CRM migration
Field-level mapping, validation, and rollback between matrix and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
matrix
Source
HighLevel
Destination
Compatibility
12 of 12
objects map 1:1 between matrix and HighLevel.
Complexity
BStandard
Timeline
48–72 hours
Overview
Matrix CRM stores contact, company, and deal records with a flexible custom-field model and a tagging system that handles segmentation, lifecycle state, and workflow triggers in one construct. HighLevel separates these concerns: contacts and companies are distinct objects, deals live in Opportunities tied to pipelines with stage pick-lists, tags operate as flat labels, and automation logic lives entirely in the Workflows builder. FlitStack AI migrates the structural data — contacts, companies, opportunities, tasks, notes, and custom fields — via HighLevel's Contacts API and bulk-import endpoints, preserving Matrix owner assignments by resolving against HighLevel user emails. Tags that encode segmentation or lifecycle state get translated to HighLevel custom fields or tag-based smart lists during migration planning. Workflows, sequences, and automation triggers do not transfer and must be rebuilt in HighLevel's Workflows builder; we export your Matrix workflow definitions as a reference document for your team. The delta-pickup window captures any records modified during the cutover window so HighLevel reflects Matrix's final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a matrix object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
matrix
Contact
HighLevel
Contact
1:1Direct map. Matrix contacts migrate to HighLevel Contacts with all standard fields (name, email, phone, address). The primary company association in Matrix maps to the Contact.CompanyId lookup in HighLevel. Owner resolution happens by email match against HighLevel user accounts before migration commits.
matrix
Company
HighLevel
Company
1:1Direct map. Matrix company records map to HighLevel Companies. Company name, domain, industry, employee count, and revenue fields migrate to corresponding HighLevel Company fields. Parent-company hierarchies in Matrix map to HighLevel's parent-company association where applicable. Additional address and social profile fields are also transferred to complete the company profile in HighLevel.
matrix
Deal
HighLevel
Opportunity
1:1Direct map. Matrix deals migrate to HighLevel Opportunities. Each deal's pipeline assignment determines the target HighLevel pipeline. Deal stage names map value-by-value to HighLevel pipeline stage names, preserving probability and forecast category from the source. Associated activities and notes linked to the deal are also migrated to maintain complete deal history.
matrix
Pipeline
HighLevel
Pipeline (HighLevel)
1:1Matrix deal pipelines map to HighLevel Pipelines. Each Matrix pipeline becomes one HighLevel pipeline with its own set of stage definitions. Stage order, probability weights, and forecast categories are translated per pipeline. Multi-pipeline setups in Matrix create corresponding multi-pipeline structures in HighLevel.
matrix
Pipeline Stage
HighLevel
Pipeline Stage
1:1Stage names are mapped value-by-value from Matrix to HighLevel. The order of stages is preserved. Probability percentages associated with each stage in Matrix are applied to the corresponding HighLevel stage definition during setup. Closed-won and closed-lost stage handling is preserved identically.
matrix
Tag
HighLevel
Tag / Custom Field
1:1Matrix tags serve triple duty: segmentation, lifecycle state, and workflow triggers. FlitStack maps each tag to either a HighLevel Tag (for simple labels) or a HighLevel Custom Field pick-list (for tags that encode state like lifecycle_stage or deal_priority). Which approach applies is decided during the planning phase and documented in the migration map before data moves.
matrix
Task
HighLevel
Task
1:1Matrix tasks migrate to HighLevel Tasks linked to the parent Contact or Company record. Original due dates, assignees, and completion status are preserved. Tasks that were completed in Matrix carry their completed timestamp into HighLevel. Task priorities and descriptions are also transferred to ensure full task context is available in the target system.
matrix
Note
HighLevel
Note
1:1Matrix notes migrate to HighLevel Notes attached to the relevant Contact or Company. Rich-text formatting in Matrix notes is converted to HighLevel's note format. Timestamps and note authors are preserved as metadata on the HighLevel Note record. Any embedded links or attachments referenced in notes are flagged for manual review if they cannot be automatically transferred.
matrix
Custom Field (Object-level)
HighLevel
Custom Field
1:1Matrix custom fields on Contacts, Companies, or Deals require pre-creation in HighLevel before data import. FlitStack generates the custom field definitions (with correct field type — text, number, date, pick-list, checkbox) and applies them to the target HighLevel object before the migration run. Field type mapping is documented in the pre-migration plan.
matrix
Custom Object
HighLevel
Custom Object
1:1Matrix custom objects (if present) map to HighLevel Custom Objects using the HighLevel Custom Objects API. Relationships between custom objects and standard objects (Contact, Company, Opportunity) are mapped to corresponding HighLevel relationship definitions. N:N relationships use HighLevel junction-object patterns. Field-level validation rules are preserved to maintain data integrity.
matrix
Attachment / File
HighLevel
File
1:1File attachments stored on Matrix records are downloaded and re-uploaded to HighLevel's file storage, then linked back to the appropriate contact, company, or opportunity record. File size limits apply (HighLevel's upload limits). Original filenames and MIME types are preserved. Any files exceeding HighLevel's size limits are flagged in the migration report for alternative handling.
matrix
User / Owner
HighLevel
User
1:1Matrix owner assignments on contacts, companies, and deals are resolved by email match against HighLevel users. If a Matrix owner has no matching HighLevel user (because the person has not been invited yet), records are assigned to a designated fallback HighLevel user and flagged for post-migration owner re-assignment.
| matrix | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipeline (HighLevel)1:1 | Fully supported | |
| Pipeline Stage | Pipeline Stage1:1 | Fully supported | |
| Tag | Tag / Custom Field1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Custom Field (Object-level) | Custom Field1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Attachment / File | File1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
matrix gotchas
Platform identity ambiguity across product variants
Inconsistent export mechanisms across product versions
Custom field proliferation by firm
Glitch reports in user reviews may indicate data integrity risk
Limited free trial access complicates migration planning
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Audit Matrix schema and export structure
Before any data moves, FlitStack AI reads your Matrix configuration via API: all custom field definitions (names, types, pick-list values), pipeline structures, tag taxonomy, and user roster. We generate a pre-migration report listing every object, field, and tag that will migrate, flagging which tags carry automation dependencies, which custom fields need pre-creation in HighLevel, and which Matrix users have no corresponding HighLevel account yet. This report is the foundation for the migration plan you approve before the test run.
Create HighLevel schema and custom fields
We create the HighLevel custom fields identified in the audit before the first data load runs. For each custom field, we match the Matrix field type to the appropriate HighLevel input type (text, number, date, pick-list, checkbox). Pipeline stages are defined in HighLevel with the correct stage names and probability values from Matrix (or marked for manual review if custom probabilities are in use). This step runs in a staging copy of your HighLevel account and is validated before the production migration begins.
Resolve owners and stage test migration
Matrix owner IDs are resolved against HighLevel user email addresses. Any owner without a corresponding HighLevel user is flagged and assigned to a designated fallback user with a note in the record. We run a test migration with a representative slice (typically 200–500 records covering contacts, companies, deals, and activities) and generate a field-level diff report comparing source values against the imported HighLevel records. You review the diff, confirm tag-to-custom-field mapping decisions, and approve the full migration scope before the production run commits.
Execute full migration with delta-pickup window
The full migration runs using HighLevel's Contacts API and bulk-import endpoints for the highest throughput. Contacts and Companies migrate first (since Opportunities depend on them), followed by Deals/Opportunities with pipeline and stage mapping applied per record. Tasks, Notes, and Files migrate after their parent records are confirmed in HighLevel. After the initial load completes, a 24–48 hour delta-pickup window captures any Matrix records created or modified during the cutover period. An audit log records every operation performed, and you receive a reconciliation report comparing record counts per object between Matrix and HighLevel.
Reconcile, validate, and hand off rebuild reference
FlitStack AI runs automated validation checks: record counts per object, required field completeness, pipeline-stage distribution, and owner resolution rate. Any records that failed to import are retried once; persistent failures are documented in a separate issue log with the error reason. We deliver the completed migration package: validated HighLevel instance, reconciliation report, and the Matrix workflow-definition export document for your team to use when rebuilding automations in HighLevel's Workflows builder. Post-migration support is available for 14 days to address any data integrity issues discovered after your team begins working in HighLevel.
Platform deep dives
matrix
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across matrix and HighLevel.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
matrix: Not publicly documented.
Data volume sensitivity
matrix doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during matrix to HighLevel migration scoping. Not seeing yours? Book a call.
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