CRM migration
Field-level mapping, validation, and rollback between Maple CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Maple CRM
Source
Twenty CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Maple CRM and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Maple CRM to Twenty CRM means trading a vertical immigration-case management tool for a general-purpose open-source CRM with a flexible object model. Maple CRM structures data around immigration-specific objects (Clients, Cases, Documents, Support Requests) that require careful mapping to Twenty's Company, People, Opportunity, and custom object model. We preserve passport numbers, nationality, case-stage timelines, and billing records as custom fields in Twenty because none of these have native equivalents in the base schema. Maple CRM's automation rules and SLA escalation logic are platform configuration with no API export path; we deliver a written inventory of every active rule for the customer's admin to rebuild in Twenty's automation module post-migration. Twenty's CSV import does not create fields, only records, so we define all custom fields in Settings before any data batch runs.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Maple CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Maple CRM
Client
Twenty CRM
People
1:1Maple CRM Client records map to Twenty People objects. Client contact details, address, nationality, passport data, and linked Cases migrate as standard fields plus custom fields. We identify all immigration-specific custom properties on the Client record during discovery and recreate them in Twenty's Settings → Data Model before import. Clients are the parent entity for Cases, so all Client records must be migrated before the Case import batch runs to satisfy foreign-key references.
Maple CRM
Lead
Twenty CRM
People
1:1Maple CRM Lead records (source, status, assigned executive, follow-up dates, intake data) map to Twenty People objects with a separate tag or custom field to distinguish them from converted Client records. We preserve the lead source and assigned executive fields as custom properties on the People record in Twenty.
Maple CRM
Case
Twenty CRM
Opportunity or Custom Object
1:1Maple CRM Cases map to Twenty Opportunities by default. Each Case links to a Client (mapped to the People record already imported). Case process stages (Application, Review, Submission, Approval, Denial, Appeal) migrate as Opportunity stage values that we configure in Twenty's pipeline settings before import. Stage history timestamps preserve as a custom activity-logging field on the Opportunity record. Cases with child sub-cases require a custom object in Twenty if the relationship needs to be tracked explicitly.
Maple CRM
Document
Twenty CRM
Activity + Attachment
1:manyDocuments attached to Cases or Clients in Maple CRM (passport scans, proof of funds, visa applications) migrate as binary blobs with metadata (document type, upload date, related record reference). We store document type as a custom field on the Activity record and preserve the upload timestamp. Large binary files (scans over 25 MB) may require chunked transfer or external storage link in Twenty.
Maple CRM
Quotation
Twenty CRM
Opportunity (Line Item structure)
1:1Maple CRM Quotations (line items, pricing, status) migrate as Twenty Opportunity records with line item entries. We create Opportunity records with the quotation total, status, and creation date; line items become sub-records on the Opportunity. PDF output from the Quotation Builder does not migrate; only the underlying data record transfers.
Maple CRM
Invoice
Twenty CRM
Custom Object (Invoice)
1:1Maple CRM Invoices migrate as a custom Invoice object in Twenty with fields for invoice number, line items, amounts, payment terms, outstanding balance, and payment history. We create the custom object and all required fields in Twenty's Settings → Data Model before the import batch runs. Payment status and instalment schedule data preserve as custom fields on each Invoice record.
Maple CRM
Agreement / Contract
Twenty CRM
Opportunity or Custom Object
1:1Generated Agreement records from Maple CRM's Agreement Generator migrate as Opportunity or custom Contract records with linked Client reference. The agreement template definitions with macro placeholders are not API-exportable from Maple CRM; we document the template structure so the customer can rebuild it in Twenty. Renewal dates migrate as custom date fields on the Contract record.
Maple CRM
Support Request
Twenty CRM
Task or Custom Object
1:1Support Request records from Maple CRM's Support Request Management module migrate as Task records or a custom Support Request object in Twenty. We migrate status, priority, assignee, and timestamps. TAT (Turnaround Time) tracking and SLA escalation rules do not migrate; we document the queue structure and escalation thresholds for the customer's admin to rebuild in Twenty as workflow rules.
Maple CRM
User / Staff
Twenty CRM
Member
1:1Maple CRM user accounts with role-based access control map to Twenty Members. We export user records with role and team assignments and match by email during the Twenty Member provisioning step. Any Maple CRM user referenced as an Owner on Cases or Deals must have a matching Twenty Member record created before those object imports run.
Maple CRM
Workflow Automation
Twenty CRM
Workflow (manual rebuild)
lossyMaple CRM automation rules (stage-change triggers, email notifications, follow-up reminders) are platform configuration with no API export path. We do not migrate automation definitions. During scoping, we inventory every active automation the customer has configured and deliver a written map of triggers, conditions, and actions with recommended Twenty Workflow equivalents. The customer or their Twenty implementation partner rebuilds each automation post-migration.
| Maple CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Client | People1:1 | Fully supported | |
| Lead | People1:1 | Fully supported | |
| Case | Opportunity or Custom Object1:1 | Fully supported | |
| Document | Activity + Attachment1:many | Fully supported | |
| Quotation | Opportunity (Line Item structure)1:1 | Fully supported | |
| Invoice | Custom Object (Invoice)1:1 | Fully supported | |
| Agreement / Contract | Opportunity or Custom Object1:1 | Fully supported | |
| Support Request | Task or Custom Object1:1 | Fully supported | |
| User / Staff | Member1:1 | Fully supported | |
| Workflow Automation | Workflow (manual rebuild)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Maple CRM gotchas
Workflow automations have no migration path
Minimum 10-user license enforced at signup
Agreement templates are not API-exportable
Support Request SLA/TAT rules do not migrate
Intake form data is tightly coupled to immigration jurisdiction
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and immigration-field inventory
We audit the source Maple CRM portal across all active modules: Clients, Cases, Leads, Documents, Agreements, Quotations, Invoices, Support Requests, and workflow automations. We identify every immigration-specific custom property in use (passport fields, nationality, jurisdiction, visa subclass, case category, IRCC-specific intake fields) and map each to a Twenty custom field definition. We document all active automation rules and escalation configurations for the rebuild handoff. The discovery output is a written migration scope, a data model mapping document, and a custom field creation checklist for Twenty's Settings → Data Model.
Schema setup in Twenty
We create all custom objects and fields in Twenty before any data import begins. This includes the custom Invoice object (if migrating invoices), custom Contract object (if migrating agreement records), and all immigration-specific fields on the People and Opportunity objects. We configure Opportunity pipeline stages to match the customer's Maple CRM case stage names. Page layouts, field visibility, and role-based access settings deploy to a staging workspace for customer sign-off before production migration begins.
Sandbox migration and reconciliation
We run a full migration into Twenty's staging environment using production-like data volume. The customer's immigration team lead spot-checks 25-50 records across Client, Case, Document, and Support Request objects against the Maple CRM source, verifies field-level accuracy on passport and visa data, and signs off the schema and mapping before production cutover. Any missing custom fields, incorrect stage names, or broken document links surface here.
Owner and Member provisioning
We extract every distinct Maple CRM user referenced as an Owner on Case, Client, or Support Request records and match by email against the Twenty destination Members list. Missing Members go to a provisioning queue for the customer's admin to create and activate before record import resumes. Migration of dependent objects (Cases, Support Requests) cannot proceed past this step because OwnerId references must resolve at the time of insert.
Production migration in dependency order
We run production migration in record-dependency order: People records (Clients merged with Lead sources), followed by Opportunities (Cases with Client lookup resolved), Documents (Activity records with attachment metadata), custom Invoice records, custom Contract records, and Support Requests. Each phase emits a row-count reconciliation report before the next phase begins. Document binaries transfer with chunked encoding for files over 10 MB.
Cutover, automation handoff, and hypercare
We freeze Maple CRM writes during cutover, run a final delta migration of records modified during the migration window, then designate Twenty as the system of record. We deliver the automation and SLA inventory document to the customer's admin team for rebuild in Twenty's Workflow module. We support a one-week hypercare window to resolve any record-level reconciliation issues. We do not rebuild Maple CRM automations as Twenty Workflows inside the migration scope; that work is a separate engagement.
Platform deep dives
Maple CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Maple CRM and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Maple CRM: Not publicly documented.
Data volume sensitivity
Maple CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Maple CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.
Walk through your Maple CRM to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Maple CRM
Other ways to arrive at Twenty CRM
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.