CRM migration
Field-level mapping, validation, and rollback between Cloze and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Cloze
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Cloze and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Cloze to Monday.com CRM is a structural shift from a relationship-focused CRM built around a person-centric timeline to a board-based CRM that represents every entity as an Item on a customizable Board with typed Columns. Cloze's People, Companies, and Projects map to Monday.com CRM Items with owner assignments, while Cloze Segments and Tags translate to Monday.com Tags or multi-select Columns depending on use case. The Cloze API is still in beta and requires manual email approval from support before extraction begins — we factor this into scoping and fall back to CSV exports from the Cloze UI if access is delayed. Activity history (emails, calls, meetings) migrates as activity records attached to Items, though Cloze's real estate-specific stage labels and property terminology require normalization during transform. Workflows, Campaigns, and automations do not migrate as code; we deliver a written inventory for your team to rebuild in Monday.com's Recipe builder. Discovery takes one to two weeks, sandbox migration one week, and production cutover one to three weeks depending on record volume and column complexity.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Cloze object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Cloze
People
monday CRM
Item (Contact Board)
1:1Cloze People records map to Monday.com CRM Items on the Contacts Board. Standard fields (name, email, phone, address, social links) map to Monday.com Columns of matching type. Owner assignment resolves by email match against Monday.com workspace Members. Custom properties on the Person record map to custom Columns on the Item; we preserve the Cloze property type and choose the nearest Monday.com Column type (text, number, date, dropdown, etc.). Segments and Tags from Cloze are held for separate resolution against Tags or a multi-select Column.
Cloze
Companies
monday CRM
Item (Organizations Board)
1:1Cloze Companies map to Monday.com CRM Items on the Organizations Board. The Company address, industry, and social fields map to matching typed Columns. Linked People records are resolved by creating the Organization Item first, then creating Person Items linked back via the CRM Organization Column. Company ownership is assigned to the Monday.com User who was the company owner in Cloze, resolved by email.
Cloze
Projects (Deals/Properties)
monday CRM
Item (Deal Board)
1:manyCloze Projects (aliased as Deals or Properties) map to Monday.com CRM Items on a Deal Board. The Cloze Stage (Potential, Active, Done, Lost) maps to a Status Column on the Board with stage values normalized to the customer's desired pipeline language — we strip real estate-specific labels during transform. Project-level custom properties map to custom Columns. Multi-stage deal pipelines in Cloze map to multiple Monday.com Boards or Groups, depending on the customer's pipeline structure preference established during scoping.
Cloze
Segments
monday CRM
Tags or Multi-Select Column
lossyCloze Segments and Audience memberships do not have a direct Monday.com CRM equivalent. During scoping we determine whether segment membership should migrate as Monday.com native Tags (attached to Items) or as a multi-select Column on the Contacts Board with segment names as selectable values. Tags are simpler and native to Monday.com's filtering; a multi-select Column is better for reporting and dashboards. The customer's choice governs the transform logic applied to all People records.
Cloze
Timeline Entries
monday CRM
Activity records (Emails & Activities)
1:1Cloze Timeline entries (emails, calls, meetings, notes) attach to the corresponding Person or Company Item in Monday.com CRM using the Emails & Activities feature. We preserve the activity type, timestamp, subject/body content, and disposition where available. Email content migrates as activity log entries; raw email body length may be truncated depending on what Cloze retained from the connected account. Call duration and disposition migrate as separate Column values on the activity record.
Cloze
Custom Fields (properties)
monday CRM
Custom Columns
1:1Cloze custom properties on People, Companies, and Projects map to Monday.com custom Columns on the respective Board. We match Cloze field types to Monday.com Column types: Cloze text to Text Column, number to Number Column, date to Date Column, and choice/checkbox fields to Dropdown or Tags Column. Any deprecated or deleted Cloze custom fields are flagged during audit and excluded from migration rather than creating empty Columns in the destination.
Cloze
Teams
monday CRM
Workspace Members and Owner assignments
1:1Cloze Team structures and role assignments map to Monday.com Workspace Members with their assigned roles. Owner assignments on Cloze People, Companies, and Projects resolve by email match against Monday.com Users. Any Cloze Team that has no matching Monday.com Workspace Member goes to a reconciliation queue for the customer's admin to provision before record import completes.
Cloze
Campaigns
monday CRM
Custom records (conditional)
1:1Cloze Campaigns (Business Platinum only) do not have a direct Monday.com CRM equivalent. We preserve campaign definitions and trigger logic as a written inventory document, including the campaign name, audience criteria, stage assignments, and trigger conditions. The customer reviews this document and rebuilds campaign logic in Monday.com's Recipe builder or through a third-party sales engagement tool. Campaign migration is a conditional deliverable dependent on the destination plan tier and the customer's preference for native versus external campaign management.
Cloze
Tags
monday CRM
Tags or Multi-Select Column
lossyCloze Tags on People and Companies migrate as Monday.com native Tags attached to Items, or as values in a multi-select Column if the customer selected the Column approach during Segments scoping. We preserve the complete tag assignment per Person or Company record. Tags that were used for segmentation map to the same target as Segments to avoid duplicate classification columns.
Cloze
Documents
monday CRM
File attachments on Items
1:1Documents attached to Cloze People, Companies, or Projects are migratable as file attachments on the corresponding Monday.com CRM Items. We extract files from Cloze's export output and attach them to the matching Items during import. Binary file extraction requires coordination with the customer's Cloze data export since Cloze's UI export focuses on record fields rather than binary attachments — we confirm export scope before migration begins.
| Cloze | monday CRM | Compatibility | |
|---|---|---|---|
| People | Item (Contact Board)1:1 | Fully supported | |
| Companies | Item (Organizations Board)1:1 | Fully supported | |
| Projects (Deals/Properties) | Item (Deal Board)1:many | Fully supported | |
| Segments | Tags or Multi-Select Columnlossy | Fully supported | |
| Timeline Entries | Activity records (Emails & Activities)1:1 | Mapping required | |
| Custom Fields (properties) | Custom Columns1:1 | Mapping required | |
| Teams | Workspace Members and Owner assignments1:1 | Mapping required | |
| Campaigns | Custom records (conditional)1:1 | Mapping required | |
| Tags | Tags or Multi-Select Columnlossy | Fully supported | |
| Documents | File attachments on Items1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Cloze gotchas
Cloze API requires manual beta access approval
Export requires Manager or Admin role permissions
Campaigns feature gated behind Business Platinum
Real estate terminology bleeds into core objects
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and permission verification
We audit the Cloze account for record counts (People, Companies, Projects, Timeline entries), custom properties on each object, active Segments and Tags, active Campaigns (Business Platinum only), and Team membership. We simultaneously verify that the customer can provide Manager or Admin access for the export user, and we initiate the Cloze API beta access request with support. The discovery output is a written scope document listing every object and field to migrate, the chosen segment-to-tag strategy, and the Cloze API access timeline. We also map the customer's Cloze stage labels to the desired Monday.com pipeline language and flag any real estate-specific terminology for normalization.
Monday.com board design and column mapping
We design the Monday.com CRM workspace: the Contacts Board, Organizations Board, and Deal Board(s) with all required Columns typed and named. Each Cloze custom property maps to a typed Monday.com Column (text, number, date, dropdown, Tags, etc.), and each Cloze stage label maps to a Status Column value normalized to the customer's preferred terminology. For Teams data, we identify the Monday.com workspace Members and assign owner mappings before any record import begins.
Sandbox migration and reconciliation
We run a full migration into a Monday.com test workspace using the customer's production-like data volume. The customer reconciles record counts (People in, Organizations in, Deals in, Activities in), spot-checks twenty to thirty records against the Cloze source for field-level accuracy, and reviews the Stage labels and owner assignments. Any mapping corrections — wrong column type, incorrect stage name, missing custom property — happen in this phase before production migration begins.
Owner and team reconciliation
We extract every distinct Cloze Owner (from People, Companies, and Projects) and match by email against Monday.com workspace Members. Owners without a matching Monday.com User enter a reconciliation queue for the customer's admin to provision. OwnerId references on imported Items must be resolved before production migration can complete, since Monday.com CRM requires a valid Member assignment on Items for activity attribution.
Production migration in dependency order
We run production migration in sequence: Organizations (first, as they are the parent of linked People), then People with Organization links resolved, then Deals with Stage values normalized, then Activity history (emails, calls, meetings) attached to the correct Items via the Emails & Activities feature, then Tags applied from the Segments resolution. Each phase emits a row-count reconciliation report before the next phase begins. Cloze writes are frozen during the production migration window to prevent divergence.
Cutover, validation, and automation rebuild handoff
We run a final delta migration of any records modified during the cutover window, validate record counts against the discovery baseline, and enable Monday.com CRM as the system of record. We deliver the Workflow and Campaign inventory document to the customer's admin team. We support a five-day hypercare window for reconciliation issues. We do not rebuild Cloze Workflows as Monday.com Recipes inside the migration scope — that is a separate rebuild engagement or an internal admin task.
Platform deep dives
Cloze
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Cloze and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Cloze: Not publicly documented.
Data volume sensitivity
Cloze doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Cloze to monday CRM migration scoping. Not seeing yours? Book a call.
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