CRM migration

Migrate from Cloze to monday CRM

Field-level mapping, validation, and rollback between Cloze and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Cloze logo

Cloze

Source

monday CRM

Destination

monday CRM logo

Compatibility

70%

7 of 10

objects map 1:1 between Cloze and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Cloze to Monday.com CRM is a structural shift from a relationship-focused CRM built around a person-centric timeline to a board-based CRM that represents every entity as an Item on a customizable Board with typed Columns. Cloze's People, Companies, and Projects map to Monday.com CRM Items with owner assignments, while Cloze Segments and Tags translate to Monday.com Tags or multi-select Columns depending on use case. The Cloze API is still in beta and requires manual email approval from support before extraction begins — we factor this into scoping and fall back to CSV exports from the Cloze UI if access is delayed. Activity history (emails, calls, meetings) migrates as activity records attached to Items, though Cloze's real estate-specific stage labels and property terminology require normalization during transform. Workflows, Campaigns, and automations do not migrate as code; we deliver a written inventory for your team to rebuild in Monday.com's Recipe builder. Discovery takes one to two weeks, sandbox migration one week, and production cutover one to three weeks depending on record volume and column complexity.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Cloze logo

Cloze

What's pushing teams away

  • Reliability problems force users to reinstall the app every few months and reset their integrations, wasting significant setup time.
  • Customer support is slow and unhelpful — the Facebook community is described as inactive and responses take days or weeks.
  • The platform is heavily hardwired toward real estate terminology and workflows, making it awkward for non-realtors working in other industries.
  • Image handling is disastrous for Mac Mail users, and the platform lacks basic navigation features like breadcrumbs to move backwards through views.
  • Poor search functionality and near-illegible threaded conversation views with tiny fonts frustrate daily users.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Cloze objects map to monday CRM

Each row shows how a Cloze object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Cloze

People

maps to

monday CRM

Item (Contact Board)

1:1
Fully supported

Cloze People records map to Monday.com CRM Items on the Contacts Board. Standard fields (name, email, phone, address, social links) map to Monday.com Columns of matching type. Owner assignment resolves by email match against Monday.com workspace Members. Custom properties on the Person record map to custom Columns on the Item; we preserve the Cloze property type and choose the nearest Monday.com Column type (text, number, date, dropdown, etc.). Segments and Tags from Cloze are held for separate resolution against Tags or a multi-select Column.

Cloze

Companies

maps to

monday CRM

Item (Organizations Board)

1:1
Fully supported

Cloze Companies map to Monday.com CRM Items on the Organizations Board. The Company address, industry, and social fields map to matching typed Columns. Linked People records are resolved by creating the Organization Item first, then creating Person Items linked back via the CRM Organization Column. Company ownership is assigned to the Monday.com User who was the company owner in Cloze, resolved by email.

Cloze

Projects (Deals/Properties)

maps to

monday CRM

Item (Deal Board)

1:many
Fully supported

Cloze Projects (aliased as Deals or Properties) map to Monday.com CRM Items on a Deal Board. The Cloze Stage (Potential, Active, Done, Lost) maps to a Status Column on the Board with stage values normalized to the customer's desired pipeline language — we strip real estate-specific labels during transform. Project-level custom properties map to custom Columns. Multi-stage deal pipelines in Cloze map to multiple Monday.com Boards or Groups, depending on the customer's pipeline structure preference established during scoping.

Cloze

Segments

maps to

monday CRM

Tags or Multi-Select Column

lossy
Fully supported

Cloze Segments and Audience memberships do not have a direct Monday.com CRM equivalent. During scoping we determine whether segment membership should migrate as Monday.com native Tags (attached to Items) or as a multi-select Column on the Contacts Board with segment names as selectable values. Tags are simpler and native to Monday.com's filtering; a multi-select Column is better for reporting and dashboards. The customer's choice governs the transform logic applied to all People records.

Cloze

Timeline Entries

maps to

monday CRM

Activity records (Emails & Activities)

1:1
Mapping required

Cloze Timeline entries (emails, calls, meetings, notes) attach to the corresponding Person or Company Item in Monday.com CRM using the Emails & Activities feature. We preserve the activity type, timestamp, subject/body content, and disposition where available. Email content migrates as activity log entries; raw email body length may be truncated depending on what Cloze retained from the connected account. Call duration and disposition migrate as separate Column values on the activity record.

Cloze

Custom Fields (properties)

maps to

monday CRM

Custom Columns

1:1
Mapping required

Cloze custom properties on People, Companies, and Projects map to Monday.com custom Columns on the respective Board. We match Cloze field types to Monday.com Column types: Cloze text to Text Column, number to Number Column, date to Date Column, and choice/checkbox fields to Dropdown or Tags Column. Any deprecated or deleted Cloze custom fields are flagged during audit and excluded from migration rather than creating empty Columns in the destination.

Cloze

Teams

maps to

monday CRM

Workspace Members and Owner assignments

1:1
Mapping required

Cloze Team structures and role assignments map to Monday.com Workspace Members with their assigned roles. Owner assignments on Cloze People, Companies, and Projects resolve by email match against Monday.com Users. Any Cloze Team that has no matching Monday.com Workspace Member goes to a reconciliation queue for the customer's admin to provision before record import completes.

Cloze

Campaigns

maps to

monday CRM

Custom records (conditional)

1:1
Mapping required

Cloze Campaigns (Business Platinum only) do not have a direct Monday.com CRM equivalent. We preserve campaign definitions and trigger logic as a written inventory document, including the campaign name, audience criteria, stage assignments, and trigger conditions. The customer reviews this document and rebuilds campaign logic in Monday.com's Recipe builder or through a third-party sales engagement tool. Campaign migration is a conditional deliverable dependent on the destination plan tier and the customer's preference for native versus external campaign management.

Cloze

Tags

maps to

monday CRM

Tags or Multi-Select Column

lossy
Fully supported

Cloze Tags on People and Companies migrate as Monday.com native Tags attached to Items, or as values in a multi-select Column if the customer selected the Column approach during Segments scoping. We preserve the complete tag assignment per Person or Company record. Tags that were used for segmentation map to the same target as Segments to avoid duplicate classification columns.

Cloze

Documents

maps to

monday CRM

File attachments on Items

1:1
Mapping required

Documents attached to Cloze People, Companies, or Projects are migratable as file attachments on the corresponding Monday.com CRM Items. We extract files from Cloze's export output and attach them to the matching Items during import. Binary file extraction requires coordination with the customer's Cloze data export since Cloze's UI export focuses on record fields rather than binary attachments — we confirm export scope before migration begins.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Cloze logo

Cloze gotchas

High

Cloze API requires manual beta access approval

High

Export requires Manager or Admin role permissions

Medium

Campaigns feature gated behind Business Platinum

Medium

Real estate terminology bleeds into core objects

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Cloze API beta access requires manual approval before extraction

    The Cloze API is not self-service. We must email Cloze support to request beta API access on behalf of the customer, and Cloze requires the customer to authorize the access request directly. This introduces an external dependency that can delay the start of API-based extraction by three to ten business days depending on Cloze's response time. We address this risk during scoping by preparing a parallel CSV export path from Cloze's Settings > Import/Export (which requires Manager or Admin role permissions) so that extraction can proceed without API access if needed.

  • Cloze exports require Manager or Admin role — personal view exports are incomplete

    Cloze's built-in export tool (Settings > Import/Export) is restricted to Administrator and Manager roles by default. Users with lower roles can only export their personal view of contacts, which excludes team-shared records and company-level data. We verify the exporting user's role during scoping and advise customers to use or elevate an admin account for the full team data export. If the customer cannot provide admin access, we fall back to the API extraction path or a manual data audit with partial export coverage.

  • Monday.com automations (Recipes) require manual rebuild — they do not import from Cloze

    Monday.com automations use a Recipe system with board-level, group-level, and item-level triggers that is architecturally different from Cloze Workflows. Cloze Workflow definitions (property triggers, delays, CRM actions) do not have an import path into Monday.com — they cannot be migrated as automation code. We deliver a written inventory of every active Cloze Workflow with its trigger conditions, actions, and recommended Monday.com Recipe equivalent, including the trigger type (when a Column changes, when an Item is created, time-based), conditions, and actions. The customer's admin rebuilds Recipes in the Monday.com editor post-migration.

  • Cloze real estate terminology bleeds into stage labels and object names

    Cloze uses Deals, Projects, and Properties as interchangeable aliases, and the UI surfaces these with real estate-specific stage labels (Potential, Active, Done, Lost) that originate from that vertical. When migrating non-real-estate teams, these stage labels and object names must be normalized during the transform step. We flag all instances of real estate-specific terminology in the migration audit and replace them with the customer's chosen pipeline language in Monday.com Columns and Status values before import.

  • Activity history completeness depends on what Cloze retained from connected accounts

    Cloze's Timeline entries are populated from connected email and calendar accounts (Gmail, Outlook). Historical communication content may be incomplete or truncated depending on what Cloze retained from those connected accounts — particularly for accounts connected after the communication occurred. We migrate what Cloze's export or API returns for the Timeline object and flag any records where the content field is empty or partially truncated. We do not attempt to reconstruct missing activity history from source email systems.

Migration approach

Six steps for a successful Cloze to monday CRM data migration

  1. Discovery and permission verification

    We audit the Cloze account for record counts (People, Companies, Projects, Timeline entries), custom properties on each object, active Segments and Tags, active Campaigns (Business Platinum only), and Team membership. We simultaneously verify that the customer can provide Manager or Admin access for the export user, and we initiate the Cloze API beta access request with support. The discovery output is a written scope document listing every object and field to migrate, the chosen segment-to-tag strategy, and the Cloze API access timeline. We also map the customer's Cloze stage labels to the desired Monday.com pipeline language and flag any real estate-specific terminology for normalization.

  2. Monday.com board design and column mapping

    We design the Monday.com CRM workspace: the Contacts Board, Organizations Board, and Deal Board(s) with all required Columns typed and named. Each Cloze custom property maps to a typed Monday.com Column (text, number, date, dropdown, Tags, etc.), and each Cloze stage label maps to a Status Column value normalized to the customer's preferred terminology. For Teams data, we identify the Monday.com workspace Members and assign owner mappings before any record import begins.

  3. Sandbox migration and reconciliation

    We run a full migration into a Monday.com test workspace using the customer's production-like data volume. The customer reconciles record counts (People in, Organizations in, Deals in, Activities in), spot-checks twenty to thirty records against the Cloze source for field-level accuracy, and reviews the Stage labels and owner assignments. Any mapping corrections — wrong column type, incorrect stage name, missing custom property — happen in this phase before production migration begins.

  4. Owner and team reconciliation

    We extract every distinct Cloze Owner (from People, Companies, and Projects) and match by email against Monday.com workspace Members. Owners without a matching Monday.com User enter a reconciliation queue for the customer's admin to provision. OwnerId references on imported Items must be resolved before production migration can complete, since Monday.com CRM requires a valid Member assignment on Items for activity attribution.

  5. Production migration in dependency order

    We run production migration in sequence: Organizations (first, as they are the parent of linked People), then People with Organization links resolved, then Deals with Stage values normalized, then Activity history (emails, calls, meetings) attached to the correct Items via the Emails & Activities feature, then Tags applied from the Segments resolution. Each phase emits a row-count reconciliation report before the next phase begins. Cloze writes are frozen during the production migration window to prevent divergence.

  6. Cutover, validation, and automation rebuild handoff

    We run a final delta migration of any records modified during the cutover window, validate record counts against the discovery baseline, and enable Monday.com CRM as the system of record. We deliver the Workflow and Campaign inventory document to the customer's admin team. We support a five-day hypercare window for reconciliation issues. We do not rebuild Cloze Workflows as Monday.com Recipes inside the migration scope — that is a separate rebuild engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Cloze logo

Cloze

Source

Strengths

  • Automatic logging of emails, calls, and texts without manual entry
  • Genuine team collaboration features with role-based contact sharing
  • AI relationship scoring (Cloze Score) to prioritize follow-ups
  • Strong real estate vertical with proven enterprise partnerships
  • Simple, opinionated UX that small teams can adopt quickly

Weaknesses

  • API is beta-only and requires manual approval via email to Cloze support
  • Export tools require Manager or Admin permissions — personal view exports are limited
  • Platform is heavily hardwired for real estate terminology and workflows
  • Reliability issues cause periodic failures requiring reinstalls and reconfiguration
  • Customer support is slow, with inactive community forums
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Cloze and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Cloze: Not publicly documented.

  • Data volume sensitivity

    B

    Cloze doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Cloze to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Cloze to monday CRM data migrations

Answers to the questions buyers ask most during Cloze to monday CRM migration scoping. Not seeing yours? Book a call.

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Straightforward migrations with under 10,000 People records, no complex custom column structures, and clean owner assignments complete in three to five weeks. Migrations with multiple Boards, extensive custom properties requiring column design decisions, large activity histories, or Teams data requiring owner reconciliation move to five to eight weeks. The Cloze API beta access approval is the most common timeline risk — if API access is delayed beyond two weeks, we fall back to CSV export from the Cloze UI which extends discovery by an additional three to five days.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Cloze.
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