CRM migration
Field-level mapping, validation, and rollback between Promio and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Promio
Source
monday CRM
Destination
Compatibility
5 of 8
objects map 1:1 between Promio and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Migrating from Promio to Monday.com CRM requires extracting data from a platform with no public API, then structuring it inside Monday.com's board-centric data model where Contacts, Companies, Deals, and Activities live as Items and Columns on configurable boards rather than as standard CRM objects with enforced relationships. We handle the extraction logistics by submitting a formal data export request to Promio on the customer's behalf and validate the completeness of the received CSV files before transformation begins. Promio's lifecycle classifications (New, Active, At-Risk, Lapsed, Lost) migrate as custom Contact properties in Monday.com, and reputation scores pulled from third-party aggregators migrate as Contact-level custom fields. Call recordings and Promio-hosted landing pages cannot migrate; we flag both as pre-flight checklist items and deliver rebuild requirement lists for landing pages. Monday.com automations, dashboards, and integrations do not migrate as code — we deliver a written inventory of the automation patterns that require rebuilding in Monday.com's board-based workflow engine.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Promio object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Promio
Lead
monday CRM
People (Contact)
1:1Promio Leads with call-tracking metadata (call duration, disposition, recording links) map to Monday.com CRM People items. Source attribution (campaign name, UTM parameters) migrates as custom text Columns on the Contact board. The call recording URL stored in Promio is flagged as a link reference only — the actual audio file is hosted on Promio and must be downloaded manually before cutover. We map the Promio lead status property to a Monday.com Status Column on the People board.
Promio
Campaign
monday CRM
Board (Campaign Board)
1:1Promio Campaigns bundling Google Ads, Bing Ads, and automated drip sequences map to Monday.com Boards as informational Items. Campaign names, associated ad budget allocations, and performance metrics (impressions, clicks, conversions) migrate as Columns. The automated drip sequences and follow-up logic do not migrate — we deliver a board-by-board automation inventory listing each sequence trigger and recommended Monday.com equivalent for the customer's admin to rebuild.
Promio
Customer
monday CRM
People (Contact) and Company
1:manyPromio Customers with a business name field map to a Monday.com Company record with the Contact record linked via a relationship Column. Customers with no business association map to a standalone People item. Promio's lifecycle segment labels (New, Active, At-Risk, Lapsed, Lost) migrate as a custom Select Column on the People board. The segment label encoding (exact string values from Promio's export) is preserved verbatim in Monday.com to avoid data transformation loss.
Promio
Reputation / Reviews
monday CRM
People (Contact) — custom fields
lossyReview monitoring data (aggregated ratings, review site URLs, reputation scores) extracted from Promio's third-party aggregator pull maps to custom Number and Link Columns on the People board. We map the review site source and the date of the last review as separate Columns. Reputation trend data (up/down/stable) migrates as a Status Column if the export contains it. Customers using dedicated reputation management tools post-migration should wire these Columns to their new platform via Monday.com integrations.
Promio
Custom Properties (Leads and Customers)
monday CRM
Custom Columns
lossyPromio custom fields discovered during the CSV export inspection phase map to Monday.com custom Columns of equivalent type. Text fields map to Text Columns, numeric fields to Number Columns, date fields to Date Columns, and multi-value fields to Tags or Link Rows depending on structure. Promio's internal field naming conventions (undocumented) are preserved as Column names in Monday.com with a promio_original_name__c annotation in the column description for audit traceability.
Promio
Advertising Accounts
monday CRM
Out of scope (flagged)
1:1Google Ads and Bing Ads account credentials linked through Promio's managed-service layer do not migrate — they are stored at the ad network level and are not included in Promio CSV exports. We inventory the current campaign structure, budget allocations, and performance history in a written document that the customer uses to re-onboard ad accounts directly in Google Ads and Bing. This document is delivered as a migration artifact and is not a platform-to-platform data transfer.
Promio
Call Recordings
monday CRM
Out of scope (flagged)
1:1Promio call recordings are hosted on Promio's own infrastructure and are not accessible via export. We flag this as a hard pre-flight requirement: the customer must download all required call recordings from Promio's interface before the migration cutover date. We include the complete list of Lead and Customer records with call recording links in the pre-flight checklist. Post-cutover, the customer may upload downloaded recordings to a third-party storage service and link to them from the migrated Contact record.
Promio
Landing Pages
monday CRM
Out of scope (flagged)
1:1Promio landing pages served from promio.com subdomains are not exportable as HTML or redirect-configurable assets. We inventory every active landing page URL and form field structure during scoping and deliver a page-by-page rebuild requirements list as a migration artifact. The customer's web team or a Monday.com partner rebuilds these post-migration using Monday.com WorkDocs, a third-party page builder, or the customer's CMS.
| Promio | monday CRM | Compatibility | |
|---|---|---|---|
| Lead | People (Contact)1:1 | Fully supported | |
| Campaign | Board (Campaign Board)1:1 | Fully supported | |
| Customer | People (Contact) and Company1:many | Fully supported | |
| Reputation / Reviews | People (Contact) — custom fieldslossy | Mapping required | |
| Custom Properties (Leads and Customers) | Custom Columnslossy | Mapping required | |
| Advertising Accounts | Out of scope (flagged)1:1 | Mapping required | |
| Call Recordings | Out of scope (flagged)1:1 | Not supported | |
| Landing Pages | Out of scope (flagged)1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Promio gotchas
No public API forces manual or negotiated export
Call recordings live on Promio infrastructure
Ad account re-onboarding required after migration
Landing pages are Promio-hosted and non-portable
Custom properties lack standard field documentation
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Export request and scoping
We submit a formal data export request to Promio on the customer's behalf through their account management channel. While awaiting the export files, we run a scoping call to inventory all Promio objects in use (Leads, Campaigns, Customers, reputation data, custom properties), confirm the Promio plan tier, identify all active landing pages and call recording URLs, and map the customer's lifecycle segmentation labels. The scoping output is a written Migration Scope Document that lists every object to be migrated, held, or flagged, and the customer's pre-flight action items with deadlines.
Export validation and data quality review
When the Promio CSV export files arrive, we validate completeness against the scoping inventory: record counts by object, column header coverage, date range of exported records, and presence of all lifecycle segment labels. We identify duplicates, incomplete records, and encoding issues at this stage. Any Promio custom fields not present in the export are flagged — these were added after the export date and require a second export or customer manual entry. The customer reviews the validation report and approves the data quality baseline before transformation begins.
Schema design and board configuration in Monday.com
We design the Monday.com CRM workspace schema: a People board (Contacts with lifecycle Column), a Companies board, a Deals board with pipeline Columns, and any additional boards required for the customer's segmentation model. We create the Promio lifecycle labels as Status Column options verbatim from the export. Custom properties from Promio are created as typed Columns (Text, Number, Date, Link). Relationship Columns (Connect Boards) are configured to link People to Companies and to Deals. The board structure is built in a Monday.com workspace that the customer provisions before migration; we configure the boards but do not modify account-level settings.
Data transformation and import
We transform the Promio CSV data into Monday.com-compatible import format and load records into the configured boards. Accounts (Promio Customers with a business name) load first into the Companies board, followed by People records with the Company relationship established via Connect Boards Column lookup. Lifecycle segment labels from Promio populate the Status Column values on People. Reputation scores, call tracking metadata links, and source attribution fields load into custom Columns. Each import phase emits a row-count reconciliation report for the customer to verify against the Promio source.
Cutover and pre-flight closure
We confirm all pre-flight checklist items are complete before the cutover date: call recordings downloaded by the customer, landing page inventory documented, and ad account re-onboarding plan confirmed with the customer's marketing team. We run a final delta import capturing any records modified after the initial export. The Monday.com workspace becomes the system of record once the customer confirms record counts match. We deliver the automation rebuild inventory (Promio campaign sequences mapped to Monday.com board automation equivalents) and the landing page rebuild requirements document to the customer's team.
Post-migration support and handoff
We support a one-week hypercare window following go-live during which we resolve data reconciliation issues — duplicate records, missing relationships, or column value gaps identified by the customer's team. Monday.com automations, dashboards, and third-party integrations do not fall within the migration scope; we deliver the written automation inventory and integration checklist as handoff artifacts. The customer or a Monday.com-certified partner rebuilds automations and integrations independently of the migration engagement.
Platform deep dives
Promio
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Promio and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Promio: Not publicly documented.
Data volume sensitivity
Promio doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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