CRM migration

Migrate from Property Shell to HighLevel

Field-level mapping, validation, and rollback between Property Shell and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Property Shell logo

Property Shell

Source

HighLevel

Destination

HighLevel logo

Compatibility

100%

12 of 12

objects map 1:1 between Property Shell and HighLevel.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Property Shell is built for property developers and project marketers — it tracks leads through development pipelines, manages interactive stock maps, handles settlement workflows, and coordinates commission payments across channel partners. Its data model centres on Contacts, Companies, Listings (with stock status), Deals tied to pipeline stages, and settlement milestones. HighLevel uses Contacts, Companies (Businesses), and Opportunities with customizable pipelines, plus Workflows for automation, Custom Objects for domain-specific data, and a flat-rate pricing model at $97/month. We map Property Shell contacts to HighLevel Contacts with direct field alignment on name and email, Companies to HighLevel Businesses, and Deals to Opportunities with stage-to-pipeline mapping. Property Shell's settlement-status fields migrate as custom Opportunity fields. Property Shell's interactive map references and stock-allocation data require Custom Objects in HighLevel. All automations, nurture sequences, and settlement-triggered workflows must be rebuilt in HighLevel's Workflow Builder — we export the definitions as a rebuild reference. We use HighLevel's API with sub-account bearer tokens, respecting the 200,000 daily and 100-per-10-second rate limits, and sequence the migration Contacts → Companies → Opportunities so foreign-key lookups resolve correctly.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Property Shell logo

Property Shell

What's pushing teams away

  • Limited publicly documented API or export mechanisms, making it difficult to extract data for reporting, backups, or migrations to another platform.
  • Smaller review base (29 verified reviews on Capterra) and thin community resources compared to established CRM platforms, making peer support harder to find.
  • As a niche platform targeting property developers in Australia and New Zealand, teams operating in other regions or industries may find the feature set too specialised for broader CRM needs.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Property Shell objects map to HighLevel

Each row shows how a Property Shell object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Property Shell

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Property Shell contacts map 1:1 to HighLevel Contacts. Name, email, phone, and address fields align directly. Owner resolution uses email matching against HighLevel user accounts — unmatched owners flagged before migration commits.

Property Shell

Company

maps to

HighLevel

Business

1:1
Fully supported

Property Shell company records map to HighLevel Businesses (the Companies object). Developer name, website, industry, and employee-count fields map to their HighLevel equivalents. Multi-company contacts collapse to one primary Business with additional relationships surfaced as tags.

Property Shell

Deal

maps to

HighLevel

Opportunity

1:1
Fully supported

Property Shell deals map to HighLevel Opportunities. Each deal pipeline in Property Shell becomes a HighLevel Pipeline. The deal stage maps to an Opportunity Stage value within that pipeline. The migration plan enumerates each Property Shell pipeline and assigns it to a corresponding HighLevel Pipeline before data lands.

Property Shell

Pipeline Stage

maps to

HighLevel

Opportunity Stage

1:1
Fully supported

Stage names in Property Shell (e.g., Enquiry, Contract Sent, Exchange, Settlement) map value-by-value to HighLevel Opportunity Stage names. We preserve the stage-entry timestamp as a custom datetime field (Stage_Entered_Date__c) on each Opportunity for reporting continuity.

Property Shell

Listing / Property

maps to

HighLevel

Custom Object: Property_Listing__c

1:1
Fully supported

Property Shell Listings have no direct HighLevel equivalent — we create a Property_Listing__c custom object with fields for address, lot_number, stock_status, development_name, and price. A lookup relationship links each listing to the Opportunity representing the deal on that property.

Property Shell

Settlement Stage

maps to

HighLevel

Custom Opportunity Field: Settlement_Stage__c

1:1
Fully supported

Property Shell settlement tracking (inance, exchange, completion, handover) migrates as a custom pick-list field on the Opportunity. The exact settlement-stage values are preserved and mapped to the custom field so reports filter correctly in HighLevel.

Property Shell

Commission / Payment

maps to

HighLevel

Custom Opportunity Field: Commission_Amount__c + Custom Object

1:1
Fully supported

Property Shell commission-payment records map to a Commission_Payment__c custom object related to the Opportunity, storing payment_amount, payment_status, and agent_name. Complex multi-tier commission structures may require additional custom fields for splitting.

Property Shell

Activity / Note

maps to

HighLevel

Task / Note

1:1
Fully supported

Property Shell call logs, meeting notes, and general activities map to HighLevel Tasks with original timestamps and owners preserved. High-level notes map to HighLevel Notes. Activity type (call, meeting, email) is stored in the Task Type field.

Property Shell

Owner / Team Member

maps to

HighLevel

User

1:1
Fully supported

Property Shell owner IDs are resolved by email match to HighLevel user accounts. If an owner has no HighLevel account, the record is assigned to a migration fallback owner and flagged for the admin to resolve before go-live.

Property Shell

Interactive Map Reference

maps to

HighLevel

Custom Field on Property_Listing__c

1:1
Fully supported

Property Shell's interactive map URLs (displaying lot status on project websites) have no HighLevel native equivalent. We preserve the map URL in a custom text field (Interactive_Map_URL__c) on the Property_Listing__c custom object as a reference link.

Property Shell

Stock Allocation

maps to

HighLevel

Custom Opportunity Field: Lot_Number__c + Property_Listing__c relationship

1:1
Fully supported

Property Shell's lot-allocation and stock-status tracking (available, under-contract, sold, settled) maps to Lot_Number__c and Stock_Status__c custom fields on the Opportunity, with the related Property_Listing__c record holding the authoritative inventory state.

Property Shell

Automation / Nurture Sequence

maps to

HighLevel

Workflow (must rebuild)

1:1
Fully supported

Property Shell automations — lead nurture sequences, settlement-triggered notifications, commission alerts — do not transfer. We export the automation definitions as a structured JSON document so your HighLevel admin can replicate the logic in the Workflow Builder.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Property Shell logo

Property Shell gotchas

High

No documented public API for data export

High

Highly customised per-customer schema requires pre-migration field audit

Medium

Interactive Maps are visualisation-layer only and cannot be migrated

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Automations and nurture sequences do not transfer between platforms

    Property Shell uses automation logic tied to its pipeline and settlement-stage model. HighLevel Workflows operate on a completely different trigger-action architecture and cannot import Property Shell's automation definitions. Every lead-nurture sequence, settlement-triggered alert, and commission notification must be rebuilt in HighLevel's Workflow Builder. We export the automation definitions as a structured reference document before the migration commits so your admin has a rebuild blueprint. This is the most time-intensive part of any Property Shell to HighLevel migration and should be scoped as a separate workstream.

  • Interactive map URLs have no native HighLevel equivalent and require re-embedding

    Property Shell's interactive mapping feature embeds real-time lot-status maps on project websites and display suites. HighLevel has no built-in interactive map component — this functionality does not migrate. We preserve the map URL as a text field (Interactive_Map_URL__c) on the Property_Listing__c custom object for reference, but the map itself must be re-implemented by your web team using a mapping library or third-party embed after go-live. Budget for this rebuild if the map is a key buyer-facing touchpoint.

  • HighLevel API rate limits apply per sub-account and must be respected during migration

    HighLevel's API enforces 200,000 requests per day per sub-account and a burst limit of 100 requests per 10 seconds. Property Shell's export volume and field count determine whether we need multiple migration batches. We throttle migration jobs to stay within the 100-per-10-second window and batch large record sets across multiple days. If your Property Shell instance exceeds approximately 500,000 records, we coordinate with HighLevel support to request a temporary rate-limit increase before migration runs.

  • Settlement-stage history requires custom datetime fields for reporting continuity

    Property Shell tracks settlement_stage as a record-level field with stage-entry timestamps. HighLevel Opportunity Stage values change automatically based on pipeline actions — there is no native audit trail per stage entry. We preserve settlement-stage history by creating Stage_Entered_Date__c and Settlement_Stage_History__c custom fields on the Opportunity object. Without these, your HighLevel reports cannot reflect when a deal moved from Exchange to Handover in Property Shell's timeline. This custom field setup must be completed in HighLevel before the migration plan finalises.

  • Channel-partner commission splits may require additional custom objects

    Property Shell stores commission-payment records that reference the deal and the agent or channel partner. HighLevel's native Opportunity model holds a single commission_amount__c field — if your commission structure involves split payments across multiple agents (e.g., base commission plus override), a separate Commission_Payment__c custom object with a lookup to Opportunity is required. We surface this in the pre-migration data audit so the schema design is agreed before data lands in HighLevel.

Migration approach

Six steps for a successful Property Shell to HighLevel data migration

  1. Audit Property Shell data model and design HighLevel schema

    We extract a full export of Property Shell objects — contacts, companies, deals, listings, activities, and custom fields — and map them to HighLevel equivalents. This step designs the Property_Listing__c custom object, defines custom Opportunity fields for settlement tracking and commission, and confirms the Pipeline-to-Stage mapping before any data moves. You receive a schema design document for review and HighLevel-side field creation.

  2. Resolve owners and match users by email

    Property Shell owner IDs are matched to HighLevel user accounts by email address. Property Shell team members who have no HighLevel account are flagged as exceptions — you either create their HighLevel account before migration or assign their records to a fallback owner. No Opportunity or Contact lands without a resolved HighLevel user. This step also flags any duplicate email addresses that may cause ownership conflicts.

  3. Sequence migration: Companies → Contacts → Opportunities → Listings

    HighLevel's foreign-key model requires Companies (Businesses) to exist before Contacts can link to them, and Opportunities to reference existing Contacts. We run the migration in the correct dependency order: Businesses first, then Contacts with Business lookups resolved, then Opportunities with Contact and Business links, then the Property_Listing__c custom object with Opportunity relationships. This sequencing prevents orphan records and null-lookup errors during the load.

  4. Run a sample migration with field-level diff

    A representative slice — typically 200–500 records across contacts, companies, deals, and a listing or two — migrates first. We generate a field-level comparison showing source values against destination values so you can verify settlement_stage mapping, pipeline assignment, and owner resolution before the full run commits. Approval of the sample is your sign-off to proceed.

  5. Execute full migration with delta-pickup window

    The full record set loads into HighLevel. A delta-pickup window (24–48 hours after the main run) captures any records modified in Property Shell during cutover. All operations are logged in an audit trail. One-click rollback is available if reconciliation reveals a structural issue — we re-run the affected object without touching the rest of the data.

  6. Deliver automation export and rebuild reference

    Alongside the migrated data, you receive a structured JSON export of all Property Shell automation definitions — triggers, conditions, and action sequences — annotated for HighLevel Workflow Builder replication. This document is the rebuild reference your HighLevel admin uses to reconstruct lead-nurture sequences and settlement-triggered notifications. We include a rebuild priority order based on business criticality so the most impactful automations are restored first.

Platform deep dives

Context on both ends of the pair

Property Shell logo

Property Shell

Source

Strengths

  • Purpose-built for property development projects with native concepts for lots, stages, releases, and settlements.
  • Real-time interactive mapping for display suites and project websites showing stock status and lot availability.
  • AI-powered lead scoring and automated nurture journeys from first enquiry through to settlement.
  • Comprehensive contract management with variation and upgrade tracking across the settlement lifecycle.
  • Integrates development, marketing, sales, and finance team collaboration within a single platform.

Weaknesses

  • No publicly documented API or developer portal — export and migration rely on ad-hoc data extraction.
  • Small review cohort and limited third-party community resources for troubleshooting or peer support.
  • Interactive Map geometry and visual stock statuses are UI-layer data not exposed for migration or backup.
  • Highly custom implementations per customer mean no standard schema — every migration requires a full field audit.
  • Platform is primarily oriented to the Australian property development market, limiting applicability for teams in other regions.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Property Shell and HighLevel.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Property Shell: Not publicly documented.

  • Data volume sensitivity

    B

    Property Shell doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Property Shell to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Property Shell to HighLevel data migrations

Answers to the questions buyers ask most during Property Shell to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Property Shell to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Property Shell to HighLevel migrations complete in 48–72 hours of clock time for under 50,000 records. Migrations involving Listings custom objects, settlement-stage custom fields, and channel-partner commission structures typically extend to 7–14 days of total project time — the extra days account for schema design, HighLevel-side field creation, and the sample migration review cycle before the full run commits.

Adjacent paths

Related migrations to explore

Ready when you are

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