CRM migration
Field-level mapping, validation, and rollback between MRI Software and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
MRI Software
Source
Freshsales
Destination
Compatibility
10 of 10
objects map 1:1 between MRI Software and Freshsales.
Complexity
BStandard
Timeline
72–96 hours
Overview
MRI Software is enterprise property management software designed for institutional real estate portfolios — its core objects model properties, units, tenants, leases, and financial ledgers. Freshsales is a Freshworks CRM built for SMB-to-midmarket sales teams, with standard objects for Leads, Contacts, Accounts, Opportunities, and Campaigns. There is no native property-management object in Freshsales, so MRI's property and unit records become custom fields attached to Account records, and lease data migrates as a custom object with lookup relationships back to the Account. We extract MRI data via its REST API (partner key rate limit: 1,000 requests per five-minute rolling window), run an ETL transformation layer that maps tenant and owner records to Freshsales Contacts and Accounts respectively, resolve owner email addresses to Freshsales user records, then bulk-load via Freshsales CRM API or CSV import. Workflows, rent-roll calculations, and CAM recovery logic do not migrate — those require Freshsales-side configuration or manual rebuild.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a MRI Software object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
MRI Software
Tenant
Freshsales
Contact
1:1MRI tenants map directly to Freshsales Contacts. Tenant name, email, phone, and address fields translate to Freshsales Contact standard fields. A tenant's lease link is preserved by creating the lease record first, then linking the Contact to the Lease custom object via a lookup relationship.
MRI Software
Owner
Freshsales
Account
1:1MRI owners (property owners or landlords) map to Freshsales Accounts. Owner name, company name, email, and address map to Account standard fields. In MRI, an owner may own multiple properties — in Freshsales, that becomes one Account record with multiple property custom fields or related property records.
MRI Software
Property
Freshsales
Account (with custom fields)
1:1MRI properties do not have a native Freshsales equivalent. We map each property to an Account record and attach property-specific data (address, unit count, property type, acquisition date) as custom fields on the Account. The Account Name uses the property name. Owner link is stored as Account-to-Account lookup if MRI models parent ownership.
MRI Software
Unit
Freshsales
Custom Field on Account
1:1MRI units (individual suites or apartments within a property) have no Freshsales equivalent. Units are represented as a custom multi-value field on the Account, or as a custom object linked to Account when unit-level lease data must be tracked. We surface the mapping choice during the sample migration review.
MRI Software
Lease
Freshsales
Custom Object (Lease)
1:1MRI leases (rental agreements with start date, end date, rent amount, security deposit, and renewal terms) require a custom object in Freshsales. We create a Lease custom object with lookup to Account (owner/landlord) and Contact (tenant). Lease status (active, expired, month-to-month) maps to a custom pick-list field.
MRI Software
Lease Payment
Freshsales
Custom Field on Lease object
1:1MRI lease payment history (monthly rent, late fees, security deposit transactions) becomes custom currency fields on the Lease object. Transaction-level detail is stored as a custom multi-line text field or related payment sub-records. Full financial ledger data stays in MRI or an accounting system — Freshsales is not a GL.
MRI Software
Vendor
Freshsales
Account
1:1MRI vendors (contractors, service providers) map to Freshsales Accounts of type 'Vendor'. Contact details for vendor representatives become Contact records linked to the vendor Account. Vendor insurance and labor rate fields from MRI ProLease Maintenance module migrate as custom fields on the Account.
MRI Software
User / Owner / Staff
Freshsales
User
1:1MRI users with CRM roles (property managers, leasing agents) are matched by email address to Freshsales users. MRI's entity-level security (Site ID, Entity Class) has no Freshsales equivalent — access control must be rebuilt in Freshsales using roles and territory management available in Pro and Enterprise plans.
MRI Software
Attachment / Document
Freshsales
Salesforce Files equivalent in Freshsales
1:1File attachments in MRI — lease PDFs, inspection reports, vendor contracts, and maintenance invoices — are downloaded via the MRI API and uploaded to Freshsales as file attachments on the matching record (Account, Contact, Lease, etc.). Each attachment is linked using the MRI record ID for traceability. File size limits and supported formats follow Freshsales upload constraints; large files may need compression before ingestion.
MRI Software
Activity Log (calls, emails, meetings)
Freshsales
Activity (Task / Event)
1:1MRI activity history — call logs, email exchanges, scheduled inspections, property showings, and maintenance requests — is mapped to Freshsales Activities. Call logs become Tasks with Type='Phone Call', email threads become Tasks with Type='Email', and inspections or showings become Events. Original timestamps and the owner (user) from MRI are preserved, ensuring that the timeline of interactions is intact after migration.
| MRI Software | Freshsales | Compatibility | |
|---|---|---|---|
| Tenant | Contact1:1 | Fully supported | |
| Owner | Account1:1 | Fully supported | |
| Property | Account (with custom fields)1:1 | Fully supported | |
| Unit | Custom Field on Account1:1 | Fully supported | |
| Lease | Custom Object (Lease)1:1 | Fully supported | |
| Lease Payment | Custom Field on Lease object1:1 | Fully supported | |
| Vendor | Account1:1 | Fully supported | |
| User / Owner / Staff | User1:1 | Fully supported | |
| Attachment / Document | Salesforce Files equivalent in Freshsales1:1 | Fully supported | |
| Activity Log (calls, emails, meetings) | Activity (Task / Event)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
MRI Software gotchas
Per-location pricing triggers automatic plan upgrades mid-year
No public bulk export API requires ETL-based extraction
On-premise and SaaS databases require different extraction paths
Multi-acquisition product lineage creates schema inconsistency
Chart of accounts varies by regional pack and entity
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Extract MRI data via REST API with rate-limit-aware pagination
We connect to MRI using your partner API key (1,000 req/5-min rolling window) and extract all relevant entities in dependency order: Owners, Properties, Units, Tenants, Leases, Vendors, and Activity history. We paginate through each endpoint using cursor-based navigation and store extracted record IDs in a staging table. API structure is cached for 24 hours per MRI's architecture, so subsequent extraction sessions resume from the last cursor position. This step typically runs overnight for large portfolios.
Transform MRI data model to Freshsales object schema
We transform the extracted data against the mapping plan: Owners become Accounts, Tenants become Contacts, Properties attach as custom fields on Accounts, and Leases become a custom object with lookups to both Account and Contact. We validate required field presence (email on Contact, name on Account) and flag records that fail validation with a remediation report. Multi-value fields like unit lists are serialized as JSON strings or split into separate custom object records depending on your reporting needs.
Resolve MRI users and owners to Freshsales users by email
MRI users with CRM roles (property managers, leasing agents) and owner email addresses are matched against Freshsales user accounts by email. Unmatched owners are flagged with a recommendation: either invite them as Freshsales users first or assign their records to a fallback owner. No record lands in Freshsales without a resolved owner reference. Tenant records do not require a Freshsales user owner — they are owned by the system account during migration and reassigned post-load.
Run sample migration with field-level diff
A representative slice of records (typically 100–500 covering tenants, owners, properties, and leases) migrates first. We generate a field-level diff showing source value vs. destination value for every mapped field, so you can verify that property type mapped correctly, lease status translated as expected, and custom field values populated on the right objects. You approve the sample before the full run commits.
Execute full migration with delta-pickup window
The full dataset loads into Freshsales via bulk API or CSV import depending on record count. A delta-pickup window of 24–48 hours captures any MRI records created or modified during the cutover. Audit log records every operation. If reconciliation fails (record counts do not match, or field-level spot checks reveal data divergence), one-click rollback reverts the Freshsales environment to its pre-migration state while we investigate and re-run.
Platform deep dives
MRI Software
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across MRI Software and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
MRI Software: Partner keys: 1,000 requests per 5-minute rolling window; Developer keys: lower rate with no caching; Not publicly documented for all modules.
Data volume sensitivity
MRI Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during MRI Software to Freshsales migration scoping. Not seeing yours? Book a call.
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