CRM migration
Field-level mapping, validation, and rollback between Tall Emu CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Tall Emu CRM
Source
Freshsales
Destination
Compatibility
10 of 10
objects map 1:1 between Tall Emu CRM and Freshsales.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Tall Emu CRM to Freshsales is a migration from a vertically integrated Australian ERP-light platform into a global SMB CRM with a modern SaaS interface. Tall Emu's data lives in a per-module Excel export model (no public bulk API), so we extract Companies first, then Contacts with parent-company resolution, then Deals and Products with lookup integrity. Subscriptions and recurring billing records require Status value mapping since Tall Emu's lifecycle states (Active, Expired, Paused) differ from Freshsales equivalents. We do not migrate inventory depth (BOMs, serial numbers, landed costs), freight records, or document attachments because Tall Emu has no bulk binary export endpoint. Workflow automations, sales sequences, and custom workflow rules do not migrate; we deliver a written rebuild inventory for the customer's Freshsales admin to implement post-cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Tall Emu CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Tall Emu CRM
Company
Freshsales
Account
1:1Tall Emu Companies map directly to Freshsales Accounts. Standard fields (name, address, phone, website, email) transfer cleanly. We extract the full company grid view first and use Company Name as the dedupe key during Freshsales import. Account must exist before Contact import so that the parent-company lookup is satisfied at insert time.
Tall Emu CRM
Contact
Freshsales
Contact
1:1Tall Emu Contacts map to Freshsales Contacts with name, email, phone, role, and address fields preserved. We resolve each Contact's parent Company by matching on Company Name to the Account record inserted in the prior phase. Email serves as the unique identifier for duplicate detection. Role and department fields map to Freshsales custom text fields if the standard job title field does not capture the specificity.
Tall Emu CRM
Product
Freshsales
Product
1:1Tall Emu Products map to Freshsales Products. SKU, product name, description, and pricing tiers transfer. Stock-on-hand, reorder points, serial number tracking, BOM structures, and landed cost data have no equivalent in Freshsales Products and are flagged for pre-migration data extraction to a separate spreadsheet for admin reference. Freshsales does not have a native inventory management module.
Tall Emu CRM
Pipeline / Opportunity
Freshsales
Deal
1:1Tall Emu Pipelines with their custom Kanban stages map to Freshsales Deals. We extract each named pipeline and its stage list, then configure Freshsales Deal stages to match the source pipeline stage names and probabilities. Stage order and probability percentages transfer. Deals are imported after Accounts and Contacts so that parent lookups are resolved at insert time.
Tall Emu CRM
Quote
Freshsales
Quote
1:1Tall Emu Quotes map to Freshsales Quotes with line items, pricing, terms, and acceptance status. Quote status values (Draft, Sent, Accepted, Declined) require mapping to Freshsales Quote status equivalents. PDF attachments and template styling do not migrate; we export filenames and note that quote PDFs require re-generation in Freshsales from the imported quote record.
Tall Emu CRM
Order
Freshsales
Deal
1:1Tall Emu Sales Orders (generated from accepted Quotes) map to Freshsales Deals where the order represents a won deal. Line items, quantities, and pricing transfer as Deal line items. Order-to-invoice tracking does not have a direct Freshsales equivalent; we document the order number and fulfilment status in a custom field and flag that order-to-fulfilment tracking requires a Freshsales Deals app or manual process post-migration.
Tall Emu CRM
Subscription
Freshsales
Subscription
1:1Tall Emu Subscriptions with Plan, Status, Order Quantity, Billable Quantity, Price, Period, and Renewal Due Date map to Freshsales Subscriptions. Status value mapping is required: Tall Emu's Active, Expired, Paused, and Cancelled map to Freshsales equivalents, with any unmapped status values stored in a custom field for admin review. Renewal Due Date transfers as Subscription End Date.
Tall Emu CRM
Activity / Task
Freshsales
Task and Note
1:1Tall Emu Activities (calls, emails, meetings, tasks) map to Freshsales Tasks with assignees, due dates, completion status, and timestamps preserved. We export the full activity log and import as history records in Freshsales; assignee resolution matches on email against the imported Users table. Activity type (call, email, meeting, note) maps to Freshsales Task type field.
Tall Emu CRM
Custom Field
Freshsales
Custom Field
1:1Tall Emu custom fields on supported modules migrate to Freshsales custom fields of equivalent type (text, number, date, picklist). We audit custom field availability per Tall Emu module during discovery; if a destination module lacks an equivalent, we flag it for pre-migration field creation in Freshsales or map to a text property with a note requiring manual review.
Tall Emu CRM
User
Freshsales
User
1:1Tall Emu Users with roles and team assignments map to Freshsales Users. We extract user records and map by email match to the destination. Team structures in Tall Emu map to Freshsales Groups or Teams depending on the Freshsales tier. Any Tall Emu user without an email match goes to a reconciliation queue for the admin to provision before record migration resumes.
| Tall Emu CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Company | Account1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Product | Product1:1 | Fully supported | |
| Pipeline / Opportunity | Deal1:1 | Fully supported | |
| Quote | Quote1:1 | Fully supported | |
| Order | Deal1:1 | Fully supported | |
| Subscription | Subscription1:1 | Fully supported | |
| Activity / Task | Task and Note1:1 | Fully supported | |
| Custom Field | Custom Field1:1 | Fully supported | |
| User | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Tall Emu CRM gotchas
Mandatory upfront annual billing plus onboarding fee
No documented public REST API for bulk migration
Integration with MYOB and Xero is native but brittle in practice
Custom fields not available on all modules
Workflow automations do not survive migration
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and data audit
We audit Tall Emu across every module: record counts for Companies, Contacts, Deals, Products, Quotes, Orders, Subscriptions, and Activities; inventory depth fields in use (BOMs, serial numbers, landed costs); active workflow count and trigger types; custom field usage per module; and the condition of MYOB/Xero sync data. We also confirm the customer's Tall Emu contract expiry date to assess whether annual billing overlap is a factor. The discovery output is a written migration scope with record counts, a data cleanliness assessment, and a Freshsales tier recommendation based on the customer's object and user count.
Tall Emu Excel extraction in dependency order
We extract data from Tall Emu via Excel export from each module grid view. The export sequence is: Companies first (parent records), then Contacts (with company name lookup resolution), then Products, then Deals with pipeline stage configuration, then Quotes and Orders, then Subscriptions with status value mapping, then Activities. For each module, we ask the customer's Tall Emu admin to apply a Layout covering all relevant fields before export so that all columns export regardless of scroll position. We transform each export: rename fields to match Freshsales API field names, resolve parent-record lookups by name, map status values, and clean dirty data identified during discovery.
Freshsales schema pre-configuration
Before any data imports, we configure the Freshsales destination: create custom fields matching Tall Emu's custom field set, configure Deal stages to match Tall Emu pipeline stage names and probabilities, set up Freshsales Groups or Teams from Tall Emu user team assignments, and configure Subscription status values matching Tall Emu's lifecycle states. Custom fields are deployed before record import so that the import process can write directly to typed fields rather than falling back to text catch-alls.
Test migration and reconciliation
We run a test migration into a Freshsales sandbox or trial account using a representative subset of production data. The customer's admin reviews record counts, spot-checks 20-30 records against the Tall Emu source, and validates that parent-record relationships (Contact to Account, Deal to Contact, Quote to Contact) resolved correctly. Mapping corrections are applied before the production migration begins. Any Tall Emu inventory-specific fields with no Freshsales destination are exported to a reference spreadsheet and confirmed as acknowledged gaps.
Production migration in record dependency order
We run production migration in dependency order: Accounts (from Tall Emu Companies), Contacts (with Account resolution), Products, Deals (with stage mapping and AccountId/ContactId resolved), Quotes (with ContactId and DealId resolved), Orders, Subscriptions (with status mapping), then Activities (Tasks and Notes with assignee resolution by email). Each phase emits a row-count reconciliation report before the next phase begins. Any records rejected during import (due to missing required fields or format errors) are logged, corrected, and reimported in the same phase before moving forward.
Cutover, delta migration, and workflow handoff
We freeze Tall Emu writes during cutover and run a final delta migration of records modified during the migration window. We enable Freshsales as the system of record once the delta is confirmed. We deliver the workflow rebuild inventory document to the customer's Freshsales admin, covering each Tall Emu automation with its trigger, conditions, actions, and recommended Freshsales workflow equivalent. We provide a one-week hypercare window for reconciliation issues. We do not rebuild workflows or train users on Freshsales as part of the migration scope; those are separate engagements.
Platform deep dives
Tall Emu CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Tall Emu CRM and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Tall Emu CRM: Not publicly documented.
Data volume sensitivity
Tall Emu CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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