CRM migration
Field-level mapping, validation, and rollback between Maple CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Maple CRM
Source
HighLevel
Destination
Compatibility
6 of 10
objects map 1:1 between Maple CRM and HighLevel.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Maple CRM to GoHighLevel is a migration from a vertical immigration case-management tool to a horizontal marketing operating system. Maple CRM's immigration-specific objects — Cases with process stages (Application, Review, Submission, Approval, Denial/Appeal), Client records linked to Cases, and Support Request tickets — have no direct GoHighLevel equivalent. We map Cases to GoHighLevel Opportunities in a custom pipeline with stage values drawn from the original Case process, preserve Client records as Contacts with custom fields carrying nationality and passport data, and resolve the parent-child relationship between Cases and their linked Clients during import. We do not migrate Maple CRM Workflow Automations or SLA/TAT escalation rules; we deliver a written inventory of every active rule for the customer's admin to rebuild in GoHighLevel's Workflow Builder post-migration. GoHighLevel's API v2 enforces 100 requests per 10 seconds with OAuth 2.0 authentication, and we batch all writes accordingly.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Maple CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Maple CRM
Client
HighLevel
Contact
1:1Maple CRM Client records map to GoHighLevel Contacts. We extract Client fields including name, email, phone, address, nationality, and passport data and map them to GoHighLevel Contact standard fields and custom fields (ghl_nationality__c, ghl_passport_number__c, ghl_passport_expiry__c). Client is the parent entity for Cases, so Contacts are migrated before any Opportunity records to satisfy GoHighLevel's ContactId lookup on Opportunities.
Maple CRM
Case
HighLevel
Opportunity
1:1Maple CRM Case records map to GoHighLevel Opportunities in a custom immigration pipeline. The Case process stage (Application, Review, Submission, Approval, Denial/Appeal) maps to GoHighLevel Opportunity stage values that we configure before migration. We preserve the original Case ID as a custom field maple_case_id__c on each Opportunity for audit trail and cross-reference.
Maple CRM
Case
HighLevel
Custom Pipeline
lossyWe configure a dedicated immigration pipeline in GoHighLevel before migration. Each Case stage from Maple CRM becomes a stage in the GoHighLevel pipeline (Application, Document Collection, Review, Submission, Visa Approval, Denial/Appeal). The pipeline is created via GoHighLevel API v2 before any Opportunity records are imported.
Maple CRM
Lead
HighLevel
Contact (unsubscribed) or Opportunity
1:1Maple CRM Leads map to GoHighLevel Contacts with a lead_source__c custom field carrying the original Lead source. Leads that have progressed to a Case in Maple CRM are migrated as Opportunities in GoHighLevel rather than standalone Contacts to preserve the pipeline context. Unconverted Leads are imported as Contacts with a tag ghl_original_lead__c for segmentation.
Maple CRM
Document
HighLevel
Contact Attachment or Opportunity Attachment
1:1Maple CRM Documents attach to Cases or Clients. We export file metadata (document type, upload date, related entity type and ID) and migrate the binary blob where supported by the destination. In GoHighLevel, documents attach to Contact or Opportunity via the native file attachment system. Large passport scans, proof-of-funds documents, and intake forms migrate as GoHighLevel Contact files with a tag indicating the original Maple CRM document type.
Maple CRM
Quotation
HighLevel
Opportunity Line Items + Custom Fields
1:manyMaple CRM Quotations linked to Deals or Orders map to GoHighLevel Opportunity custom fields (quotation_amount__c, quotation_line_items__c as long text) and PDF attachments. The quotation line item data (service description, quantity, price) migrates as structured JSON in a custom long-text field on the Opportunity for admin reference.
Maple CRM
Invoice
HighLevel
Opportunity Custom Fields
lossyMaple CRM Invoice records (invoice number, amount, payment status, outstanding balance, instalment schedule) map to custom fields on the related GoHighLevel Opportunity: invoice_number__c, invoice_amount__c, payment_status__c, outstanding_balance__c. Historical paid invoices migrate as Opportunity attachments with the invoice PDF.
Maple CRM
Contract / AMC
HighLevel
Opportunity Custom Fields
lossyMaple CRM Contracts and Annual Maintenance Contracts (service terms, renewal dates, pricing) map to custom fields on the related GoHighLevel Opportunity or Contact: contract_start_date__c, contract_end_date__c, contract_value__c, renewal_date__c. Active contracts migrate as Opportunity records with a Closed Won stage; AMCs migrate as tagged Opportunities.
Maple CRM
Support Request
HighLevel
Opportunity (separate pipeline) or Task
1:1Maple CRM Support Request records (status, priority, assignee, timestamps) migrate to GoHighLevel Opportunities in a separate support pipeline or as GoHighLevel Tasks linked to the Contact. SLA and TAT escalation rules from Maple CRM do not migrate and must be reconstructed manually in GoHighLevel as Workflow Builder rules post-migration. We document all original SLA configurations for the admin to rebuild.
Maple CRM
User / Staff
HighLevel
User
1:1Maple CRM user accounts with role-based access control map to GoHighLevel Users. We extract user email, name, and team assignment and create a user mapping spreadsheet. The customer's GoHighLevel admin provisions Users in GoHighLevel using the mapping before migration; we resolve OwnerId references during Opportunity import by matching on email.
| Maple CRM | HighLevel | Compatibility | |
|---|---|---|---|
| Client | Contact1:1 | Fully supported | |
| Case | Opportunity1:1 | Fully supported | |
| Case | Custom Pipelinelossy | Fully supported | |
| Lead | Contact (unsubscribed) or Opportunity1:1 | Fully supported | |
| Document | Contact Attachment or Opportunity Attachment1:1 | Fully supported | |
| Quotation | Opportunity Line Items + Custom Fields1:many | Fully supported | |
| Invoice | Opportunity Custom Fieldslossy | Fully supported | |
| Contract / AMC | Opportunity Custom Fieldslossy | Fully supported | |
| Support Request | Opportunity (separate pipeline) or Task1:1 | Fully supported | |
| User / Staff | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Maple CRM gotchas
Workflow automations have no migration path
Minimum 10-user license enforced at signup
Agreement templates are not API-exportable
Support Request SLA/TAT rules do not migrate
Intake form data is tightly coupled to immigration jurisdiction
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and GoHighLevel plan selection
We audit the source Maple CRM portal across all tiers (Basic, Standard, Sales + Field Service, Professional), custom field definitions, active workflow automations, case stage configurations, document volume, and invoice and quotation history. We pair this with a GoHighLevel plan decision: Starter at $97/month covers CRM, pipeline management, and custom fields for most immigration firms; Unlimited at $297/month is recommended if the firm manages multiple client sub-accounts or requires white-label capabilities. The discovery output is a written migration scope with object mapping, custom field creation list, and automation inventory.
Schema design and GoHighLevel pipeline configuration
We design the destination schema in GoHighLevel before any data moves. This includes creating a custom immigration pipeline with stages matching the original Maple CRM Case process (Application, Document Collection, Review, Submission, Approval, Denial/Appeal), creating custom fields on Contact for client nationality and passport data, and creating custom fields on Opportunity for case reference numbers, invoice status, contract terms, and agreement details. Schema is built via GoHighLevel API v2 and validated before migration begins.
Automation inventory and workflow documentation
We document every active Maple CRM workflow automation, SLA rule, TAT escalation configuration, and follow-up trigger as a written record. This inventory is delivered to the customer's admin before migration cutover and serves as the rebuild checklist for GoHighLevel Workflow Builder. We do not recreate automations in GoHighLevel as part of the migration scope; the admin or a GoHighLevel specialist rebuilds them post-migration based on the documented inventory.
Sandbox migration and reconciliation
We run a full migration into a GoHighLevel test environment using production-like data volume. The customer's admin reconciles record counts (Contacts in, Opportunities in), spot-checks 20-30 random records against the Maple CRM source, and validates custom field values and pipeline stage assignments. Any mapping corrections happen in this phase. GoHighLevel's staging environment supports API-based imports for testing before production cutover.
Production migration in dependency order
We run production migration in record-dependency order: Contacts (from Maple CRM Clients), then custom fields on Contact, then Opportunities (from Maple CRM Cases with ContactId resolved via email match), then custom fields on Opportunity, then Documents (as file attachments), then Support Requests (as separate pipeline Opportunities or Tasks), then Invoices and Quotations (as custom fields and PDF attachments on Opportunities), then Owners (matched by email against GoHighLevel Users). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and workflow rebuild handoff
We freeze Maple CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable GoHighLevel as the system of record. We deliver the automation inventory and workflow rebuild documentation to the customer's admin team. We support a one-week hypercare window where we resolve any reconciliation issues raised by the immigration team. We do not rebuild Maple CRM workflows in GoHighLevel Workflow Builder inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Maple CRM
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Maple CRM and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Maple CRM: Not publicly documented.
Data volume sensitivity
Maple CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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