CRM migration

Migrate from Property Shell to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Property Shell and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Property Shell logo

Property Shell

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

92%

11 of 12

objects map 1:1 between Property Shell and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Property Shell structures its CRM around real estate-specific objects — Contacts, Companies, Properties, Deals, and Contracts — with marketing automation, interactive mapping, and project-level pipelines baked into the platform. Salesforce Sales Cloud uses a standard CRM object model (Account, Contact, Lead, Opportunity, Task) with no native real estate object equivalents; property data, pipeline stages, and contract records must map into custom fields, record types, and Salesforce Files. We migrate Property Shell Contacts to Salesforce Contacts and Leads, Companies to Accounts, and Deals to Opportunities with stage-to-StageName mapping. Property-specific fields (status, price, type) move into custom fields on the Opportunity or a custom Property__c object. Contract documents migrate as Salesforce Files attached to the related Opportunity. Interactive mapping data and marketing automation logic do not have Salesforce equivalents — we export the definitions as rebuild references for your Salesforce admin. The migration runs via Property Shell's API with scoped read access, so your team continues working in Property Shell throughout. A delta-pickup window (24–48 hours) captures in-flight changes during cutover. A sample migration with field-level diff runs first so you verify mapping correctness before the full commit.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Property Shell logo

Property Shell

What's pushing teams away

  • Limited publicly documented API or export mechanisms, making it difficult to extract data for reporting, backups, or migrations to another platform.
  • Smaller review base (29 verified reviews on Capterra) and thin community resources compared to established CRM platforms, making peer support harder to find.
  • As a niche platform targeting property developers in Australia and New Zealand, teams operating in other regions or industries may find the feature set too specialised for broader CRM needs.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Property Shell objects map to Salesforce Sales Cloud

Each row shows how a Property Shell object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Property Shell

Contact

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Property Shell Contact maps directly to Salesforce Contact. Name, email, phone, address, and job title transfer as direct field copies. Salesforce requires an AccountId for most contacts — contacts without a primary company link get attached to a default placeholder Account.

Property Shell

Contact

maps to

Salesforce Sales Cloud

Lead

1:many
Fully supported

Property Shell leads that are not yet qualified buyers route to Salesforce Lead. Contact records that have an active Deal attached or are flagged as 'Customer' type route to Salesforce Contact. The split rule is applied at migration time based on the contact's associated deal status in Property Shell.

Property Shell

Company

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

Property Shell Company maps to Salesforce Account with a direct field copy for name, domain/website, industry, employee count, and annual revenue. Parent-company hierarchies in Property Shell map to Account.ParentId; the parent record must migrate first to avoid foreign-key errors. We verify parent-child relationships before migration to ensure proper hierarchy mapping.

Property Shell

Property

maps to

Salesforce Sales Cloud

Custom Property__c object

1:1
Fully supported

Property Shell's native Property object has no Salesforce equivalent. We create a custom Property__c object with __c fields for property_name, status, price, property_type, address, and lot_details. The property is then linked to the related Opportunity via a lookup field Property__c on the Opportunity object.

Property Shell

Deal

maps to

Salesforce Sales Cloud

Opportunity

1:1
Fully supported

Property Shell Deal maps to Salesforce Opportunity. Deal name becomes Opportunity.Name, amount becomes Amount, close date becomes CloseDate, and owner resolves by email match to Salesforce users. The deal's pipeline and stage map to a Salesforce Sales Process keyed by RecordType.

Property Shell

Pipeline Stage

maps to

Salesforce Sales Cloud

Opportunity StageName

1:1
Fully supported

Property Shell pipeline stage values (e.g., 'Enquiry', 'Contracts Sent', 'Settled') map value-by-value to Salesforce StageName pick-list values. We apply probability percentages and forecast categories per stage during migration. Stage-entered timestamps are preserved in custom datetime fields for reporting continuity. The mapping includes all custom stages defined in Property Shell.

Property Shell

Contract

maps to

Salesforce Sales Cloud

Salesforce Files (ContentDocument/ContentVersion)

1:1
Fully supported

Property Shell contract documents download and re-upload as Salesforce Files (ContentVersion + ContentDocumentLink to the Opportunity). File size limits of 25MB per file apply. Original contract file names and upload dates are preserved as metadata on the Salesforce File record.

Property Shell

Note

maps to

Salesforce Sales Cloud

Note

1:1
Fully supported

Property Shell notes map directly to Salesforce Notes (the newer Enhanced Note object). Original timestamps and note-body text transfer. Rich-text formatting in Property Shell notes is preserved as HTML content in Salesforce Note.Body. We ensure that all formatting, links, and embedded content are preserved during the migration.

Property Shell

Attachment

maps to

Salesforce Sales Cloud

Salesforce Files

1:1
Fully supported

Property Shell file attachments on records re-upload to Salesforce Files with ContentDocumentLink linking back to the parent Contact, Account, or Opportunity. The original file name and create date are preserved as Salesforce metadata on the ContentVersion record. We validate file types and sizes during the migration to ensure compatibility with Salesforce storage limits.

Property Shell

Custom Property Field

maps to

Salesforce Sales Cloud

Custom __c field

1:1
Fully supported

Property Shell custom fields on any object — strata details, floor plan codes, lot dimensions, release IDs — migrate as Salesforce custom fields (FieldName__c). The field type (text, picklist, number, date) is preserved. Lookup fields in Property Shell map to Salesforce lookup or master-detail relationship fields after the related object is migrated.

Property Shell

Owner / Team Member

maps to

Salesforce Sales Cloud

User (OwnerId)

1:1
Fully supported

Property Shell owner IDs resolve to Salesforce users by email address match. Unmatched owners are flagged before migration — your team either creates Salesforce users for them first or assigns records to a fallback owner. No record lands in Salesforce without a resolved OwnerId.

Property Shell

Marketing Automation

maps to

Salesforce Sales Cloud

No equivalent

1:1
Fully supported

Property Shell nurture journeys, lead funnels, and buyer lifecycle automations have no Salesforce Sales Cloud native equivalent. We export the automation definitions (trigger conditions, action steps, timing rules) as a structured rebuild reference document for your Salesforce admin to implement in Flow or a third-party marketing automation tool.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Property Shell logo

Property Shell gotchas

High

No documented public API for data export

High

Highly customised per-customer schema requires pre-migration field audit

Medium

Interactive Maps are visualisation-layer only and cannot be migrated

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • No native property object in Salesforce forces a custom-object migration

    Property Shell's native Property object has no Salesforce Sales Cloud equivalent — the platform is built around Account/Contact/Opportunity without a property-listing concept. We create a custom Property__c object and map property-level fields (status, price, type, strata details) to __c fields. This means Salesforce admins must set up the custom object, fields, and the lookup from Opportunity before data lands. We deliver a schema setup plan as part of the migration package so the object is ready before the first record loads.

  • Contract documents require re-hosting as Salesforce Files

    Property Shell stores contract documents natively against property records. Salesforce has no built-in contract object in Sales Cloud base edition — contracts land as Salesforce Files (ContentVersion + ContentDocumentLink) attached to the Opportunity. PDF files larger than 25MB must be split before upload. Original contract file names and upload timestamps are preserved as metadata, but Salesforce does not render PDFs inline the way Property Shell does; users access files through the Files tab or related list.

  • Interactive mapping data has no Salesforce equivalent

    Property Shell's interactive mapping feature — real-time inventory views, stage tracking, and release status on project websites — is a property-specific tool with no direct Salesforce equivalent. We export the map configuration and inventory data as a structured JSON file for reference. Rebuilding interactive maps in Salesforce requires AppExchange mapping apps or custom development; this is not part of the data migration and must be scoped separately. The exported JSON file includes all map layers, data sources, and configuration settings to guide the rebuild effort.

  • Pipeline-to-record-type mapping requires Salesforce schema setup before migration

    Every Property Shell deal pipeline must map to a Salesforce Sales Process keyed by RecordType so that StageName pick-list values are scoped correctly. Teams with multiple active pipelines in Property Shell end up with multiple record types in Salesforce — each needing its own page layout, profile assignment, and field-level security configuration. We deliver a record-type-and-page-layout setup plan as part of the migration so Salesforce admins pre-create the schema before data validation runs.

Migration approach

Six steps for a successful Property Shell to Salesforce Sales Cloud data migration

  1. Schema setup for Property__c and record types

    Before any data moves, we deliver a Salesforce schema setup plan. This includes the custom Property__c object definition with all required __c fields, the Opportunity-to-Property__c lookup relationship, and record-type setup for each Property Shell pipeline. Your Salesforce admin creates the object and fields in Setup > Object Manager. We provide field-level security guidance for each custom field so the right profiles see the right data on day one.

  2. Owner and user resolution by email

    Property Shell team members and deal owners are matched to Salesforce users by email address. We generate a pre-migration owner report showing matched users, unmatched owners, and a suggested fallback owner for each gap. Your team either invites unmatched users to Salesforce first or confirms the fallback assignment. No Opportunity or Contact lands without a resolved OwnerId. This ensures accountability and proper record assignment from day one in Salesforce.

  3. Migrate accounts and contacts before properties and opportunities

    Salesforce enforces referential integrity — Accounts must exist before Contacts (via AccountId), and Opportunities require AccountId and optionally a ContactId. We sequence the migration: Companies → Accounts first, then Contacts/Leads, then Property__c records, then Deals → Opportunities with the Property__c lookup attached. Contract documents migrate after Opportunity records exist so ContentDocumentLink resolves correctly. This dependency chain prevents orphaned records and maintains relationships throughout the migration process.

  4. Run a sample migration with field-level diff

    A representative slice of 100–500 records — spanning contacts, accounts, property records, opportunities, and a sample contract document — migrates first. We generate a field-level diff between the Property Shell source and the Salesforce destination so you can verify that status__c values mapped correctly, pipeline-to-record-type assignment is accurate, and owner resolution worked end-to-end. You sign off on the sample before the full run commits.

  5. Cut over with delta-pickup and audit log

    The full migration loads into Salesforce. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Property Shell during the cutover. Every operation is logged in an audit trail with source record ID, destination record ID, field mappings applied, and timestamp. If reconciliation fails, one-click rollback reverts the Salesforce org to its pre-migration state. Your team continues working in Property Shell throughout — no downtime required on the source side.

Platform deep dives

Context on both ends of the pair

Property Shell logo

Property Shell

Source

Strengths

  • Purpose-built for property development projects with native concepts for lots, stages, releases, and settlements.
  • Real-time interactive mapping for display suites and project websites showing stock status and lot availability.
  • AI-powered lead scoring and automated nurture journeys from first enquiry through to settlement.
  • Comprehensive contract management with variation and upgrade tracking across the settlement lifecycle.
  • Integrates development, marketing, sales, and finance team collaboration within a single platform.

Weaknesses

  • No publicly documented API or developer portal — export and migration rely on ad-hoc data extraction.
  • Small review cohort and limited third-party community resources for troubleshooting or peer support.
  • Interactive Map geometry and visual stock statuses are UI-layer data not exposed for migration or backup.
  • Highly custom implementations per customer mean no standard schema — every migration requires a full field audit.
  • Platform is primarily oriented to the Australian property development market, limiting applicability for teams in other regions.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Property Shell and Salesforce Sales Cloud.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Property Shell: Not publicly documented.

  • Data volume sensitivity

    B

    Property Shell doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Property Shell to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Property Shell to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Property Shell to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Property Shell to Salesforce Sales Cloud migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Property Shell to Salesforce migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500,000+ records, multiple custom property fields, or heavy contract-document volumes extend to 5–7 days. The longest planning step is Salesforce schema setup for the custom Property__c object and record types — we deliver that plan upfront so your admin can build it in parallel.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Property Shell.
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