CRM migration
Field-level mapping, validation, and rollback between Tall Emu CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Tall Emu CRM
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between Tall Emu CRM and HubSpot.
Complexity
BStandard
Timeline
48–72 hours of active migration time
Overview
Tall Emu CRM and HubSpot take different approaches to structuring customer data. Tall Emu bundles contacts, quotes, inventory, subscriptions, manufacturing, and ERP-like workflows into a single operational platform — its object model is optimised for product sellers, manufacturers, and distributors who need CRM alongside ERP-like workflows. HubSpot separates contacts, companies, and deals into distinct CRM objects with lifecycle stage tracking and a marketing-contact billing model. When migrating from Tall Emu to HubSpot, FlitStack AI maps Tall Emu's Contact records to HubSpot contacts, Tall Emu's Company records to HubSpot companies, and Tall Emu's Deals (with their pipeline stages) to HubSpot deal pipelines. Quotes in Tall Emu convert to HubSpot deal line items or associated products. Activities such as calls, emails, and meetings migrate as HubSpot engagements with original timestamps and owners preserved. Tall Emu's custom fields on each object map to HubSpot custom properties — the schema setup plan identifies custom properties to pre-create in HubSpot before the migration run. Tall Emu workflows, automations, and job/task management logic do not migrate — they must be rebuilt in HubSpot. We provide a workflow-exports reference document to assist your team. We extract Tall Emu data via its export API and load into HubSpot using the HubSpot Bulk API and CRM Imports API, running a sample migration first with field-level diff before committing the full dataset.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Tall Emu CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Tall Emu CRM
Contact
HubSpot
Contact
1:1Tall Emu contacts map directly to HubSpot contacts. The contact's first name, last name, email address, phone number, job title, and address fields migrate as HubSpot contact properties. Any custom fields defined on Tall Emu's contact object become HubSpot custom contact properties.
Tall Emu CRM
Company
HubSpot
Company
1:1Tall Emu company records map to HubSpot company records. Company name, domain, industry, number of employees, and annual revenue map as HubSpot company properties. Multi-location companies in Tall Emu can be associated with a primary HubSpot company record plus additional associations.
Tall Emu CRM
Deal
HubSpot
Deal (Opportunity)
1:1Tall Emu deals map to HubSpot deals. Deal name, amount, close date, and owner migrate as HubSpot deal properties. Each Tall Emu pipeline maps to a HubSpot deal pipeline. Tall Emu deal stage values map to the corresponding HubSpot pipeline stage using value mapping per pipeline.
Tall Emu CRM
Pipeline / Pipeline Stage
HubSpot
Deal Pipeline / Deal Stage
1:1Tall Emu pipelines map to HubSpot deal pipelines. Pipeline stages are mapped value-by-value to HubSpot deal stages. Stage probability percentages can be set on each stage in HubSpot post-migration. FlitStack preserves Tall Emu stage-entered timestamps as HubSpot custom datetime properties.
Tall Emu CRM
Quote / Quote Line
HubSpot
Deal Line Item / Product
1:1Tall Emu quotes migrate to HubSpot deal line items. Each quote line becomes a line item on the associated HubSpot deal, referencing the HubSpot product if it exists in HubSpot's product library. Products from Tall Emu's inventory module can be pre-loaded into HubSpot's product library before migration.
Tall Emu CRM
Product / Inventory Item
HubSpot
Product / Line Item
1:1Tall Emu product and inventory records map to HubSpot products. Product name, SKU, price, and description migrate to HubSpot products. Stock quantity and warehouse location fields from Tall Emu do not have native HubSpot equivalents and are preserved as custom product properties or handled via HubSpot Operations Hub inventory sync if configured.
Tall Emu CRM
Subscription
HubSpot
Deal + Custom Property
1:1Tall Emu subscription records — covering plan, billing period, quantity, and renewal date — map to a HubSpot deal with custom properties storing subscription metadata. Recurring billing logic is not replicated in HubSpot; teams typically manage this in their accounting platform post-migration.
Tall Emu CRM
Activity (Call / Email / Meeting / Note)
HubSpot
Engagement (Call / Email / Meeting / Note)
1:1Tall Emu activity records — calls, emails, meetings, and notes — map directly to HubSpot engagements. Original timestamps, owners, and the parent contact/deal association are preserved during import using HubSpot's Engagements API. Call recordings and email bodies are stored as attachment or body fields on the engagement record. HubSpot's timeline view displays each engagement chronologically on the contact and deal record, allowing teams to review the full communication history.
Tall Emu CRM
Job / Task
HubSpot
Task
1:1Tall Emu job and task records map to HubSpot tasks. Task subject, description, due date, assigned owner, and completion status migrate. Recurring task patterns in Tall Emu are noted in the migration plan for manual rebuild in HubSpot Workflows if needed.
Tall Emu CRM
Custom Field (any object)
HubSpot
Custom Property (corresponding HubSpot object)
1:1Tall Emu custom fields defined on contacts, companies, deals, or any other object become HubSpot custom properties on the corresponding CRM object. Before migration, FlitStack generates a schema setup plan listing the custom properties to create in HubSpot so the destination schema is ready before data lands.
Tall Emu CRM
Owner / User
HubSpot
User
1:1Tall Emu users and owners are resolved by email address against HubSpot users. Unmatched owners are flagged before migration so the team can either invite them to HubSpot or assign their records to a fallback HubSpot user. No record lands without a valid HubSpot owner.
Tall Emu CRM
Attachment / File
HubSpot
HubSpot File
1:1Files attached to Tall Emu contacts, companies, or deals are downloaded via Tall Emu's export API and uploaded to HubSpot Files using the HubSpot File Manager API. File name and size are preserved. Each file is re-associated with the HubSpot record via the file association endpoint. HubSpot's file size limit (up to 256 MB per file) applies; files exceeding this are flagged for storage and linking. FlitStack logs IDs for traceability.
| Tall Emu CRM | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal (Opportunity)1:1 | Fully supported | |
| Pipeline / Pipeline Stage | Deal Pipeline / Deal Stage1:1 | Fully supported | |
| Quote / Quote Line | Deal Line Item / Product1:1 | Fully supported | |
| Product / Inventory Item | Product / Line Item1:1 | Fully supported | |
| Subscription | Deal + Custom Property1:1 | Fully supported | |
| Activity (Call / Email / Meeting / Note) | Engagement (Call / Email / Meeting / Note)1:1 | Fully supported | |
| Job / Task | Task1:1 | Fully supported | |
| Custom Field (any object) | Custom Property (corresponding HubSpot object)1:1 | Fully supported | |
| Owner / User | User1:1 | Fully supported | |
| Attachment / File | HubSpot File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Tall Emu CRM gotchas
Mandatory upfront annual billing plus onboarding fee
No documented public REST API for bulk migration
Integration with MYOB and Xero is native but brittle in practice
Custom fields not available on all modules
Workflow automations do not survive migration
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract Tall Emu data via export API
FlitStack connects to Tall Emu using scoped read access and exports all standard and custom objects — contacts, companies, deals, quotes, products, subscriptions, activities, and any custom fields defined per module. We extract in dependency order: companies first (to resolve parent links), then contacts (to resolve company associations), then deals (with their pipeline and stage values), then activities, then products and quote lines. The export runs in batches to respect API rate limits and produces a manifest of record counts per object for reconciliation.
Design the HubSpot schema before data lands
Before any data moves, FlitStack delivers a HubSpot schema setup plan based on the Tall Emu export manifest. This plan lists every HubSpot custom property to create (with type and pick-list values), every deal pipeline and stage to configure, every product to pre-load into HubSpot's product library, and any custom properties needed for Tall Emu's subscription metadata. Your HubSpot admin creates these properties first so the destination schema is ready for validation when the sample migration runs.
Run a sample migration with field-level diff
A representative slice of records — typically 100–500 covering contacts, companies, deals, activities, and a few custom-field-bearing records — migrates first. We generate a field-level diff showing every mapped field, its source value in Tall Emu, and the resulting value in HubSpot. You verify that deal stage mapping is correct, lifecycle-equivalent fields landed in the right properties, owner resolution worked by email, and file attachments re-uploaded and associated. Only after sign-off do we commit the full migration run.
Execute full migration with delta-pickup window
The full dataset migrates using HubSpot's Bulk API and CRM Imports API. A delta-pickup window of 24–48 hours captures any records created or modified in Tall Emu during the cutover period. Every operation is written to the FlitStack audit log. If reconciliation identifies missing records or incorrect mappings, one-click rollback reverts the HubSpot instance to its pre-migration state so the team can correct the mapping and re-run without data loss.
Deliver reconciliation report and rebuild reference package
Post-migration, FlitStack delivers a reconciliation report comparing Tall Emu record counts against HubSpot record counts per object, flagging any records that could not migrate due to schema gaps or data quality issues. The rebuild reference package includes a Tall Emu workflow exports document and a field-mapping spreadsheet your HubSpot admin uses to reconstruct Tall Emu's automation logic in HubSpot Workflows and rebuild any inventory sync integrations via HubSpot Operations Hub.
Platform deep dives
Tall Emu CRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Tall Emu CRM and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Tall Emu CRM: Not publicly documented.
Data volume sensitivity
Tall Emu CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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