CRM migration

Migrate from Touchpoint MX to HubSpot

Field-level mapping, validation, and rollback between Touchpoint MX and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Touchpoint MX logo

Touchpoint MX

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

11 of 11

objects map 1:1 between Touchpoint MX and HubSpot.

Complexity

BStandard

Timeline

3–7 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Touchpoint MX is a customer-experience and journey-mapping platform built around contacts, companies, deals, orders, deliveries, and custom attendee or exhibitor fields. HubSpot CRM uses contacts, companies, deals (with pipeline stage pick-lists), products, line items, and custom properties — plus a marketing-contact billing model. The two platforms share enough object vocabulary to make migration workable, but key differences in lifecycle representation, order tracking, delivery management, and custom-field structure require explicit mapping decisions before data moves. We extract Touchpoint MX data via its API, clean and deduplicate records, create HubSpot custom objects and properties to receive non-standard data, run a sample migration with field-level diff, then execute the full cutover with a delta-pickup window for in-flight changes. Workflows, automations, and any reporting logic built inside Touchpoint MX do not migrate — we export those definitions as a rebuild reference for your HubSpot admin. During extraction, we preserve original created_at and owner timestamps, then match them to HubSpot fields after the schema is ready. The delta‑pickup window runs 24‑48 hours after the main run, capturing any new or changed records so HubSpot reflects the final state of Touchpoint MX at go‑live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Touchpoint MX logo

Touchpoint MX

What's pushing teams away

  • Reporting lacks advanced filtering and segmentation — users must export data to build stakeholder-specific dashboards, and tracking by journey stage or revenue impact is not native.
  • Limited dashboard customization for business cases — reviewers request more flexible reporting to make a stronger ROI case for CX improvements internally.
  • Email delivery speed inconsistencies — at least one reviewer noted emails sometimes take a long time to be delivered, which matters for time-sensitive campaigns.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Touchpoint MX objects map to HubSpot

Each row shows how a Touchpoint MX object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Touchpoint MX

Contact / Customer

maps to

HubSpot

Contact

1:1
Fully supported

Touchpoint MX contacts map directly to HubSpot contacts. First name, last name, email, phone, job title, and address fields map field-by-field. The contact's primary company resolves via the Touchpoint MX company_id association to a HubSpot company record that must exist first.

Touchpoint MX

Company / Organization

maps to

HubSpot

Company

1:1
Fully supported

Touchpoint MX companies map to HubSpot companies. Name, domain, industry, employee count, and annual revenue carry over. Parent-child company hierarchies map to HubSpot's Parent Company field. Multi-company contacts in Touchpoint MX collapse to a primary company lookup plus HubSpot contact-company associations.

Touchpoint MX

Deal / Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

Touchpoint MX deal name, amount, stage, close date, owner, and priority map to HubSpot deal fields. The deal pipeline name in Touchpoint MX maps to a HubSpot deal pipeline. Stage probability values are applied per HubSpot pipeline stage definition properly.

Touchpoint MX

Order

maps to

HubSpot

Deal + Line Item

1:1
Fully supported

Touchpoint MX orders do not have a direct HubSpot equivalent. We model each order as a HubSpot deal with a linked line item for the product and quantity. Order status and tracking fields migrate as custom properties on the deal. This preserves the order-to-product relationship while fitting HubSpot's data model.

Touchpoint MX

Delivery

maps to

HubSpot

Deal (custom properties) or Custom Object

1:1
Fully supported

Touchpoint MX delivery records include delivery ID, status, date, carrier, and tracking number. Since HubSpot has no native delivery object, we map delivery data as custom properties on the associated deal (the order deal), or create a HubSpot custom object for delivery tracking if the volume warrants it — your team chooses before migration runs.

Touchpoint MX

Product

maps to

HubSpot

Product + Line Item

1:1
Fully supported

Touchpoint MX products with name, SKU, price, and description map to HubSpot products. Products are created in HubSpot first so that line items on deals can reference them via product_id lookup. Without an existing HubSpot product, the line item stores price and quantity directly.

Touchpoint MX

Custom Field (Attendee)

maps to

HubSpot

Custom Property (Contact / Company)

1:1
Fully supported

Touchpoint MX custom fields on attendees (text, rating, choice types) migrate as HubSpot custom properties. Each custom field requires a corresponding property to be created in HubSpot Settings before migration. The field type maps: Touchpoint choice → HubSpot single-checkbox or radio; rating → HubSpot number; text → HubSpot single-line text.

Touchpoint MX

Custom Field (Exhibitor Lead)

maps to

HubSpot

Custom Property (Company or Contact)

1:1
Fully supported

Exhibitor lead custom fields in Touchpoint MX map to HubSpot custom properties on either the Company or Contact object, depending on whether the exhibitor is organization-scoped or person-scoped in your Touchpoint MX setup. We determine the target object during the field-mapping planning phase before migration.

Touchpoint MX

Note

maps to

HubSpot

Engagement (Note)

1:1
Fully supported

Touchpoint MX notes with title, body, and creator map to HubSpot engagement notes on the associated contact, company, or deal record. Original created timestamps are preserved in HubSpot's engagement timestamp. Attachments are downloaded and re-uploaded to HubSpot Files for future reference.

Touchpoint MX

Owner / User

maps to

HubSpot

User (Owner)

1:1
Fully supported

Touchpoint MX users and owners are matched to HubSpot users by email address. If a Touchpoint MX owner has no matching HubSpot user, records are assigned to a designated fallback owner and flagged for your team to resolve before or after migration.

Touchpoint MX

Attachment / File

maps to

HubSpot

HubSpot Files

1:1
Fully supported

Files attached to contacts, companies, deals, orders, or deliveries in Touchpoint MX are downloaded and re-uploaded to HubSpot Files, associated to the corresponding CRM record. HubSpot's 25MB per-file limit applies; larger files are flagged before migration to ensure compliance with limits.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Touchpoint MX logo

Touchpoint MX gotchas

High

No public API documentation in CSV

Medium

Journey Map stage labels require remapping

Medium

Integration tokens and OAuth credentials do not transfer

Low

Custom Fields use permission-gated visibility settings

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Attendee and exhibitor lead custom fields require HubSpot custom properties created before migration

    Touchpoint MX stores custom fields on Attendees (rating, choice, text types) and Exhibitor Leads. HubSpot has no native Attendee or Exhibitor object, so these fields must map to HubSpot custom properties on Contact or Company objects. Each custom property needs to exist in HubSpot Settings before the migration can write data. We surface the full list of custom fields during the planning phase and deliver a HubSpot property-setup checklist so your admin creates them before data lands.

  • Order and delivery records have no native HubSpot equivalent and require a mapping decision

    Touchpoint MX treats Orders and Deliveries as first-class objects with status, carrier, tracking number, and date fields. HubSpot has no native delivery object. We model orders as Deals with line items for products, and map delivery data to custom properties on that deal. However, if your Touchpoint MX setup uses delivery records for fulfillment workflows or post-sale tracking, your team needs to decide before migration whether to use the deal-based approach or a HubSpot custom object for deliveries — each choice has different downstream reporting implications.

  • HubSpot contacts support one primary company, not multi-company contact assignments

    Touchpoint MX lets a contact associate with multiple organizations simultaneously. In HubSpot, a contact has one primary company via associatedCompanyId, and additional associations are handled through HubSpot's contact-company relationship model. We migrate the most-recently-modified company assignment as the primary company and surface all other company associations as HubSpot contact-company relationships. If your reporting depends on a specific primary-company rule, tell us during planning so we apply it consistently across your dataset.

  • Touchpoint MX workflow and process definitions do not migrate to HubSpot

    Touchpoint MX Process Builder handles event-registration workflows, attendee-task routing, and stage-based process logic inside the platform. HubSpot's Workflows tool handles contact- and deal-based automation, and HubSpot Sequences manage outbound sales outreach. These are architecturally different systems. We export your Touchpoint MX workflow definitions as a rebuild reference document, but every automation, trigger, and process rule must be reconstructed in HubSpot by your admin after migration. Plan for a thorough review of all automations to ensure that critical workflows such as registration confirmations, task assignments, and follow-up sequences are re-created in HubSpot Workflows or Sequences before go‑live.

  • HubSpot API limits cap bulk import throughput at 200 records per request

    HubSpot's CRM API limits bulk import calls to a maximum of 200 records per request with a rate ceiling of 100 requests per 10 seconds. For large Touchpoint MX datasets, this means the migration clock time extends proportionally. We handle batching automatically, but large record volumes (over 100,000) benefit from pre-migration cleanup to reduce total records. Data cleaning before migration also reduces the risk of duplicate contact records surfacing after cutover.

Migration approach

Six steps for a successful Touchpoint MX to HubSpot data migration

  1. Extract data from Touchpoint MX via API

    We connect to Touchpoint MX using your API credentials and pull all contacts, companies, deals, orders, deliveries, custom field definitions, and attachments. We validate record counts and field availability against a pre-migration checklist. If any required objects are inaccessible via API, we flag them and propose an export-based workaround before the migration plan is finalized. We also confirm the extraction plan.

  2. Create HubSpot custom objects and properties

    Before data moves, we create the HubSpot custom properties needed to receive Touchpoint MX custom fields, order tracking fields, and delivery metadata. If your team chose a custom object for delivery tracking, we set that up in HubSpot as well. We deliver a property-setup checklist with exact names, types, and options so your HubSpot admin creates them in the correct order — properties must exist before the import can reference them.

  3. Resolve owners and map field values

    Touchpoint MX owner and user records are matched to HubSpot users by email address. Unmatched owners are flagged and assigned to a designated fallback owner so no record lands without an owner. We also resolve Touchpoint MX company_id foreign keys so that contacts reference the correct HubSpot company records, and map order and delivery custom fields to the target deal properties identified in the planning phase.

  4. Run a sample migration with field-level diff

    We migrate a representative slice — typically 100–500 records spanning contacts, companies, deals, orders, and a sample of custom field values. We generate a field-level diff showing source values against the HubSpot records produced, so you can verify lifecycle stage mapping, order-to-deal modeling, and owner resolution before the full run commits. Any mapping adjustments happen at this stage. For accuracy.

  5. Execute full migration with delta-pickup window

    The full dataset migrates to HubSpot: companies first (for foreign key resolution), then contacts with company associations, then deals with order and delivery custom properties, then engagement notes and files. After the main run completes, a delta-pickup window (24–48 hours) captures any records created or modified in Touchpoint MX during the cutover period. An audit log records every operation, and one-click rollback is available if reconciliation identifies issues.

  6. Deliver reconciliation report and rebuild reference

    We deliver a post-migration reconciliation report showing record counts per object, any unmapped or partially-mapped records, and duplicate contacts merged during import. Alongside the report, we provide the exported Touchpoint MX workflow definitions as a reference for your HubSpot admin to rebuild automations in HubSpot Workflows and Sequences. We also schedule a walkthrough call to walk through the report findings and answer any questions about rebuilding automations in your HubSpot environment.

Platform deep dives

Context on both ends of the pair

Touchpoint MX logo

Touchpoint MX

Source

Strengths

  • User-friendly interface praised across multiple review sources for minimal learning curve
  • Strong customer support ratings with responsive onboarding assistance
  • Multi-channel messaging capability (Email, SMS, Voice) from one platform
  • Centralized feedback collection and journey mapping for cross-team alignment
  • Competitive pricing with contact-vendor model, positioned below HubSpot on per-user cost

Weaknesses

  • Native reporting lacks advanced filtering, segmentation, and customization
  • No native stakeholder dashboard builder — users export to BI tools for custom views
  • Email delivery speed is inconsistent according to at least one reviewer
  • Integration setup requires manual reconfiguration when migrating platforms
  • Limited review volume (3 on Capterra) makes it harder to validate fit before purchase
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Touchpoint MX and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Touchpoint MX: Not publicly documented.

  • Data volume sensitivity

    B

    Touchpoint MX doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Touchpoint MX to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Touchpoint MX to HubSpot data migrations

Answers to the questions buyers ask most during Touchpoint MX to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Touchpoint MX to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Touchpoint MX to HubSpot migrations complete in 3–7 days of clock time for under 50,000 records. Larger setups with 200,000+ records, multiple order and delivery objects, or extensive custom field schemas extend to 2–3 weeks. Planning and HubSpot property setup typically runs 1–2 weeks before data migration begins. The actual migration clock time depends on API throughput limits and data volume.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Touchpoint MX.
Land in HubSpot, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day