CRM migration
Field-level mapping, validation, and rollback between Data Team DDS and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Data Team DDS
Source
Freshsales
Destination
Compatibility
14 of 14
objects map 1:1 between Data Team DDS and Freshsales.
Complexity
BStandard
Timeline
24–48 hours
Overview
Data Team DDS stores contacts, companies, and deals in a flat CRM schema with basic owner assignment and limited pipeline modeling. Freshsales uses a richer object model that includes Contact Lifecycle Stages, multiple deal pipelines, custom sales activities, and Freddy AI scoring — features that require destination-side schema preparation before data can map cleanly. We extract all standard objects (contacts, companies, deals, activities) and custom properties via the Data Team DDS API, then map each field to its Freshsales equivalent using direct, value-mapped, or custom-field strategies depending on the destination schema. Workflows, sequences, automation rules, and third-party integrations do not migrate — we export definitions for rebuild reference. The migration runs as an out-of-place operation using scoped read access on Data Team DDS, with a delta-pickup window capturing in-flight changes during cutover. A sample migration with field-level diff runs first so you verify lifecycle stage mapping, pipeline routing, and owner resolution before the full commit.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Data Team DDS object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Data Team DDS
Contact
Freshsales
Contact
1:1Direct object-to-object map between Data Team DDS Contact and Freshsales Contact. Freshsales requires an AccountId lookup on all contacts — contacts without a primary company association in the source require a resolution strategy before migration. You can either attach them to a pre-created default account record or define a fallback account rule in the migration configuration to ensure every contact lands with a valid company association.
Data Team DDS
Company
Freshsales
Account
1:1Direct field-level mapping from Data Team DDS Company to Freshsales Account object. Freshsales Account supports parent-child hierarchies through the Parent Account lookup field — source company parent relationships map to Freshsales ParentId references. Multi-company contacts in the source system that belong to multiple companies collapse to a single primary AccountId in Freshsales, with secondary associations preserved through Account Contact Relationships.
Data Team DDS
Lead
Freshsales
Lead
1:1Direct object-to-object mapping when the source system maintains a separate Lead object distinct from Contact. Freshsales Lead records include standard Status, Source, Rating, and Owner fields that map directly from the source. Any unqualified leads in the source that have not yet converted to contacts map as-is into Freshsales Lead records for continued nurturing and follow-up within the Freshsales sales workflow.
Data Team DDS
Deal
Freshsales
Deal
1:1Direct map. Freshsales Deal corresponds to an Opportunity object — it stores pipeline stage, amount, close date, probability, owner, and associated contacts. Stage names are mapped value-by-value per pipeline using a defined value-mapping table. Freshsales enforces Deal Value on every deal — any blank amount values in the source must default to 0 or records will be rejected during the API import process.
Data Team DDS
Pipeline
Freshsales
Pipeline
1:1Source pipeline becomes a Freshsales Pipeline record. If the source has a single pipeline, it maps directly to one Freshsales Pipeline. Multiple pipelines with different stage sets each become separate Freshsales Pipelines, and deal records route by matching pipeline names. Stage probability values are re-applied according to Freshsales pipeline stage configuration settings.
Data Team DDS
Lifecycle Stage
Freshsales
Custom Field (Lifecycle_Stage__c)
1:1Freshsales has no native lifecycle stage equivalent at the contact level beyond its own Lifecycle Stage object. We create a custom pick-list field (Lifecycle_Stage__c) on the Contact and Lead objects in Freshsales and map the source stage values into it. Stage-change timestamps are preserved as Lifecycle_Stage_Updated__c datetime fields.
Data Team DDS
Activity / Call
Freshsales
Sales Activity (Call)
1:1Source call log records map directly to Freshsales Sales Activities of type Call. Original call duration in seconds, direction (inbound or outbound), outcome disposition, and owner assignment are all preserved during migration. If the source platform stores call recordings as linked files, those recordings are downloaded and re-uploaded as attachments to the corresponding Sales Activity record in Freshsales.
Data Team DDS
Activity / Email
Freshsales
Sales Activity (Email)
1:1Source email activity logs map to Freshsales Sales Activities of type Email. The subject line, full email body content, direction (sent or received), and sent or received timestamps are all preserved in the migrated records. Associated contact and account records are linked by email address or name match during the activity migration step to maintain relationship continuity.
Data Team DDS
Activity / Meeting
Freshsales
Sales Activity (Meeting)
1:1Source meeting records map to Freshsales Sales Activities of type Meeting. The start time, end time, physical or virtual location, meeting title, list of attendees, and organizer details are preserved during migration. Migrated meetings are linked to their associated contact and account records in Freshsales using attendee email address matching to maintain the full relationship context.
Data Team DDS
Note
Freshsales
Note
1:1Source notes map directly to Freshsales Note records. Note title, body content, created date, and owner are preserved. Notes are linked to the parent Contact, Account, or Deal by record ID match. Rich-text formatting is preserved where the source supports it.
Data Team DDS
Task
Freshsales
Task
1:1Source task records map directly to Freshsales Task objects. Task subject, due date, status (open, completed, deferred), priority level, and owner are all preserved during migration. Tasks that are linked to specific contacts or deal records in the source are re-linked in Freshsales using email address or name matching on the associated records to maintain workflow continuity.
Data Team DDS
Custom Object
Freshsales
Custom Module
1:1Source custom objects map to Freshsales Custom Modules (available on Pro and Enterprise plans). Each custom object requires a corresponding Custom Module to be created in Freshsales before migration. Custom object associations that use many-to-many relationships need junction objects in Freshsales — we surface this in the pre-migration schema plan.
Data Team DDS
Owner / User
Freshsales
User (by email match)
1:1Owners in the source are matched to Freshsales users by email address. Unmatched owners are flagged before migration — your team either invites them to Freshsales first or assigns their records to a fallback owner. No record lands in Freshsales without a resolved OwnerId.
Data Team DDS
Attachment / File
Freshsales
File (on record)
1:1Source file attachments linked to contacts, accounts, and deals are downloaded from the source system and re-uploaded to Freshsales. Each file is attached to the corresponding Freshsales record (Contact, Account, or Deal) using record ID matching. File size limits apply per the Freshsales storage tier assigned to your account — large files may require additional storage provisioning before migration.
| Data Team DDS | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Lifecycle Stage | Custom Field (Lifecycle_Stage__c)1:1 | Fully supported | |
| Activity / Call | Sales Activity (Call)1:1 | Fully supported | |
| Activity / Email | Sales Activity (Email)1:1 | Fully supported | |
| Activity / Meeting | Sales Activity (Meeting)1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Custom Object | Custom Module1:1 | Fully supported | |
| Owner / User | User (by email match)1:1 | Fully supported | |
| Attachment / File | File (on record)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Data Team DDS gotchas
No publicly documented public API found in research
Custom field schema varies per practice account
Insurance payer mappings are state and plan-specific
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit source data and build the Freshsales schema plan
We export a full snapshot of your Data Team DDS data model including all standard and custom fields. We audit record counts per object, identify blank deal values, count unique pipeline stages, and catalog custom objects. Simultaneously, we review your target Freshsales account to identify which standard fields exist, which custom fields need creation, and which Freshsales pipelines need to be configured before migration. We deliver a schema setup checklist so your Freshsales admin (or our team) can pre-create Custom Modules, custom fields, and Freshsales Pipelines before any data moves.
Resolve owners and validate user email matching
We extract all unique owner email addresses from source records and cross-reference them against your Freshsales user list. Each owner email either resolves to an existing Freshsales user (direct match) or is flagged as unresolved. Unresolved owners are reported with their record counts so your team can either invite them to Freshsales or assign a fallback owner. No record enters the migration queue until every owner resolves — this prevents Freshsales from rejecting records with invalid OwnerIds at import time.
Migrate foundational records: Accounts, Contacts, Leads
We sequence the migration in dependency order: Accounts first (since Contacts have an AccountId lookup), then Contacts and Leads split by record type, then Deals linked to resolved Accounts and Contacts. During this step we apply all value mappings (industry pick-list, lead status, lifecycle stage), create custom field records for any source property with no Freshsales equivalent, and preserve original create dates as custom datetime fields since Freshsales will overwrite CreatedDate at migration time. All records are written to Freshsales via the API using batch operations with error capture.
Run a sample migration with field-level diff
A representative slice — typically 100 to 500 records spanning Contacts, Accounts, Deals, and Activities — migrates first. We generate a field-level diff report comparing source values against Freshsales field values for every mapped column. You review lifecycle stage mapping, pipeline-to-stage routing, owner resolution rates, and deal value defaults. Any mapping discrepancies are corrected before the full run commits. This step is the gate between planning and execution — no full migration runs until you sign off on the sample diff.
Execute full migration with delta-pickup window
With the sample approved, the full migration runs against your Freshsales account. A delta-pickup window (typically 24 to 48 hours after the full run completes) captures any records created or modified in Data Team DDS during the cutover period. All operations are logged to an audit trail. If reconciliation finds discrepancies beyond your tolerance, a one-click rollback reverts the Freshsales instance to its pre-migration state. Post-migration, we deliver a final record-count reconciliation report and a mapping summary for your admin reference.
Platform deep dives
Data Team DDS
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Data Team DDS and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Data Team DDS: Not publicly documented.
Data volume sensitivity
Data Team DDS doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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