CRM migration
Field-level mapping, validation, and rollback between Touchpoint MX and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Touchpoint MX
Source
monday CRM
Destination
Compatibility
5 of 9
objects map 1:1 between Touchpoint MX and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Touchpoint MX to Monday.com CRM is a structural migration that requires flattening Touchpoint MX's journey-centric data model into Monday.com's board-and-item architecture. Touchpoint MX organizes customer relationships around Journey Maps with stage labels and multi-channel messaging; Monday.com CRM uses customizable boards with columns and item records to represent People, Companies, Deals, and Activities. We extract Contacts with their associated Satisfaction Scores, Feedback Records, and Channel assignments, then reconstruct them as Monday.com items with custom columns holding the Touchpoint MX lifecycle data. Journey Map stage labels require explicit remapping because each organization defines its own taxonomy in Touchpoint MX and Monday.com CRMs structure lifecycle stages differently. Integration tokens and OAuth credentials bound to the Touchpoint MX account do not transfer; we deliver a written integration checklist for the customer's admin to re-establish post-migration. We do not migrate Workflows, Message Templates as reusable content blocks, or Forms, as these are configuration assets that require manual rebuild in Monday.com's automation and form builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Touchpoint MX object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Touchpoint MX
Contact
monday CRM
People item on CRM board
1:1Touchpoint MX Contacts map directly to Monday.com CRM People items. We extract standard fields (name, email, phone) and all active custom field values from the Contact record and map them to the corresponding People column type in Monday.com. Phone numbers use the phone column type; email addresses use the email column type. Owner assignment in Touchpoint MX maps to the assigned team member on the People item.
Touchpoint MX
Journey Map
monday CRM
Board structure with status columns
1:manyJourney Maps in Touchpoint MX define custom stage labels (e.g., Awareness, Consideration, Decision, Retention) per organization. Monday.com CRM has no native journey concept, so we flatten Journey Maps into a dedicated board with a Status column representing each journey stage. Each Contact's current stage maps to a Status value on their corresponding People item. Stage history (transitions between stages with timestamps) maps to a secondary board linked by a connect board column or stored as a date-stamped Activity item for audit purposes.
Touchpoint MX
Channel
monday CRM
Multi-select or checkbox column on People item
1:1Touchpoint MX Channel records (Email, SMS, Voice) indicate which communication channels are active for each Contact. We extract the active channels and map them to a multi-select column on the People item in Monday.com CRM. If a Contact has multiple active channels, all are preserved as selected values in the column. Channel assignment history does not transfer as a separate object; the current active-state is preserved as the column value.
Touchpoint MX
Satisfaction Score
monday CRM
Number or rating column with date-stamped history board
1:manyTouchpoint MX stores date-stamped Satisfaction Score records tied to Contacts. We aggregate all scores for each Contact and map the most recent score to a primary rating column on the People item. Historical scores are preserved as entries on a linked Scores History board with columns for Score Value, Date Collected, and Related Person (via connect board column). If Touchpoint MX records scores per interaction, we create an Activity item per score event.
Touchpoint MX
Feedback Record
monday CRM
Activity item on People board or linked Feedback board
1:1Touchpoint MX Feedback Records capture structured customer responses with text, date collected, and related Contact. We create Monday.com Activity items or a dedicated Feedback board with columns for Feedback Text, Date Collected, and Contact lookup (via connect board column). Feedback text migrates as long-text column values. Multiple Feedback records per Contact create multiple linked items.
Touchpoint MX
Custom Field (Contact-level)
monday CRM
Custom column on People item
lossyTouchpoint MX custom fields on Contacts may use text, number, date, or checkbox types. We detect all active custom fields during scoping, export their values per Contact, and map each to the nearest Monday.com CRM column type. Permission-gated visibility settings in Touchpoint MX (Manager-only, Attendee-only, Everyone) are noted; we map to the most permissive visibility that satisfies all audiences in Monday.com, which defaults to Everyone unless access control is explicitly configured.
Touchpoint MX
Message Template
monday CRM
Not migrated (configuration asset)
lossyMessage Templates in Touchpoint MX define reusable outbound content with personalization tokens. We do not migrate Templates as content assets because Monday.com CRM uses a different templating model. We export Template content, subject lines, and token field names as a reference CSV for the customer's admin to manually recreate in Monday.com's email or SMS template builder.
Touchpoint MX
User / Team Member
monday CRM
Team member on Monday.com workspace
1:1Touchpoint MX User accounts are mapped by email and name to Monday.com workspace members. Owner assignments on Contacts and Journey Records map to the corresponding Monday.com team member. If a Touchpoint MX user has no Monday.com account, they are added to a reconciliation list for the customer's admin to provision before record migration completes.
Touchpoint MX
Attachment
monday CRM
File column or linked file on People item
1:1Attachments associated with Contacts or Feedback Records in Touchpoint MX are exported as files and re-associated in Monday.com CRM using the file column type on the People item. Large attachment volumes may require chunked migration to avoid timeout. We flag volumes over 1 GB during scoping and propose a phased file migration approach.
| Touchpoint MX | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People item on CRM board1:1 | Fully supported | |
| Journey Map | Board structure with status columns1:many | Fully supported | |
| Channel | Multi-select or checkbox column on People item1:1 | Fully supported | |
| Satisfaction Score | Number or rating column with date-stamped history board1:many | Fully supported | |
| Feedback Record | Activity item on People board or linked Feedback board1:1 | Fully supported | |
| Custom Field (Contact-level) | Custom column on People itemlossy | Fully supported | |
| Message Template | Not migrated (configuration asset)lossy | Fully supported | |
| User / Team Member | Team member on Monday.com workspace1:1 | Fully supported | |
| Attachment | File column or linked file on People item1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Touchpoint MX gotchas
No public API documentation in CSV
Journey Map stage labels require remapping
Integration tokens and OAuth credentials do not transfer
Custom Fields use permission-gated visibility settings
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Export method confirmation and scoping
We request the customer confirm Touchpoint MX's available export method (UI-based, CSV, or API) and provide any internal API documentation or access credentials. We audit the Touchpoint MX account for Contacts, Journey Maps, Channels, Satisfaction Scores, Feedback Records, custom fields, and user volume. We pair this with a Monday.com CRM workspace audit to confirm the current board structure, column types, and team member count. The scoping output is a written migration scope document with record counts per object and an export method recommendation.
Destination schema design and stage mapping
We design the Monday.com CRM board structure to receive Touchpoint MX data. This includes creating or configuring the People board with column types matched to Touchpoint MX field types (email, phone, text, number, date, multi-select), designing a Journey Map board with Status column values mapped from the Touchpoint MX stage taxonomy, and designing a Scores History board with connect board columns linking to People items. We produce a stage mapping table for customer approval before data extraction begins. Schema is validated in a test workspace before production migration.
Data extraction and deduplication
We extract data from Touchpoint MX using the confirmed export method. Contacts are extracted with all standard fields, custom field values, Channel assignments, and Owner assignments. Journey Map stage assignments are extracted per Contact. Satisfaction Scores and Feedback Records are extracted with timestamps. We run deduplication on Contacts using email as the primary key and flag duplicates for customer resolution before import. Any export limitations identified during scoping are flagged and addressed in the extraction report.
Sandbox migration and reconciliation
We run a full migration into a Monday.com CRM test workspace using production-like data volume. The customer reconciles record counts (Contacts in, Journey stages assigned, Channel preferences set, Scores preserved), spot-checks 15-30 random People items against the Touchpoint MX source, and signs off the mapping and board structure before production migration begins. Any mapping corrections happen in the test workspace, not in production.
Production migration in dependency order
We run production migration in record-dependency order: Users and team members (validated first), People items (Contacts with all columns populated), Journey Map board (stages assigned per Contact), Scores History board (satisfaction score timeline linked to People), Feedback items (linked to People), and Attachments (file column populated per Contact). Each phase emits a row-count reconciliation report before the next phase begins. Channel preferences are populated as multi-select column values during the People item phase.
Cutover, validation, and integration handoff
We freeze Touchpoint MX writes during cutover and run a final delta migration of any records modified during the migration window. We validate the board structure, column values, and linked records in Monday.com CRM. We deliver the integration checklist and Message Template reference CSV to the customer's admin team for rebuild in Monday.com. We support a 3-day hypercare window for reconciliation issues. We do not rebuild automations, sequences, or forms as these are separate configuration engagements.
Platform deep dives
Touchpoint MX
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Touchpoint MX and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Touchpoint MX and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Touchpoint MX and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Touchpoint MX: Not publicly documented.
Data volume sensitivity
Touchpoint MX doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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