CRM migration

Migrate from TeamWave to Freshsales

Field-level mapping, validation, and rollback between TeamWave and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

TeamWave logo

TeamWave

Source

Freshsales

Destination

Freshsales logo

Compatibility

88%

7 of 8

objects map 1:1 between TeamWave and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from TeamWave to Freshsales is a cross-platform migration where TeamWave's undocumented API forces a CSV-based extraction strategy while Freshsales accepts structured CSV imports via its standard data import tooling. We extract Contacts, Companies, Deals, Projects, Tasks, and Calendar Events from TeamWave's web interface, reconstruct the foreign-key relationships (Contact-to-Company, Deal-to-Contact) that sit in separate CSV exports, and map them into Freshsales' Contacts, Accounts, Opportunities, and custom activity records. TeamWave's Project module has no direct Freshsales equivalent — we either map it to Freshsales' Tasks with a project identifier tag or to a custom object depending on the customer's use case. Attachments do not migrate; we hand off a manifest of file names and linked record IDs for manual re-upload post-migration. Workflows and automations from TeamWave do not migrate to Freshsales' automation framework; we deliver a written inventory for the customer's admin to rebuild.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

TeamWave logo

TeamWave

What's pushing teams away

  • Limited advanced customization on workflows, dashboards, and reports forces growing teams to switch to HubSpot, Pipedrive, or Zoho once their process complexity increases.
  • Reporting lacks deep analytical capabilities; teams that need cohort analysis, attribution, or BI-grade dashboards have to export to spreadsheets or move to a dedicated CRM.
  • No publicly documented API or developer portal blocks any meaningful integration with marketing automation, finance systems, or custom internal tools.
  • Thin third-party review corpus (24 reviews on G2, a handful on Capterra) and the vendor's unfunded status since 2015 raise long-term viability concerns for teams making multi-year commitments.
  • Attachments cannot be exported in bulk and the HR module is light on payroll, time-off accrual, and compliance features compared to BambooHR or Gusto, so teams outgrow it quickly on the people-operations side.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How TeamWave objects map to Freshsales

Each row shows how a TeamWave object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

TeamWave

Contact

maps to

Freshsales

Contact

1:1
Fully supported

TeamWave Contact records (name, email, phone, address, lifecycle stage) map directly to Freshsales Contact. We use the email field as the dedupe key during import. Custom fields on TeamWave Contacts migrate to Freshsales custom fields on Contact, with type mapping verified (text, number, date, picklist) before import. Any lifecycle stage values in TeamWave migrate to a Freshsales custom picklist field teamwave_lifecycle_stage__c for audit and reporting.

TeamWave

Company

maps to

Freshsales

Account

1:1
Fully supported

TeamWave Company records map to Freshsales Account. The Company-Contact association in TeamWave uses a company_id foreign key; we preserve this by resolving the Freshsales Account ID from the email domain match during Contact import and setting the Contact's Account Lookup. If the customer's TeamWave data has duplicate companies, we merge them before import using the company name as the grouping key.

TeamWave

Deal

maps to

Freshsales

Opportunity

1:1
Fully supported

TeamWave Deals map to Freshsales Opportunities. The deal stage maps to Freshsales pipeline stage, deal value to Amount, expected close date to Close Date, and owner to the Opportunity Owner (resolved by email match to a Freshsales User). If TeamWave has multiple deal pipelines, we create multiple Freshsales pipelines and map the pipeline_id from TeamWave to the corresponding Freshsales pipeline during import.

TeamWave

Project

maps to

Freshsales

Custom Object or Task

lossy
Fully supported

TeamWave Projects have no direct Freshsales equivalent. We scope this during discovery: if the customer uses Projects to track deliverable milestones, we create a Freshsales custom object called Project with custom fields for client association, status, start date, and end date. If Projects are used for task grouping only, we add a project_name tag to Tasks and retain the hierarchy in a custom Task field project_id__c for lookup. The customer chooses the strategy before schema design begins.

TeamWave

Task

maps to

Freshsales

Task

1:1
Fully supported

TeamWave Tasks (assignee, due date, status, priority, linked Project or Contact) map to Freshsales Tasks. We preserve the project_id link by setting a custom field project_id__c on the Task if the Project mapping uses a custom object, or by adding a Task tag if the lightweight project tag strategy is chosen. Task assignment migrates by resolving the TeamWave owner's email to a Freshsales User.

TeamWave

Calendar Event

maps to

Freshsales

Event

1:1
Fully supported

TeamWave Calendar Events (title, date/time, linked entity, attendees) map to Freshsales Events. We set Start Date/Time, End Date/Time, and Location. Attendees map to EventRelation records pointing to the resolved Contact or User. If the linked entity is a TeamWave Deal, we resolve it to the corresponding Freshsales Opportunity before setting WhatId.

TeamWave

User

maps to

Freshsales

User

1:1
Fully supported

TeamWave User records (name, email, role, department) map to Freshsales Users. We resolve by email match. Any TeamWave User without a matching Freshsales User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Owner assignments on Deals and Tasks resolve against this User map.

TeamWave

Custom Field

maps to

Freshsales

Custom Field

1:1
Fully supported

TeamWave custom fields on Contacts, Deals, Projects, and Tasks export alongside their data. We add equivalent custom fields to the corresponding Freshsales objects (Contact, Opportunity, Project custom object, Task) before migration. Picklist custom fields in TeamWave must be recreated as picklists in Freshsales; we export the distinct values and create the Freshsales picklist options during schema setup. Custom field type mapping (text to text, number to number, date to date) is verified during the scoping phase.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

TeamWave logo

TeamWave gotchas

High

No publicly documented API endpoint surface

Medium

Attachment export requires manual re-upload

Medium

Free tier enforces feature caps that affect migration scope

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • TeamWave has no publicly documented API for extraction

    TeamWave does not publish a developer API reference page. All migration extraction relies on CSV exports from the TeamWave web interface. If the customer's data volume exceeds what the UI can export in a single batch (typically 500-2,000 rows per export depending on the module), repeated manual exports are required. We handle this by scripting UI-based export repetition and merging the results, but large datasets take significantly longer to extract, which extends the migration timeline and increases cost. Customers on TeamWave's free tier may hit export limitations before their full dataset is captured; we advise upgrading temporarily before extraction.

  • Lead conversion field mapping must be configured in Freshsales before migration

    Freshsales uses separate Lead and Contact objects with an explicit Convert action. If the customer's TeamWave data contains leads that should become Freshsales Leads (rather than Contacts), we need to know before migration so that we can split the import: unqualified TeamWave records map to Freshsales Lead, and qualified records map to Contact. Freshsales' documentation specifies that lead custom fields must be explicitly mapped to contact, account, or deal custom fields during lead conversion or data is lost. We configure this mapping in Freshsales Admin settings before migration begins. If the customer wants all TeamWave Contacts to import as Contacts (no Lead object), we skip the Lead object entirely.

  • Attachment re-upload is manual and must be planned separately

    TeamWave's web interface does not expose a bulk attachment download. Files linked to Contacts, Deals, and Projects require manual re-upload in Freshsales. We capture a manifest of attachment filenames, sizes, and linked record IDs (TeamWave Contact ID, Deal ID, Project ID) during extraction and hand this manifest to the customer post-migration. The customer's admin must re-upload each file and link it to the corresponding Freshsales record. This typically takes one to three hours depending on attachment volume and is outside the migration scope.

  • TeamWave automation and workflows do not migrate to Freshsales

    TeamWave's workflow builder and automation rules use a different execution model from Freshsales automation. We do not migrate automations as code. We deliver a written inventory of every active TeamWave workflow with its trigger, conditions, and actions, plus a recommended Freshsales automation equivalent. The customer's admin rebuilds them in Freshsales under Admin > Automation after migration.

Migration approach

Six steps for a successful TeamWave to Freshsales data migration

  1. Discovery and data audit

    We extract a full inventory of TeamWave objects in scope: Contacts, Companies, Deals, Projects, Tasks, Calendar Events, Users, and custom fields. We run test exports from each TeamWave module to assess export limits, row counts per export, and the presence of any data that requires splitting across multiple exports. We also identify whether TeamWave is on the free, Pro, or Enterprise tier because free-tier feature caps affect export scope. The discovery output is a written data inventory, a list of TeamWave custom fields with their types, and a recommendation on the Project-to-Freshsales mapping strategy (custom object or task tag).

  2. Relationship reconstruction and CSV normalization

    TeamWave stores foreign keys across separate CSV exports: Contact records reference a company_id, Deal records reference a contact_id or company_id, Tasks reference a project_id. We reconstruct these relationships by joining the exports on the shared keys before writing the normalized import CSVs. We deduplicate on email for Contacts and on company name for Accounts. We flag any records with broken foreign keys (orphaned Deals, Tasks with no linked Contact or Project) and escalate to the customer for resolution before import.

  3. Freshsales schema setup and custom field creation

    We create all required Freshsales custom fields (matching the types from TeamWave), set up the Project custom object if that strategy is chosen, configure pipeline stages to match the TeamWave deal stages, and configure the lead conversion field mapping if the customer has unqualified leads. We run this in a Freshsales trial or sandbox org first for validation. Territory assignment rules are set up if the customer uses territories, following Freshsales' best practices for territory-based data routing.

  4. Test migration and reconciliation

    We run a full test migration using production-like data volume into the Freshsales trial org. The customer reconciles record counts (Contacts in, Accounts in, Opportunities in, Tasks in, Events in), spot-checks 20-30 random records against the TeamWave source, and validates that the TeamWave lifecycle stage values appear correctly in the Freshsales custom field. Any mapping corrections (wrong field, wrong type, missing picklist value) happen in this phase, not in production.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users (validated), Accounts (from TeamWave Companies), Contacts (with AccountId resolved), Opportunities (with OwnerId resolved), Tasks and Events, Project records (if using custom object), then custom field data. Each phase emits a row-count reconciliation report before the next phase begins. We use Freshsales' CSV import via Admin > Data Import with the standard field mapper. Large imports (>5,000 rows) are chunked into batches of 2,000 to avoid import timeouts.

  6. Cutover, validation, and automation rebuild handoff

    We freeze TeamWave writes during the cutover window, run a final delta migration of any records modified during migration, then switch the customer to Freshsales as the system of record. We deliver the TeamWave workflow inventory document to the customer's admin for Freshsales automation rebuild. We hand off the attachment re-upload manifest. We support a three-day post-cutover window where we resolve any data issues surfaced by the sales team. We do not rebuild TeamWave automations inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

TeamWave logo

TeamWave

Source

Strengths

  • Free tier available for basic CRM and task management with no per-user cost
  • Native mobile apps for iOS and Android alongside a web interface
  • Unified platform combining CRM, project management, and HR in one subscription
  • Visual deal pipeline with stage tracking and deal value reporting
  • Self-described as easy to implement without prior CRM experience

Weaknesses

  • Small G2 review sample (24 reviews) makes aggregate ratings hard to trust
  • Unfunded company since 2015 raises questions about long-term support and development
  • Public API documentation is not publicly accessible or indexed
  • Limited enterprise-grade features compared to HubSpot, Bitrix24, or monday CRM
  • India-based team may present timezone and localization gaps for non-Asia customers
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across TeamWave and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    TeamWave: Not publicly documented.

  • Data volume sensitivity

    B

    TeamWave doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your TeamWave to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about TeamWave to Freshsales data migrations

Answers to the questions buyers ask most during TeamWave to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your TeamWave to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 5,000 Contacts and 2,000 Deals with no complex Project hierarchy. Migrations with large Project histories, many custom fields, or the need to build a Freshsales custom object for Projects move to five to eight weeks because of schema design, relationship reconstruction across multiple CSV exports, and manual attachment re-upload coordination. The TeamWave export phase is typically the longest single step because it relies on repeated UI-based CSV exports rather than an API.

Adjacent paths

Related migrations to explore

Ready when you are

Move from TeamWave.
Land in Freshsales, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day