CRM migration
Field-level mapping, validation, and rollback between Property Shell and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Property Shell
Source
monday CRM
Destination
Compatibility
15 of 15
objects map 1:1 between Property Shell and monday CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Property Shell is a vertical real-estate CRM built for developers and project marketers. It stores Leads, Contacts, Companies, and Deals with property-specific fields such as lot number, settlement date, development stage, and interactive map coordinates. Monday CRM, built on the monday.com Work OS, stores CRM data in two native boards: a People board for contacts and companies, and a Deals board for opportunities with stage, amount, and close date. Property Shell automations, nurture sequences, and interactive map configurations cannot migrate and must be rebuilt in Monday's automation infrastructure or documented for manual recreation. FlitStack AI extracts every record from Property Shell via API — leads, contacts, companies, and deals — and maps them into Monday CRM's People and Deals boards. Standard fields (name, email, phone, address, deal amount, close date) map directly to Monday columns. Property-specific fields like lot number, settlement date, development stage, and contract type migrate as custom columns on the Deals board. Owner assignments map to Monday's Person column by email match. Monday's native deal stage column replaces Property Shell pipeline stages, and stage values are mapped value-by-value to Monday status labels. After a sample migration validates field mapping, a full cutover runs with a 24–48-hour delta window to capture any records modified in Property Shell during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Property Shell object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Property Shell
Lead / Enquiry
monday CRM
People Board (Contact)
1:1Property Shell leads and enquiries map directly to Monday CRM People board entries. Each lead becomes a Person item with name, email, phone, and source information preserved. The lead score from Property Shell migrates as a custom Number column on the People board.
Property Shell
Contact
monday CRM
People Board (Contact)
1:1Property Shell contacts with a company association map to Monday People items. If the contact has no primary company in Property Shell, the item is created without a link and the company is added separately. Email addresses are the primary matching key for owner resolution.
Property Shell
Company
monday CRM
People Board (Company entity)
1:1Property Shell companies map to the Company section within Monday CRM's People board. Company name, domain, industry, and address fields map to Monday's matching columns. Linked contacts in Property Shell are linked to the company item using Monday's relation column.
Property Shell
Deal
monday CRM
Deals Board
1:1Property Shell deals migrate as items in Monday CRM's Deals board. The deal name maps to the item name, amount maps to the Amount column, and close date maps to the Close Date column. Deal owner maps to the Person (owner) column by email matching.
Property Shell
Pipeline / Pipeline Stage
monday CRM
Deals Board Status / Stage Column
1:1Property Shell pipeline stages (Enquiry, Reserved, Under Contract, Settled) are mapped value-by-value to Monday CRM Deals Status labels. Each stage name in Property Shell becomes a status option in Monday's Status column. Stage-entry timestamps are stored as a custom Date column on the Deals board.
Property Shell
Lot Number / Property Identifier
monday CRM
Deals Board — Custom Text Column
1:1Property Shell lot number is a property-specific identifier with no Monday CRM native equivalent. We create a custom Text column (Lot Number) on the Deals board. Values transfer as-is from Property Shell. If lots are numbered (Lot 1, Lot 2), alphanumeric values are preserved verbatim.
Property Shell
Settlement Date
monday CRM
Deals Board — Custom Date Column
1:1Property Shell settlement date defines when a property transaction closes and is a required field for many property deals. We create a custom Date column (Settlement Date) on the Deals board. Original date values transfer; empty values in Property Shell remain empty in Monday.
Property Shell
Development Name / Project
monday CRM
Deals Board — Custom Text Column
1:1Property Shell development name identifies which project a deal belongs to. Monday CRM has no native project field on Deals. We create a custom Text column (Development Name) on the Deals board and map the source value. Multi-project accounts can alternatively use Monday Workspaces to group Deals boards by development.
Property Shell
Contract Type
monday CRM
Deals Board — Custom Status Column
1:1Property Shell contract type distinguishes off-the-plan, house-and-land, and commercial deals. We create a custom Status column (Contract Type) on the Deals board with options matching the source values. This enables filtering Deals by contract type in Monday views.
Property Shell
Activity / Note
monday CRM
Deals Board — Updates / Activity
1:1Property Shell notes and activity history — including call logs, meeting records, and email interactions — migrate as Updates on the corresponding Deals item in Monday CRM. Timestamps and owner names are preserved in the update text. Monday's activity model is less structured than Property Shell's — we prefix activity updates with type labels like [Call], [Meeting], or [Email] to preserve the activity type in Monday's flattened activity model.
Property Shell
Owner / Sales Rep
monday CRM
Deals Board — Person Column
1:1Property Shell owner assignments map to Monday CRM's Person column on the Deals board. Resolution is by email address — each Monday user matched by email receives ownership of the transferred records. Unmatched owners are flagged before migration and assigned to a fallback person or unassigned state.
Property Shell
Lead Score / AI Score
monday CRM
People Board — Custom Number Column
1:1Property Shell's AI-powered lead score is a numeric value with no Monday CRM native equivalent. We create a custom Number column (Lead Score) on the People board and map the numeric score directly. Monday automations can be built to route high-score leads to a specific pipeline stage.
Property Shell
Automations / Sequences
monday CRM
Not Migrated
1:1Property Shell marketing automations, lead nurture sequences, and enquiry-to-contract workflows are built on Property Shell's automation engine and have no direct equivalent in Monday CRM. We document all active automations and provide a rebuild reference so your team can recreate them in Monday's automation builder. Monday's automation infrastructure supports multi-step recipes, status-change triggers, and date-based actions.
Property Shell
Interactive Map Data
monday CRM
Not Migrated
1:1Property Shell's interactive mapping feature stores map coordinates, stage-of-release data, and lot availability status as a visual layer within the platform. Monday CRM has no native mapping feature. Lot availability data can be re-imported as a custom column on the Deals board, but the interactive visual layer must be replaced with a separate mapping tool or document.
Property Shell
Reporting / Dashboards
monday CRM
Dashboard Widget — to be Rebuilt
1:1Property Shell's built-in reporting for sales velocity, lead conversion, and project metrics is defined in the source platform. Monday CRM's Dashboard widget supports charts, tables, and KPI trackers, but the report definitions themselves must be rebuilt. We provide a data export of historical metrics so Monday dashboards can be seeded with prior-period data.
| Property Shell | monday CRM | Compatibility | |
|---|---|---|---|
| Lead / Enquiry | People Board (Contact)1:1 | Fully supported | |
| Contact | People Board (Contact)1:1 | Fully supported | |
| Company | People Board (Company entity)1:1 | Fully supported | |
| Deal | Deals Board1:1 | Fully supported | |
| Pipeline / Pipeline Stage | Deals Board Status / Stage Column1:1 | Fully supported | |
| Lot Number / Property Identifier | Deals Board — Custom Text Column1:1 | Fully supported | |
| Settlement Date | Deals Board — Custom Date Column1:1 | Fully supported | |
| Development Name / Project | Deals Board — Custom Text Column1:1 | Fully supported | |
| Contract Type | Deals Board — Custom Status Column1:1 | Fully supported | |
| Activity / Note | Deals Board — Updates / Activity1:1 | Fully supported | |
| Owner / Sales Rep | Deals Board — Person Column1:1 | Fully supported | |
| Lead Score / AI Score | People Board — Custom Number Column1:1 | Fully supported | |
| Automations / Sequences | Not Migrated1:1 | Fully supported | |
| Interactive Map Data | Not Migrated1:1 | Fully supported | |
| Reporting / Dashboards | Dashboard Widget — to be Rebuilt1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Property Shell gotchas
No documented public API for data export
Highly customised per-customer schema requires pre-migration field audit
Interactive Maps are visualisation-layer only and cannot be migrated
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Analyze Property Shell data and design Monday CRM board schema
FlitStack AI connects to Property Shell via API to extract all Leads, Contacts, Companies, and Deals including custom property fields (lot number, settlement date, development name, contract type, development stage). We produce a schema design document specifying Monday CRM's People board column configuration, Deals board column configuration, and any custom columns needed. We identify Property Shell's pipeline structure and map stage names to Monday Status values. Owner email addresses are collected for user matching.
Set up Monday CRM boards and columns
Based on the schema design, your Monday CRM admin creates the People board (or configures the existing CRM People board) with all required columns and the Deals board with native fields (Name, Amount, Close Date, Status) plus custom columns (Lot Number, Settlement Date, Development Name, Contract Type, Development Stage, Stage Entered Date, Source System ID). We provide a step-by-step board setup plan so the schema is ready before data lands. Monday's column types are mapped from source field types: text fields to Text columns, dates to Date columns, pick-lists to Status columns, numbers to Number columns.
Resolve owners and map pipeline stages
Monday CRM users are matched to Property Shell owners by email address. Unmatched owners are flagged before migration — your team either invites them to Monday CRM first or assigns their records to a fallback person. Pipeline stages from Property Shell are mapped value-by-value to Monday Status labels, documented in a stage mapping table, and validated before the migration run. Stage-entry timestamps are configured to store as a custom Date column on the Deals board for historical stage tracking.
Run a sample migration with field-level validation
A representative slice — typically 100–300 records spanning leads, contacts, companies, and deals across multiple pipeline stages — migrates first. FlitStack AI generates a field-level diff showing every mapped value in Property Shell alongside the resulting Monday CRM column value. You verify lot number mapping, settlement date mapping, deal stage mapping, owner assignment, and activity updates before the full run commits. This sample validates the stage mapping table and identifies any Property Shell custom properties that were missed in discovery.
Execute full migration with delta-pickup window
All records migrate to Monday CRM in the validated sequence. A delta-pickup window (24–48 hours after the full migration starts) captures any Property Shell records modified or created during cutover. FlitStack AI monitors Monday CRM API rate limits and pauses/resumes to avoid DAILY_LIMIT_EXCEEDED errors. An audit log records every item created, updated, or skipped. One-click rollback reverts the Monday CRM board to its pre-migration state if reconciliation uncovers data integrity issues. After rollback confirmation, the delta run re-applies the captured changes.
Deliver automation audit and rebuild reference
FlitStack AI documents every active Property Shell automation, nurture sequence, and workflow with its trigger conditions, action steps, timing rules, and affected record types. This audit is delivered as a structured reference document so your Monday CRM admin can rebuild each automation in Monday's Board Automations or Monday workflow recipes. The document is organized by automation priority (critical, important, nice-to-have) so rebuilding effort is focused on revenue-critical workflows first. If Monday's automation builder cannot replicate a specific trigger logic, the gap is flagged with a workaround recommendation.
Platform deep dives
Property Shell
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Property Shell and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Property Shell: Not publicly documented.
Data volume sensitivity
Property Shell doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Property Shell to monday CRM migration scoping. Not seeing yours? Book a call.
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