CRM migration

Migrate from Maple CRM to Twenty CRM

Field-level mapping, validation, and rollback between Maple CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Maple CRM logo

Maple CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

80%

8 of 10

objects map 1:1 between Maple CRM and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Maple CRM to Twenty CRM means trading a vertical immigration-case management tool for a general-purpose open-source CRM with a flexible object model. Maple CRM structures data around immigration-specific objects (Clients, Cases, Documents, Support Requests) that require careful mapping to Twenty's Company, People, Opportunity, and custom object model. We preserve passport numbers, nationality, case-stage timelines, and billing records as custom fields in Twenty because none of these have native equivalents in the base schema. Maple CRM's automation rules and SLA escalation logic are platform configuration with no API export path; we deliver a written inventory of every active rule for the customer's admin to rebuild in Twenty's automation module post-migration. Twenty's CSV import does not create fields, only records, so we define all custom fields in Settings before any data batch runs.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Maple CRM logo

Maple CRM

What's pushing teams away

  • Integration ecosystem is narrow — users report friction connecting with marketing automation platforms and newer business tools, pushing them toward broader CRMs.
  • Limited customization options for workflows and fields leave growing teams unable to model complex immigration scenarios without workarounds.
  • No integrated HR module means staff records, payroll context, and team assignments stay outside the CRM, creating a data gap.
  • Reporting on large datasets requires a steep learning curve; users struggle to build graphs and analytics for high-volume case loads.
  • Workflow automations are tightly coupled to the platform — migrating out means rebuilding every automation rule from scratch.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Maple CRM objects map to Twenty CRM

Each row shows how a Maple CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Maple CRM

Client

maps to

Twenty CRM

People

1:1
Fully supported

Maple CRM Client records map to Twenty People objects. Client contact details, address, nationality, passport data, and linked Cases migrate as standard fields plus custom fields. We identify all immigration-specific custom properties on the Client record during discovery and recreate them in Twenty's Settings → Data Model before import. Clients are the parent entity for Cases, so all Client records must be migrated before the Case import batch runs to satisfy foreign-key references.

Maple CRM

Lead

maps to

Twenty CRM

People

1:1
Fully supported

Maple CRM Lead records (source, status, assigned executive, follow-up dates, intake data) map to Twenty People objects with a separate tag or custom field to distinguish them from converted Client records. We preserve the lead source and assigned executive fields as custom properties on the People record in Twenty.

Maple CRM

Case

maps to

Twenty CRM

Opportunity or Custom Object

1:1
Fully supported

Maple CRM Cases map to Twenty Opportunities by default. Each Case links to a Client (mapped to the People record already imported). Case process stages (Application, Review, Submission, Approval, Denial, Appeal) migrate as Opportunity stage values that we configure in Twenty's pipeline settings before import. Stage history timestamps preserve as a custom activity-logging field on the Opportunity record. Cases with child sub-cases require a custom object in Twenty if the relationship needs to be tracked explicitly.

Maple CRM

Document

maps to

Twenty CRM

Activity + Attachment

1:many
Fully supported

Documents attached to Cases or Clients in Maple CRM (passport scans, proof of funds, visa applications) migrate as binary blobs with metadata (document type, upload date, related record reference). We store document type as a custom field on the Activity record and preserve the upload timestamp. Large binary files (scans over 25 MB) may require chunked transfer or external storage link in Twenty.

Maple CRM

Quotation

maps to

Twenty CRM

Opportunity (Line Item structure)

1:1
Fully supported

Maple CRM Quotations (line items, pricing, status) migrate as Twenty Opportunity records with line item entries. We create Opportunity records with the quotation total, status, and creation date; line items become sub-records on the Opportunity. PDF output from the Quotation Builder does not migrate; only the underlying data record transfers.

Maple CRM

Invoice

maps to

Twenty CRM

Custom Object (Invoice)

1:1
Fully supported

Maple CRM Invoices migrate as a custom Invoice object in Twenty with fields for invoice number, line items, amounts, payment terms, outstanding balance, and payment history. We create the custom object and all required fields in Twenty's Settings → Data Model before the import batch runs. Payment status and instalment schedule data preserve as custom fields on each Invoice record.

Maple CRM

Agreement / Contract

maps to

Twenty CRM

Opportunity or Custom Object

1:1
Fully supported

Generated Agreement records from Maple CRM's Agreement Generator migrate as Opportunity or custom Contract records with linked Client reference. The agreement template definitions with macro placeholders are not API-exportable from Maple CRM; we document the template structure so the customer can rebuild it in Twenty. Renewal dates migrate as custom date fields on the Contract record.

Maple CRM

Support Request

maps to

Twenty CRM

Task or Custom Object

1:1
Fully supported

Support Request records from Maple CRM's Support Request Management module migrate as Task records or a custom Support Request object in Twenty. We migrate status, priority, assignee, and timestamps. TAT (Turnaround Time) tracking and SLA escalation rules do not migrate; we document the queue structure and escalation thresholds for the customer's admin to rebuild in Twenty as workflow rules.

Maple CRM

User / Staff

maps to

Twenty CRM

Member

1:1
Fully supported

Maple CRM user accounts with role-based access control map to Twenty Members. We export user records with role and team assignments and match by email during the Twenty Member provisioning step. Any Maple CRM user referenced as an Owner on Cases or Deals must have a matching Twenty Member record created before those object imports run.

Maple CRM

Workflow Automation

maps to

Twenty CRM

Workflow (manual rebuild)

lossy
Fully supported

Maple CRM automation rules (stage-change triggers, email notifications, follow-up reminders) are platform configuration with no API export path. We do not migrate automation definitions. During scoping, we inventory every active automation the customer has configured and deliver a written map of triggers, conditions, and actions with recommended Twenty Workflow equivalents. The customer or their Twenty implementation partner rebuilds each automation post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Maple CRM logo

Maple CRM gotchas

High

Workflow automations have no migration path

Medium

Minimum 10-user license enforced at signup

Medium

Agreement templates are not API-exportable

Medium

Support Request SLA/TAT rules do not migrate

Low

Intake form data is tightly coupled to immigration jurisdiction

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Immigration-specific stages have no native Twenty equivalent

    Maple CRM case stages (Application, Review, Submission, Approval, Denial, Appeal) are immigration-vertical terms that have no preset mapping in Twenty's Opportunity stage model. We configure custom stage names in Twenty's pipeline settings to match the customer's case lifecycle before migration, but the underlying automation logic that triggers on stage transitions does not migrate. Every workflow rule that fires on a specific case stage requires manual rebuild in Twenty's Workflow module after migration.

  • Twenty's CSV import does not create fields

    The Twenty import workflow (documented in Twenty's own migration guide) requires all fields to exist in Settings → Data Model before the CSV import runs. Maple CRM's immigration-specific fields — passport numbers, nationality, jurisdiction, case category, visa subclass — have no native equivalent in Twenty's base schema. We create all custom fields before any data batch runs, but this requires upfront discovery to document every immigration-specific property in use. Fields discovered mid-migration require a schema update and a second validation pass.

  • Case-to-Client dependency requires parent-record-first import order

    Every Maple CRM Case has a required foreign-key reference to a Client record. If Client records are not migrated first, the Case import batch fails on referential integrity. We sequence the migration as Client (People) records first, then Case (Opportunity) records. For accounts with a high ratio of Cases per Client (common in immigration firms managing dozens of applications per family unit), the parent-lookup resolution step adds processing time proportional to the child record count.

  • Agreement template definitions are not API-exportable from Maple CRM

    Maple CRM's Agreement Generator uses template definitions with macro placeholders pulled from Client and Case records. These template definitions are not fully exposed via the API. We export the generated agreement records (with linked Client and Case references) and migrate them as Opportunity or Contract records, but the raw template configurations with placeholder logic require manual re-creation in Twenty. Customers relying on bulk agreement generation for recurring immigration service contracts should plan for a template rebuild phase during the post-migration configuration window.

  • SLA and TAT escalation rules do not migrate

    Maple CRM's Support Request Management module includes TAT (Turnaround Time) tracking and SLA escalation rules configured per queue. These are platform-specific configurations with no API export path. We migrate the Support Request records (status, priority, assignee, timestamps) but the SLA and escalation logic must be reconstructed in Twenty as workflow rules or a dedicated support module configuration. The customer should allocate 2-5 hours per active SLA rule for manual rebuild depending on complexity.

Migration approach

Six steps for a successful Maple CRM to Twenty CRM data migration

  1. Discovery and immigration-field inventory

    We audit the source Maple CRM portal across all active modules: Clients, Cases, Leads, Documents, Agreements, Quotations, Invoices, Support Requests, and workflow automations. We identify every immigration-specific custom property in use (passport fields, nationality, jurisdiction, visa subclass, case category, IRCC-specific intake fields) and map each to a Twenty custom field definition. We document all active automation rules and escalation configurations for the rebuild handoff. The discovery output is a written migration scope, a data model mapping document, and a custom field creation checklist for Twenty's Settings → Data Model.

  2. Schema setup in Twenty

    We create all custom objects and fields in Twenty before any data import begins. This includes the custom Invoice object (if migrating invoices), custom Contract object (if migrating agreement records), and all immigration-specific fields on the People and Opportunity objects. We configure Opportunity pipeline stages to match the customer's Maple CRM case stage names. Page layouts, field visibility, and role-based access settings deploy to a staging workspace for customer sign-off before production migration begins.

  3. Sandbox migration and reconciliation

    We run a full migration into Twenty's staging environment using production-like data volume. The customer's immigration team lead spot-checks 25-50 records across Client, Case, Document, and Support Request objects against the Maple CRM source, verifies field-level accuracy on passport and visa data, and signs off the schema and mapping before production cutover. Any missing custom fields, incorrect stage names, or broken document links surface here.

  4. Owner and Member provisioning

    We extract every distinct Maple CRM user referenced as an Owner on Case, Client, or Support Request records and match by email against the Twenty destination Members list. Missing Members go to a provisioning queue for the customer's admin to create and activate before record import resumes. Migration of dependent objects (Cases, Support Requests) cannot proceed past this step because OwnerId references must resolve at the time of insert.

  5. Production migration in dependency order

    We run production migration in record-dependency order: People records (Clients merged with Lead sources), followed by Opportunities (Cases with Client lookup resolved), Documents (Activity records with attachment metadata), custom Invoice records, custom Contract records, and Support Requests. Each phase emits a row-count reconciliation report before the next phase begins. Document binaries transfer with chunked encoding for files over 10 MB.

  6. Cutover, automation handoff, and hypercare

    We freeze Maple CRM writes during cutover, run a final delta migration of records modified during the migration window, then designate Twenty as the system of record. We deliver the automation and SLA inventory document to the customer's admin team for rebuild in Twenty's Workflow module. We support a one-week hypercare window to resolve any record-level reconciliation issues. We do not rebuild Maple CRM automations as Twenty Workflows inside the migration scope; that work is a separate engagement.

Platform deep dives

Context on both ends of the pair

Maple CRM logo

Maple CRM

Source

Strengths

  • User-friendly interface consistently rated across G2 reviews, with low onboarding friction for non-technical teams.
  • Client portal with e-signing, document upload, and invoice viewing reduces manual communication overhead.
  • Integrated invoicing and quotation generation with PDF output keeps billing inside the same tool.
  • Per-user pricing without contact-based surcharges provides cost predictability for growing immigration firms.
  • Mobile apps for iOS and Android support field staff managing site visits and client meetings.

Weaknesses

  • Integration ecosystem is narrow with documented friction connecting to marketing automation and newer SaaS tools.
  • Workflow automations are not exported — every rule must be manually rebuilt in the destination system.
  • No native HR module means employee records and team management stay siloed outside the CRM.
  • Reporting has a steep learning curve for large datasets, with users struggling to build graphs and analytics.
  • Minimum user license of 10 seats means small teams under 10 people pay for unused seats or cannot adopt the platform.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Maple CRM and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Maple CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Maple CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Maple CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Maple CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during Maple CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Migrations under 5,000 Client records, 3,000 Cases, and no custom objects land between three and five weeks. Migrations with high document attachment volume, multiple immigration case types requiring separate pipeline configurations, or custom Invoice and Contract objects move to seven to twelve weeks. The timeline assumes the customer has provisioned Twenty Members before record import and has signed off on the custom field schema within five business days of discovery completion.

Adjacent paths

Related migrations to explore

Ready when you are

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