales.

Complexity

BStandard

Timeline

72–96 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

MRI Software is enterprise property management software designed for institutional real estate portfolios — its core objects model properties, units, tenants, leases, and financial ledgers. Freshsales is a Freshworks CRM built for SMB-to-midmarket sales teams, with standard objects for Leads, Contacts, Accounts, Opportunities, and Campaigns. There is no native property-management object in Freshsales, so MRI's property and unit records become custom fields attached to Account records, and lease data migrates as a custom object with lookup relationships back to the Account. We extract MRI data via its REST API (partner key rate limit: 1,000 requests per five-minute rolling window), run an ETL transformation layer that maps tenant and owner records to Freshsales Contacts and Accounts respectively, resolve owner email addresses to Freshsales user records, then bulk-load via Freshsales CRM API or CSV import. Workflows, rent-roll calculations, and CAM recovery logic do not migrate — those require Freshsales-side configuration or manual rebuild.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

MRI Software logo

MRI Software

What's pushing teams away

  • Steep learning curve and difficult customization requiring dedicated consultants or internal support to configure even minor workflow changes.
  • Poor native reporting requiring operators to rely on AnalytiX Portal, Power BI integration, or third-party tools to get portfolio-level visibility.
  • High total cost of ownership at enterprise scale with long implementation timelines and ongoing professional services dependency.
  • Inconsistent user experience across product modules developed through years of acquisitions and product rebranding.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How MRI Software objects map to Freshsales

Each row shows how a MRI Software object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

MRI Software

Tenant

maps to

Freshsales

Contact

1:1
Fully supported

MRI tenants map directly to Freshsales Contacts. Tenant name, email, phone, and address fields translate to Freshsales Contact standard fields. A tenant's lease link is preserved by creating the lease record first, then linking the Contact to the Lease custom object via a lookup relationship.

MRI Software

Owner

maps to

Freshsales

Account

1:1
Fully supported

MRI owners (property owners or landlords) map to Freshsales Accounts. Owner name, company name, email, and address map to Account standard fields. In MRI, an owner may own multiple properties — in Freshsales, that becomes one Account record with multiple property custom fields or related property records.

MRI Software

Property

maps to

Freshsales

Account (with custom fields)

1:1
Fully supported

MRI properties do not have a native Freshsales equivalent. We map each property to an Account record and attach property-specific data (address, unit count, property type, acquisition date) as custom fields on the Account. The Account Name uses the property name. Owner link is stored as Account-to-Account lookup if MRI models parent ownership.

MRI Software

Unit

maps to

Freshsales

Custom Field on Account

1:1
Fully supported

MRI units (individual suites or apartments within a property) have no Freshsales equivalent. Units are represented as a custom multi-value field on the Account, or as a custom object linked to Account when unit-level lease data must be tracked. We surface the mapping choice during the sample migration review.

MRI Software

Lease

maps to

Freshsales

Custom Object (Lease)

1:1
Fully supported

MRI leases (rental agreements with start date, end date, rent amount, security deposit, and renewal terms) require a custom object in Freshsales. We create a Lease custom object with lookup to Account (owner/landlord) and Contact (tenant). Lease status (active, expired, month-to-month) maps to a custom pick-list field.

MRI Software

Lease Payment

maps to

Freshsales

Custom Field on Lease object

1:1
Fully supported

MRI lease payment history (monthly rent, late fees, security deposit transactions) becomes custom currency fields on the Lease object. Transaction-level detail is stored as a custom multi-line text field or related payment sub-records. Full financial ledger data stays in MRI or an accounting system — Freshsales is not a GL.

MRI Software

Vendor

maps to

Freshsales

Account

1:1
Fully supported

MRI vendors (contractors, service providers) map to Freshsales Accounts of type 'Vendor'. Contact details for vendor representatives become Contact records linked to the vendor Account. Vendor insurance and labor rate fields from MRI ProLease Maintenance module migrate as custom fields on the Account.

MRI Software

User / Owner / Staff

maps to

Freshsales

User

1:1
Fully supported

MRI users with CRM roles (property managers, leasing agents) are matched by email address to Freshsales users. MRI's entity-level security (Site ID, Entity Class) has no Freshsales equivalent — access control must be rebuilt in Freshsales using roles and territory management available in Pro and Enterprise plans.

MRI Software

Attachment / Document

maps to

Freshsales

Salesforce Files equivalent in Freshsales

1:1
Fully supported

File attachments in MRI — lease PDFs, inspection reports, vendor contracts, and maintenance invoices — are downloaded via the MRI API and uploaded to Freshsales as file attachments on the matching record (Account, Contact, Lease, etc.). Each attachment is linked using the MRI record ID for traceability. File size limits and supported formats follow Freshsales upload constraints; large files may need compression before ingestion.

MRI Software

Activity Log (calls, emails, meetings)

maps to

Freshsales

Activity (Task / Event)

1:1
Fully supported

MRI activity history — call logs, email exchanges, scheduled inspections, property showings, and maintenance requests — is mapped to Freshsales Activities. Call logs become Tasks with Type='Phone Call', email threads become Tasks with Type='Email', and inspections or showings become Events. Original timestamps and the owner (user) from MRI are preserved, ensuring that the timeline of interactions is intact after migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

MRI Software logo

MRI Software gotchas

High

Per-location pricing triggers automatic plan upgrades mid-year

High

No public bulk export API requires ETL-based extraction

Medium

On-premise and SaaS databases require different extraction paths

Medium

Multi-acquisition product lineage creates schema inconsistency

Medium

Chart of accounts varies by regional pack and entity

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • MRI property and unit data has no native Freshsales equivalent — custom objects required

    Freshsales has no built-in object for properties, units, or real estate portfolios. Every MRI property record becomes an Account with custom fields, and every MRI unit record requires either a custom multi-value field on the Account or a separate custom object with a lookup relationship. This adds Freshsales Enterprise plan requirements if custom modules are needed, and the custom object schema must be defined and tested before data lands. We deliver a custom object schema plan upfront so your Freshsales admin can configure it before the migration run.

  • MRI API rate limit of 1,000 requests per five-minute rolling window extends extraction time

    MRI's partner API key is capped at 1,000 requests per five-minute rolling window, with API structure cached for 24 hours. For portfolios with 50,000+ tenant and lease records, this means extraction alone can take 8–14 hours spread across multiple API sessions. We paginate through MRI's API endpoints using cursor-based pagination and store extracted record IDs to resume interrupted runs. This is not a deal-breaker but it adds hours to the engineering timeline compared to CRMs with higher rate limits.

  • MRI tenant-to-property ownership link requires careful foreign-key sequencing

    MRI models tenants linked to units linked to properties, with owners as a separate entity type. Freshsales Accounts serve double duty — they represent both property owners (landlords) and the properties themselves depending on how the migration is scoped. We must create Account records first, then Contacts, then the Lease custom object with lookups to both. If MRI data has circular references (an owner is also a tenant in another unit), we flag those records before migration so your team decides whether to create two Account records or collapse them.

  • MRI financial ledger and CAM recovery data does not belong in Freshsales

    MRI stores detailed financial transaction data — rent payments, late fees, security deposit disbursements, and CAM reconciliation entries — in its ledger modules. Freshsales is not a general ledger. We migrate the current lease payment status (outstanding balance, last payment date) as custom fields on the Lease object, but full transaction history stays in MRI or your accounting system (QuickBooks, Yardi, Sage). We document this boundary in the migration plan so there is no expectation that Freshsales replaces MRI's financial module.

  • MRI automations and enquiry-response workflows do not migrate

    MRI Eagle automations handle enquiry auto-response, inspection reminders, and lead nurturing tied to specific properties. Freshsales has its own workflow engine (basic in Growth, advanced in Pro/Enterprise) and Sales Sequences (Pro+). These have different trigger logic, condition builders, and action types — there is no automated conversion. We export your MRI automation definitions as a configuration reference document and surface them to your Freshsales admin for manual rebuild in Freshsales' workflow builder.

Migration approach

Six steps for a successful MRI Software to Freshsales data migration

  1. Extract MRI data via REST API with rate-limit-aware pagination

    We connect to MRI using your partner API key (1,000 req/5-min rolling window) and extract all relevant entities in dependency order: Owners, Properties, Units, Tenants, Leases, Vendors, and Activity history. We paginate through each endpoint using cursor-based navigation and store extracted record IDs in a staging table. API structure is cached for 24 hours per MRI's architecture, so subsequent extraction sessions resume from the last cursor position. This step typically runs overnight for large portfolios.

  2. Transform MRI data model to Freshsales object schema

    We transform the extracted data against the mapping plan: Owners become Accounts, Tenants become Contacts, Properties attach as custom fields on Accounts, and Leases become a custom object with lookups to both Account and Contact. We validate required field presence (email on Contact, name on Account) and flag records that fail validation with a remediation report. Multi-value fields like unit lists are serialized as JSON strings or split into separate custom object records depending on your reporting needs.

  3. Resolve MRI users and owners to Freshsales users by email

    MRI users with CRM roles (property managers, leasing agents) and owner email addresses are matched against Freshsales user accounts by email. Unmatched owners are flagged with a recommendation: either invite them as Freshsales users first or assign their records to a fallback owner. No record lands in Freshsales without a resolved owner reference. Tenant records do not require a Freshsales user owner — they are owned by the system account during migration and reassigned post-load.

  4. Run sample migration with field-level diff

    A representative slice of records (typically 100–500 covering tenants, owners, properties, and leases) migrates first. We generate a field-level diff showing source value vs. destination value for every mapped field, so you can verify that property type mapped correctly, lease status translated as expected, and custom field values populated on the right objects. You approve the sample before the full run commits.

  5. Execute full migration with delta-pickup window

    The full dataset loads into Freshsales via bulk API or CSV import depending on record count. A delta-pickup window of 24–48 hours captures any MRI records created or modified during the cutover. Audit log records every operation. If reconciliation fails (record counts do not match, or field-level spot checks reveal data divergence), one-click rollback reverts the Freshsales environment to its pre-migration state while we investigate and re-run.

Platform deep dives

Context on both ends of the pair

MRI Software logo

MRI Software

Source

Strengths

  • Comprehensive commercial lease handling including CAM recovery, rent steps, and multi-currency lease accounting.
  • Broad integration ecosystem with 400+ third-party partners across payment, screening, and accounting platforms.
  • Multi-entity, multi-fund, and multi-currency accounting architecture suitable for institutional real estate investors.
  • Full property management stack from residential to commercial to affordable housing in a single platform.
  • Large-scale deployment track record with 45,000+ clients managing 23 million units.

Weaknesses

  • Steep learning curve requiring dedicated consultants or extensive internal training to configure effectively.
  • Limited native reporting requiring reliance on AnalytiX Portal or external BI tools for portfolio-level analytics.
  • Difficult and time-consuming customization process for workflow changes and custom fields.
  • High total cost of ownership with long implementation timelines and ongoing professional services dependency.
  • PE ownership structure with multiple investor groups potentially influencing platform roadmap.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across MRI Software and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    MRI Software: Partner keys: 1,000 requests per 5-minute rolling window; Developer keys: lower rate with no caching; Not publicly documented for all modules.

  • Data volume sensitivity

    B

    MRI Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your MRI Software to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about MRI Software to Freshsales data migrations

Answers to the questions buyers ask most during MRI Software to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

For under 25,000 contact and account records, the migration runs in 72–96 hours of clock time: extraction overnight, transformation and sample diff on day two, full load and delta pickup by day four. Portfolios exceeding 100,000 records or requiring a custom Lease object with lookup relationships extend to 7–14 days, primarily due to MRI API rate-limit pacing (1,000 requests per five-minute window) and custom object schema configuration in Freshsales Enterprise.

Adjacent paths

Related migrations to explore

Ready when you are

Move from MRI Software.
Land in Freshsales, intact.

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