CRM migration

Migrate from MRI Software to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between MRI Software and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

MRI Software logo

MRI Software

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

83%

10 of 12

objects map 1:1 between MRI Software and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

2–4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

MRI Software is a property management platform built around properties, units, leases, and tenants. Salesforce Sales Cloud is a sales CRM built around Accounts, Contacts, Leads, and Opportunities. These are fundamentally different data models, and the migration challenge is translating one into the other without losing the relational context that makes MRI records useful. We map MRI contacts to Salesforce Contacts, properties to Accounts (using the property name as Account.Name), and lease data to a custom Lease object with a lookup to the Account. Units migrate as a custom Unit__c object with a master-detail relationship to Account, preserving the parent-property hierarchy. Tenants and owners become Contacts with a custom Role__c pick-list field indicating whether the party is a landlord, tenant, vendor, or owner. MRI's REST API (1,000 requests per 5-minute rolling window for partner keys) constrains extraction speed. We batch exports and use paginated queries to respect rate limits. The migration runs against Salesforce's Bulk API for high-volume inserts, with field-level validation before final commit. Workflows, lease-classification rules, and HUD compliance modules do not migrate — those must be rebuilt in Salesforce or handled through a separate configuration engagement. We preserve original create dates, last-modified timestamps, and owner assignments as custom fields in Salesforce since CreatedDate and LastModifiedDate reflect migration time, not source-system history. Owner resolution happens by email match against Salesforce users.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

MRI Software logo

MRI Software

What's pushing teams away

  • Steep learning curve and difficult customization requiring dedicated consultants or internal support to configure even minor workflow changes.
  • Poor native reporting requiring operators to rely on AnalytiX Portal, Power BI integration, or third-party tools to get portfolio-level visibility.
  • High total cost of ownership at enterprise scale with long implementation timelines and ongoing professional services dependency.
  • Inconsistent user experience across product modules developed through years of acquisitions and product rebranding.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How MRI Software objects map to Salesforce Sales Cloud

Each row shows how a MRI Software object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

MRI Software

Contact (MRI Person/Party)

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

MRI contacts (people associated with properties) migrate to Salesforce Contacts. Each MRI contact record creates one Salesforce Contact with standard fields (FirstName, LastName, Email, Phone). Multiple MRI contacts linked to the same person across properties merge into a single Salesforce Contact with Account Contact Relationships for secondary associations.

MRI Software

Property

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

MRI property records map to Salesforce Accounts. The property name becomes Account.Name. Property type (commercial, residential, multifamily) migrates to a custom Industry pick-list or a custom Property_Type__c field. Address fields map to BillingAddress on Account. Parent-account hierarchies in MRI (portfolio → property) map to Account.ParentId in Salesforce.

MRI Software

Unit

maps to

Salesforce Sales Cloud

Unit__c (Custom Object)

1:1
Fully supported

MRI units have no Salesforce standard equivalent. We create a custom Unit__c object with a master-detail relationship to Account (the parent property). Unit fields: Unit_Number__c, Bedrooms__c, Bathrooms__c, Square_Footage__c, Market_Rent__c, Unit_Status__c (pick-list: Occupied, Vacant, Under Maintenance). The migration plan includes a field creation manifest for your Salesforce admin to deploy before data lands.

MRI Software

Lease

maps to

Salesforce Sales Cloud

Opportunity + Lease__c (Custom Object)

1:1
Fully supported

MRI lease records split into two Salesforce objects. The commercial or sales intent (lease-up, renewal opportunity) maps to Opportunity with StageName indicating pipeline position. Lease terms (start date, end date, rent amount, security deposit, CAM charges) migrate to a custom Lease__c object with a lookup to the Account (property) and Contact (tenant). This preserves the full lease record while keeping Salesforce reporting on Opportunities clean.

MRI Software

Owner (Landlord/Investor)

maps to

Salesforce Sales Cloud

Account (Business) or Contact (Individual)

many:1
Fully supported

MRI owners can be individuals or business entities. We split by type: business owners become Salesforce Accounts (with a custom Owner_Type__c pick-list = 'Investor' or 'Landlord'), individual owners become Contacts with an AccountId pointing to a designated 'Individual Owners' Account. Owner payment records and distributions do not map to standard Salesforce objects and are preserved as custom fields or referenced in a rebuild plan.

MRI Software

Tenant

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

MRI tenant records map to Salesforce Contacts with a Role__c pick-list value of 'Tenant'. The tenant's primary unit association migrates as a lookup to the Unit__c custom object. Multiple units under one tenant (multi-unit lease) create multiple Unit__c lookups on the same Contact. Tenant ledger data (balances, payment history) migrates to a custom Tenant_Ledger__c object with a master-detail to Contact.

MRI Software

Work Order / Maintenance Ticket

maps to

Salesforce Sales Cloud

Case

1:1
Fully supported

MRI work orders and maintenance tickets migrate to Salesforce Cases. The Case.AccountId links to the property Account, Case.ContactId links to the tenant Contact, and the unit reference migrates as a custom Unit__c lookup. Case.Priority maps from MRI urgency level. Case.Status maps from MRI work order status. Historical work order notes and descriptions migrate as CaseComments or FeedItems.

MRI Software

Vendor

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

MRI vendor records map to Salesforce Accounts with a custom Vendor_Type__c pick-list flag. Vendor contact persons migrate as Contacts on the vendor Account with a Role__c = 'Vendor Contact'. Vendor contracts and insurance documentation migrate as Salesforce Files attached to the vendor Account.

MRI Software

Attachment / Document

maps to

Salesforce Sales Cloud

ContentDocument (Salesforce Files)

1:1
Fully supported

MRI file attachments (lease agreements, inspection reports, unit photos) re-upload to Salesforce as Salesforce Files (ContentDocument/ContentVersion model). Files are linked to the parent record (Account, Contact, or Lease__c) via ContentDocumentLink. MRI's internal document IDs are preserved as a custom Source_Document_ID__c field on the ContentVersion for traceability.

MRI Software

Affordable Housing / HUD Compliance Data

maps to

Salesforce Sales Cloud

Custom Objects + Custom Fields

1:1
Fully supported

MRI's Tenmast FSS (Family Self-Sufficiency) and Section 8 modules store compliance data (escrow accounts, HAP payments, portability records) with no Salesforce standard equivalent. We create custom objects (FSS_Enrollment__c, HAP_Payment__c) with fields mapped value-by-value. HUD PIC reporting data is preserved as read-only custom fields for rebuild reference in a compliance tool.

MRI Software

Security Deposit

maps to

Salesforce Sales Cloud

Custom Fields on Account/Contact

many:1
Fully supported

MRI security deposit records (amount, date, holding account) per lease aggregate into custom fields on the Contact (for tenant deposits) or Account (for owner escrow). Deposit return tracking migrates as a custom Transaction__c custom object with a lookup to Contact and a pick-list for transaction type (Deposit, Return, Withholding).

MRI Software

Rent Payment / Ledger Entry

maps to

Salesforce Sales Cloud

Custom Transaction Object

1:1
Fully supported

MRI tenant ledger entries and payment history have no direct Salesforce equivalent. We create a Tenant_Ledger__c custom object to store payment date, amount, type (Rent, Late Fee, Deposit), and running balance. This preserves the full financial history for reference and reconciliation; the rebuild plan recommends integrating with an accounting ERP (QuickBooks, NetSuite) for ongoing payment processing.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

MRI Software logo

MRI Software gotchas

High

Per-location pricing triggers automatic plan upgrades mid-year

High

No public bulk export API requires ETL-based extraction

Medium

On-premise and SaaS databases require different extraction paths

Medium

Multi-acquisition product lineage creates schema inconsistency

Medium

Chart of accounts varies by regional pack and entity

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • MRI API rate limits constrain extraction speed

    MRI's partner API keys allow 1,000 requests per 5-minute rolling window with 24-hour structure caching. Large MRI databases (50,000+ records) require batched, paginated queries across multiple entity types (properties, units, contacts, leases). We pre-stage export batches against the rate limit and use async API calls where MRI supports them. If your MRI environment uses developer keys, the limit is lower and extraction timelines extend significantly. We validate API connectivity and measure effective throughput during the discovery phase before committing to a timeline.

  • Property-to-Account model requires custom objects for units and leases

    Salesforce has no standard Unit or Lease object. MRI properties, units, leases, and tenant ledgers all require custom object creation in Salesforce before data lands. We deliver a field creation manifest listing every custom object (__c), the field API names, pick-list values, and relationship types (master-detail vs lookup) your Salesforce admin must deploy. If your Salesforce edition limits custom objects or field counts, we surface that constraint in the discovery phase and recommend a workaround — for example, collapsing unit details into custom fields on Account when unit count is low.

  • Multi-party associations collapse to primary AccountId

    MRI allows a contact (person) to be associated with multiple properties simultaneously — a tenant in one building and an owner in another. Salesforce Contact requires a single primary AccountId, with additional associations handled via Account Contact Relations (introduced in Lightning). We migrate the most recently active association as the primary AccountId and surface all secondary associations as Account Contact Relations. If MRI tracks explicit party roles per property, we preserve those in a custom Role__c field on Account Contact Relation for full auditability.

  • HUD compliance modules have no Salesforce equivalent

    MRI's Tenmast FSS (Family Self-Sufficiency), Section 8 Tenant/Landlord, and VMS reporting modules store regulatory data tied to HUD compliance cycles. These do not map to standard Salesforce objects or fields. We create custom FSS_Enrollment__c and HAP_Payment__c objects with fields for escrow amounts, portability flags, and PIC reporting status. The migration plan includes a note that ongoing HUD compliance reporting requires either a custom Salesforce report type or integration with a compliance-specific tool post-migration.

  • MRI file attachments may exceed Salesforce's 25MB per-file limit

    MRI stores documents up to the storage limit configured by the MRI administrator. Salesforce Files have a default 25MB per-file upload limit (configurable to 2GB with Salesforce Files Advanced or Salesforce CRM Content). Lease agreements, building floor plans, and inspection photos commonly exceed 25MB. We split large files during extraction, re-upload them to Salesforce Files, and create ContentDocumentLinks to the parent record. Files exceeding Salesforce's expanded limit are flagged and delivered as a downloadable archive with links in Salesforce for reference.

Migration approach

Six steps for a successful MRI Software to Salesforce Sales Cloud data migration

  1. Schema mapping and MRI API validation

    We read your MRI database schema via the MRI REST API, enumerate every entity (Contact, Property, Unit, Lease, WorkOrder, Owner, Vendor), and validate API rate limits and field-level access. This phase produces a migration blueprint: standard field mappings, custom object definitions (Unit__c, Lease__c, Tenant_Ledger__c), pick-list value mappings, and a sequencing plan. We also test bulk export throughput to confirm extraction timelines before development begins.

  2. Create Salesforce custom objects and fields

    Your Salesforce admin deploys the custom objects and fields from our field creation manifest. We recommend deploying to a Salesforce sandbox first and validating the relationship model (master-detail chains, lookup cardinality) before production. Custom pick-list values for Role__c, Unit_Status__c, Property_Type__c, and Owner_Type__c must be active in Salesforce before migration records are inserted. We provide a Deployment Checklist and validation queries to confirm the schema is ready before data lands.

  3. Run batched extraction from MRI with rate-limit handling

    We extract MRI data in API-rate-compliant batches. For each entity type, we paginate through all records using MRI's $page and $pageSize parameters, respecting the 1,000-request-per-5-minute limit on partner keys. Extracted records are staged in our migration environment with source IDs preserved for cross-reference. MRI attachments are downloaded separately and staged for Salesforce Files upload. Owner resolution by email match runs against the extracted contact and owner records before load.

  4. Execute sample migration with field-level diff

    A representative slice of 200–500 records migrates first — covering contacts from at least three properties, a mix of tenant and owner roles, a handful of lease records, and sample work orders. We generate a field-level diff showing source MRI values side-by-side with Salesforce destination values for every mapped field. You review the diff and confirm that unit mapping, owner resolution, and lease-to-Account lookups are correct before the full run commits. Any field mapping adjustments are applied to the full migration script at this stage.

  5. Full migration run with delta-pickup cutover

    The full migration runs against Salesforce using Bulk API for high-volume object inserts (Units__c, Contacts, Cases) and REST API for records requiring immediate lookup resolution (Leases__c). A delta-pickup window (24–48 hours) captures any records created or modified in MRI during the cutover. The audit log records every insert, update, and skip. One-click rollback is available if reconciliation identifies data integrity issues. After go-live, we provide a post-migration report showing record counts by object, skipped records, and owner-unresolved flags for manual assignment.

Platform deep dives

Context on both ends of the pair

MRI Software logo

MRI Software

Source

Strengths

  • Comprehensive commercial lease handling including CAM recovery, rent steps, and multi-currency lease accounting.
  • Broad integration ecosystem with 400+ third-party partners across payment, screening, and accounting platforms.
  • Multi-entity, multi-fund, and multi-currency accounting architecture suitable for institutional real estate investors.
  • Full property management stack from residential to commercial to affordable housing in a single platform.
  • Large-scale deployment track record with 45,000+ clients managing 23 million units.

Weaknesses

  • Steep learning curve requiring dedicated consultants or extensive internal training to configure effectively.
  • Limited native reporting requiring reliance on AnalytiX Portal or external BI tools for portfolio-level analytics.
  • Difficult and time-consuming customization process for workflow changes and custom fields.
  • High total cost of ownership with long implementation timelines and ongoing professional services dependency.
  • PE ownership structure with multiple investor groups potentially influencing platform roadmap.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across MRI Software and Salesforce Sales Cloud.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    MRI Software: Partner keys: 1,000 requests per 5-minute rolling window; Developer keys: lower rate with no caching; Not publicly documented for all modules.

  • Data volume sensitivity

    B

    MRI Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your MRI Software to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about MRI Software to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during MRI Software to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your MRI Software to Salesforce Sales Cloud migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most MRI-to-Salesforce migrations complete in 2–4 weeks of clock time for under 50,000 records. The planning and schema setup phase takes 1–2 weeks; API extraction with rate-limit handling takes 3–7 days depending on data volume; the Salesforce custom object deployment and test migration take another 3–5 days. Large portfolios with 200,000+ records (properties, units, tenants, leases, work orders) extend to 5–8 weeks because the unit hierarchy and lease-to-account lookups require careful sequencing and multiple validation passes before the full run.

Adjacent paths

Related migrations to explore

Ready when you are

Move from MRI Software.
Land in Salesforce Sales Cloud, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day