CRM migration
Field-level mapping, validation, and rollback between RAYNET CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
RAYNET CRM
Source
Freshsales
Destination
Compatibility
6 of 10
objects map 1:1 between RAYNET CRM and Freshsales.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from RAYNET CRM to Freshsales is a structural migration for Central-European SMB teams scaling past the per-user pricing ceiling or outgrowing RAYNET's single-pipeline constraint. RAYNET uses per-user flat-rate pricing that becomes costly above 20 seats, while Freshsales Growth ($29/seat) offers multiple pipelines and Freddy AI insights at a lower per-seat cost. We sequence the migration with Accounts first, then Contacts with resolved AccountId lookups, then Deals with pipeline and stage mapping applied, then Activity history (calls, emails, meetings) stored as Freshsales activities. GPS coordinates auto-derived in RAYNET Map Analysis transfer as custom text fields. RAYNET Builder and Architect automation rules do not migrate; we deliver a complete audit list so the customer's admin can rebuild them in Freshsales Designer post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a RAYNET CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
RAYNET CRM
Contact
Freshsales
Contact
1:1RAYNET Contact records map directly to Freshsales Contact. Standard fields (first name, last name, email, phone, address) map 1:1. The RAYNET lifecycle stage property (contact_status) maps to Freshsales lifecycle_status, which supports standard values (Lead, Customer, Evangelist, etc.) configurable in Freshsales CRM Settings. GPS coordinates auto-derived from RAYNET address fields transfer as two custom text fields (latitude, longitude) since Freshsales has no native GPS storage. Custom Contact fields extract from RAYNET XLSX export and map to Freshsales custom fields of matching type.
RAYNET CRM
Account (Company)
Freshsales
Account
1:1RAYNET Account records (RAYNET calls them Companies) map to Freshsales Account. The Account name, website, industry, phone, and address fields map directly. Accounts are imported before Contacts so that the Contact-Account lookup is satisfied at the moment of Contact insert. Custom Account fields map to Freshsales Account custom fields by type. Multi-address support (billing and shipping) is handled by mapping RAYNET address fields to Freshsales billing and shipping address composites.
RAYNET CRM
Deal
Freshsales
Deal
1:1RAYNET Deal records map to Freshsales Deal. Deal name, value, probability, estimated close date, and owner map directly. Pipeline stage mapping is explicit: each RAYNET pipeline stage becomes a Freshsales deal stage value in the matching pipeline. Closed-Lost and Closed-Won statuses from RAYNET translate to Freshsales Won and Lost stages. RAYNET ENTERPRISE customers with multiple pipelines must decide how to consolidate or map to Freshsales pipelines before migration; this is resolved in scoping.
RAYNET CRM
Pipeline and Stage
Freshsales
Pipeline and Stage
lossyRAYNET pipeline stages (stage name, order, probability percentage) map to Freshsales pipeline stages with the same properties. If RAYNET uses a single pipeline (START or PROFESSIONAL tier) and the customer wants multiple Freshsales pipelines, we create the target pipeline structure before Deal import. Probability values map from RAYNET to Freshsales stage probabilities, rounded to whole numbers. Stage count limits are not a constraint on Freshsales Growth and above.
RAYNET CRM
Activity (Call, Email, Meeting)
Freshsales
Activity (Call, Email, Meeting)
1:1RAYNET activity records (calls, emails, meetings) map to Freshsales activities. Call duration, disposition, email subject and body, and meeting start/end times and locations transfer directly. Each activity is linked to the migrated Contact or Account via Freshsales CRM lookup. Activity timestamps are preserved in the activity record to maintain the chronological timeline. Custom activity types require value mapping against Freshsales activity type picklist.
RAYNET CRM
Sales Order
Freshsales
Deal Product or Custom Object
lossyRAYNET Sales Order is a separate object with Subject, Final Price, Status, Estimated Costs, Delivery Date, and address fields. Freshsales does not have a native standalone Sales Order object; line-item detail is managed within a Deal via products. We offer two migration paths during scoping: map Sales Order line items to Freshsales products attached to a Deal, or create a Freshsales custom object (Sales_Order__c) to preserve the standalone record. The customer chooses based on their quoting workflow needs. XLSX export of Sales Orders is the primary extraction method since the REST API does not expose a dedicated Sales Order endpoint.
RAYNET CRM
Quote
Freshsales
Deal
lossyRAYNET Quote records (linked to Deals and Accounts with validity dates and line-item pricing) do not have a native Freshsales Quote object at the Growth and lower tiers. We map Quote data to Freshsales Deal custom fields (quote_validity_start, quote_validity_end, quote_status) and attach Quote PDFs as files to the Deal record. If the customer requires a formal quote object, Freshsales Estate tier includes a native Quotes module; we flag this for the customer during scoping.
RAYNET CRM
User / Owner
Freshsales
User
1:1RAYNET User records map to Freshsales User by email match. We extract every distinct owner referenced on Contact, Account, Deal, and Activity records and resolve to Freshsales User IDs before record import. Owners without a matching Freshsales User go to a reconciliation queue for the customer admin to provision before the relevant record phase begins.
RAYNET CRM
Tag
Freshsales
Tag or Custom Field
lossyRAYNET Tags on Contacts and Deals are extracted as label arrays from the XLSX export and mapped to Freshsales Tags (native tag functionality on Contacts and Accounts) or to a multi-select custom field depending on the customer's tagging strategy. Tags used for lead scoring or segmentation are better stored as a multi-select picklist to support filtering and reporting.
RAYNET CRM
Attachment
Freshsales
File
1:1Files attached to RAYNET Contacts, Accounts, Deals, and Activities are exported via XLSX export with cross-referenced record IDs. In Freshsales, attachments re-associate using the migrated record's Freshsales ID cross-referenced against the original RAYNET ID mapping table. The file name and any metadata are preserved. Large attachment sets (over 5 GB total) may require batched upload to avoid Freshsales file import timeout.
| RAYNET CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account (Company) | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline and Stage | Pipeline and Stagelossy | Fully supported | |
| Activity (Call, Email, Meeting) | Activity (Call, Email, Meeting)1:1 | Fully supported | |
| Sales Order | Deal Product or Custom Objectlossy | Fully supported | |
| Quote | Deallossy | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Tag | Tag or Custom Fieldlossy | Fully supported | |
| Attachment | File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
RAYNET CRM gotchas
Automation rules do not export or migrate
Pipeline stage count varies by plan tier
API call limits are capped and billed as an add-on
Pricing displayed inconsistently across aggregator sites
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source RAYNET instance across tier (START, PROFESSIONAL, ENTERPRISE), active user count, pipeline count, automation rule list, custom field schema, activity volume, Sales Order usage, and GPS coordinate dependencies. We pair this with a Freshsales edition recommendation: Growth ($29/seat) covers most migrations; Estate ($79/seat) adds the native Quotes module if the customer requires standalone quoting; Enterprise ($119/seat) is for teams needing advanced territory management and SSO. The discovery output is a written migration scope, Freshsales edition recommendation, and the RAYNET automation audit list.
Schema design and Freshsales configuration
We design the destination schema in Freshsales. This includes creating custom fields for GPS coordinates (latitude__c, longitude__c), any non-standard lifecycle stages, Sales Order data (if the custom object path is chosen), and stage probabilities. Pipeline and stage configuration is applied in Freshsales CRM Settings before data import. Custom fields are created via Freshsales CRM Settings or API before any record migration begins.
User reconciliation and owner provisioning
We extract every distinct RAYNET User referenced as owner on Contact, Account, Deal, and Activity records and match by email against the Freshsales destination User table. Users without a matching Freshsales account go to a reconciliation queue for the customer admin to provision before record import resumes. OwnerId references are required on all standard objects, so this step gates the production migration.
Sandbox migration and reconciliation
We run a full migration into a Freshsales test environment using production-like data volume. The customer's RevOps lead reconciles record counts (Contacts in, Accounts in, Deals in, Activities in), spot-checks 25-50 records against RAYNET source, and validates pipeline stage mapping and lifecycle stage assignment. Any mapping corrections are applied before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Accounts first, then Contacts with AccountId resolved, then Deals with pipeline and stage mapping applied, then Activity history (calls, emails, meetings) as Freshsales activities with timestamps preserved, then Sales Orders via the chosen path (product or custom object), then Quotes as Deal custom fields or Estate-tier Quote records, then Tags and attachments. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and automation rebuild handoff
We freeze RAYNET writes during cutover, run a final delta migration of any records modified during the window, then enable Freshsales as the system of record. We deliver the RAYNET automation audit list to the customer's admin team with recommended Freshsales Designer equivalents for each rule. We support a one-week hypercare window for reconciliation issues. We do not rebuild RAYNET automations as Freshsales Designer flows inside the migration scope; that is a separate engagement or internal admin task.
Platform deep dives
RAYNET CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across RAYNET CRM and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
RAYNET CRM: Not publicly documented; base limit expandable in 10,000-request/day blocks for $50/month.
Data volume sensitivity
RAYNET CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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