CRM migration
Field-level mapping, validation, and rollback between Touchpoint MX and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Touchpoint MX
Source
HighLevel
Destination
Compatibility
8 of 9
objects map 1:1 between Touchpoint MX and HighLevel.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Touchpoint MX to GoHighLevel requires navigating an extraction gap: Touchpoint MX has no publicly documented API, so we rely on CSV-based export from the Touchpoint MX UI for Contacts, Journey Maps, and Feedback Records, then map these to GoHighLevel's Contact, Custom Field, and pipeline objects. Touchpoint MX organizes customers by Journey Map stage labels and Channel assignments (Email, SMS, Voice) that do not have native equivalents in GoHighLevel; we flatten Journey Map stages into GoHighLevel lifecycle tags and map Channel preferences to GoHighLevel contact tags. Satisfaction Scores and Feedback Records land as GoHighLevel Custom Fields and Notes respectively. We do not migrate Message Templates as code, Journey Map branching logic, or Touchpoint MX integrations. We deliver a written rebuild plan for automations and integrations the customer must configure manually in GoHighLevel.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Touchpoint MX object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Touchpoint MX
Contact
HighLevel
Contact
1:1Touchpoint MX Contacts map to GoHighLevel Contacts with standard fields (name, email, phone) preserved. Any custom field values set on the Contact record migrate to GoHighLevel Custom Fields on the Contact object. We extract all active custom fields during scoping, map their values per Contact, and handle the visibility permission by mapping to the most permissive GoHighLevel read setting. Email addresses serve as the dedupe key for import.
Touchpoint MX
Journey Map
HighLevel
Tag + Lifecycle Stage
1:manyJourney Maps in Touchpoint MX define custom stage taxonomy per organization. GoHighLevel has no native journey mapping concept. We flatten each Journey Map by extracting stage labels and contact assignments, then map these to GoHighLevel Tags (one per stage label) applied to the Contact record. We also map the current stage to GoHighLevel's Lifecycle Stage property if the customer uses it, or to a custom Contact field journey_stage__c. A stage mapping table is produced for customer approval before migration to prevent Contacts landing in the wrong lifecycle bucket.
Touchpoint MX
Channel
HighLevel
Tag (Contact-level)
1:1Touchpoint MX supports Email, SMS, and Voice channels assigned per Contact. We preserve which channels are active for each Contact by applying GoHighLevel Tags (e.g., channel_email, channel_sms, channel_voice) on the Contact record. The customer can use these tags in GoHighLevel workflows to trigger channel-specific automations post-migration.
Touchpoint MX
Satisfaction Score
HighLevel
Custom Field (Contact-level)
1:1Touchpoint MX satisfaction ratings tied to Contacts migrate to a GoHighLevel Custom Field on the Contact record. We create a numeric or rating-type custom field (e.g., satisfaction_score) and import values with timestamps. If Touchpoint MX stores multiple satisfaction scores over time, we append them as comma-separated values or create a time-series note, depending on the customer's reporting needs.
Touchpoint MX
Feedback Record
HighLevel
Note
1:1Touchpoint MX Feedback Records are structured entries with full feedback text, date collected, and related Contact. We export Feedback text and timestamps and import them as GoHighLevel Notes attached to the relevant Contact record. Date-stamped notes preserve the collection timeline for reporting and follow-up purposes.
Touchpoint MX
Message Template
HighLevel
Email Template (documented)
1:1Touchpoint MX Message Templates define reusable outbound content with subject lines and personalization tokens. We export Template content and subject lines as a documented reference file (CSV/JSON) rather than importing them as GoHighLevel Email Templates directly, because GoHighLevel's template builder uses its own merge field syntax and drag-and-drop editor that requires manual reconstruction. We deliver the exported template content as a handoff document for the customer's admin to rebuild in GoHighLevel.
Touchpoint MX
User / Team Member
HighLevel
User
1:1Touchpoint MX User accounts are mapped by email and name to GoHighLevel Users. Owner assignments on Contacts and Journey Records migrate as GoHighLevel Contact assignments. If a Touchpoint MX User has no corresponding GoHighLevel User at migration time, we flag the unmapped owner in a reconciliation report for the customer to provision before record import resumes.
Touchpoint MX
Attachment
HighLevel
Contact Attachment
1:1Attachments associated with Contacts or Feedback Records in Touchpoint MX are exported as files and re-associated in GoHighLevel as Contact Attachments. Large attachment volumes require chunked migration to avoid timeout. We flag any attachment exceeding GoHighLevel's size limits during scoping so the customer can decide whether to compress, link externally, or skip.
Touchpoint MX
Custom Field (Contact-level)
HighLevel
Custom Field (Contact-level)
1:1Touchpoint MX custom fields on Contacts include Manager/Attendee/Everyone visibility settings. We detect all active custom fields during scoping, extract their values per Contact, and map to GoHighLevel Custom Fields with the appropriate field type. GoHighLevel does not enforce field-level visibility at the same granularity, so we map to the most permissive read setting to avoid data suppression in the destination.
| Touchpoint MX | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Journey Map | Tag + Lifecycle Stage1:many | Fully supported | |
| Channel | Tag (Contact-level)1:1 | Fully supported | |
| Satisfaction Score | Custom Field (Contact-level)1:1 | Fully supported | |
| Feedback Record | Note1:1 | Fully supported | |
| Message Template | Email Template (documented)1:1 | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Attachment | Contact Attachment1:1 | Fully supported | |
| Custom Field (Contact-level) | Custom Field (Contact-level)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Touchpoint MX gotchas
No public API documentation in CSV
Journey Map stage labels require remapping
Integration tokens and OAuth credentials do not transfer
Custom Fields use permission-gated visibility settings
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and export method confirmation
We audit the Touchpoint MX account for Contacts, Journey Maps, Channels, Message Templates, Satisfaction Scores, Feedback Records, custom fields, and user accounts. We confirm the export method with the customer: if a Touchpoint MX API exists (Enterprise plan), we use it; otherwise, we extract via CSV from the Touchpoint MX UI. We also define the GoHighLevel sub-account structure and identify any GoHighLevel Custom Fields or Tags that need pre-creation before import. The discovery output is a written migration scope with export method, object inventory, and sub-account plan.
CSV extraction and data quality cleanup
We export all source objects from Touchpoint MX as CSV, clean the data for GoHighLevel compatibility (UTF-8 encoding, YYYY-MM-DD date formats, removal of special characters that cause import errors), and produce a field mapping table for customer approval. For Journey Maps, we produce a stage mapping table mapping each Touchpoint MX stage label to a GoHighLevel Tag and optionally a Lifecycle Stage or custom field. Satisfaction Scores are mapped to a new GoHighLevel Custom Field. Channel assignments become Contact Tags.
GoHighLevel sub-account and schema setup
If the customer is an agency or manages multiple client accounts, we configure GoHighLevel sub-accounts before data import. We create the required Custom Fields on the Contact object (satisfaction_score, journey_stage, or others identified in scoping), pre-create Tags for Channel assignments and Journey Map stages, and configure Lifecycle Stages if the customer chooses to use them. We also map Touchpoint MX Users to GoHighLevel Users by email match and flag any unmapped owners in a reconciliation report.
Sandbox import and reconciliation
We run a test import into the customer's GoHighLevel environment using representative data volume. The customer reconciles record counts (Contacts in, Tags applied, Notes attached), spot-checks 20-30 random records against the Touchpoint MX source, and approves the field mapping and tag assignments before production migration begins. Any mapping corrections happen here, not in production.
Production migration in dependency order
We run production migration in record-dependency order: GoHighLevel Users (validated), Custom Fields and Tags (pre-created), then Contacts with Satisfaction Scores, Channel Tags, and Journey Map stage Tags applied. Feedback Records land as Notes attached to the relevant Contact. We chunk large imports to avoid timeout and emit a reconciliation report after each phase. We freeze Touchpoint MX writes during cutover and run a final delta migration of any records modified during the window.
Cutover, validation, and rebuild handoff
We enable GoHighLevel as the system of record, deliver the Message Template reference file and automation inventory document, and support a one-week hypercare window to resolve any reconciliation issues. We do not rebuild Touchpoint MX automations or recreate Message Templates in GoHighLevel as part of the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Touchpoint MX
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Touchpoint MX and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Touchpoint MX: Not publicly documented.
Data volume sensitivity
Touchpoint MX doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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