CRM migration
Field-level mapping, validation, and rollback between Maple CRM and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
Maple CRM
Source
Pipedrive
Destination
Compatibility
9 of 11
objects map 1:1 between Maple CRM and Pipedrive.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Maple CRM to Pipedrive means leaving a vertical immigration case-management platform for a general-purpose sales CRM. The migration is straightforward at the record level — Clients map to Pipedrive Organizations or People, Cases map to Deals with custom pipeline stages, and Lead intake maps to Pipedrive Leads — but the immigration-specific domain objects require careful mapping design. Maple CRM's Cases have multi-stage process tracking (Application, Review, Submission, Approval, Denial/Appeal) that must be modeled as Pipedrive pipeline stages with custom fields for visa type, jurisdiction, and case officer. We enforce the Client-before-Case import order to satisfy Pipedrive's Organization lookup on Deals. Workflow automations, Agreement template definitions, and Support Request SLA rules do not migrate — they are platform-configured with no API export path. We deliver a written automation inventory document so your team rebuilds each rule in Pipedrive's Smart Pipeline Automations or the Workflows tool post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Maple CRM object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Maple CRM
Lead
Pipedrive
Lead
1:1Maple CRM Leads map directly to Pipedrive Leads. We map source, status, assigned executive, follow-up dates, and any custom intake data fields. Jurisdiction-specific intake fields (IRCC-relevant fields from Canada intake forms) map to Pipedrive custom fields that we pre-create in the destination account before migration. Pipedrive's Leads object (separate from People) is available on all paid tiers and handles unqualified prospects before they enter a Deal pipeline.
Maple CRM
Client
Pipedrive
Organization and Person
1:manyMaple CRM Client records split into Pipedrive Person (contact details, email, phone, address, nationality, passport data) and Organization (if the Client is a corporate applicant or employer sponsor). For individual applicants, only a Person record is created. For corporate clients with linked Cases, both an Organization and Person are created, and the Organization is used as the parent lookup on the subsequent Case-to-Deal migration. We run Clients before Cases to ensure Organization lookups are resolved at Deal insert time.
Maple CRM
Case
Pipedrive
Deal
1:1Maple CRM Cases map to Pipedrive Deals as the core immigration process object. We map the process stages (Application, Review, Submission, Approval, Denial/Appeal) to Pipedrive pipeline stage values in a custom immigration pipeline we create before migration. Visa type, jurisdiction, IRCC filing number, case officer, and denial/appeal reason migrate as custom fields on the Deal. The Deal's Organization link points to the Client Organization record resolved in the previous step. Active and recent Cases (typically last 24 months) are migrated; archived or fully resolved Cases older than 24 months are excluded unless the customer specifies otherwise.
Maple CRM
Case Stage
Pipedrive
Deal Stage (Pipeline)
lossyEach Maple CRM Case pipeline (if multiple immigration service lines exist) becomes a Pipedrive Pipeline with corresponding stage values. We pre-create the pipeline and stage structure in Pipedrive before any Deal migration begins. Stage probabilities are set to reflect immigration process realities — approval rates by visa type are customer-provided during scoping and mapped to stage probability percentages.
Maple CRM
Document
Pipedrive
FileAttachment
1:1Documents attached to Cases or Clients migrate as binary file blobs. We extract the file content from Maple CRM's document storage API, re-upload to Pipedrive's Activity attachments or Deal file section, and preserve document type metadata (passport, proof of funds, visa application, intake form), upload date, and related Case/Client link as Pipedrive custom fields on the attachment. Large documents (scanned PDFs over 10 MB) are chunked and re-assembled. If Maple CRM exposes document download URLs via API, we fetch and re-upload directly; if not, the customer provides a document export archive and we process from that.
Maple CRM
Agreement
Pipedrive
Deal (linked) + Note/Attachment
1:1Maple CRM Agreement records (rendered agreements with filled macro placeholders) migrate as Pipedrive Deal-linked Notes or Attachments. The underlying agreement data (service terms, fee schedule, renewal dates) migrates to custom fields on the Deal. The Agreement template definitions with macro placeholders are not API-exportable and are documented in the automation inventory for manual rebuild in Pipedrive Smart Docs or a third-party e-sign tool like DocuSign or PandaDoc post-migration.
Maple CRM
Quotation
Pipedrive
Product (linked) + Deal
1:1Maple CRM Quotations map to Pipedrive Products linked to Deals. Quotation line items, pricing, and status migrate as Pipedrive Product entries with custom pricing. The PDF quotation itself is not migrated; only the underlying data record transfers. If Pipedrive Products are used, we create Price Book entries during migration. Quotations remain in open status until reconciled with corresponding Deal stage.
Maple CRM
Invoice
Pipedrive
Deal (custom fields) + Activity
1:1Maple CRM Invoices migrate to Pipedrive as Deal custom fields (invoice number, amount, payment status, outstanding balance) plus an Activity note recording the invoice history. Instalment schedules are modeled as multiple Activity entries with dates and amounts. Historical paid invoices preserve the paid status and payment date. Pipedrive's native invoicing is not used unless the customer opts in during scoping, as it requires separate setup.
Maple CRM
Contract / AMC
Pipedrive
Deal (custom fields) + Organization
1:1Maple CRM Contracts and Annual Maintenance Contracts (AMCs) linked to Clients migrate to Pipedrive Deals with contract term custom fields (start date, end date, renewal date, service terms, pricing). Renewal date is stored as a custom date field on the Deal for use in Pipedrive's upcoming renewal alerting or automation rules post-migration. AMC status (active, lapsed, renewed) is a custom picklist field.
Maple CRM
Support Request
Pipedrive
Lead or Deal Activity
1:1Maple CRM Support Requests migrate as Pipedrive Leads (for intake-level requests) or as Deal-linked Activities (for case-specific support). Support Request status, priority, assignee, and timestamps migrate to custom fields on the target object. SLA TAT and escalation rules are not API-exportable and are documented in the automation inventory for manual rebuild in Pipedrive's workflow tools post-migration. Open and recent Support Requests (typically last 12 months) are migrated; fully resolved and archived requests are excluded.
Maple CRM
User / Staff
Pipedrive
User
1:1Maple CRM User accounts with role-based access control map to Pipedrive User records by email match. Role and team assignments are preserved as Pipedrive User custom fields during migration. Any Maple CRM user without a matching Pipedrive User email goes to a reconciliation queue for the customer's admin to provision before record import resumes. Staff records with HR data (compensation, PTO) are not stored in Maple CRM and therefore not in scope.
| Maple CRM | Pipedrive | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Client | Organization and Person1:many | Fully supported | |
| Case | Deal1:1 | Fully supported | |
| Case Stage | Deal Stage (Pipeline)lossy | Fully supported | |
| Document | FileAttachment1:1 | Fully supported | |
| Agreement | Deal (linked) + Note/Attachment1:1 | Fully supported | |
| Quotation | Product (linked) + Deal1:1 | Fully supported | |
| Invoice | Deal (custom fields) + Activity1:1 | Fully supported | |
| Contract / AMC | Deal (custom fields) + Organization1:1 | Fully supported | |
| Support Request | Lead or Deal Activity1:1 | Fully supported | |
| User / Staff | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Maple CRM gotchas
Workflow automations have no migration path
Minimum 10-user license enforced at signup
Agreement templates are not API-exportable
Support Request SLA/TAT rules do not migrate
Intake form data is tightly coupled to immigration jurisdiction
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source Maple CRM account across all active modules — Lead count, Case volume and stage distribution, Client records, document attachment count, active Agreement templates, open Quotations and Invoices, Support Request queue depth, and active automation rules. We pair this with a Pipedrive account review: plan tier, existing pipeline and stage structure, custom field inventory, and user count. The discovery output is a written migration scope document with object counts, a custom field mapping draft, and a timeline estimate. We flag any automation inventory items requiring documentation during this phase.
Schema design and pipeline configuration
We design the destination Pipedrive schema. This includes creating a custom immigration pipeline with Case-stage-derived deal stages, custom fields for visa type, jurisdiction, IRCC filing reference, case officer, denial/appeal reason, and renewal date, plus any custom fields needed for Agreement and Invoice data. Pipedrive's plan tier determines which custom field types are available — formula fields and read-only fields require the Premium plan. Schema is configured directly in the live Pipedrive account (or Sandbox if the customer prefers a validation environment) before any data migration begins.
Client and Organization migration first
We run the Client migration first because Cases (migrated as Deals) require an Organization lookup reference. Maple CRM Clients split into Pipedrive Organizations (for corporate or employer-sponsor clients) and People (for individual applicants). For each Client, we map contact details, nationality, passport data, and address. The Organization and Person creation order is recorded so the subsequent Deal import can resolve lookups correctly. We run a reconciliation pass comparing Client count in Maple CRM against Person and Organization count in Pipedrive before proceeding.
Case-as-Deal migration with stage mapping
With Organizations and People in place, we migrate Cases as Deals in the custom immigration pipeline. Each Deal's Organization field links to the parent Client Organization record resolved in step 3. We map Case stage to Pipedrive deal stage, and migrate visa type, jurisdiction, IRCC filing reference, case officer, and denial/appeal reason as custom fields. Active Cases migrate first; archived or fully closed Cases older than 24 months are excluded unless the customer specifies otherwise. Document attachments linked to Cases are processed in parallel as file blobs re-uploaded to the corresponding Deal.
Supporting object migration
We migrate Quotations (as Products linked to Deals), Invoices (as Deal custom fields plus Activity notes), Contracts and AMCs (as Deal custom fields with renewal date), and Support Requests (as Leads or Deal Activities depending on scope). Each object emits a row-count reconciliation report before the next phase begins. Agreement rendered records are migrated as Deal Notes or Attachments; template definitions are documented for manual rebuild. Document metadata (type, upload date, related Case/Client) is preserved as custom fields on each file attachment in Pipedrive.
Cutover, validation, and automation inventory handoff
We freeze Maple CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Pipedrive as the system of record. We deliver the automation inventory document — covering every active Maple CRM workflow, Agreement template, and SLA rule — to the customer's admin team with Pipedrive Smart Pipeline Automation or Workflows rebuild guidance for each item. We support a one-week hypercare window where we resolve any record linkage or data quality issues raised by the team. Workflow and SLA rebuild is outside the migration scope and is handled by the customer's admin or a Pipedrive partner.
Platform deep dives
Maple CRM
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Maple CRM and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Maple CRM: Not publicly documented.
Data volume sensitivity
Maple CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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