CRM migration

Migrate from Property Shell to monday CRM

Field-level mapping, validation, and rollback between Property Shell and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Property Shell logo

Property Shell

Source

monday CRM

Destination

monday CRM logo

Compatibility

100%

15 of 15

objects map 1:1 between Property Shell and monday CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Property Shell is a vertical real-estate CRM built for developers and project marketers. It stores Leads, Contacts, Companies, and Deals with property-specific fields such as lot number, settlement date, development stage, and interactive map coordinates. Monday CRM, built on the monday.com Work OS, stores CRM data in two native boards: a People board for contacts and companies, and a Deals board for opportunities with stage, amount, and close date. Property Shell automations, nurture sequences, and interactive map configurations cannot migrate and must be rebuilt in Monday's automation infrastructure or documented for manual recreation. FlitStack AI extracts every record from Property Shell via API — leads, contacts, companies, and deals — and maps them into Monday CRM's People and Deals boards. Standard fields (name, email, phone, address, deal amount, close date) map directly to Monday columns. Property-specific fields like lot number, settlement date, development stage, and contract type migrate as custom columns on the Deals board. Owner assignments map to Monday's Person column by email match. Monday's native deal stage column replaces Property Shell pipeline stages, and stage values are mapped value-by-value to Monday status labels. After a sample migration validates field mapping, a full cutover runs with a 24–48-hour delta window to capture any records modified in Property Shell during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Property Shell logo

Property Shell

What's pushing teams away

  • Limited publicly documented API or export mechanisms, making it difficult to extract data for reporting, backups, or migrations to another platform.
  • Smaller review base (29 verified reviews on Capterra) and thin community resources compared to established CRM platforms, making peer support harder to find.
  • As a niche platform targeting property developers in Australia and New Zealand, teams operating in other regions or industries may find the feature set too specialised for broader CRM needs.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Property Shell objects map to monday CRM

Each row shows how a Property Shell object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Property Shell

Lead / Enquiry

maps to

monday CRM

People Board (Contact)

1:1
Fully supported

Property Shell leads and enquiries map directly to Monday CRM People board entries. Each lead becomes a Person item with name, email, phone, and source information preserved. The lead score from Property Shell migrates as a custom Number column on the People board.

Property Shell

Contact

maps to

monday CRM

People Board (Contact)

1:1
Fully supported

Property Shell contacts with a company association map to Monday People items. If the contact has no primary company in Property Shell, the item is created without a link and the company is added separately. Email addresses are the primary matching key for owner resolution.

Property Shell

Company

maps to

monday CRM

People Board (Company entity)

1:1
Fully supported

Property Shell companies map to the Company section within Monday CRM's People board. Company name, domain, industry, and address fields map to Monday's matching columns. Linked contacts in Property Shell are linked to the company item using Monday's relation column.

Property Shell

Deal

maps to

monday CRM

Deals Board

1:1
Fully supported

Property Shell deals migrate as items in Monday CRM's Deals board. The deal name maps to the item name, amount maps to the Amount column, and close date maps to the Close Date column. Deal owner maps to the Person (owner) column by email matching.

Property Shell

Pipeline / Pipeline Stage

maps to

monday CRM

Deals Board Status / Stage Column

1:1
Fully supported

Property Shell pipeline stages (Enquiry, Reserved, Under Contract, Settled) are mapped value-by-value to Monday CRM Deals Status labels. Each stage name in Property Shell becomes a status option in Monday's Status column. Stage-entry timestamps are stored as a custom Date column on the Deals board.

Property Shell

Lot Number / Property Identifier

maps to

monday CRM

Deals Board — Custom Text Column

1:1
Fully supported

Property Shell lot number is a property-specific identifier with no Monday CRM native equivalent. We create a custom Text column (Lot Number) on the Deals board. Values transfer as-is from Property Shell. If lots are numbered (Lot 1, Lot 2), alphanumeric values are preserved verbatim.

Property Shell

Settlement Date

maps to

monday CRM

Deals Board — Custom Date Column

1:1
Fully supported

Property Shell settlement date defines when a property transaction closes and is a required field for many property deals. We create a custom Date column (Settlement Date) on the Deals board. Original date values transfer; empty values in Property Shell remain empty in Monday.

Property Shell

Development Name / Project

maps to

monday CRM

Deals Board — Custom Text Column

1:1
Fully supported

Property Shell development name identifies which project a deal belongs to. Monday CRM has no native project field on Deals. We create a custom Text column (Development Name) on the Deals board and map the source value. Multi-project accounts can alternatively use Monday Workspaces to group Deals boards by development.

Property Shell

Contract Type

maps to

monday CRM

Deals Board — Custom Status Column

1:1
Fully supported

Property Shell contract type distinguishes off-the-plan, house-and-land, and commercial deals. We create a custom Status column (Contract Type) on the Deals board with options matching the source values. This enables filtering Deals by contract type in Monday views.

Property Shell

Activity / Note

maps to

monday CRM

Deals Board — Updates / Activity

1:1
Fully supported

Property Shell notes and activity history — including call logs, meeting records, and email interactions — migrate as Updates on the corresponding Deals item in Monday CRM. Timestamps and owner names are preserved in the update text. Monday's activity model is less structured than Property Shell's — we prefix activity updates with type labels like [Call], [Meeting], or [Email] to preserve the activity type in Monday's flattened activity model.

Property Shell

Owner / Sales Rep

maps to

monday CRM

Deals Board — Person Column

1:1
Fully supported

Property Shell owner assignments map to Monday CRM's Person column on the Deals board. Resolution is by email address — each Monday user matched by email receives ownership of the transferred records. Unmatched owners are flagged before migration and assigned to a fallback person or unassigned state.

Property Shell

Lead Score / AI Score

maps to

monday CRM

People Board — Custom Number Column

1:1
Fully supported

Property Shell's AI-powered lead score is a numeric value with no Monday CRM native equivalent. We create a custom Number column (Lead Score) on the People board and map the numeric score directly. Monday automations can be built to route high-score leads to a specific pipeline stage.

Property Shell

Automations / Sequences

maps to

monday CRM

Not Migrated

1:1
Fully supported

Property Shell marketing automations, lead nurture sequences, and enquiry-to-contract workflows are built on Property Shell's automation engine and have no direct equivalent in Monday CRM. We document all active automations and provide a rebuild reference so your team can recreate them in Monday's automation builder. Monday's automation infrastructure supports multi-step recipes, status-change triggers, and date-based actions.

Property Shell

Interactive Map Data

maps to

monday CRM

Not Migrated

1:1
Fully supported

Property Shell's interactive mapping feature stores map coordinates, stage-of-release data, and lot availability status as a visual layer within the platform. Monday CRM has no native mapping feature. Lot availability data can be re-imported as a custom column on the Deals board, but the interactive visual layer must be replaced with a separate mapping tool or document.

Property Shell

Reporting / Dashboards

maps to

monday CRM

Dashboard Widget — to be Rebuilt

1:1
Fully supported

Property Shell's built-in reporting for sales velocity, lead conversion, and project metrics is defined in the source platform. Monday CRM's Dashboard widget supports charts, tables, and KPI trackers, but the report definitions themselves must be rebuilt. We provide a data export of historical metrics so Monday dashboards can be seeded with prior-period data.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Property Shell logo

Property Shell gotchas

High

No documented public API for data export

High

Highly customised per-customer schema requires pre-migration field audit

Medium

Interactive Maps are visualisation-layer only and cannot be migrated

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday CRM's board-item model flattens the activity history

    Property Shell records detailed activity logs — calls with duration, emails with sent/received timestamps, meeting records with attendees — as structured objects. Monday CRM stores activity history as Updates on a Deals item, a single threaded feed. Complex activity metadata (call duration, email direction, attendee count) is either summarized in the update text or lost. We prefix activity updates with type labels and preserve timestamps, but Monday's activity model is fundamentally shallower than Property Shell's. Teams that rely on detailed activity reporting in Property Shell should expect a less granular activity history in Monday CRM.

  • Monday CRM API rate limits cap bulk migration throughput

    Monday CRM's API enforces a daily call limit that varies by plan: Free/Trial at 200 calls/day, Basic/Standard at 1,000 calls/day, Pro at 10,000 calls/day, and Enterprise at 25,000 calls/day. Property Shell accounts with more than 10,000 records will hit rate limits on Standard plans during the migration window, requiring migration to be batched across days. We monitor the COMPLEXITY_BUDGET_EXHAUSTED and DAILY_LIMIT_EXCEEDED errors, pause when limits are hit, and resume at midnight UTC. Accounts on Pro or Enterprise plans have sufficient headroom for most migrations without batching delays.

  • Property Shell automations and nurture sequences do not migrate

    Property Shell's marketing automation engine drives enquiry-to-contract journeys, lead nurture sequences, and automated follow-up tasks based on lifecycle events. Monday CRM has its own automation infrastructure (Board Automations and Monday workflow recipes) with a different trigger model. These automations cannot be translated automatically — they must be rebuilt from scratch in Monday's automation builder. We provide an automation audit document listing every active Property Shell automation with its trigger conditions, actions, and timing rules so your Monday admin can recreate them. This is the most significant manual rebuild effort in most Property Shell to Monday CRM migrations.

  • Interactive map data has no Monday CRM equivalent

    Property Shell's interactive mapping feature displays project stages, lot availability, release status, and size overlays on a visual map embedded within the platform. Monday CRM has no native mapping or spatial visualization feature. Lot availability data migrates as columns on the Deals board (Lot Number, Status: Available/Held/Sold), but the interactive visual layer is lost. Teams using Property Shell's map to communicate availability to buyers need to replace this with a separate mapping tool, a document, or a third-party integration. We flag every deal that has map-related data so the mapping gap is explicit before migration runs.

  • Monday's deal stage column uses a flat status model, not multi-pipeline stages

    Property Shell supports multiple deal pipelines with independently named stages per pipeline. Monday CRM's Deals board uses a single Status column with a flat list of options — not a multi-pipeline model with independent stage sets per pipeline. If your Property Shell account uses more than one deal pipeline with overlapping stage names (e.g., Stage 1 in Pipeline A means something different from Stage 1 in Pipeline B), the mapping requires either (a) adding a custom Pipeline column to distinguish them, or (b) combining pipeline and stage into a single status label. We surface the pipeline structure during discovery and recommend the cleanest approach before migration validates the mapping.

Migration approach

Six steps for a successful Property Shell to monday CRM data migration

  1. Analyze Property Shell data and design Monday CRM board schema

    FlitStack AI connects to Property Shell via API to extract all Leads, Contacts, Companies, and Deals including custom property fields (lot number, settlement date, development name, contract type, development stage). We produce a schema design document specifying Monday CRM's People board column configuration, Deals board column configuration, and any custom columns needed. We identify Property Shell's pipeline structure and map stage names to Monday Status values. Owner email addresses are collected for user matching.

  2. Set up Monday CRM boards and columns

    Based on the schema design, your Monday CRM admin creates the People board (or configures the existing CRM People board) with all required columns and the Deals board with native fields (Name, Amount, Close Date, Status) plus custom columns (Lot Number, Settlement Date, Development Name, Contract Type, Development Stage, Stage Entered Date, Source System ID). We provide a step-by-step board setup plan so the schema is ready before data lands. Monday's column types are mapped from source field types: text fields to Text columns, dates to Date columns, pick-lists to Status columns, numbers to Number columns.

  3. Resolve owners and map pipeline stages

    Monday CRM users are matched to Property Shell owners by email address. Unmatched owners are flagged before migration — your team either invites them to Monday CRM first or assigns their records to a fallback person. Pipeline stages from Property Shell are mapped value-by-value to Monday Status labels, documented in a stage mapping table, and validated before the migration run. Stage-entry timestamps are configured to store as a custom Date column on the Deals board for historical stage tracking.

  4. Run a sample migration with field-level validation

    A representative slice — typically 100–300 records spanning leads, contacts, companies, and deals across multiple pipeline stages — migrates first. FlitStack AI generates a field-level diff showing every mapped value in Property Shell alongside the resulting Monday CRM column value. You verify lot number mapping, settlement date mapping, deal stage mapping, owner assignment, and activity updates before the full run commits. This sample validates the stage mapping table and identifies any Property Shell custom properties that were missed in discovery.

  5. Execute full migration with delta-pickup window

    All records migrate to Monday CRM in the validated sequence. A delta-pickup window (24–48 hours after the full migration starts) captures any Property Shell records modified or created during cutover. FlitStack AI monitors Monday CRM API rate limits and pauses/resumes to avoid DAILY_LIMIT_EXCEEDED errors. An audit log records every item created, updated, or skipped. One-click rollback reverts the Monday CRM board to its pre-migration state if reconciliation uncovers data integrity issues. After rollback confirmation, the delta run re-applies the captured changes.

  6. Deliver automation audit and rebuild reference

    FlitStack AI documents every active Property Shell automation, nurture sequence, and workflow with its trigger conditions, action steps, timing rules, and affected record types. This audit is delivered as a structured reference document so your Monday CRM admin can rebuild each automation in Monday's Board Automations or Monday workflow recipes. The document is organized by automation priority (critical, important, nice-to-have) so rebuilding effort is focused on revenue-critical workflows first. If Monday's automation builder cannot replicate a specific trigger logic, the gap is flagged with a workaround recommendation.

Platform deep dives

Context on both ends of the pair

Property Shell logo

Property Shell

Source

Strengths

  • Purpose-built for property development projects with native concepts for lots, stages, releases, and settlements.
  • Real-time interactive mapping for display suites and project websites showing stock status and lot availability.
  • AI-powered lead scoring and automated nurture journeys from first enquiry through to settlement.
  • Comprehensive contract management with variation and upgrade tracking across the settlement lifecycle.
  • Integrates development, marketing, sales, and finance team collaboration within a single platform.

Weaknesses

  • No publicly documented API or developer portal — export and migration rely on ad-hoc data extraction.
  • Small review cohort and limited third-party community resources for troubleshooting or peer support.
  • Interactive Map geometry and visual stock statuses are UI-layer data not exposed for migration or backup.
  • Highly custom implementations per customer mean no standard schema — every migration requires a full field audit.
  • Platform is primarily oriented to the Australian property development market, limiting applicability for teams in other regions.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Property Shell and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Property Shell: Not publicly documented.

  • Data volume sensitivity

    B

    Property Shell doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Property Shell to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Property Shell to monday CRM data migrations

Answers to the questions buyers ask most during Property Shell to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Property Shell to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Property Shell to Monday CRM migrations complete in 48–72 hours of clock time for accounts with under 50,000 records. Accounts on Monday CRM Standard plans may require additional batching due to API rate limits (1,000 calls/day), extending the full run to 5–7 days. The discovery and board setup phase adds 1–3 days. Property Shell accounts with more than 10 custom property fields and multiple deal pipelines require more time for stage mapping validation before the migration run commits.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Property Shell.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day