CRM migration
Field-level mapping, validation, and rollback between TeamWave and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
TeamWave
Source
Salesforce Sales Cloud
Destination
Compatibility
6 of 12
objects map 1:1 between TeamWave and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from TeamWave to Salesforce is an extraction-and-reconstruction migration rather than a live-API pull. TeamWave does not publish a developer API, so all source data comes from CSV exports via the web interface, with relationships rebuilt by cross-referencing embedded foreign keys. We extract Contacts (with lifecycle stage), Companies, Deals (with pipeline and stage), Projects, Tasks, and Users, then map them into Salesforce's Account-Contact-Opportunity model with lookup resolution at insert time. Salesforce's unlimited pipelines and custom objects at Professional tier become available once the TeamWave data lands. Workflows, automations, and project management board configurations do not migrate; we deliver a written inventory of these for the customer's admin to rebuild in Salesforce Flow and a project management tool.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a TeamWave object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
TeamWave
Contact
Salesforce Sales Cloud
Lead or Contact (split by lifecycle stage)
1:manyTeamWave Contacts with lifecycle_stage of subscriber, lead, or marketing-qualified lead map to Salesforce Lead. Lifecycle stage of customer, evangelist, or other post-sale stages map to Salesforce Contact tied to an Account. We compute the split at migration time using the lifecycle_stage and contact_status properties and preserve the original TeamWave lifecycle stage in a custom field tw_original_lifecycle__c on both Lead and Contact for audit and reporting continuity.
TeamWave
Company
Salesforce Sales Cloud
Account
1:1TeamWave Company records map directly to Salesforce Account. The Company name becomes Account Name; the domain field (if present) becomes Website. The company_id foreign key is retained as tw_company_id__c for reconciliation. Account is inserted before any Contact import so that the AccountId lookup is satisfied at Contact insert time. Companies without a name are flagged for the customer's admin to review before the Account batch is finalized.
TeamWave
Deal
Salesforce Sales Cloud
Opportunity
1:1TeamWave Deals map to Salesforce Opportunity. The dealstage property maps to Salesforce StageName; the linked pipeline object maps to a Salesforce Record Type and Sales Process configured before migration. Deal value, expected close date, owner, and notes migrate directly. Closed-won and closed-lost reasons from TeamWave custom properties map to Salesforce Loss Reason and custom Win Reason fields.
TeamWave
Deal Stage
Salesforce Sales Cloud
Opportunity Stage
lossyEach TeamWave deal pipeline stage becomes a Salesforce StageName entry in a Sales Process. Stage probability percentages migrate from TeamWave to Salesforce StageProbability, rounded to the nearest integer. The TeamWave pipeline-column order is preserved in the Sales Process stage order.
TeamWave
Project
Salesforce Sales Cloud
Project (custom object) or Task
lossyTeamWave Projects map to a Salesforce custom object named Project__c (API name Project__c) created during schema design. Project fields (name, description, status, start date, end date, client association) migrate as Project__c fields. The client_id foreign key resolves to the Salesforce AccountId. If the customer prefers not to create a custom object, Projects migrate as Tasks with WhatId pointing to the related Account and a project_name__c custom field.
TeamWave
Task
Salesforce Sales Cloud
Task
1:1TeamWave Tasks map to Salesforce Task. Assignee resolves via email match to Salesforce User. Due date, priority, status, and description migrate directly. Task records linked to Projects preserve the project_id foreign key as project_id__c for reconciliation against the Project__c custom object mapping. Task records without a resolved Owner are placed in a hold queue for admin provisioning.
TeamWave
User / Team Member
Salesforce Sales Cloud
User
1:1TeamWave User records (name, email, role, department) map to Salesforce User. We match by email address. Any TeamWave user referenced as an owner on Deals or Tasks without a matching Salesforce User goes to a reconciliation queue for admin provisioning before migration resumes. Department and role from TeamWave map to Salesforce Department and Title fields.
TeamWave
Calendar Event
Salesforce Sales Cloud
Event
1:1TeamWave calendar events map to Salesforce Event with StartDateTime, EndDateTime, Subject, and Location preserved. Linked entity (Deal, Project, or Contact) maps to WhatId or WhoId on Event. Attendees resolve to EventRelation records pointing at the matched Users, Leads, or Contacts.
TeamWave
HR Record / Employee
Salesforce Sales Cloud
Contact or Employee (custom object)
lossyTeamWave Employee records map to Salesforce Employee__c (a custom object) or to Contact records with an IsEmployee__c checkbox flag, depending on the customer's Salesforce edition and org strategy. Name, role, department, and employment status migrate as custom fields. This object is optional; we confirm the preferred strategy during scoping.
TeamWave
Custom Field
Salesforce Sales Cloud
Custom Field
lossyTeamWave custom fields on Contacts, Deals, Projects, and Tasks export with their field definitions. We create equivalent custom fields in Salesforce during schema design, type-mapping to the closest Salesforce field type (text, number, date, picklist, checkbox). Fields without a direct Salesforce equivalent are flagged for the customer's admin to review and resolve.
TeamWave
Attachment Metadata
Salesforce Sales Cloud
None (manifest export)
1:1TeamWave provides no bulk attachment download mechanism. We extract attachment metadata (filename, file size, linked object type, linked object ID) and produce a re-upload manifest for the customer's admin. No binary files are migrated. The manifest includes the destination object ID for each attachment so that manual re-upload targets the correct record.
TeamWave
Tag / Label
Salesforce Sales Cloud
Multi-Select Picklist
lossyTeamWave contact and deal tags stored as multi-value properties migrate to Salesforce multi-select picklist fields on the corresponding object. We flatten the tag list during transformation so each tag appears as a picklist value. The customer confirms the tag strategy during scoping.
| TeamWave | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Lead or Contact (split by lifecycle stage)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage | Opportunity Stagelossy | Fully supported | |
| Project | Project (custom object) or Tasklossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Calendar Event | Event1:1 | Fully supported | |
| HR Record / Employee | Contact or Employee (custom object)lossy | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported | |
| Attachment Metadata | None (manifest export)1:1 | Fully supported | |
| Tag / Label | Multi-Select Picklistlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
TeamWave gotchas
No publicly documented API endpoint surface
Attachment export requires manual re-upload
Free tier enforces feature caps that affect migration scope
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and extraction planning
We audit the TeamWave account for record counts across Contacts, Companies, Deals, Projects, Tasks, Users, and Calendar Events. We identify custom field definitions, lifecycle stage values, pipeline stage names, and any HR module records. Since TeamWave has no API, we test CSV export limits for each object type and plan the extraction scripting approach (single export, multi-pass, or batch via UI repetition). The discovery output is a written migration scope, a TeamWave export plan, and a Salesforce edition recommendation.
Schema design and Salesforce configuration
We design the destination schema in Salesforce: custom objects (Project__c, Employee__c), custom fields on standard objects (lifecycle stage preservation, deal loss reason, attachment manifest reference), Record Types for multi-pipeline Deal scenarios, and Sales Processes mapping TeamWave stage names to Salesforce stage values. Schema deploys to a Salesforce Sandbox via metadata API for validation before production migration begins.
Data extraction from TeamWave
We extract data via TeamWave's CSV export feature. For large datasets, we script repeated UI-based export sessions and merge results. We capture all standard and custom fields per object and retain embedded foreign keys (company_id, contact_id, deal_id, project_id) for relationship reconstruction. We produce a row-count reconciliation report against the live TeamWave data before transformation begins.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox (Full Copy or Partial Copy) using production-equivalent data volume. The customer's RevOps lead spot-checks 25-50 records per object against TeamWave source data, verifies relationship integrity (Contact-Account, Deal-Contact, Task-Project), and signs off before production migration. Mapping corrections and validation rule adjustments happen here.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Companies), Users (validated against Salesforce User table), Contacts (with AccountId resolved), Leads (with lifecycle stage split applied), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Projects__c (with AccountId resolved), Tasks (with OwnerId and project_id__c resolved), Events (with WhoId and WhatId resolved), and Employee__c records. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and automation handoff
We freeze TeamWave writes during cutover, run a final delta migration of any records created or modified during the migration window, then enable Salesforce as the system of record. We deliver the TeamWave workflow and automation inventory document to the customer's admin team. We support a one-week hypercare window for reconciliation issues. Workflow rebuild in Salesforce Flow is a separate engagement; we do not rebuild TeamWave automations as Salesforce Flow inside the standard migration scope.
Platform deep dives
TeamWave
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across TeamWave and Salesforce Sales Cloud.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
TeamWave: Not publicly documented.
Data volume sensitivity
TeamWave doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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