CRM migration

Migrate from Highrise to HighLevel

Field-level mapping, validation, and rollback between Highrise and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Highrise logo

Highrise

Source

HighLevel

Destination

HighLevel logo

Compatibility

80%

8 of 10

objects map 1:1 between Highrise and HighLevel.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Highrise to GoHighLevel is a migration from a minimal contact-and-deal tracker to a full agency operations platform. Highrise stores People, Companies, Deals, Cases, Tasks, Notes, and Recordings in a flat structure with no automation engine; GoHighLevel uses a contact-centric model with pipeline stages, workflow automations, and built-in SMS, email, and appointment tools. The structural difference that most affects migration is that Highrise exports Deals, Cases, Notes, and Emails as plain text files rather than CSV, so we parse those TXT outputs to reconstruct field values before inserting into GoHighLevel. We map Highrise People to GoHighLevel Contacts, Companies to GoHighLevel Companies, Deals to GoHighLevel Opportunities in pipeline stages, and Cases to a separate support pipeline. Tasks and Notes migrate as Activity records. Custom Fields detected via the Highrise API custom_field_subjects endpoint transfer to GoHighLevel custom fields. Highrise's lack of a workflow engine means any process logic the customer built in Zapier or Make must be documented for rebuild in GoHighLevel's native Workflows post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Highrise logo

Highrise

What's pushing teams away

  • Highrise is perceived as stagnant or abandoned—reviews describe it as "dead" with minimal development, leaving customers stuck on an aging platform while competitors add features continuously.
  • The iOS app historically shipped without Deals functionality, forcing users to the web interface for deal management and exposing inconsistent feature parity across platforms.
  • Advanced CRM features common in competitors—robust reporting, automation engines, advanced pipeline customization—are absent or extremely limited in Highrise, pushing growth-stage teams to migrate.
  • Contact syncing with iPhone has been reported as unreliable, causing duplicated effort and frustration for mobile-first sales teams trying to stay current.
  • The platform lacks native integrations modern teams expect, and while Zapier fills some gaps, the workaround feels inadequate compared to natively integrated CRMs.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Highrise objects map to HighLevel

Each row shows how a Highrise object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Highrise

People (Contacts)

maps to

HighLevel

Contact

1:1
Fully supported

Highrise People map directly to GoHighLevel Contacts. We export People via the parties.xml API endpoint and map standard fields (name, email, phone, address, social links) to GoHighLevel's Contact fields. Custom fields on People are detected via the Highrise custom_field_subjects API and created as GoHighLevel Contact custom fields before import. The Highrise owner (sales rep) resolves to a GoHighLevel User by email match and populates the Contact owner field.

Highrise

Companies (Parties)

maps to

HighLevel

Company

1:1
Fully supported

Highrise Companies are a distinct Party type alongside People and export via the same parties.xml API endpoint. We map Company name, domain, address, and phone to GoHighLevel Company fields. The Company-Contact association uses Highrise's party_id on People to link to the corresponding GoHighLevel Company record. If a Highrise Contact has no associated Company, it imports as a standalone GoHighLevel Contact without a Company link.

Highrise

Deals

maps to

HighLevel

Opportunity

1:1
Mapping required

Highrise Deals map to GoHighLevel Opportunities. This is the most complex mapping because Highrise exports Deals as plain text (.txt) rather than CSV, and GoHighLevel Opportunities require a Pipeline assignment. We parse the TXT output to extract deal name, stage name, value, responsible user, and linked party. We create a GoHighLevel Pipeline (or multiple Pipelines if the customer uses multiple Highrise deal categories) before migration and map Highrise deal stages to GoHighLevel pipeline stages with probability percentages.

Highrise

Cases

maps to

HighLevel

Pipeline (Support)

1:many
Mapping required

Highrise Cases (customer support or task tracking) do not have a direct GoHighLevel object equivalent. We map Cases to a dedicated GoHighLevel Pipeline with a separate stage set (Open, In Progress, Resolved, Closed) and create Opportunities for each Case with the Case title, status, and linked contact parsed from the Highrise TXT export. Any Case attachments or embedded content in TXT require manual review post-migration.

Highrise

Tasks

maps to

HighLevel

Task

1:1
Fully supported

Highrise Tasks export cleanly via the tasks API and map to GoHighLevel Tasks. We preserve task title, due date, status (completed/open), priority, and the linked party reference. The assignee resolves to a GoHighLevel User by email match. Tasks without a due date import with no due date in GoHighLevel.

Highrise

Notes and Emails (Recordings)

maps to

HighLevel

Activity

1:1
Mapping required

Highrise stores all Notes, Emails, and Comments as Recordings linked to People or Companies. Highrise exports these only as TXT, stripping HTML formatting from emails and losing inline image references. We parse the TXT output to extract the full text content, timestamp, author, and linked party, then create GoHighLevel Activity records. Email body content arrives as plain text in GoHighLevel rather than rich HTML. The author resolves to a GoHighLevel User by email where possible.

Highrise

Custom Fields

maps to

HighLevel

Custom Fields

lossy
Mapping required

Highrise custom fields on People, Companies, and Deals are detected via the custom_field_subjects API endpoints. We create equivalent custom fields in GoHighLevel before migration, preserving the field label and data type (text, number, date, checkbox, dropdown). Highrise multi-checkbox custom fields map to GoHighLevel multi-select custom fields. GoHighLevel's custom field naming follows its own conventions, so we document the mapping in the handoff spreadsheet.

Highrise

Tags

maps to

HighLevel

Tag

1:1
Fully supported

Highrise Tags are a flat label system applied to People, Companies, Deals, and Cases. We export all tag names and their associations (which records have which tags). In GoHighLevel, we create Tag records and link them to Contacts, Companies, and Opportunities using GoHighLevel's tag associations. The many-to-many relationship between records and tags is preserved.

Highrise

Users (Owners)

maps to

HighLevel

User

1:1
Fully supported

Highrise Users are the internal team members who own records and are assigned to Deals. We export the full user roster including name and email. We match each Highrise user by email to an existing GoHighLevel User and populate the owner field on Contacts, Companies, and Opportunities. Any Highrise user without a matching GoHighLevel User goes to a reconciliation queue for the customer to provision before record import resumes.

Highrise

Text Messages

maps to

HighLevel

Activity (SMS)

1:1
Mapping required

Highrise stores SMS conversations linked to contacts via the API as part of a contact's recording history. We capture message text, timestamp, and direction (sent/received) and create GoHighLevel Activity records of type SMS. GoHighLevel's SMS requires its own LC Phone or Twilio integration to be active for delivery, but the content transfers. Threading context (which messages belong to which conversation) may not map cleanly and requires spot-check validation post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Highrise logo

Highrise gotchas

High

API rate limits are endpoint-specific and aggressive

High

Deals, Cases, Notes, and Emails export as plain text only

Medium

No workflow or automation engine to migrate

Medium

Atom feeds are the best source for recording history

Low

Free and Solo tiers have hard contact and storage caps

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Highrise exports Deals, Cases, Notes, and Emails as plain text only

    Highrise's built-in export tool outputs Deals, Cases, Notes, and Emails as .txt files rather than structured CSV. We parse the TXT output to extract field values, but this strips HTML formatting from emails, loses inline image references, and provides no structured column mapping. We flag any Deals or Cases with complex data for manual review before the final migration step and warn customers that rich email content arrives as plain text in GoHighLevel.

  • Highrise TXT parsing may lose Deal stage and value precision

    The Highrise TXT export format does not preserve field ordering or data type guarantees. Deal monetary values may appear with or without currency symbols, stage names may vary in capitalization, and linked party references may not resolve cleanly from text alone. We build a parser per account that applies the customer's specific TXT formatting patterns, validate a sample of parsed records against the source before bulk migration, and flag any records where parsing confidence is low for manual review.

  • GoHighLevel Pipelines must be configured before Deals import

    GoHighLevel Opportunities require a Pipeline assignment and a Stage within that Pipeline. There is no default Pipeline that receives all Opportunities. We create the Pipeline structure (including stage names and probabilities) during the pre-migration discovery phase, validate it with the customer, and then import Opportunities against it. If a Highrise Deal references a stage that has no GoHighLevel equivalent, it goes to a default stage we configure during setup.

  • GoHighLevel Workflows have no equivalent in Highrise to migrate

    Highrise has no native automation engine. Any workflows, follow-up sequences, or automated processes the customer built exist in Zapier, Make, or email filtering rules outside Highrise. We document every external automation trigger and action the customer identifies during discovery so they can rebuild them in GoHighLevel's native Workflows. We do not migrate Zapier Zaps because they require OAuth re-authentication and cannot be exported as transferable configuration.

  • GoHighLevel email deliverability requires configuration post-migration

    GoHighLevel's email system runs on shared Mailgun infrastructure (branded as LC Email). Independent reviews consistently report lower inbox placement rates compared to dedicated email platforms like ActiveCampaign because sending occurs from shared IPs shared across thousands of GHL users. We configure SPF/DKIM/DMARC on a dedicated sending domain during GoHighLevel setup, but customers should warm up their sending domain and monitor deliverability metrics post-migration. This is a GoHighLevel platform characteristic, not a migration-specific issue.

Migration approach

Six steps for a successful Highrise to HighLevel data migration

  1. Discovery and Highrise account audit

    We audit the source Highrise account across tier (Free/Solo/Starter/Professional/Enterprise), record counts for People, Companies, Deals, Cases, Tasks, and Recordings, all custom field definitions via the custom_field_subjects API, the full user roster with email addresses, and any TXT export samples to understand the parsing complexity. We also document any Zapier or Make automations the customer identifies and assess GoHighLevel plan fit (Starter $97/month for solo operators, Unlimited $297/month for agencies managing multiple accounts, SaaS Pro $497/month for white-label resale). The discovery output is a written migration scope, a GoHighLevel plan recommendation, and a TXT parsing specification.

  2. GoHighLevel account provisioning and pipeline design

    We provision the GoHighLevel account if not already active, or scope the existing account's current pipeline configuration. We design the Pipeline structure in GoHighLevel based on the Highrise deal stage map: each Highrise deal stage becomes a GoHighLevel Pipeline Stage with a probability percentage. If Cases are in scope, we create a separate support Pipeline. We create all custom fields in GoHighLevel mapped from Highrise custom field definitions. We configure tag structure in GoHighLevel before any contact import. All schema work happens in the customer's GoHighLevel account directly via the GoHighLevel API.

  3. Owner reconciliation and user provisioning

    We extract every distinct Highrise Owner referenced on People, Companies, Deals, and Cases and match by email against the GoHighLevel destination account's Users. Any Highrise Owner without a matching GoHighLevel User goes to a reconciliation queue for the customer to provision. This step gates record import because GoHighLevel Activities and Opportunities require an owner reference.

  4. Highrise TXT parsing and record reconstruction

    We run the Highrise TXT export for Deals, Cases, Notes, and Emails and apply a per-account parser to extract structured field values. We validate a 25-50 record sample against the source Highrise account (via API) before bulk processing. Records where parsing confidence is low are flagged in a reconciliation report for the customer's review. We parse People and Company data from the parties.xml API export, which is structured and reliable.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users (validated against provisioning queue), Companies (from Highrise parties.xml), People (Contacts with Company associations resolved), Deals (Opportunities with Pipeline and Stage assigned), Cases (Opportunities in the support Pipeline), Tasks, Activity history (Notes and Emails parsed from TXT), Tags (linked to their parent records), and Custom Fields (validated against the field definitions). Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and Workflow rebuild handoff

    We freeze Highrise writes during cutover, run a final delta migration of any records added during the migration window, then enable GoHighLevel as the system of record. We deliver a written Workflow and Automation inventory document listing every external Zapier or Make automation the customer identified, with a GoHighLevel Workflow equivalent recommendation for each. We support a one-week hypercare window where we resolve reconciliation issues raised by the customer's team. We do not rebuild automations as GoHighLevel Workflows inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Highrise logo

Highrise

Source

Strengths

  • Flat-rate pricing model makes cost predictable for teams adding users without per-seat billing surprises.
  • Minimalist interface is easy to learn and deploy in days rather than weeks, especially for small teams without a dedicated admin.
  • Core contact and deal tracking is solid and reliable, covering the fundamental CRM needs without feature bloat.
  • Native account-to-account transfer tool exists within Highrise for moving data between two Highrise accounts.
  • Zapier integration extends the platform to thousands of other tools without requiring custom API work.

Weaknesses

  • The product is widely described as stagnant with minimal ongoing development, leaving users on an aging platform.
  • No automation or workflow engine means teams must rebuild processes manually or rely entirely on Zapier.
  • Feature parity between the web app and mobile app is inconsistent, with the iOS app historically missing deal management.
  • Advanced reporting, forecasting, and pipeline analytics are absent or extremely limited.
  • The API lacks a true bulk write endpoint, making high-volume migrations slower and more complex.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Highrise and HighLevel.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Highrise: 150 req/5s general; 2 req/10s for email search; 10 req/10s for recordings.xml. Returns 503 with Retry-After header on exceeded limits..

  • Data volume sensitivity

    B

    Highrise doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Highrise to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Highrise to HighLevel data migrations

Answers to the questions buyers ask most during Highrise to HighLevel migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 5,000 Contacts and 1,000 Deals with straightforward deal stages and no complex TXT parsing requirements. Migrations with large TXT exports requiring structured data reconstruction, multiple pipeline configurations, bulk custom fields, or text message history move to six to eight weeks because of the data parsing work, GoHighLevel pipeline setup, and the automation documentation handoff.

Adjacent paths

Related migrations to explore

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