CRM migration

Migrate from Highrise to Pipedrive

Field-level mapping, validation, and rollback between Highrise and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

Highrise logo

Highrise

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

73%

8 of 11

objects map 1:1 between Highrise and Pipedrive.

Complexity

CModerate

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Highrise to Pipedrive is an upgrade from a contact-centric list with flat deal tracking to a pipeline-centric sales CRM built around deal stages, activity scheduling, and revenue visibility. Highrise exports People and Companies as structured CSV, but Deals, Cases, Notes, and Emails only as plain text—we parse the TXT output, extract field values, and reconstruct them as typed Pipedrive records. The key design decisions at migration time are the Person-Organization linkage (Highrise stores both as flat Party records; Pipedrive requires explicit Organization lookups on Person records), the pipeline-stage mapping (Highrise's named stages become Pipedrive pipeline stages), and the engagement history strategy (Highrise stores calls, emails, and notes as Recordings; we map these to Pipedrive Activities and Notes linked to the correct Person or Organization). Automations do not migrate because Highrise has no native automation engine to speak of, and Pipedrive workflow automation requires separate configuration on the Advanced plan or above. We deliver a written automation inventory and pipeline configuration guide so your admin can rebuild them post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Highrise logo

Highrise

What's pushing teams away

  • Highrise is perceived as stagnant or abandoned—reviews describe it as "dead" with minimal development, leaving customers stuck on an aging platform while competitors add features continuously.
  • The iOS app historically shipped without Deals functionality, forcing users to the web interface for deal management and exposing inconsistent feature parity across platforms.
  • Advanced CRM features common in competitors—robust reporting, automation engines, advanced pipeline customization—are absent or extremely limited in Highrise, pushing growth-stage teams to migrate.
  • Contact syncing with iPhone has been reported as unreliable, causing duplicated effort and frustration for mobile-first sales teams trying to stay current.
  • The platform lacks native integrations modern teams expect, and while Zapier fills some gaps, the workaround feels inadequate compared to natively integrated CRMs.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How Highrise objects map to Pipedrive

Each row shows how a Highrise object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Highrise

People (Contacts)

maps to

Pipedrive

Person

1:1
Fully supported

Highrise People map to Pipedrive Person. The standard fields—name, email address, phone number, postal address, and social links—transfer directly. We use the Highrise party XML export as the primary source and resolve the Organization lookup in Pipedrive by matching Highrise's linked Company name against the Organization records we import first. Any untagged or orphan People (no Company link) import as standalone Persons without an OrganizationId. Custom fields on People export via Highrise's custom_field_subjects API and map to Pipedrive custom fields created during schema setup.

Highrise

Company (Party)

maps to

Pipedrive

Organization

1:1
Fully supported

Highrise Companies map to Pipedrive Organization. We import Organizations first because Person records require an OrganizationId lookup during insert. Company name becomes the Organization name, website becomes the web field, and any phone or address fields transfer directly. The Highrise Company-Person association is preserved by linking each Person to its matching Organization via the org_name match on the Pipedrive Person import.

Highrise

Deal

maps to

Pipedrive

Deal

1:1
Fully supported

Highrise Deals map to Pipedrive Deals. Highrise exports Deals as plain text (.txt), not structured CSV, so we parse the TXT output to extract deal name, stage, value, responsible user, and linked Party references. The deal name maps to Pipedrive title, value maps to amount, and the Highrise stage (e.g., New, Contacted, Qualified, Won, Lost) maps to a Pipedrive pipeline stage that we configure during schema setup. The linked Party reference resolves to the Person or Organization we imported in the preceding phases. Loss reason and close date transfer to custom fields if the Pipedrive plan supports them.

Highrise

Pipeline Stages

maps to

Pipedrive

Pipeline Stage

lossy
Mapping required

Highrise's named deal stages map to Pipedrive stages within the default or a custom Pipeline. We extract the full stage configuration during scoping (stage name, position, default probability if any) and create a matching Pipedrive Pipeline with stages in the same order. Stage probability values in Highrise become stage probability fields in Pipedrive. If the account has multiple named pipelines in Highrise, we create multiple Pipedrive Pipelines and map each Deal to its corresponding Pipeline.

Highrise

Case

maps to

Pipedrive

Activity (Task)

1:many
Fully supported

Highrise Cases handle support or task tracking and export as TXT only, stripping any embedded attachments or rich content. We parse the TXT to extract case title, status (open, resolved, archived), linked Party, and timestamp. Case status maps to Pipedrive Activity with a type field (task or note) and a custom status field preserving the original Highrise state. Cases with no natural Pipedrive equivalent become Activity records linked to the corresponding Person or Organization. Any case attachments cannot migrate as files; we document them for manual re-upload post-migration.

Highrise

Task

maps to

Pipedrive

Activity (Task)

1:1
Fully supported

Highrise Tasks map to Pipedrive Activities of type task. We export completed and open tasks via the Highrise API with due dates, assignees (mapped to Pipedrive User by email match), and related Party references. Completed status maps to Pipedrive's done flag. Tasks without a linked Party import as unattributed activities with a note referencing the Highrise task ID for reconciliation.

Highrise

Note (Recording)

maps to

Pipedrive

Note

1:1
Fully supported

Highrise Notes are Recordings of type NOTE attached to People or Companies. They export as TXT, stripping HTML formatting. We capture the full text body and metadata (date, author, related Party) and create Pipedrive Notes linked to the corresponding Person or Organization record. The author name is stored in a custom Note field if Pipedrive's standard Note object does not preserve it natively. Embedded images or file references in Highrise Notes are flagged for manual re-upload.

Highrise

Email (Recording)

maps to

Pipedrive

Note or Activity

1:1
Fully supported

Highrise Emails are Recordings of type email attached to People or Companies, exported as plain text. We capture the full email body and metadata (date, subject, direction inbound/outbound, related Party) and create Pipedrive Notes with a subject line prefix or a custom field storing the direction flag. Email threading and attachments cannot be preserved from TXT-only exports. We warn customers before migration that email content will arrive as plain text in Pipedrive Notes without the original formatting.

Highrise

User (Owner)

maps to

Pipedrive

User

1:1
Fully supported

Highrise Users map to Pipedrive Users by email match. We extract the full user roster (name, email, role if available) and match against the destination Pipedrive account's user list. Any Highrise User without a matching Pipedrive User is held in a reconciliation queue; the customer's Pipedrive admin provisions the missing user before record import resumes. Owner assignment on Deals, Cases, Tasks, and Notes resolves through this User map.

Highrise

Custom Field

maps to

Pipedrive

Custom Field

lossy
Fully supported

Custom fields on People, Companies, and Deals in Highrise are detected via the custom_field_subjects API endpoints and mapped to Pipedrive custom fields of equivalent type. We pre-create all destination custom fields before any data import. Text fields map to Pipedrive text fields, date fields to date fields, numeric fields to number fields, and multi-select or tag-based fields to Pipedrive options fields. Custom field values on each record transfer during the standard object import phase.

Highrise

Tag

maps to

Pipedrive

Label

1:1
Fully supported

Highrise Tags are flat labels applied to People, Companies, Deals, and Cases. We export all tag assignments and re-apply them as Pipedrive Labels linked to the corresponding Person, Organization, or Deal. The many-to-many relationship (one record can have multiple tags) is preserved. Pipedrive Labels are a native object and map cleanly from Highrise's tag system without transformation.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Highrise logo

Highrise gotchas

High

API rate limits are endpoint-specific and aggressive

High

Deals, Cases, Notes, and Emails export as plain text only

Medium

No workflow or automation engine to migrate

Medium

Atom feeds are the best source for recording history

Low

Free and Solo tiers have hard contact and storage caps

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • Highrise Deals, Cases, Notes, and Emails export as plain text only

    Highrise's built-in export tool and API outputs Deals, Cases, Notes, and Emails as .txt files rather than structured CSV. We parse the TXT output to extract field values, but this strips HTML formatting from emails, loses inline image references, and provides no structured column mapping. Any Deals or Cases with embedded links, rich-text tables, or file attachment references are flagged for manual verification post-migration. We warn customers before migration that rich email content arrives as plain text in Pipedrive Notes. This is a Highrise export limitation, not a Pipedrive import limitation.

  • Person-Organization lookups require resolution before Person insert

    Highrise stores People and Companies as flat Party records with no required relationship hierarchy. Pipedrive requires a Person to have an optional OrganizationId lookup. If a Highrise Person has no linked Company, we import it as a standalone Person without an OrganizationId. If it has a linked Company, we match the Company name against imported Pipedrive Organizations and set the OrganizationId on the Person record. This two-phase approach—Organizations first, then Persons with resolved lookups—prevents the 'orphan Person' issue that occurs when Persons are imported before Organizations exist in the destination.

  • Pipeline and stage mapping requires schema configuration before Deal import

    Highrise Deals carry a named stage (New, Contacted, Qualified, Won, Lost) but no explicit Pipeline object. Pipedrive requires Pipelines to be created before Deals are imported so that stage values match a valid pipeline-stage list. We extract the full stage list during scoping, create the corresponding Pipedrive Pipeline and stages, and only then run Deal import. If the customer uses multiple named pipelines in Highrise, we create multiple Pipedrive Pipelines and map each Deal to the correct one by referencing the pipeline name in the TXT export.

  • Highrise API rate limits require throttled extraction

    Highrise's API enforces tiered rate limits: 150 requests per 5 seconds for most endpoints, but only 2 requests per 10 seconds for email-based contact searches and 10 requests per 10 seconds for GET on recordings. We throttle our extraction jobs to the most restrictive limit and build exponential backoff into our retry logic to avoid 503 errors. Accounts with large contact bases (approaching the 20,000-contact cap on Solo plans) require longer extraction windows and may extend timelines if the account relies heavily on email search endpoints.

  • No automation or workflow engine migrates from Highrise

    Highrise has no native automation, workflow, or sequence engine. Any automations the customer built exist outside Highrise—typically in Zapier, Make, or email filtering rules. We document every external automation trigger and action identified during discovery so the customer can rebuild them in Pipedrive's Workflow Automation (available on Advanced plan and above). We do not attempt to migrate Zapier Zaps because they require OAuth re-authentication and cannot be exported as transferable configuration.

Migration approach

Six steps for a successful Highrise to Pipedrive data migration

  1. Discovery and export audit

    We audit the source Highrise account for People count, Company count, Deal count and stage distribution, Case count and status, Task volume, engagement history (notes, emails, calls), custom field definitions on People/Companies/Deals, and tag taxonomy. We also identify the Highrise account tier and any record counts approaching the Solo plan's 20,000-contact cap, as this affects whether the migration runs in a single pass or in waves. The discovery output is a written migration scope with record counts, schema map, and a timeline estimate.

  2. Pipedrive workspace configuration

    We configure the Pipedrive workspace before any data import: create the Pipedrive Pipeline with stages matching the Highrise stage list, create any custom fields matching Highrise custom field definitions, map the user roster by email match against the existing Pipedrive Users, and set the default currency and date format. If the customer uses multiple pipelines in Highrise, we create corresponding Pipedrive Pipelines. Schema configuration is validated in Pipedrive before export begins.

  3. Export parsing and transform

    We extract data from Highrise via the API (People, Companies, Tasks, Users) and via the built-in export tool (Deals, Cases, Notes, Emails as TXT). The TXT exports are parsed to extract structured field values—deal name, stage, value, linked Party; case title, status, linked Party; note body and metadata. All parsed records are validated against the Pipedrive schema (required fields present, field types correct) and any records with missing required fields are flagged for customer review before import.

  4. Organization import first, then Person import with lookups

    We run Pipedrive import in dependency order. Organizations import first from Highrise Company records. Persons import second with OrganizationId resolved by matching the Highrise Company name to the newly created Organization name. This two-phase approach satisfies Pipedrive's OrganizationId lookup requirement and prevents orphan Persons. Owner assignment on each Person resolves via the User map. Tags apply during Person import via Pipedrive's label assignment.

  5. Deal, Case, Task, and engagement import

    Deals import after Organizations and Persons exist, with the pipeline stage validated against the Pipedrive Pipeline configuration, the linked Party resolved to the Person or Organization ID, and the Owner resolved via the User map. Cases import as Activity records linked to the corresponding Person or Organization. Tasks import as Activity records with due dates and assignees. Notes and Emails from Highrise Recordings import as Pipedrive Notes with metadata preserved. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation inventory delivery

    We freeze Highrise writes during cutover, run a final delta migration of any records modified during the migration window, then enable Pipedrive as the system of record. We deliver a written inventory of every identified Zapier or external automation, a Pipedrive pipeline configuration summary, and a Pipedrive Workflow Automation setup guide for the customer's admin to follow post-migration. We support a one-week hypercare window where we resolve any record-count discrepancies or lookup failures raised by the customer's team. We do not configure Pipedrive Workflow Automation as part of the standard migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Highrise logo

Highrise

Source

Strengths

  • Flat-rate pricing model makes cost predictable for teams adding users without per-seat billing surprises.
  • Minimalist interface is easy to learn and deploy in days rather than weeks, especially for small teams without a dedicated admin.
  • Core contact and deal tracking is solid and reliable, covering the fundamental CRM needs without feature bloat.
  • Native account-to-account transfer tool exists within Highrise for moving data between two Highrise accounts.
  • Zapier integration extends the platform to thousands of other tools without requiring custom API work.

Weaknesses

  • The product is widely described as stagnant with minimal ongoing development, leaving users on an aging platform.
  • No automation or workflow engine means teams must rebuild processes manually or rely entirely on Zapier.
  • Feature parity between the web app and mobile app is inconsistent, with the iOS app historically missing deal management.
  • Advanced reporting, forecasting, and pipeline analytics are absent or extremely limited.
  • The API lacks a true bulk write endpoint, making high-volume migrations slower and more complex.
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Highrise and Pipedrive.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Highrise: 150 req/5s general; 2 req/10s for email search; 10 req/10s for recordings.xml. Returns 503 with Retry-After header on exceeded limits..

  • Data volume sensitivity

    B

    Highrise doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Highrise to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Highrise to Pipedrive data migrations

Answers to the questions buyers ask most during Highrise to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and three weeks for accounts under 5,000 People, 2,000 Deals, and no extensive Case history. Migrations with large Case volumes (over 1,000 Cases), complex custom field sets on multiple objects, or multiple named pipelines extend to four to six weeks because of TXT parsing overhead, Organization lookup resolution, and pipeline-stage configuration. The Import2 and SyncMatters services for this pair report two to four weeks for typical small-team accounts, which aligns with our experience for straightforward migrations.

Adjacent paths

Related migrations to explore

Ready when you are

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