CRM migration
Field-level mapping, validation, and rollback between MRI Software and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
MRI Software
Source
Salesforce Sales Cloud
Destination
Compatibility
10 of 12
objects map 1:1 between MRI Software and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
2–4 weeks
Overview
MRI Software is a property management platform built around properties, units, leases, and tenants. Salesforce Sales Cloud is a sales CRM built around Accounts, Contacts, Leads, and Opportunities. These are fundamentally different data models, and the migration challenge is translating one into the other without losing the relational context that makes MRI records useful. We map MRI contacts to Salesforce Contacts, properties to Accounts (using the property name as Account.Name), and lease data to a custom Lease object with a lookup to the Account. Units migrate as a custom Unit__c object with a master-detail relationship to Account, preserving the parent-property hierarchy. Tenants and owners become Contacts with a custom Role__c pick-list field indicating whether the party is a landlord, tenant, vendor, or owner. MRI's REST API (1,000 requests per 5-minute rolling window for partner keys) constrains extraction speed. We batch exports and use paginated queries to respect rate limits. The migration runs against Salesforce's Bulk API for high-volume inserts, with field-level validation before final commit. Workflows, lease-classification rules, and HUD compliance modules do not migrate — those must be rebuilt in Salesforce or handled through a separate configuration engagement. We preserve original create dates, last-modified timestamps, and owner assignments as custom fields in Salesforce since CreatedDate and LastModifiedDate reflect migration time, not source-system history. Owner resolution happens by email match against Salesforce users.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a MRI Software object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
MRI Software
Contact (MRI Person/Party)
Salesforce Sales Cloud
Contact
1:1MRI contacts (people associated with properties) migrate to Salesforce Contacts. Each MRI contact record creates one Salesforce Contact with standard fields (FirstName, LastName, Email, Phone). Multiple MRI contacts linked to the same person across properties merge into a single Salesforce Contact with Account Contact Relationships for secondary associations.
MRI Software
Property
Salesforce Sales Cloud
Account
1:1MRI property records map to Salesforce Accounts. The property name becomes Account.Name. Property type (commercial, residential, multifamily) migrates to a custom Industry pick-list or a custom Property_Type__c field. Address fields map to BillingAddress on Account. Parent-account hierarchies in MRI (portfolio → property) map to Account.ParentId in Salesforce.
MRI Software
Unit
Salesforce Sales Cloud
Unit__c (Custom Object)
1:1MRI units have no Salesforce standard equivalent. We create a custom Unit__c object with a master-detail relationship to Account (the parent property). Unit fields: Unit_Number__c, Bedrooms__c, Bathrooms__c, Square_Footage__c, Market_Rent__c, Unit_Status__c (pick-list: Occupied, Vacant, Under Maintenance). The migration plan includes a field creation manifest for your Salesforce admin to deploy before data lands.
MRI Software
Lease
Salesforce Sales Cloud
Opportunity + Lease__c (Custom Object)
1:1MRI lease records split into two Salesforce objects. The commercial or sales intent (lease-up, renewal opportunity) maps to Opportunity with StageName indicating pipeline position. Lease terms (start date, end date, rent amount, security deposit, CAM charges) migrate to a custom Lease__c object with a lookup to the Account (property) and Contact (tenant). This preserves the full lease record while keeping Salesforce reporting on Opportunities clean.
MRI Software
Owner (Landlord/Investor)
Salesforce Sales Cloud
Account (Business) or Contact (Individual)
many:1MRI owners can be individuals or business entities. We split by type: business owners become Salesforce Accounts (with a custom Owner_Type__c pick-list = 'Investor' or 'Landlord'), individual owners become Contacts with an AccountId pointing to a designated 'Individual Owners' Account. Owner payment records and distributions do not map to standard Salesforce objects and are preserved as custom fields or referenced in a rebuild plan.
MRI Software
Tenant
Salesforce Sales Cloud
Contact
1:1MRI tenant records map to Salesforce Contacts with a Role__c pick-list value of 'Tenant'. The tenant's primary unit association migrates as a lookup to the Unit__c custom object. Multiple units under one tenant (multi-unit lease) create multiple Unit__c lookups on the same Contact. Tenant ledger data (balances, payment history) migrates to a custom Tenant_Ledger__c object with a master-detail to Contact.
MRI Software
Work Order / Maintenance Ticket
Salesforce Sales Cloud
Case
1:1MRI work orders and maintenance tickets migrate to Salesforce Cases. The Case.AccountId links to the property Account, Case.ContactId links to the tenant Contact, and the unit reference migrates as a custom Unit__c lookup. Case.Priority maps from MRI urgency level. Case.Status maps from MRI work order status. Historical work order notes and descriptions migrate as CaseComments or FeedItems.
MRI Software
Vendor
Salesforce Sales Cloud
Account
1:1MRI vendor records map to Salesforce Accounts with a custom Vendor_Type__c pick-list flag. Vendor contact persons migrate as Contacts on the vendor Account with a Role__c = 'Vendor Contact'. Vendor contracts and insurance documentation migrate as Salesforce Files attached to the vendor Account.
MRI Software
Attachment / Document
Salesforce Sales Cloud
ContentDocument (Salesforce Files)
1:1MRI file attachments (lease agreements, inspection reports, unit photos) re-upload to Salesforce as Salesforce Files (ContentDocument/ContentVersion model). Files are linked to the parent record (Account, Contact, or Lease__c) via ContentDocumentLink. MRI's internal document IDs are preserved as a custom Source_Document_ID__c field on the ContentVersion for traceability.
MRI Software
Affordable Housing / HUD Compliance Data
Salesforce Sales Cloud
Custom Objects + Custom Fields
1:1MRI's Tenmast FSS (Family Self-Sufficiency) and Section 8 modules store compliance data (escrow accounts, HAP payments, portability records) with no Salesforce standard equivalent. We create custom objects (FSS_Enrollment__c, HAP_Payment__c) with fields mapped value-by-value. HUD PIC reporting data is preserved as read-only custom fields for rebuild reference in a compliance tool.
MRI Software
Security Deposit
Salesforce Sales Cloud
Custom Fields on Account/Contact
many:1MRI security deposit records (amount, date, holding account) per lease aggregate into custom fields on the Contact (for tenant deposits) or Account (for owner escrow). Deposit return tracking migrates as a custom Transaction__c custom object with a lookup to Contact and a pick-list for transaction type (Deposit, Return, Withholding).
MRI Software
Rent Payment / Ledger Entry
Salesforce Sales Cloud
Custom Transaction Object
1:1MRI tenant ledger entries and payment history have no direct Salesforce equivalent. We create a Tenant_Ledger__c custom object to store payment date, amount, type (Rent, Late Fee, Deposit), and running balance. This preserves the full financial history for reference and reconciliation; the rebuild plan recommends integrating with an accounting ERP (QuickBooks, NetSuite) for ongoing payment processing.
| MRI Software | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact (MRI Person/Party) | Contact1:1 | Fully supported | |
| Property | Account1:1 | Fully supported | |
| Unit | Unit__c (Custom Object)1:1 | Fully supported | |
| Lease | Opportunity + Lease__c (Custom Object)1:1 | Fully supported | |
| Owner (Landlord/Investor) | Account (Business) or Contact (Individual)many:1 | Fully supported | |
| Tenant | Contact1:1 | Fully supported | |
| Work Order / Maintenance Ticket | Case1:1 | Fully supported | |
| Vendor | Account1:1 | Fully supported | |
| Attachment / Document | ContentDocument (Salesforce Files)1:1 | Fully supported | |
| Affordable Housing / HUD Compliance Data | Custom Objects + Custom Fields1:1 | Fully supported | |
| Security Deposit | Custom Fields on Account/Contactmany:1 | Fully supported | |
| Rent Payment / Ledger Entry | Custom Transaction Object1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
MRI Software gotchas
Per-location pricing triggers automatic plan upgrades mid-year
No public bulk export API requires ETL-based extraction
On-premise and SaaS databases require different extraction paths
Multi-acquisition product lineage creates schema inconsistency
Chart of accounts varies by regional pack and entity
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Schema mapping and MRI API validation
We read your MRI database schema via the MRI REST API, enumerate every entity (Contact, Property, Unit, Lease, WorkOrder, Owner, Vendor), and validate API rate limits and field-level access. This phase produces a migration blueprint: standard field mappings, custom object definitions (Unit__c, Lease__c, Tenant_Ledger__c), pick-list value mappings, and a sequencing plan. We also test bulk export throughput to confirm extraction timelines before development begins.
Create Salesforce custom objects and fields
Your Salesforce admin deploys the custom objects and fields from our field creation manifest. We recommend deploying to a Salesforce sandbox first and validating the relationship model (master-detail chains, lookup cardinality) before production. Custom pick-list values for Role__c, Unit_Status__c, Property_Type__c, and Owner_Type__c must be active in Salesforce before migration records are inserted. We provide a Deployment Checklist and validation queries to confirm the schema is ready before data lands.
Run batched extraction from MRI with rate-limit handling
We extract MRI data in API-rate-compliant batches. For each entity type, we paginate through all records using MRI's $page and $pageSize parameters, respecting the 1,000-request-per-5-minute limit on partner keys. Extracted records are staged in our migration environment with source IDs preserved for cross-reference. MRI attachments are downloaded separately and staged for Salesforce Files upload. Owner resolution by email match runs against the extracted contact and owner records before load.
Execute sample migration with field-level diff
A representative slice of 200–500 records migrates first — covering contacts from at least three properties, a mix of tenant and owner roles, a handful of lease records, and sample work orders. We generate a field-level diff showing source MRI values side-by-side with Salesforce destination values for every mapped field. You review the diff and confirm that unit mapping, owner resolution, and lease-to-Account lookups are correct before the full run commits. Any field mapping adjustments are applied to the full migration script at this stage.
Full migration run with delta-pickup cutover
The full migration runs against Salesforce using Bulk API for high-volume object inserts (Units__c, Contacts, Cases) and REST API for records requiring immediate lookup resolution (Leases__c). A delta-pickup window (24–48 hours) captures any records created or modified in MRI during the cutover. The audit log records every insert, update, and skip. One-click rollback is available if reconciliation identifies data integrity issues. After go-live, we provide a post-migration report showing record counts by object, skipped records, and owner-unresolved flags for manual assignment.
Platform deep dives
MRI Software
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across MRI Software and Salesforce Sales Cloud.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
MRI Software: Partner keys: 1,000 requests per 5-minute rolling window; Developer keys: lower rate with no caching; Not publicly documented for all modules.
Data volume sensitivity
MRI Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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