CRM migration
Field-level mapping, validation, and rollback between Maple CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Maple CRM
Source
Salesforce Sales Cloud
Destination
Compatibility
9 of 13
objects map 1:1 between Maple CRM and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Maple CRM to Salesforce Sales Cloud is a migration from a vertically specialized immigration and field-service CRM to a general-purpose CRM that requires a custom object design to replicate Maple's domain model. Maple CRM consolidates immigration case stages, client records, agreement generation, and support request SLA tracking into purpose-built objects that have no direct Salesforce standard equivalent. We address this by creating a Case__c custom object for immigration cases, mapping each Maple Case stage to a Case__c stage value, and preserving the Client-to-Case parent linkage through a lookup field on the custom object. Document attachments migrate as ContentDocument records linked via ContentDocumentLink to the parent Case or Contact. Agreement templates, SLA escalation rules, and workflow automations do not migrate via any API path; we document each active automation and SLA configuration during discovery so the customer's admin can rebuild them in Salesforce Flow or configure them in Service Cloud. Historical invoice and quotation records migrate with line-item fidelity; the PDF outputs themselves are not transferred, only the underlying data.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Maple CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Maple CRM
Lead
Salesforce Sales Cloud
Lead
1:1Maple CRM Lead records map directly to Salesforce Lead. Fields including source, status, assigned executive, follow-up dates, and custom intake data migrate to corresponding Salesforce Lead fields. We preserve any IRCC-jurisdiction-specific intake data in custom fields on the Lead object because the jurisdiction-specific labels and validations embedded in Maple's intake forms cannot be transferred; we document all intake field mappings during the discovery phase for manual reconfiguration if needed.
Maple CRM
Client
Salesforce Sales Cloud
Contact and Account
1:manyMaple CRM Clients hold contact details, address, nationality, passport data, and links to multiple open Cases. We split this into Salesforce Account (the organization or individual firm) and Contact (the primary person record). Passport data and nationality migrate to custom Contact fields. Client is treated as the parent entity and migrated before Cases to satisfy the AccountId and ContactId lookups on the custom Case__c object. A Client-to-Contact dedupe key is established using email address.
Maple CRM
Case
Salesforce Sales Cloud
Case__c (custom object)
lossyMaple CRM's core immigration Case object maps to a custom Case__c object that we provision in the destination Salesforce org. Process stages (Application, Review, Submission, Approval, Denial/Appeal) map to a Case__c stage picklist. A lookup field Case__c.Client__c links to the Contact record migrated from the Client object. Document attachments linked to the Case migrate separately as ContentDocument records and are linked back to Case__c via ContentDocumentLink.
Maple CRM
Document
Salesforce Sales Cloud
ContentDocument
1:1Documents attached to Cases or Clients in Maple CRM (intake forms, passports, proof of funds, visa applications) migrate as Salesforce ContentDocument records. File binary blobs transfer as ContentVersion. Document type and upload date migrate as ContentVersion metadata fields. ContentDocumentLink records restore the relationship to the parent Case__c or Contact. We do not migrate folder permissions or sharing configurations; these are re-established post-migration in Salesforce sharing settings.
Maple CRM
Agreement
Salesforce Sales Cloud
Contract
1:1Maple CRM Agreement records (templates with macro placeholders pulled from Client and Case) render into generated agreement documents. The template definitions themselves are not fully exposed via Maple CRM API. We export all generated agreement records with their linked Client and Case data, and the agreement terms (service description, pricing, start and end dates, renewal clauses) map to Salesforce Contract fields. The customer rebuilds agreement templates as Salesforce Sales Agreements or a custom agreement template object post-migration.
Maple CRM
Quotation
Salesforce Sales Cloud
Quote
1:1Maple CRM Quotations map to Salesforce Quote, which is available from the Sales Cloud Professional tier. Quotation line items migrate to QuoteLineItem with PricebookEntry and Product2 references resolved at migration time. Quotation status (Draft, Sent, Accepted, Rejected) maps to Salesforce QuoteStatus. The quotation PDF is not migrated; only the underlying data record transfers.
Maple CRM
Invoice
Salesforce Sales Cloud
Invoice (Salesforce Billing)
1:1Maple CRM Invoice records (line items, amounts, payment terms, outstanding balance, instalment schedules) map to Salesforce Invoice if the destination org includes Salesforce Billing or to custom Invoice__c fields if Billing is not licensed. Historical paid and outstanding invoices migrate with full line-item fidelity. Payment status (Paid, Partial, Overdue) migrates as invoice status fields. Instalment schedules migrate as related custom Invoice_Installment__c records.
Maple CRM
Contract / AMC
Salesforce Sales Cloud
Contract
1:1Annual Maintenance Contracts in Maple CRM track service terms, renewal dates, and pricing against a Client record. We map these to Salesforce Contract with ContractTerm, StartDate, EndDate, and renewal-related custom fields. Renewal scheduling is mapped to Salesforce's built-in contract renewal alerts, which the customer's admin configures post-migration. Active renewal dates are preserved as field data.
Maple CRM
Service Schedule
Salesforce Sales Cloud
Field Service Mobile (FSM) Objects
lossyService Schedules in Maple CRM track field service appointments, technician assignments, and turnaround time. These map to Salesforce Field Service Mobile objects (ServiceAppointment, AssignedResource, WorkOrder) if the destination org includes Field Service. If Field Service is not licensed, Service Schedules map to custom Service_Schedule__c records with the customer's admin configuring the FSM rollout as a separate implementation phase.
Maple CRM
Support Request
Salesforce Sales Cloud
Case
1:1Maple CRM Support Request records (status, priority, assignee, timestamps) migrate to Salesforce Case. TAT (Turnaround Time) and SLA escalation rules are platform configurations that have no API export path and must be reconstructed as Salesforce Entitlement Processes and Milestones in Service Cloud. We migrate the Support Request records but the SLA and escalation logic requires post-migration configuration by an admin familiar with Salesforce Service Cloud entitlements.
Maple CRM
Workflow Automation
Salesforce Sales Cloud
Salesforce Flow (rebuild required)
lossyMaple CRM automation rules (stage-change triggers, email notifications, follow-up reminders, approval chains) are platform configuration not accessible via public API. We do not migrate them. We deliver a written inventory of every active automation during discovery that documents the trigger, conditions, actions, and recommended Salesforce Flow equivalent. The customer's admin or a Salesforce partner rebuilds each automation in Salesforce Flow post-migration. Rebuild time varies from 30 minutes per simple rule to 2 hours per complex multi-step workflow.
Maple CRM
User / Staff
Salesforce Sales Cloud
User
1:1Maple CRM user accounts with role-based access control migrate to Salesforce User records. We export user records with role and team assignments. Staff records with HR data such as compensation or PTO are not stored in Maple CRM's CRM layer and therefore are not part of the migration scope. We match Maple CRM users to Salesforce Users by email address. Any Maple CRM user without a matching Salesforce User is placed in a reconciliation queue for the admin to provision before record import proceeds.
Maple CRM
Intake Form Response
Salesforce Sales Cloud
Lead (custom fields)
1:1Intake form responses for Canada and other IRCC-relevant jurisdictions embed jurisdiction-specific field structures in Maple CRM. When migrating to Salesforce, these fields map to custom properties on the Lead object. The jurisdiction-specific labels and validations are not preserved; we document all intake form field mappings during discovery so the customer's admin can reconfigure them in Salesforce. Any form responses linked to existing Clients migrate to the corresponding Contact record.
| Maple CRM | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Client | Contact and Account1:many | Fully supported | |
| Case | Case__c (custom object)lossy | Fully supported | |
| Document | ContentDocument1:1 | Fully supported | |
| Agreement | Contract1:1 | Fully supported | |
| Quotation | Quote1:1 | Fully supported | |
| Invoice | Invoice (Salesforce Billing)1:1 | Fully supported | |
| Contract / AMC | Contract1:1 | Fully supported | |
| Service Schedule | Field Service Mobile (FSM) Objectslossy | Fully supported | |
| Support Request | Case1:1 | Fully supported | |
| Workflow Automation | Salesforce Flow (rebuild required)lossy | Fully supported | |
| User / Staff | User1:1 | Fully supported | |
| Intake Form Response | Lead (custom fields)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Maple CRM gotchas
Workflow automations have no migration path
Minimum 10-user license enforced at signup
Agreement templates are not API-exportable
Support Request SLA/TAT rules do not migrate
Intake form data is tightly coupled to immigration jurisdiction
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and schema design
We audit the source Maple CRM portal across all active objects: Leads, Cases, Clients, Documents, Agreements, Quotations, Invoices, Contracts, Service Schedules, and Support Requests. We assess active automation rules, SLA configurations, intake form structures, and agreement template volume. In parallel, we design the destination Salesforce schema: the Case__c custom object with stage picklist, custom fields for immigration-specific data, the Contact-Account structure derived from Clients, and the Contract and Quote mappings. We recommend Salesforce Professional ($80/user) as the minimum tier if Service Cloud is not required, or Salesforce Enterprise ($165/user) if Service Cloud entitlement processes are needed for SLA reconstruction. Schema is deployed to a Sandbox org for validation before production migration begins.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox using production-like data volume. The customer's immigration operations lead reconciles record counts across all objects, spot-checks 25-50 records against the Maple CRM source for field-level accuracy, and validates the Case__c custom object schema. The Client-to-Case linkage is verified by querying Case__c records and confirming the Contact lookup resolves to the correct migrated Contact. Any mapping corrections happen in Sandbox, not in production. This phase typically takes one to two weeks depending on data volume and schema complexity.
Document and attachment migration
We migrate all file attachments as Salesforce ContentDocument records. Each ContentVersion record is linked to its parent object (Case__c or Contact) via a ContentDocumentLink record created at migration time. Document type metadata and upload timestamps are preserved as ContentVersion fields. Folder structures and sharing permissions are not transferred; these are re-established in Salesforce sharing settings post-migration. We batch large document sets to avoid hitting Salesforce storage limits and use the Bulk API for binary transfers where applicable.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Client organizations), Contacts (with AccountId resolved and Client-to-Contact dedupe applied), Case__c records (with ContactId lookup resolved to the migrated Contact), Support Requests (as Case records), Agreements (as Contract records), Quotations (as Quote records with PricebookEntry and Product2 resolved), Invoices (as Invoice or custom Invoice__c records), Documents (as ContentDocument records linked to parent objects), and finally Service Schedules (as ServiceAppointment or custom records). Each phase emits a row-count reconciliation report before the next phase begins. We use exponential backoff and batch chunking on all API calls to respect Salesforce rate limits.
Cutover, validation, and automation handoff
We freeze writes to Maple CRM during the cutover window, run a final delta migration of any records modified during the migration window, then enable Salesforce as the system of record. We deliver the automation inventory document (listing every active Maple CRM automation with trigger, conditions, actions, and a recommended Salesforce Flow equivalent) and the SLA configuration document (listing every TAT rule and escalation queue with a recommended Service Cloud Entitlement Process mapping) to the customer's admin team. We support a one-week hypercare window where we resolve any reconciliation issues raised by the migration team. We do not rebuild automations or configure Service Cloud SLAs inside the migration scope.
Platform deep dives
Maple CRM
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Maple CRM and Salesforce Sales Cloud.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Maple CRM: Not publicly documented.
Data volume sensitivity
Maple CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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