Migrate your Property Shell data
All-in-one CRM and project marketing platform built for Australian property developers, project marketers, and sales teams managing residential and commercial developments from enquiry through settlement.
In its favor
Why people choose Property Shell
The signal that keeps Property Shell on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Industry-specific CRM built for property developers rather than adapted from a general-purpose platform, combining lead management, contract tracking, and project mapping in one tool.
Highly customisable to individual business processes — users report modifying the UI, adding specific data fields, and integrating third-party tools without friction.
Australian-based platform targeting property developers and project marketers in the local market, with support for apartment, land, industrial, and commercial projects.
Includes marketing automation, AI-powered lead scoring, and real-time interactive mapping for display suites — covering the full enquiry-to-settlement lifecycle.
Tailored pricing from boutique to enterprise scale, with an all-inclusive service model covering setup, training, implementation, and optimisation.
Limited publicly documented API or export mechanisms, making it difficult to extract data for reporting, backups, or migrations to another platform.
Smaller review base (29 verified reviews on Capterra) and thin community resources compared to established CRM platforms, making peer support harder to find.
As a niche platform targeting property developers in Australia and New Zealand, teams operating in other regions or industries may find the feature set too specialised for broader CRM needs.
Reasons to switch
Why people leave Property Shell
The recurring reasons buyers give for replacing Property Shell. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Property Shell fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Property Shell pricing overview
Property Shell uses a tailored pricing model ranging from boutique to global enterprise tiers, with implementation, training, and support included in the package. The free version exists for evaluation, and the lowest confirmed paid tier starts at $99 one-time, with full pricing disclosed only through a sales-led custom quote.
Free
Tier 1 of 2
Free
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Property Shell's schedule — see our quote-based pricing →
What gets migrated
Property Shell object support
Object-by-object support for Property Shell migrations. Per-pair details surface during scoping.
Projects
Fully supportedProjects are the top-level container in Property Shell, grouping all related lots, stages, releases, contacts, and contracts. We map Projects 1:1 in most migrations, preserving project metadata, status, and all associated child records.
Enquiries/Contacts
Mapping requiredEnquiries are leads that have submitted initial contact. Contacts extend to buyers, investors, and agents. Custom fields vary significantly between tenants — we audit field-level schema before mapping to the destination CRM's contact model.
Leads
Mapping requiredProperty Shell uses AI-powered lead scoring and lifecycle stages specific to property sales funnels. We preserve lead score values as a custom property in the destination and map lifecycle stages to the destination's closest equivalent.
Contracts
Mapping requiredContracts link a contact to a specific lot within a project and track variation and upgrade details. Contract status, exchange date, and settlement date are migrated as custom fields since these are property-specific concepts not present in general CRMs.
Interactive Maps
Not in this platformInteractive Maps are a visualisation layer embedded in Property Shell's UI and display suite integrations. Map geometry, stage layouts, and stock statuses are not exposed via a documented export API and cannot be migrated to a standard CRM. We document the map state at migration time and flag it as a manual reconfiguration step.
Marketing Automations
Mapping requiredAutomation workflows in Property Shell drive nurture journeys from enquiry through settlement. These are stored as workflow definitions, not as contact records. We map active automation sequences to the destination's equivalent campaign or automation tool, noting that step counts and trigger conditions require manual verification.
Reporting Metrics
Mapping requiredProperty Shell surfaces sales metrics, lead conversion rates, and settlement data in reporting dashboards. These are aggregated metrics rather than raw records. We export the underlying data (contacts, leads, contracts, settlements) and reconstruct the metrics in the destination platform's reporting layer.
Custom Fields
Mapping requiredProperty Shell supports extensive custom fields per object, shaped by each customer's implementation. We perform a pre-migration field audit to identify every custom property, map it to the destination's schema, and flag any fields with no equivalent in the target system for manual review.
| Object | Support | Notes |
|---|---|---|
| Projects | Fully supported | Projects are the top-level container in Property Shell, grouping all related lots, stages, releases, contacts, and contracts. We map Projects 1:1 in most migrations, preserving project metadata, status, and all associated child records. |
| Enquiries/Contacts | Mapping required | Enquiries are leads that have submitted initial contact. Contacts extend to buyers, investors, and agents. Custom fields vary significantly between tenants — we audit field-level schema before mapping to the destination CRM's contact model. |
| Leads | Mapping required | Property Shell uses AI-powered lead scoring and lifecycle stages specific to property sales funnels. We preserve lead score values as a custom property in the destination and map lifecycle stages to the destination's closest equivalent. |
| Contracts | Mapping required | Contracts link a contact to a specific lot within a project and track variation and upgrade details. Contract status, exchange date, and settlement date are migrated as custom fields since these are property-specific concepts not present in general CRMs. |
| Interactive Maps | Not in this platform | Interactive Maps are a visualisation layer embedded in Property Shell's UI and display suite integrations. Map geometry, stage layouts, and stock statuses are not exposed via a documented export API and cannot be migrated to a standard CRM. We document the map state at migration time and flag it as a manual reconfiguration step. |
| Marketing Automations | Mapping required | Automation workflows in Property Shell drive nurture journeys from enquiry through settlement. These are stored as workflow definitions, not as contact records. We map active automation sequences to the destination's equivalent campaign or automation tool, noting that step counts and trigger conditions require manual verification. |
| Reporting Metrics | Mapping required | Property Shell surfaces sales metrics, lead conversion rates, and settlement data in reporting dashboards. These are aggregated metrics rather than raw records. We export the underlying data (contacts, leads, contracts, settlements) and reconstruct the metrics in the destination platform's reporting layer. |
| Custom Fields | Mapping required | Property Shell supports extensive custom fields per object, shaped by each customer's implementation. We perform a pre-migration field audit to identify every custom property, map it to the destination's schema, and flag any fields with no equivalent in the target system for manual review. |
Gotchas
What to watch for in Property Shell migrations
Issues we've hit on past Property Shell migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No documented public API for data export
Highly customised per-customer schema requires pre-migration field audit
Interactive Maps are visualisation-layer only and cannot be migrated
| Severity | Issue |
|---|---|
| High | No documented public API for data export |
| High | Highly customised per-customer schema requires pre-migration field audit |
| Medium | Interactive Maps are visualisation-layer only and cannot be migrated |
Leaving Property Shell?
Where Property Shell customers move next
12 destinations Property Shell can migrate to.
How a Property Shell migration works
Four steps, Property Shell-specific
Connect
Not publicly documented into Property Shell. Scopes limited to read-only on the data we move.
Map
We translate Property Shell-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Property Shell quirks before production.
Migrate
Full migration with Property Shell rate-limit handling. Rollback available throughout.
FAQ
Property Shell migration FAQ
Answers to the questions buyers ask most during Property Shell migration scoping. Not seeing yours? Book a call.
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Migrate Property Shell.
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Free scoping call with a migration engineer. Tell us about your Property Shell setup and destination — written quote back within a business day.