Project Management migration
Field-level mapping, validation, and rollback between Thrive and Asana. We move data and schema; workflows are rebuilt natively in Asana.
Thrive
Source
Asana
Destination
Compatibility
11 of 12
objects map 1:1 between Thrive and Asana.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Thrive to Asana is a migration from a mid-market forecasting and operational efficiency platform to a cross-functional work management tool. Thrive does not expose a documented public REST API, so data extraction relies on export functionality and coordination with the Thrive team. We map Thrive Projects, Tasks, Users, and Custom Objects to their Asana equivalents, resolving schema differences during the discovery phase. Forecasting records and historical activity logs migrate as structured data into Asana custom fields and activity records. We do not migrate Thrive automations or workflow configurations; we deliver a written inventory of these for the customer's admin to rebuild in Asana Rules. Integrations such as Power BI require re-establishment post-migration, and we document all active integration points for the customer's IT team to reconfigure.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Thrive object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Thrive
Project
Asana
Project
1:1Thrive Projects map directly to Asana Projects with project name, description, start date, target end date, and team assignments preserved. We extract project metadata via Thrive's export functionality during the extraction phase and map it to Asana Project fields. Thrive's team assignments map to Asana team membership by resolving the member email against the Asana workspace User list.
Thrive
Task
Asana
Task
1:1Thrive Tasks map to Asana Tasks with statuses, assignees, due dates, and any custom fields attached to task records preserved. Subtasks in Thrive map to Asana subtasks or sections within the parent task, depending on the customer's preference for flat versus hierarchical task structure. Task completion status migrates as-is.
Thrive
User
Asana
User
1:1Thrive User records map to Asana Users with role and permission assignments preserved where the destination supports equivalent permission scoping. We resolve Thrive users by email match against the Asana workspace and flag any role naming differences for the customer's admin to align in Asana Organization settings.
Thrive
Team
Asana
Team
1:1Thrive Team structures map to Asana Teams as organizational units. Team membership and permission boundaries migrate directly, and the customer configures Asana Team-level visibility settings post-migration to match the original Thrive team structure.
Thrive
Custom Object
Asana
Custom Field
lossyThrive Custom Objects configured for forecasting, inventory, or operational tracking map to Asana Custom Fields scoped at the project or task level. We inspect the Thrive custom object schema during discovery, map field types to equivalent Asana field types (text, number, date, dropdown, multi-select, checkbox), and deploy the destination schema into Asana before any data import begins. Custom Object lookups to parent records resolve as Asana field dependencies.
Thrive
Forecasting Record
Asana
Custom Field + Task Field
1:1Thrive's forecasting module stores historical forecast data and cadence records that have no direct Asana equivalent. We map forecast values to Asana numeric custom fields on Projects or Tasks, map forecast periods to due dates or custom date fields, and document the customer's original forecasting cadence as a written reference for the admin to configure Timeline-based forecasting in Asana.
Thrive
Historical Activity Log
Asana
Task (Activity)
1:1Activity logs and audit trails migrate as read-only Task records in Asana where the destination workspace supports historical data import. Timestamps, activity type, and actor email migrate. We flag any records that cannot map cleanly to a typed Asana activity for the customer's review during sandbox validation.
Thrive
Integration Connection
Asana
Integration (re-establishment)
1:1Integration connections to external platforms such as Power BI, accounting systems, and POS platforms require re-establishment in Asana after migration. We document all active integration points in Thrive during discovery, capture connection credentials and configuration parameters where accessible, and deliver a written integration inventory so the customer's IT team can reconfigure each connection post-migration.
Thrive
Attachment
Asana
Attachment
1:1File attachments on Thrive Tasks and Projects migrate as Asana Attachments linked to the corresponding task or project record. We extract attachment URLs and file metadata from Thrive's export and re-upload or re-link them in Asana. Attachments hosted in integrated third-party platforms (such as Google Drive connected to Thrive) require re-linkage to the Asana-integrated version of the same platform.
Thrive
Comment / Note
Asana
Comment / Note
1:1Thrive comments and notes on Tasks and Projects migrate to Asana Comments on the corresponding task or project. Comment author, timestamp, and rich text body are preserved. We flag any limitations on comment attribution (such as comments migrating under the migration service account rather than the original author) during scoping.
Thrive
Tag / Label
Asana
Tag
1:1Thrive tags and labels on Tasks migrate to Asana Tags with the tag name preserved. Tag color metadata migrates where Thrive supports it. Tags used for content classification in Thrive map to Asana Tags directly, and the customer can reorganize tag taxonomy post-migration.
Thrive
Section / Group
Asana
Section
1:1Thrive sections or groups within Projects map to Asana Sections within Projects. Section order and the tasks contained within each section migrate preserving the original grouping structure. The customer chooses whether to map flat Thrive groupings to Asana Sections or to distribute them across multiple Projects based on their organizational preference.
| Thrive | Asana | Compatibility | |
|---|---|---|---|
| Project | Project1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Team | Team1:1 | Fully supported | |
| Custom Object | Custom Fieldlossy | Fully supported | |
| Forecasting Record | Custom Field + Task Field1:1 | Fully supported | |
| Historical Activity Log | Task (Activity)1:1 | Fully supported | |
| Integration Connection | Integration (re-establishment)1:1 | Fully supported | |
| Attachment | Attachment1:1 | Fully supported | |
| Comment / Note | Comment / Note1:1 | Fully supported | |
| Tag / Label | Tag1:1 | Fully supported | |
| Section / Group | Section1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Thrive gotchas
Imports are hard overwrites with no undo
Sync jobs run for hours on large datasets
No public API documented for direct data extraction
WordPress theme content orphans on plugin deactivation
Asana gotchas
Automation rules have no export representation
API rate limits cap bulk migration throughput
Portfolios are view-only objects that do not hold data
Custom field enum options cannot be updated via API
Subtasks do not appear in project views by default
Pair-specific challenges
Migration approach
Discovery and export coordination
We audit the Thrive environment across Projects, Tasks, Users, Teams, Custom Objects, forecasting records, and active integration points. Because Thrive lacks a public API, we coordinate data extraction through Thrive's export functionality and direct engagement with the Thrive team for SFTP or bulk file delivery. We deliver a written discovery scope document that identifies record volumes, extraction method, and any custom object schema requiring field-level mapping before the migration begins.
Sandbox migration and reconciliation
We run a full migration into an Asana Sandbox using production-like data volumes. The customer's project lead reconciles record counts (Projects in, Tasks in, Users in, Custom Objects in), spot-checks records against the Thrive source, and validates that custom field mappings resolve correctly. Any schema corrections, field type adjustments, or dependency graph issues surface here before production migration begins.
Schema design and custom field deployment
We design the Asana destination schema including custom fields (mapped from Thrive Custom Objects), sections, and team structures. Thrive Custom Objects map to Asana custom fields scoped at the project or task level. We deploy the schema to the Asana workspace before any data import and validate field types, dropdown options, and default values with the customer's admin.
Production migration in dependency order
We run production migration in record dependency order: Users and Teams first, followed by Projects, then Tasks with assignee and due date resolution. Custom Object data maps to the pre-deployed Asana custom fields. Historical activity logs and attachment metadata migrate after task records are stable. Integration connections are documented and handed off separately; they do not migrate as live connections. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover and integration re-establishment handoff
We freeze Thrive writes during the cutover window, run a final delta migration of any records modified during the migration period, then enable Asana as the system of record. We deliver the integration inventory document listing every active Thrive integration, its connection parameters, and the steps to re-establish it in Asana. We deliver the automation and workflow inventory separately for the customer's admin to rebuild in Asana Rules. We do not rebuild Thrive automations as Asana Rules within the migration scope.
Validation and post-migration support
We support a one-week post-migration hypercare window where we resolve record count discrepancies, custom field mapping issues, and attachment link failures reported by the customer's team. We do not provide ongoing admin support, training, or workflow rebuild as standard scope; these are separate engagements.
Platform deep dives
Thrive
Source
Strengths
Weaknesses
Asana
Destination
Strengths
Weaknesses
Complexity grading
Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Thrive and Asana.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Thrive: Not publicly documented.
Data volume sensitivity
Thrive doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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Other ways to leave Thrive
Other ways to arrive at Asana
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