CRM migration
Field-level mapping, validation, and rollback between eSalesTrack and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
eSalesTrack
Source
Freshsales
Destination
Compatibility
7 of 8
objects map 1:1 between eSalesTrack and Freshsales.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from eSalesTrack to Freshsales is a structural upgrade for teams that have outgrown entry-level pipeline tracking. eSalesTrack provides lead and opportunity management at $7 per user with CSV export and basic workflow automation, but its custom field handling and multi-pipeline support are limited at scale. Freshsales, a Freshworks product, offers a modern AI-assisted CRM with built-in phone, email, and chat starting at $9 per user per month, Freddy AI for predictive lead scoring, and a visual drag-and-drop pipeline. We migrate Contacts, Accounts, Deals, Tasks, and Notes from eSalesTrack via CSV extraction and Freshsales REST API import, mapping custom fields and preserving owner assignments throughout. Workflows and pipeline configurations from eSalesTrack do not migrate as code; we deliver a written inventory of each for your admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a eSalesTrack object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
eSalesTrack
Lead
Freshsales
Lead
1:1eSalesTrack leads migrate to Freshsales Lead records. The eSalesTrack lead status and source fields map to Freshsales Lead Status and Lead Source picklists. We resolve any custom fields on the eSalesTrack lead by pre-creating matching custom fields in Freshsales under Admin settings before import. If the customer plans to convert leads to contacts post-migration, they should configure the Field mapping dropdown under Leads module in Freshsales to map lead custom fields to Contact, Account, or Deal fields, otherwise data is lost on conversion.
eSalesTrack
Contact
Freshsales
Contact
1:1eSalesTrack contacts map directly to Freshsales contacts. The contact name, email, phone, and address fields migrate to matching Freshsales fields. Owner assignment resolves by email match against Freshsales users. We flag any contacts with duplicate email addresses against the source dataset for the customer to resolve before final import, as Freshsales uses email as the unique identifier for deduplication.
eSalesTrack
Account
Freshsales
Account
1:1eSalesTrack accounts map to Freshsales accounts. The account name, domain, industry, and address fields migrate directly. Account is imported before contacts so that the Account-Contact lookup relationship is satisfied at the moment of contact insert. Any eSalesTrack accounts without contacts migrate as standalone account records.
eSalesTrack
Opportunity
Freshsales
Deal
1:1eSalesTrack opportunities map to Freshsales deals. The deal name, amount, close date, and stage migrate to matching Freshsales deal fields. Pipeline stage names from eSalesTrack are mapped to Freshsales pipeline stages, which must be configured under Admin settings before migration. We recommend configuring at least one pipeline in Freshsales before the migration begins.
eSalesTrack
Activity: Task
Freshsales
Task
1:1eSalesTrack tasks migrate to Freshsales tasks with Status, Priority, due date, and description preserved. Task assignments migrate by resolving the eSalesTrack owner email against Freshsales users. Open and closed task status maps directly to Freshsales task status values.
eSalesTrack
Activity: Note
Freshsales
Note
1:1eSalesTrack notes migrate to Freshsales notes attached via ContentDocumentLink to the parent record (Lead, Contact, Account, or Deal). Note content migrates as plain text. We use the parent record's email or name as the dedupe key to link the note to the correct record in Freshsales after the parent objects have been imported.
eSalesTrack
Owner
Freshsales
User
1:1eSalesTrack owner assignments on leads, contacts, accounts, and deals resolve by email match against Freshsales users. We extract the full list of owners from eSalesTrack during discovery and compare against the Freshsales user list. Owners without a matching Freshsales user are flagged for manual provisioning before the main import begins, since OwnerId is required on all standard objects.
eSalesTrack
Custom Fields
Freshsales
Custom Fields
lossyAll eSalesTrack custom fields require pre-creation in Freshsales before migration. We audit the eSalesTrack field schema during discovery, map each field to the appropriate Freshsales field type (text, number, picklist, date, multi-select), and create the destination fields under Admin settings before any record import begins. Custom field creation is the gating step for any migration involving more than five custom fields.
| eSalesTrack | Freshsales | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Account | Account1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Activity: Task | Task1:1 | Fully supported | |
| Activity: Note | Note1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
eSalesTrack gotchas
Implementation, training, customisation, and migration are billed separately
Custom object support is not publicly documented
Reporting templates are fixed — advanced analytics require external BI
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and account audit
We audit the eSalesTrack account to extract the full object schema: all leads, contacts, accounts, deals, tasks, and notes. We catalog every custom field, its data type, and which objects it belongs to. We also extract owner assignments and identify any duplicate email addresses. This audit produces the migration scope document and the custom field creation list that drives step two.
Freshsales schema preparation
We create all required custom fields in Freshsales under Admin settings for each object that requires them. We configure at least one pipeline with matching stage names under Freshsales Pipelines. If multiple pipelines are in use, we create each one in Freshsales. We verify that picklist values, required fields, and owner assignment settings are consistent with the eSalesTrack source schema before any data import begins.
CSV extraction and data transformation
We extract data from eSalesTrack via CSV export for each object. We transform the records into Freshsales CSV format, mapping field names and types. Custom field data is added as columns matching the Freshsales custom field names created in step two. We run a pre-import validation to check for missing required fields, invalid picklist values, and duplicate emails, and we share the validation report with the customer for resolution before proceeding.
Test migration and reconciliation
We run a test import using a representative subset of records into a Freshsales trial or sandbox account. We reconcile record counts against the source CSV and spot-check five to ten records per object for field-level accuracy. We document any mapping corrections needed and apply them before the production migration. This step typically runs within three to five business days of scope sign-off.
Production migration in dependency order
We execute the production import in dependency order: Accounts first (standalone records), then Leads and Contacts (with AccountId resolved), then Deals (with Contact and Account lookups satisfied), then Tasks and Notes (linked to their parent records via ContentDocumentLink). Each phase emits a row-count reconciliation report. Owner assignments resolve by email match throughout; any unresolved owners are flagged for manual user provisioning before the next phase begins.
Cutover, validation, and handoff
We run a final delta import to capture any records created or modified during the migration window. We deliver a written inventory of eSalesTrack workflows and pipeline configurations for the customer's admin to rebuild in Freshsales. We validate the import counts against the original discovery audit and resolve any discrepancies. We do not rebuild eSalesTrack automations or pipelines in Freshsales as that falls outside the standard migration scope.
Platform deep dives
eSalesTrack
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across eSalesTrack and Freshsales.
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
eSalesTrack: Not publicly documented.
Data volume sensitivity
eSalesTrack doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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