Project Management migration

Migrate from UpWave to Trello

Field-level mapping, validation, and rollback between UpWave and Trello. We move data and schema; workflows are rebuilt natively in Trello.

UpWave logo

UpWave

Source

Trello

Destination

Trello logo

Compatibility

83%

10 of 12

objects map 1:1 between UpWave and Trello.

Complexity

CModerate

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from UpWave to Trello is a board-by-board extraction from UpWave's CSV and JSON export interface followed by a structured load into Trello's REST API or CSV importer. UpWave has no public API, so we orchestrate export cycles in the browser, normalize subtask rows into parent-child references, and split UpWave's assignee comma-separated string into individual Trello member records. Trello's API enforces 300 requests per 10 seconds per key and 100 per 10 seconds per token, so we batch card creation and apply exponential backoff to stay within limits. Attachments do not export from UpWave and must be downloaded manually; we flag every card carrying attachments before migration begins so nothing is silently dropped. Workflow automations, if any were configured on Business-tier UpWave boards, are not included in exports and must be rebuilt manually in Trello using Butler or Power-Up automation features.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

UpWave logo

UpWave

What's pushing teams away

  • Limited third-party integrations force teams to manually sync data between UpWave and other tools they rely on.
  • Lack of a documented public API makes automated workflows and custom integrations impossible to build.
  • Growing teams outgrow the feature set and migrate to platforms with richer reporting, resource management, and enterprise controls.
  • Occasional sync delays between the web and mobile apps create confusion about which version of a task is current.
  • Advanced segmentation and reporting capabilities lag behind competitors, frustrating teams that need deeper analytics.

Choosing

Trello logo

Trello

What's pulling them in

  • Free plan supports unlimited users and 10 boards, giving small teams full access to core Kanban functionality before any paid commitment is required.
  • The drag-and-drop board/card/Label interface requires no training, which reduces adoption friction and onboarding time across distributed teams.
  • Atlassian ecosystem integration with Jira, Confluence, and Bitbucket provides native cross-tool workflows for teams already using Atlassian tools.
  • Butler automation on paid tiers enables rule-based triggers without third-party integrations, covering basic workflow automation needs.
  • Simple visual task management with due dates, checklists, and member assignments keeps individual contributors and small teams organized without complexity.

Object mapping

How UpWave objects map to Trello

Each row shows how a UpWave object lands in Trello, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

UpWave

Board

maps to

Trello

Board

1:1
Fully supported

UpWave Boards map directly to Trello Boards. We extract each board via UpWave's JSON export, preserving the board name, description, color theme if present, and creation date. Trello boards are created via POST /1/boards with name, defaultLists=false (we create lists from UpWave columns explicitly), and privacy set to match the source workspace visibility. Board-level settings like default notification behavior do not transfer and must be reconfigured in Trello post-migration.

UpWave

Column

maps to

Trello

List

1:1
Fully supported

UpWave columns map to Trello Lists within each board. UpWave's column order exports as it appears in the UI at export time; we create Trello lists in that same sequence. Custom column types or conditional formatting in UpWave (Business tier) do not export as structured metadata and must be documented during scoping for manual configuration in Trello. Lists are created via POST /1/boards/{id}/lists before any card creation begins.

UpWave

Card

maps to

Trello

Card

1:1
Fully supported

UpWave cards map 1:1 to Trello cards. Every card carries title, description (stored as UpWave card body text), column assignment, due date, completed date, color label, and assignee list in the JSON export. We post each card to the correct Trello list via POST /1/cards, set due dates via PUT /1/cards/{id}, and set the closed status to match UpWave's completed date flag. Description text migrates as plain text; rich formatting in UpWave is converted to Trello Markdown where possible.

UpWave

Subtask

maps to

Trello

Checklist

1:many
Fully supported

UpWave subtasks nested under a parent card are flattened during extraction into rows with a parent-card reference. We reconstruct them as Trello Checklist items under the migrated card using POST /1/cards/{id}/checklists. Each subtask title becomes a checklist item name, and if the subtask has a completed flag, we mark the checklist item as checked. Nested subtask hierarchies beyond one level are flattened into a single checklist with indentation preserved as a prefix in the item name.

UpWave

Assignee

maps to

Trello

Member

1:1
Fully supported

UpWave stores assignees as a comma-separated string of display names per card. We split the string into individual assignee records, resolve each by email if available in the UpWave user export, and invite or link them to the Trello workspace as Members via POST /1/boards/{id}/members. If a Trello workspace member with the matching email does not exist, we flag the unmapped assignee for the customer admin to provision before the card migration batch runs.

UpWave

Due Date

maps to

Trello

Due

1:1
Fully supported

UpWave due dates export in the exporter's timezone. We normalize all due dates to UTC before posting to Trello's due field. Cards without due dates in UpWave receive no due field in Trello. Cards with due dates but no time component receive a UTC midnight due timestamp in Trello. Completed dates from UpWave set the card's closed status to true and move the card to the Done list if a matching list name exists in the target board.

UpWave

Color Label

maps to

Trello

Label

lossy
Fully supported

UpWave cards carry color tags (red, blue, green, yellow, purple, orange) as card-level metadata. We map these to Trello Label colors (red, orange, yellow, green, purple, blue, sky, lime, pink, black) by best-fit color match. Trello label names are set to the UpWave color name. If UpWave boards use custom color names, we create Trello labels with those names and the nearest standard color. Labels are created via POST /1/boards/{id}/labels before card migration begins.

UpWave

Time Tracking

maps to

Trello

Custom Fields or Description

1:1
Mapping required

UpWave estimate and time-spent fields export only when time tracking is explicitly enabled on the source board. We map these to Trello Custom Fields (available on Standard tier) as Number fields named 'Estimate (hours)' and 'Time Spent (hours)'. If the destination workspace is on Trello Free, we append these values as structured text in the card description instead, formatted as a table under a 'Time Tracking' heading. We flag boards where time tracking was never enabled so the customer knows why these fields are absent post-migration.

UpWave

Comment

maps to

Trello

Comment

1:1
Fully supported

UpWave card comments export as part of the card JSON under an actions array. We extract comment text, author name, and timestamp for each comment and post them to Trello cards via POST /1/cards/{id}/actions/comments. Timestamps are preserved as Trello comment creation time. If the comment author does not have a matching Trello workspace member, the comment is posted under the migration service account and flagged in the reconciliation report.

UpWave

Card Description

maps to

Trello

Card Description

1:1
Fully supported

UpWave card descriptions migrate to Trello card descriptions. We convert UpWave's rich text formatting to Trello Markdown (headings, bold, italic, bullet lists, numbered lists, inline links). Images embedded in UpWave card descriptions are treated as attachments (see Attachments gotcha) and are flagged for manual download. External links in UpWave descriptions are preserved as Markdown links in Trello.

UpWave

Team

maps to

Trello

Workspace Organization

1:1
Fully supported

UpWave Workspaces containing Teams that group boards map to Trello Workspaces containing Boards. We extract the team-to-board membership from UpWave's workspace export and create Trello workspace membership by inviting each team member's email to the Trello workspace. Board visibility (public or private) is set to match the UpWave workspace visibility setting. Multi-team boards in UpWave are migrated to a single Trello board with the team name in the board description.

UpWave

Attachment

maps to

Trello

Attachment (manual)

1:1
Fully supported

UpWave file attachments (images, documents, linked resources stored in UpWave's storage) do not appear in the CSV or JSON export. We scan every card during extraction for an attachments array, flag the card in the migration report with a list of attachment filenames and their URLs, and instruct the customer to download them via UpWave's file interface before migration day. Trello attachments are uploaded via POST /1/cards/{id}/attachments after card creation. We do not automate the download step because UpWave requires browser-based file access. Cards without attachments proceed without interruption.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

UpWave logo

UpWave gotchas

High

Attachments do not export with CSV or JSON

High

Workflow automations are not exposed in any export

Medium

Timezone recorded at export time, not storage time

Medium

Time tracking fields require board-level opt-in

Low

Multi-user board exports can produce inconsistent column ordering

Trello logo

Trello gotchas

High

Billing model uses maximum seat quantity at term midpoint

Medium

Custom Field data historically stored in pluginData

Medium

API rate limits are token-gated and can block bulk migration

Medium

Guest-to-paid seat conversion triggers on multi-board membership

Low

Automation command runs are capped per plan and overage triggers upgrade pressure

Pair-specific challenges

  • UpWave attachments do not export and require manual download

    UpWave's standard CSV and JSON exports exclude all file attachments. Cards may have documents, screenshots, or linked resources stored in UpWave's storage that will not appear in the migration data. We scan every card for an attachments array during extraction and flag each one in the migration report with filename, card name, and the UpWave file URL. The customer downloads these manually via UpWave's file interface before migration day. If this step is skipped, every flagged card arrives in Trello without its attachments, and the files are not recoverable from the export. We cannot automate the download step because UpWave requires interactive browser access to its file storage.

  • UpWave Workflow automations are not included in any export format

    UpWave Business tier Workflow rules (triggers, conditions, and automated actions) exist only in the platform UI and are absent from both CSV and JSON exports. We document the active Workflow rules during the discovery call by reviewing each board's automation settings. The customer must rebuild these manually in Trello using Butler (available on Standard tier) or a Power-Up automation tool. This is a manual post-migration step that requires planning; we provide a written inventory of every source Workflow with its trigger and action logic so the customer can recreate it in Trello.

  • Trello API rate limits require batch pacing on large migrations

    Trello's REST API enforces 300 requests per 10 seconds per API key and 100 requests per 10 seconds per token. Exceeding these limits returns a 429 error with a type indicator (API_KEY_LIMIT_EXCEEDED or API_TOKEN_LIMIT_EXCEEDED). We implement exponential backoff with jitter between retries and chunk card creation batches into groups of 10 to avoid triggering database time limits on large board imports. If the source workspace has more than 1,000 cards, we stage the migration across multiple API tokens where available or add a wait phase between board imports to let the rate-limit window reset.

  • Time-tracking fields only exist on boards where the feature was enabled

    UpWave's estimate and time-spent fields only appear in the export if time tracking was explicitly enabled on that specific board during board setup. Boards where time tracking was never turned on will not contain these columns regardless of how many tasks have due dates. We audit board settings during scoping and warn the customer if any target boards lack time-tracking metadata. For migrations where time-tracking data is a compliance or billing requirement, we recommend the customer enables time tracking in UpWave before export if they have access to the Business tier.

  • Trello lists cannot exceed 475 open lists per board

    Trello's board-level limits cap open lists at 475, with a warning issued at 450. UpWave boards with more than 475 columns cannot migrate directly to a single Trello board without splitting across multiple boards. We check column counts per board during scoping and flag any board exceeding 400 columns as requiring pre-migration redesign. Column-based workflows in UpWave that use many granular status columns should be consolidated into fewer lists matching Trello's kanban conventions before migration.

Migration approach

Six steps for a successful UpWave to Trello data migration

  1. Discovery and export extraction

    We audit every UpWave workspace, team, and board during a scoping call. We confirm the total card count, subtask volume, board count, time-tracking opt-in status per board, assignee distribution, and attachment presence on each card. We then export each board as JSON from the UpWave board menu (Board Menu > More > Print and Export > Export as JSON). For workspaces with more than ten boards, we batch the export into groups of five boards per cycle to avoid browser timeout. We normalize all date fields to UTC at this stage and flag rows where the exporter's timezone differs from the workspace default.

  2. Trello workspace preparation

    We create the destination Trello workspace (or use an existing one specified by the customer), create all target boards, and configure list structures from UpWave column names. We create label sets matching UpWave color tags, provision workspace members by matching UpWave user emails, and configure Trello Custom Fields for time-tracking data if the destination is on Standard tier or above. If any assignee has no matching Trello user, we add them to a reconciliation queue for the customer admin to provision before card migration begins.

  3. Attachment flagging and manual download coordination

    We scan every exported card JSON for an attachments array and produce a flagged-attachment report listing card name, board name, attachment filename, and the UpWave file URL. We share this report with the customer and set a deadline for manual attachment downloads (typically two to three business days). Trello Free accounts can have unlimited attachments uploaded to cards; Standard accounts get 250 MB per attachment with 16 GB per board storage. We verify storage capacity before migration begins for accounts with large attachment volumes.

  4. Card and subtask migration with rate-limit pacing

    We migrate boards one at a time. For each board, we create all Trello lists first, then post cards in batches of ten with a 300ms delay between cards and a 12-second pause between batches to respect Trello's 300 req/10s API key limit. Subtasks are posted as checklist items after the parent card is created and confirmed in Trello. Comments are posted after the card is fully loaded. We handle 429 rate-limit responses with exponential backoff (starting at 2 seconds, doubling on each retry, capping at 60 seconds). The migration log records every card's Trello ID for reconciliation after the run.

  5. Sandbox reconciliation and validation

    For migrations exceeding 200 cards, we run the first full board through a Trello test workspace and hand the customer a reconciliation checklist: card count in, card count in Trello, subtask count in, checklist item count in Trello, due date matches, assignee count matches per card, label count matches. The customer spot-checks ten random cards and signs off before the remaining boards are migrated. Any mapping corrections (label name mismatches, date format issues, list order errors) are fixed before the production migration run.

  6. Production migration and Workflow rebuild handoff

    We run the production migration in board order with the same rate-limit pacing used in sandbox. After all boards are migrated, we run a delta pass to catch any cards modified during the migration window. We deliver the Workflow automation inventory document listing every source UpWave Workflow with its trigger, conditions, and action logic, mapped to a recommended Butler or Power-Up equivalent in Trello. We do not rebuild automations as part of the migration scope. We provide a one-week hypercare window for reconciliation issues raised by the team after cutover.

Platform deep dives

Context on both ends of the pair

UpWave logo

UpWave

Source

Strengths

  • Per-user pricing model is transparent and predictable for small teams working with limited budgets.
  • Four distinct view modes (Board, Table, Timeline, Calendar) cover most common project visualization needs in one tool.
  • Subtask nesting allows natural work breakdown without requiring complex custom fields.
  • Time tracking fields are optional per board, so teams only enable complexity when they need it.
  • CSV and JSON export give customers a portable, human-readable snapshot of their workspace at any time.

Weaknesses

  • No public REST API means all data movement requires browser-based manual export cycles.
  • Attachments and Workflow automations are not included in standard exports, creating partial-data migration risk.
  • Timezone normalization is handled at export time rather than at storage, which can misalign dates if multiple users export from different zones.
  • Integrations with other SaaS tools are minimal, making UpWave a data silo for teams that rely on connected workflows.
  • Enterprise-tier pricing is custom-quoted only, with no published SLA, SSO, or advanced admin features visible on the pricing page.
Trello logo

Trello

Destination

Strengths

  • Generous free tier with unlimited users and 10 boards, the lowest barrier to entry among major project management tools.
  • Intuitive drag-and-drop Kanban interface requires no training or onboarding documentation.
  • Deep Atlassian integration with Jira, Confluence, and Bitbucket for teams already in the ecosystem.
  • Built-in Butler automation covers rule-based triggers without requiring third-party integrations.
  • REST API with comprehensive documentation enables programmatic access to all core objects.

Weaknesses

  • Reporting and analytics are absent, with no built-in velocity tracking, burndown charts, or historical performance metrics.
  • The flat board/list/card data model scales poorly for complex projects requiring hierarchical task structures.
  • Customization is limited compared to platforms like Asana, monday.com, or Jira that offer richer field types and workflow configuration.
  • Advanced views (Timeline, Dashboard) require Premium and are not available on Standard, inflating total cost for teams needing visibility features.
  • Guest user billing rules are confusing and prone to accidental seat overages when guests join multiple boards.

Complexity grading

How hard is this migration?

Moderate Project Management migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across UpWave and Trello.

  • Object compatibility

    C

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    UpWave: Not publicly documented.

  • Data volume sensitivity

    B

    UpWave doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your UpWave to Trello migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about UpWave to Trello data migrations

Answers to the questions buyers ask most during UpWave to Trello migration scoping. Not seeing yours? Book a call.

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Small workspaces with fewer than 500 cards across up to five boards complete in two to three weeks. Migrations with subtask-heavy boards, time-tracking fields across multiple boards, or more than ten boards extend to four to six weeks because of subtask hierarchy flattening, Trello API rate-limit pacing, and the manual attachment download coordination step. We add one week of hypercare after cutover at no additional cost.

Adjacent paths

Related migrations to explore

Ready when you are

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