CRM migration

Migrate from Tall Emu CRM to Freshsales

Field-level mapping, validation, and rollback between Tall Emu CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Tall Emu CRM logo

Tall Emu CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

10 of 10

objects map 1:1 between Tall Emu CRM and Freshsales.

Complexity

BStandard

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Tall Emu CRM to Freshsales is a migration from a vertically integrated Australian ERP-light platform into a global SMB CRM with a modern SaaS interface. Tall Emu's data lives in a per-module Excel export model (no public bulk API), so we extract Companies first, then Contacts with parent-company resolution, then Deals and Products with lookup integrity. Subscriptions and recurring billing records require Status value mapping since Tall Emu's lifecycle states (Active, Expired, Paused) differ from Freshsales equivalents. We do not migrate inventory depth (BOMs, serial numbers, landed costs), freight records, or document attachments because Tall Emu has no bulk binary export endpoint. Workflow automations, sales sequences, and custom workflow rules do not migrate; we deliver a written rebuild inventory for the customer's Freshsales admin to implement post-cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Tall Emu CRM logo

Tall Emu CRM

What's pushing teams away

  • MYOB and Xero integration quality is inconsistent — users report automated invoicing breaks frequently and two-way sync drops data requiring manual correction.
  • Interface is described as database-like and outdated; users coming from modern SaaS tools find navigation unintuitive without dedicated onboarding.
  • Limited automation options compared to category leaders — power users find workflows too rigid and the roadmap for custom workflow building still pending.
  • Requires 12-month upfront commitment plus a $3,500 onboarding fee before realising the product's actual fit, leading to buyer's remorse when the product lacks promised capabilities.
  • Support quality historically degraded during MYOB ownership (2022–2024) with long response times and generic troubleshooting, though reacquisition in late 2024 has reportedly improved this.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Tall Emu CRM objects map to Freshsales

Each row shows how a Tall Emu CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Tall Emu CRM

Company

maps to

Freshsales

Account

1:1
Fully supported

Tall Emu Companies map directly to Freshsales Accounts. Standard fields (name, address, phone, website, email) transfer cleanly. We extract the full company grid view first and use Company Name as the dedupe key during Freshsales import. Account must exist before Contact import so that the parent-company lookup is satisfied at insert time.

Tall Emu CRM

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Tall Emu Contacts map to Freshsales Contacts with name, email, phone, role, and address fields preserved. We resolve each Contact's parent Company by matching on Company Name to the Account record inserted in the prior phase. Email serves as the unique identifier for duplicate detection. Role and department fields map to Freshsales custom text fields if the standard job title field does not capture the specificity.

Tall Emu CRM

Product

maps to

Freshsales

Product

1:1
Fully supported

Tall Emu Products map to Freshsales Products. SKU, product name, description, and pricing tiers transfer. Stock-on-hand, reorder points, serial number tracking, BOM structures, and landed cost data have no equivalent in Freshsales Products and are flagged for pre-migration data extraction to a separate spreadsheet for admin reference. Freshsales does not have a native inventory management module.

Tall Emu CRM

Pipeline / Opportunity

maps to

Freshsales

Deal

1:1
Fully supported

Tall Emu Pipelines with their custom Kanban stages map to Freshsales Deals. We extract each named pipeline and its stage list, then configure Freshsales Deal stages to match the source pipeline stage names and probabilities. Stage order and probability percentages transfer. Deals are imported after Accounts and Contacts so that parent lookups are resolved at insert time.

Tall Emu CRM

Quote

maps to

Freshsales

Quote

1:1
Fully supported

Tall Emu Quotes map to Freshsales Quotes with line items, pricing, terms, and acceptance status. Quote status values (Draft, Sent, Accepted, Declined) require mapping to Freshsales Quote status equivalents. PDF attachments and template styling do not migrate; we export filenames and note that quote PDFs require re-generation in Freshsales from the imported quote record.

Tall Emu CRM

Order

maps to

Freshsales

Deal

1:1
Fully supported

Tall Emu Sales Orders (generated from accepted Quotes) map to Freshsales Deals where the order represents a won deal. Line items, quantities, and pricing transfer as Deal line items. Order-to-invoice tracking does not have a direct Freshsales equivalent; we document the order number and fulfilment status in a custom field and flag that order-to-fulfilment tracking requires a Freshsales Deals app or manual process post-migration.

Tall Emu CRM

Subscription

maps to

Freshsales

Subscription

1:1
Fully supported

Tall Emu Subscriptions with Plan, Status, Order Quantity, Billable Quantity, Price, Period, and Renewal Due Date map to Freshsales Subscriptions. Status value mapping is required: Tall Emu's Active, Expired, Paused, and Cancelled map to Freshsales equivalents, with any unmapped status values stored in a custom field for admin review. Renewal Due Date transfers as Subscription End Date.

Tall Emu CRM

Activity / Task

maps to

Freshsales

Task and Note

1:1
Fully supported

Tall Emu Activities (calls, emails, meetings, tasks) map to Freshsales Tasks with assignees, due dates, completion status, and timestamps preserved. We export the full activity log and import as history records in Freshsales; assignee resolution matches on email against the imported Users table. Activity type (call, email, meeting, note) maps to Freshsales Task type field.

Tall Emu CRM

Custom Field

maps to

Freshsales

Custom Field

1:1
Fully supported

Tall Emu custom fields on supported modules migrate to Freshsales custom fields of equivalent type (text, number, date, picklist). We audit custom field availability per Tall Emu module during discovery; if a destination module lacks an equivalent, we flag it for pre-migration field creation in Freshsales or map to a text property with a note requiring manual review.

Tall Emu CRM

User

maps to

Freshsales

User

1:1
Fully supported

Tall Emu Users with roles and team assignments map to Freshsales Users. We extract user records and map by email match to the destination. Team structures in Tall Emu map to Freshsales Groups or Teams depending on the Freshsales tier. Any Tall Emu user without an email match goes to a reconciliation queue for the admin to provision before record migration resumes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Tall Emu CRM logo

Tall Emu CRM gotchas

High

Mandatory upfront annual billing plus onboarding fee

High

No documented public REST API for bulk migration

Medium

Integration with MYOB and Xero is native but brittle in practice

Medium

Custom fields not available on all modules

Medium

Workflow automations do not survive migration

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • No public REST API for bulk extraction from Tall Emu

    Tall Emu has no documented public REST API or bulk export endpoint for programmatic data extraction. The primary extraction method is Excel export from grid views, where all columns visible in the current Layout export regardless of scroll state. We must export each module (Companies, Contacts, Deals, Products, Quotes, Orders, Subscriptions, Activities) separately in dependency order, transform each export, and import into Freshsales. This approach is reliable but slower than API-based extraction and requires the customer's Tall Emu admin to export from each module manually if API access is not available, or to apply specific Layouts to control which fields export.

  • Tall Emu annual billing commitment creates migration urgency

    Tall Emu requires 12-month upfront billing plus a $3,500 onboarding fee before the contract begins. Customers who discover product fit issues late in their contract term face paying for two platforms simultaneously during migration, or running Tall Emu in parallel while Freshsales is configured. We flag this billing structure during scoping so customers understand whether they are mid-contract or approaching renewal, and whether a migration window aligns with Tall Emu's contract expiry to avoid paying both platforms at once.

  • Inventory depth (BOMs, serial numbers, landed costs) has no Freshsales equivalent

    Tall Emu's inventory module includes BOM management, serial number tracking, landed cost calculations, and reorder points — depth that is unusual for a CRM-priced product. Freshsales Products do not support BOM structures, serial number tracking, or landed cost fields. We export inventory data to a reference spreadsheet, flag every Tall Emu inventory-specific field that has no destination mapping, and note that if the customer relies on this inventory depth, they will need a separate inventory management tool or a Freshsales integration with a product like Cin7 or TradeGecko post-migration.

  • MYOB/Xero sync data may be dirty after Tall Emu sync failures

    Multiple Tall Emu users report that the native MYOB and Xero two-way sync drops data or fails to sync automatically, requiring manual correction. Tall Emu's sync integration is native but brittle in practice. We audit which records in Tall Emu were synced from accounting software versus entered manually during discovery. Any records flagged as sync-affected are flagged for pre-migration reconciliation. We do not assume integration data is clean, and we note in the migration scope that customers relying on Tall Emu's accounting sync should verify their books in MYOB or Xero before cutover.

  • Workflow automations and custom workflows do not migrate

    Tall Emu's automated workflows (lead routing, email triggers, stage-change automations) are system-defined and cannot be exported. Freshsales has its own workflow automation builder available from Growth tier, but it is a separate configuration that the customer's admin must rebuild. We document active Tall Emu workflows during discovery and produce a rebuild guide for Freshsales that maps each Tall Emu trigger and action to its Freshsales workflow equivalent, prioritising revenue-critical automations first. We do not rebuild workflows as part of the migration scope.

Migration approach

Six steps for a successful Tall Emu CRM to Freshsales data migration

  1. Discovery and data audit

    We audit Tall Emu across every module: record counts for Companies, Contacts, Deals, Products, Quotes, Orders, Subscriptions, and Activities; inventory depth fields in use (BOMs, serial numbers, landed costs); active workflow count and trigger types; custom field usage per module; and the condition of MYOB/Xero sync data. We also confirm the customer's Tall Emu contract expiry date to assess whether annual billing overlap is a factor. The discovery output is a written migration scope with record counts, a data cleanliness assessment, and a Freshsales tier recommendation based on the customer's object and user count.

  2. Tall Emu Excel extraction in dependency order

    We extract data from Tall Emu via Excel export from each module grid view. The export sequence is: Companies first (parent records), then Contacts (with company name lookup resolution), then Products, then Deals with pipeline stage configuration, then Quotes and Orders, then Subscriptions with status value mapping, then Activities. For each module, we ask the customer's Tall Emu admin to apply a Layout covering all relevant fields before export so that all columns export regardless of scroll position. We transform each export: rename fields to match Freshsales API field names, resolve parent-record lookups by name, map status values, and clean dirty data identified during discovery.

  3. Freshsales schema pre-configuration

    Before any data imports, we configure the Freshsales destination: create custom fields matching Tall Emu's custom field set, configure Deal stages to match Tall Emu pipeline stage names and probabilities, set up Freshsales Groups or Teams from Tall Emu user team assignments, and configure Subscription status values matching Tall Emu's lifecycle states. Custom fields are deployed before record import so that the import process can write directly to typed fields rather than falling back to text catch-alls.

  4. Test migration and reconciliation

    We run a test migration into a Freshsales sandbox or trial account using a representative subset of production data. The customer's admin reviews record counts, spot-checks 20-30 records against the Tall Emu source, and validates that parent-record relationships (Contact to Account, Deal to Contact, Quote to Contact) resolved correctly. Mapping corrections are applied before the production migration begins. Any Tall Emu inventory-specific fields with no Freshsales destination are exported to a reference spreadsheet and confirmed as acknowledged gaps.

  5. Production migration in record dependency order

    We run production migration in dependency order: Accounts (from Tall Emu Companies), Contacts (with Account resolution), Products, Deals (with stage mapping and AccountId/ContactId resolved), Quotes (with ContactId and DealId resolved), Orders, Subscriptions (with status mapping), then Activities (Tasks and Notes with assignee resolution by email). Each phase emits a row-count reconciliation report before the next phase begins. Any records rejected during import (due to missing required fields or format errors) are logged, corrected, and reimported in the same phase before moving forward.

  6. Cutover, delta migration, and workflow handoff

    We freeze Tall Emu writes during cutover and run a final delta migration of records modified during the migration window. We enable Freshsales as the system of record once the delta is confirmed. We deliver the workflow rebuild inventory document to the customer's Freshsales admin, covering each Tall Emu automation with its trigger, conditions, actions, and recommended Freshsales workflow equivalent. We provide a one-week hypercare window for reconciliation issues. We do not rebuild workflows or train users on Freshsales as part of the migration scope; those are separate engagements.

Platform deep dives

Context on both ends of the pair

Tall Emu CRM logo

Tall Emu CRM

Source

Strengths

  • All-in-one coverage: sales, inventory, manufacturing, warehouse, freight, and accounting integration in a single Australian-hosted platform.
  • MYOB and Xero two-way sync is natively built in, not via third-party middleware, keeping accounting data consistent without manual export cycles.
  • Per-user pricing with no minimum or maximum licence count — no tier gates on core features.
  • Supports serial number tracking, landed cost calculations, and BOM management — unusual depth for a CRM-priced product.
  • Online quoting with eWay and Stripe payment acceptance allows a self-serve customer portal for invoice and quote payments.

Weaknesses

  • Interface is described as database-like and outdated, with navigation that requires training to use effectively.
  • MYOB and Xero integration quality is inconsistent in practice — users report frequent sync failures requiring manual fixes.
  • Limited workflow automation compared to category leaders; the roadmap for custom workflow building was still pending as of 2025.
  • Invoice and document template customisation requires advanced Word skills — not a drag-and-drop editor.
  • 12-month upfront billing plus mandatory onboarding fee creates a significant commitment before full product fit is validated.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Tall Emu CRM and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Tall Emu CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Tall Emu CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Tall Emu CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Tall Emu CRM to Freshsales data migrations

Answers to the questions buyers ask most during Tall Emu CRM to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Migrations under 5,000 Contacts, 2,000 Deals, and no custom objects land in four to six weeks. Migrations with Subscriptions requiring status value mapping, large activity histories, multiple pipelines, or inventory fields requiring manual extraction move to eight to twelve weeks. The Tall Emu Excel export process takes longer than API-based extraction because each module requires a separate export, layout configuration, and transformation pass.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Tall Emu CRM.
Land in Freshsales, intact.

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