CRM migration
Field-level mapping, validation, and rollback between Highrise and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Highrise
Source
HighLevel
Destination
Compatibility
8 of 10
objects map 1:1 between Highrise and HighLevel.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Highrise to GoHighLevel is a migration from a minimal contact-and-deal tracker to a full agency operations platform. Highrise stores People, Companies, Deals, Cases, Tasks, Notes, and Recordings in a flat structure with no automation engine; GoHighLevel uses a contact-centric model with pipeline stages, workflow automations, and built-in SMS, email, and appointment tools. The structural difference that most affects migration is that Highrise exports Deals, Cases, Notes, and Emails as plain text files rather than CSV, so we parse those TXT outputs to reconstruct field values before inserting into GoHighLevel. We map Highrise People to GoHighLevel Contacts, Companies to GoHighLevel Companies, Deals to GoHighLevel Opportunities in pipeline stages, and Cases to a separate support pipeline. Tasks and Notes migrate as Activity records. Custom Fields detected via the Highrise API custom_field_subjects endpoint transfer to GoHighLevel custom fields. Highrise's lack of a workflow engine means any process logic the customer built in Zapier or Make must be documented for rebuild in GoHighLevel's native Workflows post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Highrise object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Highrise
People (Contacts)
HighLevel
Contact
1:1Highrise People map directly to GoHighLevel Contacts. We export People via the parties.xml API endpoint and map standard fields (name, email, phone, address, social links) to GoHighLevel's Contact fields. Custom fields on People are detected via the Highrise custom_field_subjects API and created as GoHighLevel Contact custom fields before import. The Highrise owner (sales rep) resolves to a GoHighLevel User by email match and populates the Contact owner field.
Highrise
Companies (Parties)
HighLevel
Company
1:1Highrise Companies are a distinct Party type alongside People and export via the same parties.xml API endpoint. We map Company name, domain, address, and phone to GoHighLevel Company fields. The Company-Contact association uses Highrise's party_id on People to link to the corresponding GoHighLevel Company record. If a Highrise Contact has no associated Company, it imports as a standalone GoHighLevel Contact without a Company link.
Highrise
Deals
HighLevel
Opportunity
1:1Highrise Deals map to GoHighLevel Opportunities. This is the most complex mapping because Highrise exports Deals as plain text (.txt) rather than CSV, and GoHighLevel Opportunities require a Pipeline assignment. We parse the TXT output to extract deal name, stage name, value, responsible user, and linked party. We create a GoHighLevel Pipeline (or multiple Pipelines if the customer uses multiple Highrise deal categories) before migration and map Highrise deal stages to GoHighLevel pipeline stages with probability percentages.
Highrise
Cases
HighLevel
Pipeline (Support)
1:manyHighrise Cases (customer support or task tracking) do not have a direct GoHighLevel object equivalent. We map Cases to a dedicated GoHighLevel Pipeline with a separate stage set (Open, In Progress, Resolved, Closed) and create Opportunities for each Case with the Case title, status, and linked contact parsed from the Highrise TXT export. Any Case attachments or embedded content in TXT require manual review post-migration.
Highrise
Tasks
HighLevel
Task
1:1Highrise Tasks export cleanly via the tasks API and map to GoHighLevel Tasks. We preserve task title, due date, status (completed/open), priority, and the linked party reference. The assignee resolves to a GoHighLevel User by email match. Tasks without a due date import with no due date in GoHighLevel.
Highrise
Notes and Emails (Recordings)
HighLevel
Activity
1:1Highrise stores all Notes, Emails, and Comments as Recordings linked to People or Companies. Highrise exports these only as TXT, stripping HTML formatting from emails and losing inline image references. We parse the TXT output to extract the full text content, timestamp, author, and linked party, then create GoHighLevel Activity records. Email body content arrives as plain text in GoHighLevel rather than rich HTML. The author resolves to a GoHighLevel User by email where possible.
Highrise
Custom Fields
HighLevel
Custom Fields
lossyHighrise custom fields on People, Companies, and Deals are detected via the custom_field_subjects API endpoints. We create equivalent custom fields in GoHighLevel before migration, preserving the field label and data type (text, number, date, checkbox, dropdown). Highrise multi-checkbox custom fields map to GoHighLevel multi-select custom fields. GoHighLevel's custom field naming follows its own conventions, so we document the mapping in the handoff spreadsheet.
Highrise
Tags
HighLevel
Tag
1:1Highrise Tags are a flat label system applied to People, Companies, Deals, and Cases. We export all tag names and their associations (which records have which tags). In GoHighLevel, we create Tag records and link them to Contacts, Companies, and Opportunities using GoHighLevel's tag associations. The many-to-many relationship between records and tags is preserved.
Highrise
Users (Owners)
HighLevel
User
1:1Highrise Users are the internal team members who own records and are assigned to Deals. We export the full user roster including name and email. We match each Highrise user by email to an existing GoHighLevel User and populate the owner field on Contacts, Companies, and Opportunities. Any Highrise user without a matching GoHighLevel User goes to a reconciliation queue for the customer to provision before record import resumes.
Highrise
Text Messages
HighLevel
Activity (SMS)
1:1Highrise stores SMS conversations linked to contacts via the API as part of a contact's recording history. We capture message text, timestamp, and direction (sent/received) and create GoHighLevel Activity records of type SMS. GoHighLevel's SMS requires its own LC Phone or Twilio integration to be active for delivery, but the content transfers. Threading context (which messages belong to which conversation) may not map cleanly and requires spot-check validation post-migration.
| Highrise | HighLevel | Compatibility | |
|---|---|---|---|
| People (Contacts) | Contact1:1 | Fully supported | |
| Companies (Parties) | Company1:1 | Fully supported | |
| Deals | Opportunity1:1 | Mapping required | |
| Cases | Pipeline (Support)1:many | Mapping required | |
| Tasks | Task1:1 | Fully supported | |
| Notes and Emails (Recordings) | Activity1:1 | Mapping required | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Tags | Tag1:1 | Fully supported | |
| Users (Owners) | User1:1 | Fully supported | |
| Text Messages | Activity (SMS)1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Highrise gotchas
API rate limits are endpoint-specific and aggressive
Deals, Cases, Notes, and Emails export as plain text only
No workflow or automation engine to migrate
Atom feeds are the best source for recording history
Free and Solo tiers have hard contact and storage caps
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and Highrise account audit
We audit the source Highrise account across tier (Free/Solo/Starter/Professional/Enterprise), record counts for People, Companies, Deals, Cases, Tasks, and Recordings, all custom field definitions via the custom_field_subjects API, the full user roster with email addresses, and any TXT export samples to understand the parsing complexity. We also document any Zapier or Make automations the customer identifies and assess GoHighLevel plan fit (Starter $97/month for solo operators, Unlimited $297/month for agencies managing multiple accounts, SaaS Pro $497/month for white-label resale). The discovery output is a written migration scope, a GoHighLevel plan recommendation, and a TXT parsing specification.
GoHighLevel account provisioning and pipeline design
We provision the GoHighLevel account if not already active, or scope the existing account's current pipeline configuration. We design the Pipeline structure in GoHighLevel based on the Highrise deal stage map: each Highrise deal stage becomes a GoHighLevel Pipeline Stage with a probability percentage. If Cases are in scope, we create a separate support Pipeline. We create all custom fields in GoHighLevel mapped from Highrise custom field definitions. We configure tag structure in GoHighLevel before any contact import. All schema work happens in the customer's GoHighLevel account directly via the GoHighLevel API.
Owner reconciliation and user provisioning
We extract every distinct Highrise Owner referenced on People, Companies, Deals, and Cases and match by email against the GoHighLevel destination account's Users. Any Highrise Owner without a matching GoHighLevel User goes to a reconciliation queue for the customer to provision. This step gates record import because GoHighLevel Activities and Opportunities require an owner reference.
Highrise TXT parsing and record reconstruction
We run the Highrise TXT export for Deals, Cases, Notes, and Emails and apply a per-account parser to extract structured field values. We validate a 25-50 record sample against the source Highrise account (via API) before bulk processing. Records where parsing confidence is low are flagged in a reconciliation report for the customer's review. We parse People and Company data from the parties.xml API export, which is structured and reliable.
Production migration in dependency order
We run production migration in record-dependency order: Users (validated against provisioning queue), Companies (from Highrise parties.xml), People (Contacts with Company associations resolved), Deals (Opportunities with Pipeline and Stage assigned), Cases (Opportunities in the support Pipeline), Tasks, Activity history (Notes and Emails parsed from TXT), Tags (linked to their parent records), and Custom Fields (validated against the field definitions). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and Workflow rebuild handoff
We freeze Highrise writes during cutover, run a final delta migration of any records added during the migration window, then enable GoHighLevel as the system of record. We deliver a written Workflow and Automation inventory document listing every external Zapier or Make automation the customer identified, with a GoHighLevel Workflow equivalent recommendation for each. We support a one-week hypercare window where we resolve reconciliation issues raised by the customer's team. We do not rebuild automations as GoHighLevel Workflows inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Highrise
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Highrise and HighLevel.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Highrise: 150 req/5s general; 2 req/10s for email search; 10 req/10s for recordings.xml. Returns 503 with Retry-After header on exceeded limits..
Data volume sensitivity
Highrise doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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